Craft Bakeshop + Eatery plans soft opening this weekend
WATSONVILLE—When the home of the former Second Street Cafe in Watsonville became available last year, business partners Lacey Dent and Greg Bobeda saw an opportunity.
The two had originally meant to expand their business, Corralitos Coffeehouse, into another space on the first floor of the...
New eateries settle into Aptos Village
APTOS—A group of business owners from the new Aptos Village complex gathered for a meeting in early March to discuss possible events and projects they wanted to do together. Their aim was to bring the community into the blooming hub.
But days later those plans...
Council approves sale of Porter Building to PV Arts
WATSONVILLE—The Watsonville City Council at its Tuesday meeting signed off on an agreement with Pajaro Valley Arts for the sale of the historic Porter Building in downtown Watsonville.
In a deal some two years in the making, PV Arts will pay the city $1.15 million...
Head of local farmers market takes over Pinto Lake City Park
WATSONVILLE—A familiar face has stepped in as the new operator of Pinto Lake City Park.
Jesus Madrigal, the president of the Watsonville Farmers Market, was recently named concessionaire for the city’s share of Pinto Lake. His company’s vision for the 78-acre park—70 of which are...
Gottschalks building renovation going to Planning Commission
WATSONVILLE—A proposed redevelopment of the vacant Gottschalks building in the heart of downtown will come to the Watsonville Planning Commission during its Oct. 6 meeting.
Navigator Schools, the parent organization of local charter school Watsonville Prep, and the Hansen Family Trust are teaming up to...
Santa Cruz Veterans Alliance readies to open Watsonville dispensary
APTOS—A long line of U.S. military veterans was outside an Aptos cannabis dispensary Monday, waiting their turn for a free monthly package of marijuana.
Called the Veterans’ Compassion Program, the service is the overarching mission of the Santa Cruz Veterans Alliance (SCVA). Through it, people...
Thriving among the giants
APTOS—Sitting in the cab of a 25-ton Caterpillar excavator, Stephanie Siqueiros works the levers of the dinosaur-like beast to swivel the mechanical arm to reach across the pavement and attach a large scoop bucket. Nimbly, she attaches the bucket, its steel teeth facing skyward,...
PHOTO: D’la Colmena wins People’s Choice award
Rotary Club of Watsonville members John Kane IV (left), Francisco Estrada (second from right) and Murry Schekman recently presented D’ la Colmena owner Adrian Gonzales (second from left) with the winning plaque for the “Best Burrito on the Central Coast — People’s Choice” award, voted on by this year’s Burrito Bash participants.
Church Christmas Tree Farms open for business
ROYAL OAKS—Last year, Church Christmas Tree Farms celebrated its 60th year. The family-owned business, now run by Glenn Church and his two sons, has become a local destination for families to come and cut down their own tree during the holidays.
And the Covid-19 pandemic...
Ground control: K&D Landscaping CEO talks shifting trends, standards
Whether it is due to shifting climates, labor challenges, rising material costs or simply new trends, the landscape industry is evolving.
However, one thing that has not changed is high demand.
“The demand for landscaping continues to climb with no real signs of slowing down,” said...
Watsonville City Council to mull plastic bag, oversize vehicle parking ordinances
The Watsonville City Council on Tuesday is set to consider two ordinances aimed at reducing plastic waste at retail checkouts and tightening rules on...



















