63 F
Watsonville
August 19, 2025

Strawberry Commission reports healthy fruit, high demand

According to the California Strawberry Commission, about 90% of all strawberries in the U.S. are grown in California. The fruit thrives in the state, due to its need for year-round moderate weather, which allows its roots to grow strong and stable.  On the Central Coast, consistent...

County agriculture copes with heat, fires

The worst wildfires in California’s history have burned more than 3 million acres, about 3 percent of the state’s total acreage, and included Santa Cruz County vineyards, orchards and tree farms. The fires scorched fields, destroyed barns, melted irrigation lines and disrupted power, water...

Watsonville organization establishes produce distribution

WATSONVILLE—Every year Farm Discovery at Live Earth aims to reach thousands of young people to teach them about farming, nutrition and health, environmental literacy and more. The organization is headquartered at Watsonville’s Live Earth Farm, which plants crops in the fall that are eventually...

Ag industries buoyed by federal loans

CENTRAL COAST—The Paycheck Protection Program helped save at least 17,000 agricultural jobs throughout the tri-county area, according to data released by the Small Business Administration on July 6. The program, a part of the more than $2 trillion Coronavirus Aid, Relief and Economic Security (CARES)...

Local water agency works toward long-term drought solutions

  In 1983, a group of local farmers looking for ways to manage the Pajaro Valley’s groundwater basin formed the Pajaro Valley Water Management Agency (PVWMA). A year later, the agency was officially recognized by the state legislature, who tasked them to stop groundwater overdraft...

National Agriculture Day to be observed March 23

pvwma water rate increases
Agriculture, like most industries across the U.S., has faced numerous challenges during the Covid-19 pandemic this past year. From worker safety to supply chain shortages, everyone from large corporations to small family farms have felt the effects.  Which is why this year’s National Agriculture Day...

PRHS FFA welding team wins state championship

Recently, the Paso Robles High School Future Farmers of America welding team concluded an undefeated season with its first-ever first place win at the California State FFA Agriculture Welding Championship. In addition to winning the overall championship,

Panetta hoping to continue his mission

Child Tax Credit
Editor’s note: this is the final installment of our pre-election coverage, as voters mull their mail-in ballot and make their decisions. A story on Rep. Jimmy Panetta’s  Green Party opponent ran on Feb. 8. Republican challenger Jason Michael Anderson did not respond to a...

Farm Bureau receives awards

The Santa Cruz County Farm Bureau (SCCFB) was honored with five County Activities of Excellence Awards, and was a finalist in the statewide Innovator Awards at the California Farm Bureau’s 104th meeting in early December. A local delegation of five attended the annual meeting in...

The circus comes to town

The Circus has come to town, this time at Ramsay Park on Main Street in Watsonville.  Circus Royal Spectacular—out of Las Vegas—rolled into town Tuesday, and crews quickly began driving giant tent stakes into the softball diamond  to set up their mammoth bigtop tent. Circus spokesperson...
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People check out a string of early-day cars and trucks Saturday in East Lake Village Shopping Center

Cars and Coffee hits East Lake Village

People check out a string of early-day cars and trucks Saturday in East Lake Village Shopping Center during the weekly Cars and Coffee event....