Business

APTOS—Nonprofit workers in Santa Cruz County are two times more likely than the general public to require the very social services they help provide. That’s according to a recent survey conducted by the Human Care Alliance (HCA), a coalition of nonprofit agencies from around the...

Digital NEST earned national attention this month when it was named the featured charity for the AT&T Pebble Beach Pro-Am, one of golf’s most watched events.

PV Chamber Directory

A single door was propped open, with a long table placed just inside of Santa Cruz Cider Company’s Apple City Tasting Room Monday afternoon.  A sign directed customers to the makeshift pickup window, which the owners have set up during the countywide shelter-in-place order. Natalie Henz,...

WATSONVILLE—More than 100 people convened on Zoom on June 18 for the grand opening of a new center dedicated to women in business. The El Pájaro Community Development Corporation (El Pájaro CDC) has launched a Regional Women’s Business Center (RWBC) in Watsonville, with plans to...

After nine years, Wargin Wines will be moving its production and tasting room out of Watsonville—at least for the time being. The winery, which was established in December of 2012, was one of the first wineries to settle in the Pajaro Valley in recent years....

Peanut brittle, milk, dark and white chocolates, pecan buds, hazelnut truffles, butterscotch squares, chocolate walnut fudge—does this list have your attention? If so, good news is here: See’s Candies has opened a pop-up store in Watsonville as a test run. Situated in Watsonville Square, a few...

WATSONVILLE—The Covid-19 pandemic has hit businesses hard, from the largest of companies to the smallest mom-and-pop shops. Rules continue to change as cases flatten and then spike, leaving business owners dealing with back-and-forth openings and closures. But for those who made their living off of...

WATSONVILLE—Major work is underway at the Valley Public Cemetery to make way for hundreds of garden crypts. The move is part of the Pajaro Valley Public Cemetery District’s needed expansion to create more land for burials, said Bob Tanner, Pajaro Valley Public Cemetery District Board...

WATSONVILLE—The Watsonville Planning Commission will review plans for two proposed cannabis dispensaries at its July 13 meeting. Bryce Berryessa of Berryessa Holdings, LLC, and Jason Sweatt of Santa Cruz Veterans Alliance, Inc. are both expected to present to the commission at its monthly virtual meeting. Berryessa...