Paso Robles Lavender Festival returns for ninth year
About 3,000 people with lavender shopping bags in-hand converged on the Paso Robles Downtown City Park to enjoy the Ninth Annual Paso Robles Lavender Festival, July 8, hosted by the Central Coast Lavender Growers Association and the Paso Robles Main Stree
Local water agency works toward long-term drought solutions
In 1983, a group of local farmers looking for ways to manage the Pajaro Valley’s groundwater basin formed the Pajaro Valley Water Management Agency (PVWMA). A year later, the agency was officially recognized by the state legislature, who tasked them to stop groundwater overdraft...
Watsonville farm, biotech company receives major grant from USDA
Since 2009, Blume Industries (BI) and Whiskey Hill Farms (WHF) have jointly operated a research and development incubator in Watsonville, aiming to find regenerative solutions for food, fuel and waste management.
And now they will have the opportunity to expand their reach, sharing what they...
Supervisor Friend hosting tele-town hall to discuss farmworker protections
Santa Cruz County Supervisor Zach Friend tonight will host a tele-town hall from 6-7pm with guest Tom AmRhein to talk about the Santa Cruz County Farm Bureau’s response to the Covid-19 pandemic.
AmRhein, the former president of the Farm Bureau and the current chair of...
Pesticide use discussed in community meeting
WATSONVILLE—A group of residents from Watsonville's senior neighborhoods gathered at the Pajaro Village Club House last week to hear a presentation on pesticide use, and on an upcoming pilot project to notify residents on nearby applications.
Hosted by the Center for Farmworkers Families, Safe Ag...
Group sparks conversation about Valley’s pesticide use
A newly formed community group with the vision of reducing the use of pesticides in the Pajaro Valley is taking on international berry giant Driscoll’s.
The Campaign for Organic and Regenerative Agriculture (CORA) recently sent a letter to Driscoll’s CEO Miles Reiter calling for the...
Eco Farm keynote addresses food sovereignty for Indigenous communities
In 2014 Elizabeth Hoover, associate professor in Environmental Science, Policy, and Management at UC Berkeley, set out on a road trip across the U.S.
Hoover covered 20,000 miles over four months, visiting 29 different Indigenous communities and asking everyone she met one question: How do...
A cleaner future
Like many agricultural businesses in the Pajaro Valley, Sambrailo Packaging, the Watsonville-based packaging company that has been involved in the agricultural industry for the past 94 years, got its start in apples.
Four days of activities at wine festival
Ranked 11th by last year’s U.S. food and wine festival calendar critics, the 2017 Paso Robles Wine Festival is scheduled for May 18-21 and will feature four days of dinners, tastings and educational seminars fit for both experienced and inexperienced pala
Watsonville man sentenced to 75 years to life for 2023 murder
A Watsonville man convicted of fatally shooting his roommate with an assault-style rifle in 2023 was sentenced Monday to more than 75 years to...
