Business

Owner Jim van Lanen said the move comes as an adjustment to the market, especially in that “more people and buying goods online.”

El Pájaro CDC this year is celebrating 40 years of transforming people’s lives through entrepreneurship by taking the confusion, guesswork and complexity out of starting small businesses. By offering technical, legal, financial and managerial assistance, El Pájaro CDC has helped launch and nurture small businesses while bolstering economic development within the community.

Hangar Way in Watsonville was already booming with activity by noon this Fourth of July, as Santa Cruz Cider Company held the first soft opening of its new tasting room.

The sound of engines roared across East Lake Village’s parking lot Sunday morning as classic cars and trucks arrived in droves.

The owners of Beer Mule were hoping for an easy “soft opening” when they announced their first night via Instagram on Saturday.

This past Presidents’ Day on Feb. 18, Juan and Paula Diaz had more reason to celebrate than just the national holiday. The date also marked the 10th anniversary of their family restaurant, Cowboy’s Corner Cafe, located on Main Street in Watsonville.

Two Watsonville brothers — one a trained chef and the other a community organizer — plan to reopen a shuttered downtown restaurant to serve New York-style pizza and mugs of craft beer.

Van’s Shoes and Repair on East Lake Avenue is searching for a smaller facility, owner Jim van Lanen said.