Focus on Agriculture

One year after announcing a new research and development partnership to grow strawberries indoors, Watsonville-based Driscoll’s and Plenty Unlimited Inc. are building a new indoor vertical strawberry farm.  Together, the companies aim to accelerate the growth of Driscoll’s top crop by using Plenty’s growing platform. According...

WATSONVILLE—A group of residents from Watsonville's senior neighborhoods gathered at the Pajaro Village Club House last week to hear a presentation on pesticide use, and on an upcoming pilot project to notify residents on nearby applications. Hosted by the Center for Farmworkers Families, Safe Ag...

In 2021, biotech company Blume Industries (BI) and Whiskey Hill Farms (WHF) became recipients of The Farmer Rancher Grant, a major grant from the U.S. Department of Agriculture’s (USDA) Western Division of Sustainable Agriculture Research and Education (SARE). The grant aims to support farmers and...

In 2014 Elizabeth Hoover, associate professor in Environmental Science, Policy, and Management at UC Berkeley, set out on a road trip across the U.S. Hoover covered 20,000 miles over four months, visiting 29 different Indigenous communities and asking everyone she met one question: How do...

WATSONVILLE—March is National Agriculture Month, a time meant to honor the role of the agricultural industry in the United States. National Ag Day 2022, organized by the Agriculture Council of America, will land on March 23, with activities and contests held nationwide. For the first...

CENTRAL COAST—Executive director of the Ecological Farming Association (EcoFarm) Andy Fisher had only been in the position for six months before the pandemic hit California.  Fortunately, Fisher and his team had been able to hold their 40th annual conference in Pacific Grove that January. But...

WATSONVILLE—The Monterey Bay Rose Society (MBRS) will once again be holding its annual series of free rose pruning classes at various locations across the region. Things kick off Saturday at 10:30am at the Display Rose Garden at the Santa Cruz County Fairgrounds, 2601 E. Lake...

In the weeks leading up to Christmas, tree farms across the nation are thrust into the spotlight and sellers start their busiest time of year. This year, the industry is holding steady, despite a nationwide shortage that is pushing up prices. Heatwaves and fires that...

SANTA CRUZ COUNTY—The 2020 Crop Report for the County of Santa Cruz has been released, detailing the region’s agricultural commodities during one of the most challenging years on record. The Crop Report is presented each year by Agricultural Commissioner Juan Hidalgo through the Department of...

Apple harvest is underway, and at Pista Farmlands in the Pajaro Valley, the season is shaping up to be a bountiful one. Pista Farmlands is a 75-acre plot of land about one parcel northwest of Watsonville, consisting mostly of apple orchards that supply fruit to...