Business

This past Presidents’ Day on Feb. 18, Juan and Paula Diaz had more reason to celebrate than just the national holiday. The date also marked the 10th anniversary of their family restaurant, Cowboy’s Corner Cafe, located on Main Street in Watsonville.

WATSONVILLE—Watsonville Prep School has found a home in downtown Watsonville. The Watsonville Planning Commission on Tuesday approved plans to remodel a portion of the long-vacant Gottschalks Building on Main Street into a 41,000-square-foot school. Navigator Schools, the parent organization of the charter school, and the Hansen...

WATSONVILLE—On Nov. 28, Watsonville joined the annual nationwide shopping movement known as Small Business Saturday, which aims to encourage shoppers to support businesses in their community. The event had a number of small stores at the East Lake Village Shopping Center opening for special...

WATSONVILLE—With the Covid-19 pandemic—and the restrictions on businesses that have come with it—sticking around for the foreseeable future, the City of Watsonville is hoping a new program will allow restaurants and shops to better handle the hurdles currently in front of them. The Parklet Program...

WATSONVILLE—A long-neglected garden at Rolling Hills Middle School was brought back to life Thursday thanks to the volunteer efforts of the Watsonville company K&D Landscaping.  Armed with a host of tools and dozens of starter plants, the crew tore into the hard-packed soil as part...

APTOS—Siding construction is underway on The Hideout restaurant that was largely destroyed by fire in May 2019. Workers from Costa Bella Builders are behind the rebuild of the popular eatery nestled beneath a canopy of redwoods at 9051 Soquel Drive between Rio del Mar and...

PAJARO VALLEY—Long-standing realtor Renee Mello was recently named Realtor of the Year for 2021 by the Santa Cruz County Association of Realtors. A broker associate with Keller Williams, Mello, a third-generation Watsonville native, said she was stunned and “truly honored” to have been picked out...

For more than 20 years, Crystal Bay Farm owners Lori and Jeff Fiorovich have offered the Pajaro Valley community a homegrown harvest tradition. Every October, the couple transforms their farm into a family-friendly pumpkin patch, where people can come and pick out the perfect pumpkin,...

With final detail touches underway in the major overhaul of the Rancho Del Mar Shopping Center, several businesses are now open and others are on deck.

WATSONVILLE—Chevrolet of Watsonville took a giant step up in the world of auto mechanics last week as one of their mechanics, Richard Shephard, was awarded a World Class Technician status award by officials from General Motors and Chevrolet. “There’s a lot of time, a lot...