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Watsonville
October 10, 2025

Business brief: Matthew Jones Agency hosts mixer

Farmers Insurance Matthew Jones Agency, 106 Airport Blvd. Suite 101 in Watsonville will host a Pajaro Valley Chamber of Commerce and Agriculture mixer on Aug. 9 from 5-7 p.m.

Circus Vargas sets up at Capitola Mall

Workers are busy Tuesday setting up the bigtop tent for the visiting Circus Vargas in the parking lot of the Capitola Mall.

Staff of Life market to open in East Lake Village

Staff of Life, a Santa Cruz-based natural foods store that launched nearly a half-century ago, will move into the space occupied by Super Max Discount Foods.

Harbor Freight opens doors

Dozens of customers on April 6 were browsing the aisles of Harbor Freight, Watsonville’s newest hardware store.

Gizdich to be honored as ‘Friend of Scouting’

Nita Gizdich, owner and founder of Gizdich Ranch, has been selected as the 2018 “Friend of Scouting.”

Second Harvest hosts annual awards dinner

On March 7, Second Harvest Food Bank Santa Cruz County hosted one of the organization’s most popular events of the year.

PHOTO: Know your local businesses

People pour into the Seascape Golf Club Wednesday afternoon for the 33rd annual Business Showcase put on by the Aptos and Capitola-Soquel Chambers of Commerce.

Dog training club’s donation helps sick puppy

A sick puppy was treated back to health thanks to the Monterey Bay Dog Training Club’s “Gifts from the Heart” project.

Santa Cruz CORE to celebrate second location

Santa Cruz CORE will celebrate its grand opening in Watsonville on Saturday with music, food and a charity raffle for a year of monthly massage.
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Letters to the editor Oct. 10 – 16

Stein’s letter was misguided Reading Gil Stein’s demand for PVUSD Trustee Joy Flynn’s resignation (Sept. 19-25, page 9), it seems clear that this is an...