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Watsonville
May 14, 2025

Farmers, ranchers celebrate defeat of split-roll tax measure

pandemic unemployment santa cruz county
CALIFORNIA—Crediting a unified effort by California farmers, ranchers and their organizations, California Farm Bureau Federation President Jamie Johansson thanked voters for rejecting the split-roll tax measure on the Nov. 3 ballot. The initiative, Proposition 15, would have allowed reassessment and higher property taxes on a...

Assemblymember Rivas urges Gov. Newsom for more farmworker relief

Watsonville farmworkers
By Jazmine Juarez, Special to the Pajaronian WATSONVILLE—Assemblymember Robert Rivas (D-Hollister) is calling on Gov. Gavin Newsom to take urgent steps to protect farmworkers and the food supply chain in the wake of COVID-19.  Following reports of 41 agricultural workers being diagnosed with COVID-19 in...

Strawberries once again take top spot as crop values rise

MONTEREY COUNTY—Monterey County agriculture’s gross production value bounced back by 4.8% in 2021 to just over $4.1 billion, despite the ongoing Covid-19 pandemic that also resulted in supply chain shortages. This increase represents a $190 million rise from 2020, when the gross production value was...

State receives funding to boost California small business exports

The California Department of Food and Agriculture (CDFA) and the Governor’s Office of Business and Economic Development (GO-Biz) have received a grant to help the state’s small businesses boost trade and exports abroad.

Organization aims to integrate beneficial songbirds on farms

WATSONVILLE—For more than 20 years, Watsonville-based organization Wild Farm Alliance (WFA) has aimed to find a sustainable balance between conservation and agriculture. Established by a like-minded group of wildland proponents and ecological farming advocates, WFA’s primary goal is to bring nature back into the industry. “As...

Open Farm Tours returns Oct. 8-9

Open Farm Tours
Open Farm Tours (OFT) returns Oct. 8 and 9, offering the community a chance to visit organic farms, meet local farmers and learn about how their food is grown. The event, which has been held for the past nine years, is more than doubling the...

Farm history gets new life

agricultural history project
WATSONVILLE—Heavy-duty earth-moving equipment rumbled into gear at the Santa Cruz County Fairgrounds over the past week, reshaping a chunk of land at the Agricultural History Project to make way for the expansion of the Living History Farm. Situated near the entrance of the fairgrounds, the...

Farm Bureau’s Spring Luncheon returns March 16

2021 National Ag Day Luncheon
WATSONVILLE—March is National Agriculture Month, a time meant to honor the role of the agricultural industry in the United States. National Ag Day 2022, organized by the Agriculture Council of America, will land on March 23, with activities and contests held nationwide. For the first...

Local nursery buzzing amidst pandemic, winter months

With most people staying close to home during the pandemic, looking for things to do and ways to stay safe, local nurseries have seen an uptick in customers. Stay-at-home orders have prompted many to find new hobbies—and gardening has been a popular choice. Sierra Azul...

Berry yields dip as harvest wraps up

Santa Cruz County
WATSONVILLE—California’s strawberry season is coming to a close. While sales remained strong throughout the summer, growers have seen production dip slightly. Carolyn O’Donnell, communications director for the California Strawberry Commission (CSC), said that after the season’s initial hardships, things eventually leveled off and demand actually...
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Watsonville’s Jillian Lerma delivers win over Palma in walk-off fashion |...

Watsonville senior Jillian Lerma delivered a walk-off RBI single in the Wildcatz’s 2-1 win over Palma in extra innings in Pacific Coast Athletic League...