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Watsonville
August 18, 2025

Farm history gets new life

agricultural history project
WATSONVILLE—Heavy-duty earth-moving equipment rumbled into gear at the Santa Cruz County Fairgrounds over the past week, reshaping a chunk of land at the Agricultural History Project to make way for the expansion of the Living History Farm. Situated near the entrance of the fairgrounds, the...

Assemblymember Rivas urges Gov. Newsom for more farmworker relief

Watsonville farmworkers
By Jazmine Juarez, Special to the Pajaronian WATSONVILLE—Assemblymember Robert Rivas (D-Hollister) is calling on Gov. Gavin Newsom to take urgent steps to protect farmworkers and the food supply chain in the wake of COVID-19.  Following reports of 41 agricultural workers being diagnosed with COVID-19 in...

Election Night: Watsonville Hospital’s Measure N takes early lead

As election results continued to roll in Tuesday night, Measure N came out swinging, with 69.9% of voters approving it. That number had dipped to 68.5% early Wednesday morning just barely making the required two-thirds supermajority. Measure N would provide $116 million for Watsonville Community Hospital...

Rose Society to kick off pruning classes this weekend

WATSONVILLE—The Monterey Bay Rose Society (MBRS) will once again be holding its annual series of free rose pruning classes at various locations across the region. Things kick off Saturday at 10:30am at the Display Rose Garden at the Santa Cruz County Fairgrounds, 2601 E. Lake...

Fireworks seizure the largest in Watsonville history

Watsonville police arrested two men on July 3 after they were found with more than 4,500 pounds of illegal fireworks. The bust is the largest in Watsonville Police history, and the biggest on the Central Coast this year, police spokeswoman Michelle Pulido said. Luis Martinez and...

Farmers, ranchers celebrate defeat of split-roll tax measure

pandemic unemployment santa cruz county
CALIFORNIA—Crediting a unified effort by California farmers, ranchers and their organizations, California Farm Bureau Federation President Jamie Johansson thanked voters for rejecting the split-roll tax measure on the Nov. 3 ballot. The initiative, Proposition 15, would have allowed reassessment and higher property taxes on a...

State receives funding to boost California small business exports

The California Department of Food and Agriculture (CDFA) and the Governor’s Office of Business and Economic Development (GO-Biz) have received a grant to help the state’s small businesses boost trade and exports abroad.

Tri-county dairy farms showcased in new exhibit

dairy california history
WATSONVILLE—A new exhibit at the Agricultural History Project (AHP) has been set up to give visitors a glimpse into the dairy industry in Santa Cruz, Monterey and San Benito counties. Dozens of early-day milk bottles make up the bulk of the display, but numerous butter...

Berry yields dip as harvest wraps up

Santa Cruz County
WATSONVILLE—California’s strawberry season is coming to a close. While sales remained strong throughout the summer, growers have seen production dip slightly. Carolyn O’Donnell, communications director for the California Strawberry Commission (CSC), said that after the season’s initial hardships, things eventually leveled off and demand actually...

Strawberry industry settles after hectic start to season

Strawberry season in the Pajaro Valley is in full swing, and experts are reporting that demand has steadily increased despite a difficult kickoff. As the Covid-19 pandemic hit the California region in mid-March, strawberry producers initially saw a spike in sales. But it was soon...
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People check out a string of early-day cars and trucks Saturday in East Lake Village Shopping Center

Cars and Coffee hits East Lake Village

People check out a string of early-day cars and trucks Saturday in East Lake Village Shopping Center during the weekly Cars and Coffee event....