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Watsonville
July 10, 2025

Aptos Coffee Roasting Co. closes

After being served with a 30-day notice in July, Aptos Coffee Roasting Co. celebrated its long run in the Rancho Del Mar Center on Aug. 19 — its final day — with free coffee beverages and free pound-bags of coffee for all.

El Pájaro celebrating 40 years of helping businesses

El Pájaro CDC this year is celebrating 40 years of transforming people’s lives through entrepreneurship by taking the confusion, guesswork and complexity out of starting small businesses. By offering technical, legal, financial and managerial assistance, El Pájaro CDC has helped launch and nurture small businesses while bolstering economic development within the community.

El Pájaro CDC partners with Staff of Life

staff of life watsonville
El Pájaro Community Development Corporation (El Pájaro CDC) has entered into a partnership with Staff of Life, a natural foods market that recently opened its new store in the East Lake Shopping Center. El Pájaro CDC, which aims to support small business entrepreneurs by...

Ritual Ride opening at The Hangar

WATSONVILLE—Since deciding to open their own business, Dave and Marissa Molinari have learned plenty of lessons. Chief among those lessons: stay positive and remain focused on your goals. “It will never go according to plan,” Dave said. “It’s important to learn and stay positive through the...

Watsonville Yoga offers something for everyone

When Phoenix Artemisia decided to open a yoga studio in Watsonville in 2016, no other location around the city grabbed her attention more than downtown. That was despite some pushback from friends, who had concerns about her safety and that of her clients.  Artemisia, ever the...

Delta Charter High School at Cabrillo College STUDENT SPOTLIGHT!

Michael Jaquias can often be found strumming guitar outside of Delta High School on the Cabrillo campus. He is the unofficial greeter for his peers in the Real World Linked Learning program where students earn their high school diploma while taking classes at Cabrillo and exploring careers. Since enrolling in the Real World last fall, Michael says he has found a school “family” where teacher, Maria Hastings, both supports and challenges her students. Delta Charter High School equips students with the skills necessary to graduate from high school, go on to higher education, and contribute positively to society. You can meet Michael and the other Real World students at an information night on Tuesday, Dec. 5 at 7 p.m. on the Cabrillo Campus, building 1190. Give us a call at 477-5212 for more information or visit our website at deltaschool.org.

County yoga studios offering live classes online

WATSONVILLE—As the second day of Santa Cruz County’s shelter-in-place order dawned Wednesday morning, Watsonville Yoga, Dance and Healing Arts owner Phoenix Artemisia was busy setting up for class—just not as she normally does. Artemisia’s mat was unrolled on the ground of her studio on Main...

Local companies gift Second Harvest new parking lot

WATSONVILLE—Since the outbreak of Covid-19, Second Harvest Food Bank Santa Cruz County has been distributing almost twice as much food to local families than usual. As such, the organization’s parking lot is now full of distribution and refrigeration trucks, forklifts and storage containers. Staff, volunteers...

El Pájaro CDC’s Regional Women’s Business Center officially opens

WATSONVILLE—More than 100 people convened on Zoom on June 18 for the grand opening of a new center dedicated to women in business. The El Pájaro Community Development Corporation (El Pájaro CDC) has launched a Regional Women’s Business Center (RWBC) in Watsonville, with plans to...

As business expo returns, locals share optimism for 2022

Pajaro valley Business Expo
WATSONVILLE—On April 7, businesses from across the region will come together for the first time in three years at the Pajaro Valley Chamber of Commerce and Agriculture’s annual Business Expo and Job Fair. This year’s theme is “Spring Fling,” celebrating the return of not only...
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Students visit from Croatia

Four high school students from Croatia arrived July 2 in Watsonville from the Student Ambassador Exchange Program of the Slavic American Cultural Organization (SACO).  They...