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February 23, 2024

Watsonville organization establishes produce distribution

WATSONVILLE—Every year Farm Discovery at Live Earth aims to reach thousands of young people to teach them about farming, nutrition and health, environmental literacy and more. The organization is headquartered at Watsonville’s Live Earth Farm, which plants crops in the fall that are eventually...

Monterey County heritage hog sells for $33K

Gonzales High School FFA Chapter President and Monterey Bay Sectional Reporter Samantha Santos, who was selected as the Monterey County Fair’s 2017 Heritage Scholarship winner, auctioned off two hogs Sept. 2 at the fair, one of which — the heritage hog — sold for more than $33,000.

California added to SNAP online pilot program

CALIFORNIA—U.S. Secretary of Agriculture Sonny Perdue recently announced the approval of a California and Arizona request to provide online purchasing of food to Supplemental Nutrition Assistance Program (SNAP) households.  This approval will allow these states to expedite the implementation of online purchasing with currently authorized...

Ag Commissioner releases annual Crop Report

SANTA CRUZ COUNTY—The 2020 Crop Report for the County of Santa Cruz has been released, detailing the region’s agricultural commodities during one of the most challenging years on record. The Crop Report is presented each year by Agricultural Commissioner Juan Hidalgo through the Department of...

Strawberry industry settles after hectic start to season

Strawberry season in the Pajaro Valley is in full swing, and experts are reporting that demand has steadily increased despite a difficult kickoff. As the Covid-19 pandemic hit the California region in mid-March, strawberry producers initially saw a spike in sales. But it was soon...

Farm Bureau receives awards

The Santa Cruz County Farm Bureau (SCCFB) was honored with five County Activities of Excellence Awards, and was a finalist in the statewide Innovator Awards at the California Farm Bureau’s 104th meeting in early December. A local delegation of five attended the annual meeting in...

Sambrailo sees major growth in sustainable packaging line

WATSONVILLE—When Santa Cruz-based natural foods store Staff of Life opened its second location in Watsonville in March, employees from Sambrailo were pleased to see their products featured front and center. Fresh, organic vegetables and fruit in the store’s produce aisle were nestled inside Sambrailo’s sustainable...

Open Farm Tours returns to the Pajaro Valley

Farms across the Pajaro Valley will open to the public for two days of family-friendly activities Oct. 12-13.

Organic produce sales up 9%, tops $2B for the quarter

Total organic fresh produce sales for the first quarter of 2021 saw a continuation of last year’s growth, increasing by 9.3% from the same period in 2020 and topping $2.2 billion for the quarter, according to the Q1 2021 Organic Produce Performance Report released...

A chat with Integrity Wines’ Mark Hoover

Integrity Wines, located at the Watsonville Municipal Airport, has been in Watsonville for two years.
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Watsonville Public House taproom opens in Watsonville

The former Watsonville Meat Locker building — which later became Stevie G Meats — was a huge draw Thursday, but this time it was...

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