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Watsonville
July 14, 2025

K&D Landscaping earns top honors

K&D Landscaping Inc. of Watsonville took home a number of awards at the annual California Landscape Contractors Association Convention in San Diego on Nov. 12.

Sears to close Capitola location

Sears Holdings announced this week that it will close dozens of stores throughout the U.S., including the location in the Capitola Mall.

Brothers slice into downtown: Plans for pizzeria in historic downtown building

Two Watsonville brothers — one a trained chef and the other a community organizer — plan to reopen a shuttered downtown restaurant to serve New York-style pizza and mugs of craft beer.

Capitola Olive Garden aims for Dec. 17 opening

Final touches are underway at the Olive Garden Italian Kitchen restaurant, the first such location for the chain business in Santa Cruz County.

Hansen downtown apartment complex moves forward

the residence at 558 Main Watsonville
WATSONVILLE—The Watsonville Planning Commission at its first meeting of the year Monday recommended the City Council move forward with a mixed-use apartment complex in downtown. If approved, the proposed four-story, 50-unit apartment building at 558 Main St. would be nestled into the historic corridor near...

Cilantro’s gives back to community

Cilantros COVID-19
WATSONVILLE—Cilantro’s Parrilla Y Cantina recently celebrated its 30th anniversary, and the Mexican restaurant is not slowing down even with shelter-in-place orders in effect. The business remains open seven days a week, albeit with a limited staff, and is still offering takeout orders of about 90...

California Pajarosa navigates a changing industry

Business at California Pajarosa Floral, one of Watsonville’s last remaining large flower growers, has altered drastically since the outbreak of Covid-19 last year. Already dealing with an evolving industry before the pandemic due to growth in offshore production, things came to a sudden halt at...

New ice cream shop to open in Aptos

Bruster's aptos ice cream
APTOS—Sometime in the summer, Mid-County will have a new ice cream shop, a walk-up establishment near the heart of Aptos Village. Bruster’s Real Ice Cream—headquartered in Pennsylvania with 200 locations throughout the U.S. and in South Korea—features 24 flavors that are hand-made on-site daily, says...

Stay loyal, stay local: Gift ideas from around the Pajaro Valley

Looking for places to shop for loved ones this holiday season? You don’t have to rely on Amazon or other large retailers—instead, look into small, locally-owned stores right here in the Pajaro Valley. Contact the stores directly, follow on social media and check out...

Mello named county’s Realtor of the Year

renee mello
PAJARO VALLEY—Long-standing realtor Renee Mello was recently named Realtor of the Year for 2021 by the Santa Cruz County Association of Realtors. A broker associate with Keller Williams, Mello, a third-generation Watsonville native, said she was stunned and “truly honored” to have been picked out...
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Man arrested in levee death

Monterey County Sheriff’s deputies on Friday arrested a Pajaro man for the murder of Watsonville resident Jesús Alfonso Duarte Figueroa, whose body was found...