Business

WATSONVILLE—Watsonville’s Five Star Catering is currently offering a curated gift box for the holidays. The Holiday Local’s Box supports eight Santa Cruz County businesses that have been negatively affected by the pandemic.  Products include handmade Pecan Snowballs from Edith Meyer Wedding Cakes, fair trade organic...

A crew from Vacant Property Security installs one of several traffic blocks in the parking lot of the former Kmart on Freedom Boulevard. On Oct. 12, the Watsonville City Council started the process of declaring the abandoned property a public nuisance due to illegal...

SACRAMENTO—Gov. Gavin Newsom on Monday announced that the state will provide temporary tax relief for eligible businesses that have been impacted by Covid-19 restrictions. Under the plan, taxpayers filing less than $1 million in sales tax receive an automatic three-month income tax extension. It also...

PAJARO—In a factory centered in a rural stretch of Pajaro, a small team of workers and engineers was busy one Tuesday afternoon hand-building a new line of cross-country racing bicycles they hope one day will be used by Olympic athletes. The work was happening in...

SANTA CRUZ COUNTY—As Thanksgiving edges closer, the folks at Corralitos Market & Sausage Co. and Freedom Meat Lockers say now is the time to get orders dialed in. “I’ve been at this since April, getting ready and dealing with supply, price changes and everything else,”...

WATSONVILLE—Monterey Bay Caterers, a long-standing business in the Pajaro Valley which operated as a catering business and a restaurant, is for sale. Owner Ken Schwan said a combination of things led to his decision. He’ll be 64 next month, and his recent motorcycle crash that...

WATSONVILLE—A total of 18 cannabis license applications, spanning across all fields of the industry, have been submitted to the City of Watsonville in time for its Oct. 15 deadline.  Community Development Department Director Suzi Merriam said that the process went smoothly, and the amount of...

Business at California Pajarosa Floral, one of Watsonville’s last remaining large flower growers, has altered drastically since the outbreak of Covid-19 last year. Already dealing with an evolving industry before the pandemic due to growth in offshore production, things came to a sudden halt at...

Platt celebrated its new store on 2 Hangar Way in Watsonville with a ribbon cutting ceremony Tuesday.

By Abigail Acosta, Special to the Pajaronian WATSONVILLE—The owners of Corralitos Coffeehouse will be closing their doors in Corralitos on Aug. 22 and moving their operations to downtown Watsonville. Greg Bobeda and Lacey Dent will take over the location formerly occupied by Second Street Cafe between...