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Watsonville
December 24, 2025

National Agriculture Day luncheon returns

Doron Comerchero, founder and executive director of Food What?!, will be the featured speaker at the 2019 National Agriculture Day Spring Luncheon on March 13.

Salinas, Soledad celebrate National Salad Month

In celebration May as National Salad Month and in recognition of the agriculture bounty of the Central Coast, the California Welcome Center Salinas and the Soledad Visitors and Gateway Center will be giving out free samples of a variety of fruits and vege

Christmas tree sellers optimistic despite national shortage

In the weeks leading up to Christmas, tree farms across the nation are thrust into the spotlight and sellers start their busiest time of year. This year, the industry is holding steady, despite a nationwide shortage that is pushing up prices. Heatwaves and fires that...

Watsonville organization establishes produce distribution

WATSONVILLE—Every year Farm Discovery at Live Earth aims to reach thousands of young people to teach them about farming, nutrition and health, environmental literacy and more. The organization is headquartered at Watsonville’s Live Earth Farm, which plants crops in the fall that are eventually...

Sambrailo Packaging opens agricultural supply store

Agricultural packaging company Sambrailo Packaging has opened a new agriculture supply store at its packing and receiving location in Watsonville.

81st Annual Monterey County Fair celebrates ‘Summer of Love’

Celebrate the “Summer of Love” at the 81st Annual Monterey County Fair, Aug. 31 to Sept. 4, in Monterey, where more than 75,000 fairgoers are expected to come together for fun activities and events at the fairgrounds nestled on 22 oak-studded acres in the city.

Remembering fallen officers

The Never Forget Memorial Relay was held Sunday in Aptos Village Park. The eighth annual  event featured 33  teams of four from police and fire departments, California State Parks, the Santa Cruz County District Attorney’s Office, the county Probation Department and others whose teams...

California ranches, farms take a hit

CENTRAL COAST—Pandemic-related losses to California farms, ranches and agricultural businesses will range between $5.9 billion and $8.6 billion this year, according to an economic study released June 23. The analysis says the state’s $50 billion agricultural sector has already suffered $2 billion in losses so...

USDA Secretary visits Watsonville

Hosted by Congressman Jimmy Panetta and joined by Congressman Doug LaMalfa, the trio fielded questions from farmers, farmworkers and other agriculture industry personnel from across the Central Coast to discuss policies and federal programs in hopes of improving and investing in agriculture innovation.

Organization aims to integrate beneficial songbirds on farms

WATSONVILLE—For more than 20 years, Watsonville-based organization Wild Farm Alliance (WFA) has aimed to find a sustainable balance between conservation and agriculture. Established by a like-minded group of wildland proponents and ecological farming advocates, WFA’s primary goal is to bring nature back into the industry. “As...
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PV’s Lara-Alvarez named Santa Lucia’s top player | All-PCAL football

In 2024, Pajaro Valley senior Benito Lara-Alvarez was primarily on the defensive side of the ball for the Grizzlies. Prior to the start of this...

ICE becomes an autocratic tool