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August 1, 2025

Nicole M. Young, Jan. 4: Positive Parenting Awareness Month — A time to renew, refresh and recharge

This January, Santa Cruz County is celebrating Positive Parenting Awareness Month for the seventh year in a row, and several other counties in California are joining in — Inyo, Napa, Mendocino, Sonoma and possibly more.

Avocado toast on a budget | Try This

"Try This" is a weekly column that celebrates local businesses — especially eateries, watering holes, coffee shops and the like. Tony Nuñez FOOD: El Valle Produce's Avocado Toast I believe I’ve written about El Valle Produce, 530 Walker St., before but I’ve never mentioned their incredible and...

The Best of the Pajaro Valley, decided by you

Mid-January is one of my favorite times of the year. The NFL playoffs are just getting started, and my San Francisco 49ers don’t stink this year, which is a plus. The weather is starting to heat up to the perfect temperature in which I...

Letters to the Editor, Oct. 30

Orozco is the best candidate As a lifelong citizen of Watsonville and a veteran teacher of more than 30 years in the Pajaro Valley Unified School District, I encourage our local voters to vote for Maria Orozco for the seat on the Pajaro Valley Unified...

True and real

Jay Shinseki Watsonville
MEMO FROM REV. SHINSEKI “A human being, his material possessions, and his surroundings are merely shadows of his mind. However, this Truth cannot be understood by an ignorant person who thinks the thought that things exist everlastingly or that things become completely extinct. These two...

This Week in Pajaro Valley’s Past, Feb. 12-18

Pajaro Valley's past watsonville
Compiled by Steve Bankhead 25 years ago on Feb. 6, 1996 Some workers from the closing Norcal-Crosetti plant at Ford & Walker streets will be hired by Dean Foods (former Richard Shaw Frozen Foods) which purchased Norcal Crosetti when it failed last August.  Dean Foods plans...

Letters to the Editor, Feb. 19

letter to the editor pajaronian
Helping to feed the community It felt so good to read the article about the San Jose nonprofit organization called Martha’s Kitchen that is now offering free food distribution to the Pajaro Valley, as reported on, in the Pajaro Valley magazine. They will be handing...

This Week in Pajaro Valley’s Past, May 28

this week in pajaro valley's past
25 years ago on May 23, 1996 Nobody knows Watsonville High School like Mas Hashimoto. Born at home just two blocks from the campus, he’s spent two-thirds of his life there; first as a student, then as a teacher of history and geography. He knows...

Appreciating the bounty of our agriculture community

second harvest food bank
One of the healthiest food banks in the country. That’s the claim Second Harvest Food Bank Santa Cruz County makes because of the amazing generosity of our local agriculture community, the farmers, packers and farmworkers of the Pajaro Valley and beyond. Second Harvest receives more...

Letters to the Editor, June 25

letter to the editor pajaronian
A response to pro-rail letters The Pajaronian has printed pro-rail opinion pieces that, in fairness, require a response. First, it should be said that almost everyone initially likes the idea of a train. Many of us have been to mega cities and rode the rail. But...
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Photo story: Morning rollover near Target store

MEDICAL EMERGENCY Watsonville firefighters deal with a solo-vehicle rollover on Thursday, where an SUV barrel-rolled down a hillside on Main Street. Watsonville City spokeswoman...