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November 30, 2022

Best of the Pajaro Valley 2018 results out now. Pick up today's paper!

The February 22nd issue of the Register-Pajaronian features a special "Best Of" publication listing the voters choice for best businesses in the Pajaro Valley.

The Human Race Walkathon & Fun Run

Walk, run, skip, or roll at the 38th Annual Human Race Walkathon and Fun Run on Saturday May 12th. Enjoy music along the 5-mile course, a people's parade, costumes, yummy bites throughout the day, and family-friendly activities at the post-race party as the Volunteer Center of Santa Cruz County rolls out the red carpet for all fundraising superstars. The Human Race is our community's largest giving campaign. This year, more than 125 Human Race teams are reaching out for your support. You can lend your hand by simply giving a donation to your favorite cause, becoming a fundraiser, or making a donation and participating on Race Day. Your donation serves as your entry into the race.

Big Creek Lumber & Building Materials would like to invite you to our customer appreciation day!

Big Creek Lumber & Building Materials would like to invite you to our customer appreciation day! Saturday June 2nd from 10am to 2pm at the Watsonville location-1400 W. Beach st. (831) 722-7137. The days festivities will include vendor demos, a fresh Taco Bar, drawings for prizes, great deals, and live music.

Get ready for the 4th Annual Burrito Bash

4th Annual Burrito Bash! Saturday, September 29, 2019 11:00am-6:00pm. A day of live music, a car show, food, activities, jalapeno eating contest, brews and burritos!

WE WANT YOU (or a relative or friend)

Be featured in our VETERANS DAY section! The section is devoted to ALL U.S. or allied MILITARY VETERANS who are currently WATSONVILLE-area residents or have a connection to this area.

The Pajaro Valley Chamber of Commerce and Agriculture 57th Annual Awards Dinner Auction & Dance.

The Pajaro Valley Chamber of Commerce and Agriculture 57th Annual Awards Dinner Auction & Dance. That’s Amore At the Santa Cruz County Fairgrounds on Saturday, February 2, 2019 | 5:00 PM – 10:30 PM

Watsonville Annual Holiday Factory Sale

Each year Watsonville's business community holds a factory sale, which is held on Saturday, December 2nd from 9 a.m. to 4 p.m. There are great deals on the many products grown, manufactured or produced right here in Watsonville. 

Pacific Collegiate School is accepting lottery applications

Pacific Collegiate School is accepting lottery applications in Grades 7-12 for the 2020-2021 school year.
The only requirements to enter the Pacific Collegiate School lottery are to submit the application available at pcslotteryapp.com (available on 10/15/18) and submit by the deadline (3/11/19 at 3:30PM) and attend one of our informational meetings if you have not done so in the last two years. Siblings of current PCS students are exempt from this requirement. Due to room capacity and seating limitations, an RSVP is required to attend one of our meetings. Click below to RSVP and register for a meeting. Thank you!

Kona Brewing Co. Tap Takeover TONIGHT @ Straw Hat Pizza

Straw Hat Pizza is excited to bring you the Kona Brewing Co. Tap takeover! This Wed. March 28th head down to your local Straw Hat Pizza at 2026 Freedom Blvd. and join the festivities! Starting tonight at 6pm-10pm. We have live music & an amazing Beer selection! Raffle and giveaways all night long. Also Paint and Chill Party, Watsonville Youth Center Fundraiser so we will be raffling off some really cool stuff! Live music from Jaime & The Allstars Band

Musical Me Offers Early Childhood Music Classes

Offering the best in Early Childhood Music Classes: Birth to 6 years of age Music Together® - Mondays Canta y Baila Conmigo® - Fridays @ Callaghan Park, Watsonville Register at 225 Sudden Street Watsonville,CA or call 831-438-3514
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‘Catz on the search for new football head coach

WATSONVILLE—The Watsonville High football program is on the hunt for a new head coach this offseason after the school announced that Anthony Valdivia was...