Strawberry Commission reports healthy fruit, high demand
According to the California Strawberry Commission, about 90% of all strawberries in the U.S. are grown in California.
The fruit thrives in the state, due to its need for year-round moderate weather, which allows its roots to grow strong and stable.
On the Central Coast, consistent...
Local nursery buzzing amidst pandemic, winter months
With most people staying close to home during the pandemic, looking for things to do and ways to stay safe, local nurseries have seen an uptick in customers. Stay-at-home orders have prompted many to find new hobbies—and gardening has been a popular choice.
Sierra Azul...
Keeping the tradition alive
Walking through a rose garden, it can be hard to resist bending down to take a whiff of at least one flower.
USDA Secretary visits Watsonville
Hosted by Congressman Jimmy Panetta and joined by Congressman Doug LaMalfa, the trio fielded questions from farmers, farmworkers and other agriculture industry personnel from across the Central Coast to discuss policies and federal programs in hopes of improving and investing in agriculture innovation.
Female growers and innovators to be featured at EcoFarm 2019
Conference to feature wide range of women-focused events, feature female panelists and keynote speakers.
Orchard offers u-pick roses, outdoor fun
There is now a new way to assemble your own bouquet of roses, thanks to a pick-your-own rose venue at Birdsong Orchards in Watsonville.
Owner Nadine Schaeffer said she is growing dozens of varieties of roses on her 8-acre parcel where she also tends to...
Agriculture Tech degree launches at Cabrillo College
Cabrillo College has announced the launch of a new Associate of Science degree in Sustainable Agriculture Technology.
A chat with Integrity Wines’ Mark Hoover
Integrity Wines, located at the Watsonville Municipal Airport, has been in Watsonville for two years.
Farmers, ranchers celebrate defeat of split-roll tax measure
CALIFORNIA—Crediting a unified effort by California farmers, ranchers and their organizations, California Farm Bureau Federation President Jamie Johansson thanked voters for rejecting the split-roll tax measure on the Nov. 3 ballot.
The initiative, Proposition 15, would have allowed reassessment and higher property taxes on a...
Education to empower
The Agriculture and Land-Based Training Association (ALBA) aims to give opportunities to aspiring farmers through various training programs. In the classroom and on the field, students at ALBA are taught everything from crop planning to business management.
Watsonville names new Police Chief
The city of Watsonville has selected Brian Shab as its next police chief, city officials announced Tuesday.
Shab, who has more than 27 years of...























