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Watsonville
February 28, 2026

Romo Park up for lease

Once home to the Stoesser Building, the lot has been empty since the 1989 Loma Prieta earthquake caused irreparable damage to the historic structure in the heart of Watsonville’s downtown.

Motion control company plans move to Morgan Hill

Watsonville-based Applied Motion Products announced recently that it purchased land to construct its new headquarters in Morgan Hill.

Van’s Shoes finds new location

Owner Jim van Lanen said the move comes as an adjustment to the market, especially in that “more people and buying goods online.”

El Pájaro celebrating 40 years of helping businesses

El Pájaro CDC this year is celebrating 40 years of transforming people’s lives through entrepreneurship by taking the confusion, guesswork and complexity out of starting small businesses. By offering technical, legal, financial and managerial assistance, El Pájaro CDC has helped launch and nurture small businesses while bolstering economic development within the community.

Santa Cruz Cider Co. has first soft opening

Hangar Way in Watsonville was already booming with activity by noon this Fourth of July, as Santa Cruz Cider Company held the first soft opening of its new tasting room.

East Lake Village hosts annual car show benefit

The sound of engines roared across East Lake Village’s parking lot Sunday morning as classic cars and trucks arrived in droves.

Beer Mule opens in Watsonville

The owners of Beer Mule were hoping for an easy “soft opening” when they announced their first night via Instagram on Saturday.

Business briefs, March 8, 2019

Business briefs, March 8, 2019

Cowboy’s Corner Cafe celebrates 10 years

This past Presidents’ Day on Feb. 18, Juan and Paula Diaz had more reason to celebrate than just the national holiday. The date also marked the 10th anniversary of their family restaurant, Cowboy’s Corner Cafe, located on Main Street in Watsonville.

Brothers slice into downtown: Plans for pizzeria in historic downtown building

Two Watsonville brothers — one a trained chef and the other a community organizer — plan to reopen a shuttered downtown restaurant to serve New York-style pizza and mugs of craft beer.
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Santa Cruz County Superintendent of Schools Faris Sabbah addresses about 150 high school students at the start of the Santa Cruz Countuy Youth Civics Summit at Cabrillo College.

Students learn the power of the vote at Civics Summit

On Friday, about 150 high school juniors from across Santa Cruz County cast their first ballots on three issues that, if passed, would dramatically...