Strawberry Commission reports healthy fruit, high demand
According to the California Strawberry Commission, about 90% of all strawberries in the U.S. are grown in California.
The fruit thrives in the state, due to its need for year-round moderate weather, which allows its roots to grow strong and stable.
On the Central Coast, consistent...
California Pajarosa navigates a changing industry
Business at California Pajarosa Floral, one of Watsonville’s last remaining large flower growers, has altered drastically since the outbreak of Covid-19 last year.
Already dealing with an evolving industry before the pandemic due to growth in offshore production, things came to a sudden halt at...
What should replace Kmart?
It’s been more than half a year since the Kmart on Freedom Boulevard closed its doors for good. And as someone who constantly drives past the shell of the former community hotspot, it pains me to see what that location has become. On top...
Farm Discovery at Live Earth raises $87K for education, produce programs
WATSONVILLE—Watsonville-based organization Farm Discovery at Live Earth announced that it raised $87,800 at its annual benefit dinner on Sept. 24.
“Mesa: Farm Discovery Fall Feast in the Fields” was held at Live Earth Farm in Watsonville, and drew attendance from across the region. Guests were...
Elkhorn Slough, other natural areas, receive $71M grant for climate resilience
Elkhorn Slough, the vast natural area south of Watsonville that serves as a transition zone between land and sea and is home to myriad species of birds—as well as water and land animals—got a boost last week with a $6 million award.
The money from...
Letters to the Editor
Secondhand smoke in multi-unit housing
Sometimes people tend to believe they have a “right” to smoke, but in reality, there is no constitutional right to smoke. Everyone does have the right to breathe, and a right to clean air. Therefore, multi-unit housing complexes should regulate...
PV’s Lara-Alvarez named Santa Lucia’s top player | All-PCAL football
In 2024, Pajaro Valley senior Benito Lara-Alvarez was primarily on the defensive side of the ball for the Grizzlies.
Prior to the start of this...
