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September 22, 2023

EcoFarm welcomes new executive director

The Ecological Farming Association (EcoFarm) recently announced Andy Fisher as its new Executive Director. The selection was made after an extensive national search.

Four days of activities at wine festival

Ranked 11th by last year’s U.S. food and wine festival calendar critics, the 2017 Paso Robles Wine Festival is scheduled for May 18-21 and will feature four days of dinners, tastings and educational seminars fit for both experienced and inexperienced pala

100 years and counting

On June 22, the Santa Cruz County Farm Bureau will call to order at its annual meeting for the 100th time.

Education to empower

The Agriculture and Land-Based Training Association (ALBA) aims to give opportunities to aspiring farmers through various training programs. In the classroom and on the field, students at ALBA are taught everything from crop planning to business management.

Watsonville gears up for annual Strawberry Festival

The annual Watsonville Strawberry Festival will be held Aug. 5 and 6 downtown.

Watsonville High graduate makes national FFA competition

WATSONVILLE—Juan Herrera has been keeping busy since he graduated from Watsonville High School (WHS) in 2021. After landing a job with K&D Landscaping while still in school, Herrera rose up through the ranks, starting in the maintenance crew and finally working on larger residential and...

Aptos farm wins Best of Show at regional olive oil competition

Patrick and Teresa Royan were living in Los Gatos when they first discovered Pleasant Valley, a rural area in Aptos permeated with rolling hills, orchards, vineyards and pastures. The couple had been looking for a place to settle relatively close to the beach yet...

Driscoll’s to build first commercial vertical strawberry farm

One year after announcing a new research and development partnership to grow strawberries indoors, Watsonville-based Driscoll’s and Plenty Unlimited Inc. are building a new indoor vertical strawberry farm.  Together, the companies aim to accelerate the growth of Driscoll’s top crop by using Plenty’s growing platform. According...

Western Growers launches food safety risk management program

The Supply Chain Risk Management Solution utilizes new technology to advance food safety in several ways.

Group sparks conversation about Valley’s pesticide use

A newly formed community group with the vision of reducing the use of pesticides in the Pajaro Valley is taking on international berry giant Driscoll’s. The Campaign for Organic and Regenerative Agriculture (CORA) recently sent a letter to Driscoll’s CEO Miles Reiter calling for the...

Mariners remain determined during rebuilding year | SCCAL girls volleyball 

Aptos High girls volleyball team is making huge steps forward in the ultra-competitive Santa Cruz Coast Athletic League after finding success in what is...