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Watsonville
January 26, 2026

Premiere Raspberries closing, laying off hundreds

Premiere Raspberries
WATSONVILLE—While some will be celebrating the birthday of activist and labor leader Cesar Chavez on March 31, a major raspberry grower in Watsonville will close its doors, and hundreds of employees will be laid off. A representative at Premiere Raspberries, LLC confirmed the closure Thursday...

County to mull ban on filtered cigarettes

In the decade between 2013-23, volunteers and nonprofits picked up 439,358 cigarette butts from Santa Cruz County’s beaches and natural areas, accounting for a quarter of all litter found here. That’s according to Save Our Shores (SOS), a Santa Cruz-based nonprofit that works to support...

America has 250 years of consistent foreign policy

The majority of Americans, furious over the Assad regime using poison gas on his own Syrian people, expressed approval of President Trump's attack on the Syrian airfield that launched the gas attack. When one sees such horrors, such as when American soldi

Guest View: A salute to Watsonville’s finest

By SHERRY DANG CONTRIBUTED TO THE PAJARONIAN We have several 7-Eleven stores in the area. Since the pandemic, we have worked the graveyard shift. This turned out to be the best experience in the last few decades. We have seen the best, the worst and everything in...

California added to SNAP online pilot program

CALIFORNIA—U.S. Secretary of Agriculture Sonny Perdue recently announced the approval of a California and Arizona request to provide online purchasing of food to Supplemental Nutrition Assistance Program (SNAP) households.  This approval will allow these states to expedite the implementation of online purchasing with currently authorized...

This Week in Pajaro Valley’s Past, May 28

this week in pajaro valley's past
25 years ago on May 23, 1996 Nobody knows Watsonville High School like Mas Hashimoto. Born at home just two blocks from the campus, he’s spent two-thirds of his life there; first as a student, then as a teacher of history and geography. He knows...

Berry yields dip as harvest wraps up

Santa Cruz County
WATSONVILLE—California’s strawberry season is coming to a close. While sales remained strong throughout the summer, growers have seen production dip slightly. Carolyn O’Donnell, communications director for the California Strawberry Commission (CSC), said that after the season’s initial hardships, things eventually leveled off and demand actually...

Apple season in full swing at Pista Farmlands

Apple harvest is underway, and at Pista Farmlands in the Pajaro Valley, the season is shaping up to be a bountiful one. Pista Farmlands is a 75-acre plot of land about one parcel northwest of Watsonville, consisting mostly of apple orchards that supply fruit to...

Letters to the Editor, Dec. 7, 2023

letter to the editor pajaronian
Hospital is a lifeline for Watsonville I had an array of emotions after reading that the Watsonville Community Hospital got approved for a bond to fund much-needed repairs.  Currently, Watsonville is home to around 51,000 people, and for many, this hospital is all that they have...

A Year of Service, Growth, and Civic Health in Watsonville

On Dec. 9, I had the profound honor of being sworn in as Mayor of Watsonville.  Standing before community leaders, public servants, and neighbors that evening, I felt a deep sense of gratitude and responsibility.  Watsonville is a city defined by service, resilience, and possibility, and...
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How are watsonville late-night businesses adapting to changing entertainment habits

How Are Watsonville’s Late-Night Businesses Adapting to Changing Entertainment Habits?

Published in cooperation between Cardplayer and Pajaronian Evening routines in Watsonville look different than a decade ago. Where late nights once revolved around a narrow...

Alliances in turmoil

Boys To Men