72.7 F
Watsonville
October 11, 2025

Strawberry Commission reports healthy fruit, high demand

According to the California Strawberry Commission, about 90% of all strawberries in the U.S. are grown in California. The fruit thrives in the state, due to its need for year-round moderate weather, which allows its roots to grow strong and stable.  On the Central Coast, consistent...

Powerful winds topple trees and power lines, prompt tornado warning

Winds were so strong Saturday night that meteorologists issued a tornado warning on the  Central Coast including for Elkhorn and Prunedale, as well as areas around Aptos and Watsonville. Just after 8pm, some residents reported seeing a “funnel cloud” touch down on the 700 block...

Farm history gets new life

agricultural history project
WATSONVILLE—Heavy-duty earth-moving equipment rumbled into gear at the Santa Cruz County Fairgrounds over the past week, reshaping a chunk of land at the Agricultural History Project to make way for the expansion of the Living History Farm. Situated near the entrance of the fairgrounds, the...

National Agriculture Day to be observed March 23

pvwma water rate increases
Agriculture, like most industries across the U.S., has faced numerous challenges during the Covid-19 pandemic this past year. From worker safety to supply chain shortages, everyone from large corporations to small family farms have felt the effects.  Which is why this year’s National Agriculture Day...

Rose Society to kick off pruning classes this weekend

WATSONVILLE—The Monterey Bay Rose Society (MBRS) will once again be holding its annual series of free rose pruning classes at various locations across the region. Things kick off Saturday at 10:30am at the Display Rose Garden at the Santa Cruz County Fairgrounds, 2601 E. Lake...

Ag industries buoyed by federal loans

CENTRAL COAST—The Paycheck Protection Program helped save at least 17,000 agricultural jobs throughout the tri-county area, according to data released by the Small Business Administration on July 6. The program, a part of the more than $2 trillion Coronavirus Aid, Relief and Economic Security (CARES)...

Ag Commissioner releases annual Crop Report

SANTA CRUZ COUNTY—The 2020 Crop Report for the County of Santa Cruz has been released, detailing the region’s agricultural commodities during one of the most challenging years on record. The Crop Report is presented each year by Agricultural Commissioner Juan Hidalgo through the Department of...

Organization aims to integrate beneficial songbirds on farms

WATSONVILLE—For more than 20 years, Watsonville-based organization Wild Farm Alliance (WFA) has aimed to find a sustainable balance between conservation and agriculture. Established by a like-minded group of wildland proponents and ecological farming advocates, WFA’s primary goal is to bring nature back into the industry. “As...

County agriculture copes with heat, fires

The worst wildfires in California’s history have burned more than 3 million acres, about 3 percent of the state’s total acreage, and included Santa Cruz County vineyards, orchards and tree farms. The fires scorched fields, destroyed barns, melted irrigation lines and disrupted power, water...

Watsonville organization establishes produce distribution

WATSONVILLE—Every year Farm Discovery at Live Earth aims to reach thousands of young people to teach them about farming, nutrition and health, environmental literacy and more. The organization is headquartered at Watsonville’s Live Earth Farm, which plants crops in the fall that are eventually...
7,695FansLike
4,949FollowersFollow
2,895FollowersFollow

St. Francis, Watsonville to meet for PCAL season opener | High...

St. Francis is hosting Watsonville this weekend for the anticipated start of Pacific Coast Athletic League Mission Division-North play.  The crosstown rivals will square off...