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Watsonville
October 5, 2025

Farmers, ranchers celebrate defeat of split-roll tax measure

pandemic unemployment santa cruz county
CALIFORNIA—Crediting a unified effort by California farmers, ranchers and their organizations, California Farm Bureau Federation President Jamie Johansson thanked voters for rejecting the split-roll tax measure on the Nov. 3 ballot. The initiative, Proposition 15, would have allowed reassessment and higher property taxes on a...

Tri-county dairy farms showcased in new exhibit

dairy california history
WATSONVILLE—A new exhibit at the Agricultural History Project (AHP) has been set up to give visitors a glimpse into the dairy industry in Santa Cruz, Monterey and San Benito counties. Dozens of early-day milk bottles make up the bulk of the display, but numerous butter...

State receives funding to boost California small business exports

The California Department of Food and Agriculture (CDFA) and the Governor’s Office of Business and Economic Development (GO-Biz) have received a grant to help the state’s small businesses boost trade and exports abroad.

Auction raises $2.1M at Salinas Valley Fair

With the theme “Cowboy Up and Wind Down,” the 2017 Salinas Valley Fair brought thousands of visitors to South County and featured the annual Junior Livestock Auction, which raked in $2.1 million from the sale of 950 animals.

Berry yields dip as harvest wraps up

Santa Cruz County
WATSONVILLE—California’s strawberry season is coming to a close. While sales remained strong throughout the summer, growers have seen production dip slightly. Carolyn O’Donnell, communications director for the California Strawberry Commission (CSC), said that after the season’s initial hardships, things eventually leveled off and demand actually...

Ag History Project looks ahead

WATSONVILLE—A buggy that once transported people along the streets of San Jose in the 1880s and ‘90s is now on display at the Agricultural History Project, restored and with a fresh coat of paint. Hassan Zamani, who has volunteered with the AHP for two years,...

Local nursery buzzing amidst pandemic, winter months

With most people staying close to home during the pandemic, looking for things to do and ways to stay safe, local nurseries have seen an uptick in customers. Stay-at-home orders have prompted many to find new hobbies—and gardening has been a popular choice. Sierra Azul...

Strawberry industry settles after hectic start to season

Strawberry season in the Pajaro Valley is in full swing, and experts are reporting that demand has steadily increased despite a difficult kickoff. As the Covid-19 pandemic hit the California region in mid-March, strawberry producers initially saw a spike in sales. But it was soon...

Bill bolstering wildfire protections for farmworkers advances

SACRAMENTO—A bill that would increase protections for California’s farmworkers during hazardous smoky conditions created by seasonal wildfires is making its way through the state legislature. Assembly Bill 73, also known as the Farmworker Wildfire Smoke Protections Act, recently passed the Assembly Committee on Labor and...

Annual Artichoke Festival returns June 3-4

The Castroville Artichoke Food & Wine Festival will return to the Monterey County Fair and Event Center for two full days of cooking demonstrations, activities, exhibits and entertainment.
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Keeping Health Care Local, Together

The Pajaro Valley Health Care District is evolving to better reflect and represent the diverse voices that make up our community. Today, our board...

Georgeann Eiskamp dies