California FarmLink receives $500K from Wells Fargo
APTOS—Wells Fargo has announced a boost to diverse small businesses with $1.7 million in grants from its Diverse Community Capital program, which offers capital and technical assistance to minority-owned small businesses through Community Development Financial Institutions (CDFIs).
“Diverse small businesses face unique challenges to start...
Supporting Watsonville athletics
My name is Marcus Northcutt and I am in my first year as athletic director at Watsonville High School. I write today in support of the Ninth Annual Watsonville High Alumni Golf Tournament scheduled for Friday, June 16 at Spring Hills Golf Course.
Ag industries buoyed by federal loans
CENTRAL COAST—The Paycheck Protection Program helped save at least 17,000 agricultural jobs throughout the tri-county area, according to data released by the Small Business Administration on July 6.
The program, a part of the more than $2 trillion Coronavirus Aid, Relief and Economic Security (CARES)...
Bill Monning, Jan. 6: January is Blood Donor Month
It is the beginning of a new year and it is time for us to remember how we can help our friends, neighbors, and community through the simple act of giving blood. January has been known as National Blood Donor Month since 1970 because people are busy with their post-holiday schedules, trying to get back into their work and/or school routines, and forget about making time to donate blood.
True & real community
Question: “When you look at humanity what surprises you most?”
Answer: “Man, because he sacrifices his health in order to make money. Then he sacrifices money to recuperate his health. And then he is so anxious about the future that he does not enjoy the...
Guest View: Thank you for giving Watsonville a bookstore, Kelly
I cannot remember the first time I visited Kelly’s bookstore. I had previously known it as Crossroads Books back in high school. It was within a short walking distance from Pajaro Valley High School, and I had a habit of stopping by after school.
I’d...
Luis Alejo | KSBW editorial resorts to false attacks
There’s an old attorney’s adage that states: “If you have the law on your side, argue the law; if you have the facts, argue the facts; if you have neither, pound the table.” The highly misleading TV editorial by KSBW’s conservative station manager JW Heston, that aired during MLK weekend, is his pounding on the table, but with words I never said.
Sandy Lydon: The 2023 Pajaro flood and Vallejo’s legacy
Again! The long-time residents of Pajaro stand in the mud, their voices filled with frustration and anger. Some remember back to the March day in 1995 when they heard the assurances from politicians. Be patient! Help is coming! We’ve got your back!
The rampant cynicism...
Abel Mejia: PVUSD needs to rearrange priorities
After reading the PVUSD’s Oct. 5 offer to certificated staff, I was further disappointed by their lack of bargaining in good faith. The district continues to have its priorities in the wrong order.
From the editor's desk, Feb. 20: Parking 'woes'?
Can’t find a place to park in downtown Watsonville? You’re not looking hard enough.
Thousands march for Martin Luther King Jr. Day
Thousands of people amassed in the streets of downtown Santa Cruz on Monday morning for the annual People’s March for the Dream, an event...



















