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December 5, 2023

Fat Boy Burgers opens 

Fat Boy Burgers and Grill recently opened its doors at 1467 Freedom Blvd. and was swarmed with hundreds of customers looking to dine on its tasty offerings, which include burgers, crinkle-cut fries and milkshakes.

New hardware store coming to Capitola

CAPITOLA—A new branch of Outdoor Supply Hardware (OSH) is slated for a Jan. 6 opening in the former Orchard Supply Hardware store on 41st Avenue. Ryan Odell, store manager at the Napa OSH branch, said the company will run a soft opening in the first...

Van’s Shoes finds new location

Owner Jim van Lanen said the move comes as an adjustment to the market, especially in that “more people and buying goods online.”

Cooper family buys two dealerships

WATSONVILLE—The family that owns Chevrolet Watsonville has purchased two new neighboring dealerships, giving it the lion’s share of the sales on Auto Center Drive. The Cooper family closed the deal on Wednesday for Monterey Bay Chrysler Dodge Jeep Ram and Mid Bay Ford Lincoln. The family...

Freedom Meat Lockers is a delight | Try This

Todd Guild Freedom Meat Lockers One of my favorite things to do for lunch in Watsonville is head over to Freedom Meat Lockers, which in addition to its high-quality selection of carnivores’ delights, also offers a deli counter. Normally when I hear the word ‘deli’ I cringe,...

Watsonville Staff of Life set to open March 30

Watsonville staff of life
WATSONVILLE—Staff of Life grocery store has for a half-century been a backbone of healthy eating and living in Santa Cruz County, selling organic food and natural products long before those concepts hit the mainstream. Founders Richard Josephson and Gary Bascou launched the business as a...

Staff of Life market to open in East Lake Village

Staff of Life, a Santa Cruz-based natural foods store that launched nearly a half-century ago, will move into the space occupied by Super Max Discount Foods.

Staying with Sumano’s

In 2012, Edgar Sumano made the decision to come to Watsonville and begin working at his father’s bakery.

Beer Mule opens in Watsonville

The owners of Beer Mule were hoping for an easy “soft opening” when they announced their first night via Instagram on Saturday.

Vintage houseware store opens downtown

WATSONVILLE—The historic Derpich Building in downtown Watsonville is coming alive once again after being acquired by two sisters with a big vision.   Jennifer Santillana and Tabitha Stroup found the property for rent when strolling down Main Street. Stroup, owner of Friend in Cheeses Jam Co....
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Supervisors approve half-cent sales tax for March Ballot

Santa Cruz County residents will consider a half-cent sales tax on the March 5 ballot which, if approved by a simple majority, will fund...