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Watsonville
June 7, 2025

California Pajarosa navigates a changing industry

Business at California Pajarosa Floral, one of Watsonville’s last remaining large flower growers, has altered drastically since the outbreak of Covid-19 last year. Already dealing with an evolving industry before the pandemic due to growth in offshore production, things came to a sudden halt at...

Undocumented farmworkers focus of legislation

CALIFORNIA—Five California Congress members, including Zoe Lofgren (District 19) and Jimmy Panetta (District 20) have unveiled a House bill to provide a path to citizenship for undocumented farmworkers. In an Oct. 30 “tele-press conference,” Lofgren and Panetta said their Farm Workforce Modernization Act would provide...

Paso Robles Lavender Festival returns

Far more than just a pretty face, lavender — with its tiny purple blooms and distinctive perfume — has become one of the most popular plants all across the county. To celebrate its many purposes, the Central Coast Lavender Growers Association and Paso Rob

Farm Discovery hosts annual benefit dinner at Live Earth Farm

A sweeping view of the Pajaro Valley and the Santa Cruz Mountains greeted guests to Farm Discovery’s benefit dinner Saturday evening at Live Earth Farm.

Entries sought for Central Coast Wine Competition

Entries are now being accepted for the Central Coast Wine Competition (CCWC), which takes place June 21-22 in Paso Robles.

Bargetto Winery releases 2014 'La Vita' blend

June 10 marked the 17th annual release of Bargetto Winery’s “La Vita” wine.

Tri-county dairy farms showcased in new exhibit

dairy california history
WATSONVILLE—A new exhibit at the Agricultural History Project (AHP) has been set up to give visitors a glimpse into the dairy industry in Santa Cruz, Monterey and San Benito counties. Dozens of early-day milk bottles make up the bulk of the display, but numerous butter...

Pilot program launches to recycle agricultural plastic

A new program launched by the California Marine Sanctuary Foundation (CMSF), ReGen Monterey and Flipping Iron, Inc. is joining a growing effort to recycle more plastic from local farms and ranches. CMSF, an organization aiming to protect California’s coastal ecosystems and communities, conducted an assessment...

California Strawberry Commission supports every aspect of the industry

The record-breaking 2017 rainy season gave rise to many challenges and opportunities for California farmers. Some crops were waterlogged, unable to thrive in such wet conditions. But as for the Pajaro Valley’s primary crop — strawberries — this past winte

Ag History Project looks ahead

WATSONVILLE—A buggy that once transported people along the streets of San Jose in the 1880s and ‘90s is now on display at the Agricultural History Project, restored and with a fresh coat of paint. Hassan Zamani, who has volunteered with the AHP for two years,...
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Monterey County Supervisor Luis Alejo

How Farmworkers Outlawed ‘El Cortito’ 50 Years Ago

For decades in the Salinas Valley, the short-handle hoe, known as “El Cortito,” was used for weeding and thinning rows of crops that kept...