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Watsonville
March 16, 2026

Staying with Sumano’s

In 2012, Edgar Sumano made the decision to come to Watsonville and begin working at his father’s bakery.

Christmas tree sellers optimistic despite national shortage

In the weeks leading up to Christmas, tree farms across the nation are thrust into the spotlight and sellers start their busiest time of year. This year, the industry is holding steady, despite a nationwide shortage that is pushing up prices. Heatwaves and fires that...

Local companies gift Second Harvest new parking lot

WATSONVILLE—Since the outbreak of Covid-19, Second Harvest Food Bank Santa Cruz County has been distributing almost twice as much food to local families than usual. As such, the organization’s parking lot is now full of distribution and refrigeration trucks, forklifts and storage containers. Staff, volunteers...

City touting equity program as boon for small cannabis business owners

cannabis
By Abigail Acosta, Special to the Pajaronian WATSONVILLE—The City of Watsonville is hoping recent additions to its Cannabis Equity Program will spark a time of opportunity for the city’s minority cannabis business owners. First approved by the City Council in 2019, the equity program was put...

EcoFarm bus tour rolls through Watsonville

The 39th annual EcoFarm Conference returned to Pacific Grove this week, and with it came the annual bus tour of local organic farms.

Mello named county’s Realtor of the Year

renee mello
PAJARO VALLEY—Long-standing realtor Renee Mello was recently named Realtor of the Year for 2021 by the Santa Cruz County Association of Realtors. A broker associate with Keller Williams, Mello, a third-generation Watsonville native, said she was stunned and “truly honored” to have been picked out...

Apple harvest wraps up at historic Corralitos orchard

It has not been an easy harvest season for California apples. When temperatures shot up into the 100s in August and September, sparking wildfires across the state and harming numerous agricultural commodities, apples were one of the hardest-hit crops. The fruit is susceptible to...

Commercial crab season pushed back

SANTA CRUZ—Based on updated information and in response to concerns from the commercial Dungeness crab fleet, including written requests from Port Associations to further delay, California Department of Fish and Wildlife Director Charlton H. Bonham has delayed the start date for the California Dungeness...

El Pájaro CDC partners with Staff of Life

staff of life watsonville
El Pájaro Community Development Corporation (El Pájaro CDC) has entered into a partnership with Staff of Life, a natural foods market that recently opened its new store in the East Lake Shopping Center. El Pájaro CDC, which aims to support small business entrepreneurs by...

Biden, in a push to phase out gas cars, tightens pollution rules

Biden
WASHINGTON—President Joe Biden on Thursday announced a multistep strategy aimed at rapidly shifting Americans from gasoline-powered cars and trucks toward electric vehicles—a central part of his plan to reduce the pollution that is heating the planet. Biden is first restoring and slightly strengthening auto mileage...
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‘Catz lose tight battle to Los Alamitos in D-III title match...

So close, yet so far. A historical journey for the Watsonville High boys soccer team came to a heart-rending end Saturday afternoon. The No. 1 Wildcatz...