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Watsonville
October 5, 2025

Apple harvest wraps up at historic Corralitos orchard

It has not been an easy harvest season for California apples. When temperatures shot up into the 100s in August and September, sparking wildfires across the state and harming numerous agricultural commodities, apples were one of the hardest-hit crops. The fruit is susceptible to...

Paso Robles Lavender Festival returns for ninth year

About 3,000 people with lavender shopping bags in-hand converged on the Paso Robles Downtown City Park to enjoy the Ninth Annual Paso Robles Lavender Festival, July 8, hosted by the Central Coast Lavender Growers Association and the Paso Robles Main Stree

Ag History Project steps up for county fair

As the Santa Cruz County Fair nears the folks at the Agricultural History Project have wheeled their featured showpiece into place.

Driscoll’s to build first commercial vertical strawberry farm

One year after announcing a new research and development partnership to grow strawberries indoors, Watsonville-based Driscoll’s and Plenty Unlimited Inc. are building a new indoor vertical strawberry farm.  Together, the companies aim to accelerate the growth of Driscoll’s top crop by using Plenty’s growing platform. According...

California FarmLink receives $500K from Wells Fargo

APTOS—Wells Fargo has announced a boost to diverse small businesses with $1.7 million in grants from its Diverse Community Capital program, which offers capital and technical assistance to minority-owned small businesses through Community Development Financial Institutions (CDFIs).  “Diverse small businesses face unique challenges to start...

Local grower on cutting edge of organic farming

WATSONVILLE—About 200 people disembarked three large charter buses on Green Valley Road in Watsonville early Wednesday morning as part of the EcoFarm Bus Tour, a kickoff to the EcoFarm Conference in Pacific Grove this week.  The tour was visiting Strong Agronomy, a management company that...

Premiere Raspberries closing, laying off hundreds

Premiere Raspberries
WATSONVILLE—While some will be celebrating the birthday of activist and labor leader Cesar Chavez on March 31, a major raspberry grower in Watsonville will close its doors, and hundreds of employees will be laid off. A representative at Premiere Raspberries, LLC confirmed the closure Thursday...

Education to empower

The Agriculture and Land-Based Training Association (ALBA) aims to give opportunities to aspiring farmers through various training programs. In the classroom and on the field, students at ALBA are taught everything from crop planning to business management.

Ag History Project looks ahead

WATSONVILLE—A buggy that once transported people along the streets of San Jose in the 1880s and ‘90s is now on display at the Agricultural History Project, restored and with a fresh coat of paint. Hassan Zamani, who has volunteered with the AHP for two years,...

Farm Bureau names Edward Ortega Farmer of the Year

Edward Ortega of Ortega Berry Farms was recently selected by the Santa Cruz County Farm Bureau as the 2019 Farmer of the Year.
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Keeping Health Care Local, Together

The Pajaro Valley Health Care District is evolving to better reflect and represent the diverse voices that make up our community. Today, our board...

Georgeann Eiskamp dies