Legacy of growth
In 1924, a man named Daniel Pieri arrived at a newly leased plot of land just south of Castroville and began to plant.
A call to end homelessness
Nearly 300 people marched the streets of downtown Santa Cruz May 18 to help end homelessness.
The second-annual gathering, organized by Housing Matters, reigned in a coalition of local businesses, nonprofit organizations, and public supporters in the March to End Homelessness.
The event began outside Santa...
Paso Robles Lavender Festival returns
Far more than just a pretty face, lavender — with its tiny purple blooms and distinctive perfume — has become one of the most popular plants all across the county. To celebrate its many purposes, the Central Coast Lavender Growers Association and Paso Rob
Congressman Panetta announces farmworker aid
ROYAL OAKS—Congressman Jimmy Panetta was on the Central Coast Thursday, touting two pandemic assistance programs he helped pass that will benefit agriculture workers and the industries that employ them.
The Pandemic Response and Safety (PRS) Grant Program will provide $650 million in grants to food...
District 4 Dairy Princess, alternates crowned
Ellie Dyt knows a lot more about the California Dairy Industry than most seventeen-year-old high schoolers.
Dyt was raised on a dairy farm her whole life in the small town of Crows Landing, home to thousands of dairy cows, gaining first-hand experience by working there...
Ag Commissioner releases annual Crop Report
SANTA CRUZ COUNTY—The 2020 Crop Report for the County of Santa Cruz has been released, detailing the region’s agricultural commodities during one of the most challenging years on record.
The Crop Report is presented each year by Agricultural Commissioner Juan Hidalgo through the Department of...
Education to empower
The Agriculture and Land-Based Training Association (ALBA) aims to give opportunities to aspiring farmers through various training programs. In the classroom and on the field, students at ALBA are taught everything from crop planning to business management.
Motorcyclist dies in crash on Buena Vista Drive
A 29-year-old Watsonville man died Thursday evening when he lost control of his motorcycle and smashed into a fence.
California Highway Patrol officer Israel Murillo said officers responded to a report of a crash on Buena Vista Drive west of Bradford Road.
The man, identified as...
Watsonville to deactivate crosswind runway
The Watsonville City Council on Tuesday voted to close the crosswind runway at the airport, a move city officials say will open up more of the city for development of housing and commercial space.
Airport Director Rayvon Williams told the council that closing the shorter...
PV’s Lara-Alvarez named Santa Lucia’s top player | All-PCAL football
In 2024, Pajaro Valley senior Benito Lara-Alvarez was primarily on the defensive side of the ball for the Grizzlies.
Prior to the start of this...




















