Community

WATSONVILLE—For more than 20 years, Watsonville-based organization Wild Farm Alliance (WFA) has aimed to find a sustainable balance between conservation and agriculture. Established by a like-minded group of wildland proponents and ecological farming advocates, WFA’s primary goal is to bring nature back into the industry. “As...

According to the California Strawberry Commission, about 90% of all strawberries in the U.S. are grown in California. The fruit thrives in the state, due to its need for year-round moderate weather, which allows its roots to grow strong and stable.  On the Central Coast, consistent...

CALIFORNIA—As California recovers from a historic heatwave, the State Assembly last week passed three bills by Assemblymember Robert Rivas (D-Hollister) to help fight the climate crisis, incentivize sustainable agriculture, and advance environmental justice for all.  “California has ambitious environmental goals, and the advancement of my...

  In 1983, a group of local farmers looking for ways to manage the Pajaro Valley’s groundwater basin formed the Pajaro Valley Water Management Agency (PVWMA). A year later, the agency was officially recognized by the state legislature, who tasked them to stop groundwater overdraft...

There is now a new way to assemble your own bouquet of roses, thanks to a pick-your-own rose venue at Birdsong Orchards in Watsonville. Owner Nadine Schaeffer said she is growing dozens of varieties of roses on her 8-acre parcel where she also tends to...

WATSONVILLE—When Santa Cruz-based natural foods store Staff of Life opened its second location in Watsonville in March, employees from Sambrailo were pleased to see their products featured front and center. Fresh, organic vegetables and fruit in the store’s produce aisle were nestled inside Sambrailo’s sustainable...

Patrick and Teresa Royan were living in Los Gatos when they first discovered Pleasant Valley, a rural area in Aptos permeated with rolling hills, orchards, vineyards and pastures. The couple had been looking for a place to settle relatively close to the beach yet...

WATSONVILLE—On March 30, the Watsonville Municipal Airport (KWVI) announced it had renewed a two-year lease with Watsonville-based Urban Organics, aiming to bring fresh produce to the community as the sole organic farm within city limits. At the southernmost tip of airport property, just over the...

Total organic fresh produce sales for the first quarter of 2021 saw a continuation of last year’s growth, increasing by 9.3% from the same period in 2020 and topping $2.2 billion for the quarter, according to the Q1 2021 Organic Produce Performance Report released...

SACRAMENTO—A bill that would increase protections for California’s farmworkers during hazardous smoky conditions created by seasonal wildfires is making its way through the state legislature. Assembly Bill 73, also known as the Farmworker Wildfire Smoke Protections Act, recently passed the Assembly Committee on Labor and...