Business

The 112-room business, being built by Elite Development Inc. between Beach Road and Riverside Drive, has now reached the insulation, electrical and plumbing phase, said co-owner Juggy Tut. Barring any unexpected hurdles, Tut said he hopes to see the place up and running by the end of the year or in early January. Roof work is slated to be completed in December.

Ahn and his wife, Soon Ja, recently opened Kong’s Burgers & Café at El Pájaro Community Development Corporation’s Plaza Vigil business incubator in downtown Watsonville.

Work is moving ahead on The Hideout restaurant that sustained massive damage in a fire in May.

Once home to the Stoesser Building, the lot has been empty since the 1989 Loma Prieta earthquake caused irreparable damage to the historic structure in the heart of Watsonville’s downtown.

Owner Jim van Lanen said the move comes as an adjustment to the market, especially in that “more people and buying goods online.”

El Pájaro CDC this year is celebrating 40 years of transforming people’s lives through entrepreneurship by taking the confusion, guesswork and complexity out of starting small businesses. By offering technical, legal, financial and managerial assistance, El Pájaro CDC has helped launch and nurture small businesses while bolstering economic development within the community.

Hangar Way in Watsonville was already booming with activity by noon this Fourth of July, as Santa Cruz Cider Company held the first soft opening of its new tasting room.

The sound of engines roared across East Lake Village’s parking lot Sunday morning as classic cars and trucks arrived in droves.

The owners of Beer Mule were hoping for an easy “soft opening” when they announced their first night via Instagram on Saturday.