East Lake Village’s Shop Small event welcomes the holidays
The folks at East Lake Village Shopping Center kicked off the holiday season with their Shop Small Saturday event, where businesses there welcomed the public to an all-day festive celebration.
The event included:
• Santa and Mrs. Claus greeting
• Coffee and Cars Car Show hosted by...
New hardware store coming to Capitola
CAPITOLA—A new branch of Outdoor Supply Hardware (OSH) is slated for a Jan. 6 opening in the former Orchard Supply Hardware store on 41st Avenue.
Ryan Odell, store manager at the Napa OSH branch, said the company will run a soft opening in the first...
County will purchase West Marine building, consolidate Watsonville services
WATSONVILLE—The Santa Cruz County Board of Supervisors on Tuesday unanimously approved a plan to purchase properties on Westridge Drive in Watsonville, and to relocate several county services there.
The move, which will consolidate five separate departments into a building at 500 Westridge Drive, is expected...
Giant local beer distributor has small beginnings
George Couch was an ambitious 25-year-old when he came to Watsonville in 1973 and negotiated a deal to purchase a small Anheuser-Busch distributorship. It would not stay small for long.
His company Couch Distributing, which he runs with his brother Geoff, has since 1973 delivered...
Miches and Ceviches grows from humble, online beginnings
WATSONVILLE—A little more than a year ago, Perla Pineda said she had a thought in the back of her mind that would not let her get a good night’s rest.
“I felt like something else was calling me,” she said.
She remembers waking up in the...
El Frijolito expanding and remodeling
WATSONVILLE—For nearly four decades, El Frijolito restaurant has been serving traditional Mexican fare in its sit-down dining room at 11 Alexander St.
Now in its 38th year, the place is perhaps best known for its walk-up window on the 400 block of Union Street, which...
Wood-fired pizza restaurant opens doors in Watsonville
WATSONVILLE—A new wood-fired pizza restaurant recently opened in the East Lake Village Shopping Center. Sandwiched between the Villager bar and Carmona’s BBQ and Catering, Uncie Ro’s is the latest addition to the busy center.
“We’re just happy to be able to open our doors to...
Martinelli’s among brands searching for safer bottle cap options
WATSONVILLE—When the nonprofit Defend Our Health tested bottle caps from 141 beverage brands, they found potentially harmful chemicals in more than a third of them. Two Martinelli’s products were among these brands, but the Watsonville-based apple juice and cider company says it is now...
Local grower on cutting edge of organic farming
WATSONVILLE—About 200 people disembarked three large charter buses on Green Valley Road in Watsonville early Wednesday morning as part of the EcoFarm Bus Tour, a kickoff to the EcoFarm Conference in Pacific Grove this week.
The tour was visiting Strong Agronomy, a management company that...
Farm store and cafe opens at historic Five Mile House
CORRALITOS—Late Monday morning the Five Mile House in Corralitos was bustling with activity for the first time in 12 years.
Blossom’s Farmstore & Coffee Shop now occupies the landmark Spanish-style building on the corner of Freedom Boulevard and Corralitos Road, which has housed various businesses...
Photo story: A Dia de los Muertos celebration
Dancers from Estrellas de Esperanza prepare to take the stage in Watsonville during the Calle Libres and Dia de Los Muertos event Sunday. Music,...
