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December 8, 2023

New eateries settle into Aptos Village

APTOS—A group of business owners from the new Aptos Village complex gathered for a meeting in early March to discuss possible events and projects they wanted to do together. Their aim was to bring the community into the blooming hub.  But days later those plans...

Santa Cruz Veterans Alliance readies to open Watsonville dispensary

Santa Cruz Veterans Alliance
APTOS—A long line of U.S. military veterans was outside an Aptos cannabis dispensary Monday, waiting their turn for a free monthly package of marijuana. Called the Veterans’ Compassion Program, the service is the overarching mission of the Santa Cruz Veterans Alliance (SCVA). Through it, people...

Local trainers offer fresh approach to health and fitness

It has been 13 years since Jaimi Jansen opened the first location of Santa Cruz Core, an integrated wellness center in downtown Santa Cruz.  At that time, Jansen was just 26 years old and planning to eventually go to medical school. But as the business...

Queen’s Shoes celebrates 15 years

In 2007 local fashion designer Sindy Hernandez opened Queen’s Shoes & More, a small boutique featuring a mix of her own and other designers’ clothing and accessories.  Hernandez gradually gained a loyal following of customers. And 15 years later, many of them remain, some becoming...

Community voices support for PV Arts Porter Building pitch

Porter Building watsonville
WATSONVILLE—More than two dozen community members at Tuesday night’s Watsonville City Council meeting showed resounding support for the Pajaro Valley Arts Council’s planned rebuild of the historic Porter Building, a City of Watsonville-owned property at the gateway of downtown. And a competing proposal from...

Watsonville Staff of Life set to open March 30

Watsonville staff of life
WATSONVILLE—Staff of Life grocery store has for a half-century been a backbone of healthy eating and living in Santa Cruz County, selling organic food and natural products long before those concepts hit the mainstream. Founders Richard Josephson and Gary Bascou launched the business as a...

Photo: Busy weekend for Boardwalk as rides reopen

santa cruz beach boardwalk
Limited rides at the Santa Cruz Beach Boardwalk reopened April 1 following state public health guidelines. Boardwalk rides have been closed since March 2020 due to Covid-19, although they operated for a brief time in November. Ride reservations, which have been selling out daily,...

Christmas tree sellers optimistic despite national shortage

In the weeks leading up to Christmas, tree farms across the nation are thrust into the spotlight and sellers start their busiest time of year. This year, the industry is holding steady, despite a nationwide shortage that is pushing up prices. Heatwaves and fires that...

Fat Boy Burgers opens 

Fat Boy Burgers and Grill recently opened its doors at 1467 Freedom Blvd. and was swarmed with hundreds of customers looking to dine on its tasty offerings, which include burgers, crinkle-cut fries and milkshakes.

Watsonville native plans to transform Corralitos restaurant

WATSONVILLE—Jesus Montejano is eager to put his skills to use for the community he calls home. After recently graduating with honors from Cabrillo College’s business program, Montejano has set his sights on transforming a restaurant located next to the iconic Five Mile House on the...
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hanukkah town clock santa cruz menorah lighting

PHOTO: Community lights up menorah for Hanukkah

Leila Veitch lights up the first candle of a menorah Thursday evening at the town clock in downtown Santa Cruz in honor of her...