Organization aims to integrate beneficial songbirds on farms
WATSONVILLE—For more than 20 years, Watsonville-based organization Wild Farm Alliance (WFA) has aimed to find a sustainable balance between conservation and agriculture.
Established by a like-minded group of wildland proponents and ecological farming advocates, WFA’s primary goal is to bring nature back into the industry.
“As...
Pioneer Organic farmers to field test new organic strawberry starts
In recognition of their research to improve organic strawberry farming systems, Organic Advocacy and Farm Fuel Inc. have been awarded a grant to study organic strawberry transplant (start) performance in Santa Cruz and Monterey counties.
From Our Archives: Rough Landing
These men examine the damage in a plane crash at the Watsonville Airport on Sept. 25, 1954. According to aviation history buff Gary Plomp, the plane is a Grumman TBF-5 Avenger Carrier, which was used in WWII as torpedo bombers and level bombers. TBFs...
PV Arts showcases Open Studios Art Tour
Pajaro Valley Arts is set to open its new exhibit, which serves as a launch for the annual Santa Cruz County Open Studios Art Tour.
The show, titled “2026 Open Studios Preview Exhibits,” showcases dozens of artists in their own studios around the county beginning...
E.A. Hall Middle School principal arrested for alleged sexual assault
A Santa Cruz man was arrested Thursday for allegedly sexually assaulting an intoxicated woman, and Santa Cruz County Sheriff’s deputies are seeking additional victims.
Dagoberto Garcia, 58, is listed on the Pajaro Valley Unified School District website as Principal at E.A. Hall Middle School.
He has...
Local grower on cutting edge of organic farming
WATSONVILLE—About 200 people disembarked three large charter buses on Green Valley Road in Watsonville early Wednesday morning as part of the EcoFarm Bus Tour, a kickoff to the EcoFarm Conference in Pacific Grove this week.
The tour was visiting Strong Agronomy, a management company that...
EcoFarm rescheduled as a virtual conference in March
CENTRAL COAST—Executive director of the Ecological Farming Association (EcoFarm) Andy Fisher had only been in the position for six months before the pandemic hit California.
Fortunately, Fisher and his team had been able to hold their 40th annual conference in Pacific Grove that January. But...
Berry yields dip as harvest wraps up
WATSONVILLE—California’s strawberry season is coming to a close. While sales remained strong throughout the summer, growers have seen production dip slightly.
Carolyn O’Donnell, communications director for the California Strawberry Commission (CSC), said that after the season’s initial hardships, things eventually leveled off and demand actually...
Embracing a tradition
On Wednesday, Sept. 13 the Santa Cruz County Fairgrounds will open its gates once again for five days of family-friendly fun.
From Our Archives: Loma Linda fire
TEAM WORK A chef and other staff at the long-standing Loma Linda Restaurant in Watsonville help Watsonville firefighters tackle a major fire that tore through the restaurant on Nov. 17, 1956. (Sam Vestal/Pajaronian file).
Saldana’s record-setting performance lifts ‘Catz flag football over PCS | Weeklys...
The Watsonville High girls flag football team extended their win streak to four following a crushing 40-0 victory over Pacific Collegiate School in Pacific...





















