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Watsonville
July 26, 2026

Salinas Valley resident named Organic Farmer of the Year

Israel Morales Sr. of JV Farms Organic in Soledad will receive the Organic Farmer of the Year Award at the Organic Trade Association’s Leadership Awards on Sept. 11. in Baltimore, Md.

Open Farm Tours returns Oct. 8-9

Open Farm Tours
Open Farm Tours (OFT) returns Oct. 8 and 9, offering the community a chance to visit organic farms, meet local farmers and learn about how their food is grown. The event, which has been held for the past nine years, is more than doubling the...

District 4 Dairy Princess, alternates crowned

Ellie Dyt knows a lot more about the California Dairy Industry than most seventeen-year-old high schoolers. Dyt was raised on a dairy farm her whole life in the small town of Crows Landing, home to thousands of dairy cows, gaining first-hand experience by working there...

Open Farm Tours to return this weekend

Open Farm Tours
PAJARO VALLEY—Open Farm Tours returns this Saturday and Sunday to the greater Pajaro Valley, with eight local farms participating in two days of events.  Originally started in 2014 as the Corralitos Open Farm Tour, the event has continued to grow and add more farms from...

Salinas Valley Fair to be held May 18-21

On May 18, the Salinas Valley Fair returns to King City for four days of family-friendly events, exhibits and activities.

Farm Bureau’s Spring Luncheon returns March 16

2021 National Ag Day Luncheon
WATSONVILLE—March is National Agriculture Month, a time meant to honor the role of the agricultural industry in the United States. National Ag Day 2022, organized by the Agriculture Council of America, will land on March 23, with activities and contests held nationwide. For the first...

CCOF offers grants to farmers affected by fires

Santa Cruz County covid-19 latinx
The California Certified Organic Farmers Foundation is poised to help organic farmers recover from the unprecedented wildfires burning across the West Coast, including CCOF’s hometown of Santa Cruz.  The Bricmont Hardship Assistance Fund gives grants to organic business owners affected by hardships of all kinds,...

Event benefits Farm Discovery at Live Earth

“Pollinate!”, a farm to table, flower to table event, will be held Sept. 23 as Farm Discovery at Live Earth’s ninth annual farm dinner. It will feature local chefs, farmers, artisans and winemakers, celebrating the abundance of fruit and vegetable crops grown in the Santa Cruz area.

Berry yields dip as harvest wraps up

Santa Cruz County
WATSONVILLE—California’s strawberry season is coming to a close. While sales remained strong throughout the summer, growers have seen production dip slightly. Carolyn O’Donnell, communications director for the California Strawberry Commission (CSC), said that after the season’s initial hardships, things eventually leveled off and demand actually...

Group sparks conversation about Valley’s pesticide use

A newly formed community group with the vision of reducing the use of pesticides in the Pajaro Valley is taking on international berry giant Driscoll’s. The Campaign for Organic and Regenerative Agriculture (CORA) recently sent a letter to Driscoll’s CEO Miles Reiter calling for the...
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Photo story: Adding color at the fairgrounds with flowers

People pitch in their efforts Thursday in planting at the Santa Cruz County Fairgrounds in preparation for the 2026 fair during its annual flower...

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