Focus on Agriculture

Apple season has started, and Pajaro Valley apple trees are bending under the weight of the fruit.

Members and staff of the Land Trust of Santa Cruz County came together at Watsonville Slough Farm on Aug. 5 to commemorate the work they've accomplished.

According to the California Strawberry Commission, about 90% of all strawberries in the U.S. are grown in California. The fruit thrives in the state, due to its need for year-round moderate weather, which allows its roots to grow strong and stable.  On the Central Coast, consistent...

Focus on Agriculture will soon be two years old.

WATSONVILLE—In December, the Pajaro Valley Water Management Agency (PVWMA) Board of Directors approved a $1.2 million water conservation program aimed at further bolstering the efforts already in place by farmers. PVWMA is partnering with the Resource Conservation District of Santa Cruz County (RCD) and the...

CALIFORNIA—Assemblymember Robert Rivas (D-Hollister) has been named Chair of the Assembly Agriculture Committee by Speaker Anthony Rendon (D-Lakewood). Raised in farmworker housing, Rivas represents the 30th Assembly District, which includes the agriculture-rich Salinas and Pajaro valleys on the Central Coast.  “My district is known as...

On March 29, the members of Watsonville Rotary and guests gathered at the Watsonville Elks Lodge for the first in a series of special monthly meetings.

CENTRAL COAST—The California cut flower industry has changed drastically in the last 30 years. Once controlling more than half of cut flower sales in the U.S., it has gradually been overtaken by competition from overseas growers. The Pajaro Valley, once a mecca of rose growing,...