Focus on Agriculture

With the theme “Cowboy Up and Wind Down,” the 2017 Salinas Valley Fair brought thousands of visitors to South County and featured the annual Junior Livestock Auction, which raked in $2.1 million from the sale of 950 animals.

Israel Morales Sr. of JV Farms Organic in Soledad will receive the Organic Farmer of the Year Award at the Organic Trade Association’s Leadership Awards on Sept. 11. in Baltimore, Md.

WATSONVILLE—In December, the Pajaro Valley Water Management Agency (PVWMA) Board of Directors approved a $1.2 million water conservation program aimed at further bolstering the efforts already in place by farmers. PVWMA is partnering with the Resource Conservation District of Santa Cruz County (RCD) and the...

Strawberry season in the Pajaro Valley is in full swing, and experts are reporting that demand has steadily increased despite a difficult kickoff. As the Covid-19 pandemic hit the California region in mid-March, strawberry producers initially saw a spike in sales. But it was soon...

Ann López’s humanitarian journey began through her own education.

The California Certified Organic Farmers Foundation is poised to help organic farmers recover from the unprecedented wildfires burning across the West Coast, including CCOF’s hometown of Santa Cruz.  The Bricmont Hardship Assistance Fund gives grants to organic business owners affected by hardships of all kinds,...

Western Growers is rolling out its Careers in Ag Job Center, a jobs platform exclusively for science, technology, engineering and mathematics (STEM) related careers within the agricultural industry.

WATSONVILLE—Fall brings graduation to the Watsonville-based, national award-winning Focus Agriculture program, created by the Agri-Culture organization.  A ceremony and reception was held at the Pajaro Valley Historical Association’s Bockius-Orr house on Beach Street in Watsonville for Class 30 of the Focus Agriculture program in early...

Walking through a rose garden, it can be hard to resist bending down to take a whiff of at least one flower.

Santa Cruz County Supervisor Zach Friend tonight will host a tele-town hall from 6-7pm with guest Tom AmRhein to talk about the Santa Cruz County Farm Bureau’s response to the Covid-19 pandemic. AmRhein, the former president of the Farm Bureau and the current chair of...