Arts & Culture

Business at California Pajarosa Floral, one of Watsonville’s last remaining large flower growers, has altered drastically since the outbreak of Covid-19 last year. Already dealing with an evolving industry before the pandemic due to growth in offshore production, things came to a sudden halt at...

Since 2009, Blume Industries (BI) and Whiskey Hill Farms (WHF) have jointly operated a research and development incubator in Watsonville, aiming to find regenerative solutions for food, fuel and waste management. And now they will have the opportunity to expand their reach, sharing what they...

WATSONVILLE—When Santa Cruz-based natural foods store Staff of Life opened its second location in Watsonville in March, employees from Sambrailo were pleased to see their products featured front and center. Fresh, organic vegetables and fruit in the store’s produce aisle were nestled inside Sambrailo’s sustainable...

After more than four years of devastating drought, 2017 saw California receive the wettest winter in more than 100 years.

On Wednesday, Sept. 13 the Santa Cruz County Fairgrounds will open its gates once again for five days of family-friendly fun.

The Agriculture and Land-Based Training Association (ALBA) aims to give opportunities to aspiring farmers through various training programs. In the classroom and on the field, students at ALBA are taught everything from crop planning to business management.

Walking through a rose garden, it can be hard to resist bending down to take a whiff of at least one flower.

Western Growers is rolling out its Careers in Ag Job Center, a jobs platform exclusively for science, technology, engineering and mathematics (STEM) related careers within the agricultural industry.

A sweeping view of the Pajaro Valley and the Santa Cruz Mountains greeted guests to Farm Discovery’s benefit dinner Saturday evening at Live Earth Farm.

WATSONVILLE—Thick fog rolled in and blanketed Crystal Bay Farm Wednesday morning, but the fields of the farm were teeming with life. A group of kindergarteners from Valencia Elementary School in Aptos, along with parents and teacher Karen Richmond, were visiting the organic farm  just off...