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Watsonville
March 26, 2026

Supporting small businesses

For the first time, the East Lake Village Shopping Center will attempt to draw in shoppers for Small Business Saturday with a variety of deals and activities.

Thriving among the giants

Stephanie Siqueiros
APTOS—Sitting in the cab of a 25-ton Caterpillar excavator, Stephanie Siqueiros works the levers of the dinosaur-like beast to swivel the mechanical arm to reach across the pavement and attach a large scoop bucket. Nimbly, she attaches the bucket, its steel teeth facing skyward,...

Santa Cruz mainstay Logos to close

Logos Books and Records, a pillar in the Santa Cruz downtown business community for more than 40 years, has announced that it will soon close.

Event-based businesses struggle to stay afloat

Event-based businesses
WATSONVILLE—The Covid-19 pandemic has hit businesses hard, from the largest of companies to the smallest mom-and-pop shops. Rules continue to change as cases flatten and then spike, leaving business owners dealing with back-and-forth openings and closures. But for those who made their living off of...

Local care, local pride: Tony’s Auto a Watsonville staple since 1994

WATSONVILLE—Tony’s Auto Service, nestled in a crunch of busy shops and the ebb and flow of Freedom Boulevard traffic, has been a staple auto repair spot in Watsonville for the past 26 years. If it’s new wiper blades, a smog check or full-blown valve job...

New business to come to old Kmart building in Watsonville

kmart
A little more than two years after the former Kmart store on Freedom Boulevard closed its doors, the space will soon have a new tenant.  Vallarta Supermarket, which has more than 50 locations throughout California—the most recent one in Salinas—will occupy half of the 100,000-square-foot...

Biden and senators reach broad infrastructure deal

WASHINGTON—President Joe Biden and a bipartisan group of centrist senators reached a deal on Thursday for $1.2 trillion in investments to rebuild the nation’s infrastructure, a victory for the White House but only the first lurch in what promises to be an arduous attempt...

Melee over food cart captures community attention

Linda Garcia hot dog
SANTA CRUZ—A recent clash between a Santa Cruz restaurant owner and a mobile hot dog vendor has drawn countywide attention, forcing one restaurant to close its doors and prompting demonstrations that have drawn hundreds of supporters. According to Santa Cruz Police spokeswoman Joyce Blaschke, the...

In the family for six decades

Hilltop Mini Mart, 1007 Salinas Road, has remained family-owned since 1956.
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Aptos girls soccer standout Alexa Castañeda commits to Fresno State

Aptos High senior Alexa Castañeda has left behind an everlasting legacy on campus after four phenomenal years on the pitch with the girls soccer...