Business

WATSONVILLE—New metal signs were installed Wednesday on the “Welcome to Watsonville” signboard on Main Street.  The move, headed up by the Sons of Italy, the Pajaro Valley Chamber of Commerce and Agriculture and the Watsonville Woman’s Club, was designed to update the large wood signboard...

WATSONVILLE—The Watsonville City Council on Tuesday will provide direction on major proposed modifications to the City’s cannabis laws, including the possible addition of multiple dispensaries. According to the staff report prepared for Tuesday’s meeting, the City is recommending the addition of two retail licenses as...

WATSONVILLE—Hidden Fortress Coffee Roasting has opened a new branch in the Cabrillo College Watsonville Center at 318 Union St.  They started roasting coffee in 2012 and have one location in Watsonville and another in Seaside. Their first store opened three years ago at 125 Hangar...

SANTA CRUZ—Far West Fungi mushroom farm of Moss Landing is branching out. They recently opened their first-ever store in downtown Santa Cruz.  In the works for the past two years, the new spot will feature about 16 varieties of fresh mushrooms, dozens of dried mushrooms,...

WATSONVILLE—The Watsonville City Council on Tuesday sold the Resetar Parking Lot in downtown to the Ow family for $542,850. The 40-space lot at 535 Main St., also known as Parking Lot No. 4, is used daily by multiple businesses in downtown, including county-wide nonprofit Community...

WATSONVILLE—Jesus Montejano is eager to put his skills to use for the community he calls home. After recently graduating with honors from Cabrillo College’s business program, Montejano has set his sights on transforming a restaurant located next to the iconic Five Mile House on the...

WATSONVILLE—The long-vacant Gottschalks building in downtown Watsonville will come to life on Oct. 17 for Uncorked in Downtown, an evening of wine, food and fun put on by Pacific Coast Development.  The event, spearhead by Neva Hansen, will feature wines from Anatum Winery, Wargin Wines,...

"Try This" is a weekly column that celebrates local businesses — especially eateries, watering holes, coffee shops and the like. Johanna Miller Food: Ambrosia India Bistro Even though it’s been many years since Little India left the East Lake Village Shopping Center, I still miss having such a great,...

WATSONVILLE—Rocky Patel said he was largely inspired to open his new restaurant, Mr. Z’s Crepes & Teas, by his two children. “They are boba tea fanatics,” Patel said. “My 15-year-old son especially loves it. I was like, sure, let’s go all-out and do this.” Boba, also...

WATSONVILLE—Sushi Qu, a popular sushi restaurant in East Lake Village Shopping Center, opened Tuesday in its new space just a few doors away from where they had operated for almost five years. Owner Jannie Park said she was excited about the new location that will...