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March 22, 2026

Moss Landing mushroom business expands to Santa Cruz

SANTA CRUZ—Far West Fungi mushroom farm of Moss Landing is branching out. They recently opened their first-ever store in downtown Santa Cruz.  In the works for the past two years, the new spot will feature about 16 varieties of fresh mushrooms, dozens of dried mushrooms,...

PHOTO: Know your local businesses

People pour into the Seascape Golf Club Wednesday afternoon for the 33rd annual Business Showcase put on by the Aptos and Capitola-Soquel Chambers of Commerce.

Santa Cruz County Supervisors delay disposable cup fee

disposable cups santa cruz county supervisors
SANTA CRUZ COUNTY—The Santa Cruz County Board of Supervisors on May 11 voted unanimously to delay a 25-cent fee for disposable cups at businesses in the unincorporated parts of the county until January 2022. County officials crafted the ordinance to reduce the amount of disposable...

Granite secures projects worth more than $520M

Watsonville-based Granite Construction announced recently that it has been selected to construction two projects in California totaling more than $520 million.

Martinelli’s among brands searching for safer bottle cap options

martinelli's bottle caps
WATSONVILLE—When the nonprofit Defend Our Health tested bottle caps from 141 beverage brands, they found potentially harmful chemicals in more than a third of them. Two Martinelli’s products were among these brands, but the Watsonville-based apple juice and cider company says it is now...

Customers, businesses contend with escalating meat prices

Labor Day Weekend is fast approaching, and many are looking to stock up on foods for barbecues and other outdoor gatherings. But this year is different, for both consumers and suppliers alike, and it has a lot to do with the current high price of...

Craft Bakeshop + Eatery plans soft opening this weekend

Craft Bakeshop + Eatery watsonville
WATSONVILLE—When the home of the former Second Street Cafe in Watsonville became available last year, business partners Lacey Dent and Greg Bobeda saw an opportunity. The two had originally meant to expand their business, Corralitos Coffeehouse, into another space on the first floor of the...

Gottschalks building renovation going to Planning Commission

Watsonville prep Gottschalks building
WATSONVILLE—A proposed redevelopment of the vacant Gottschalks building in the heart of downtown will come to the Watsonville Planning Commission during its Oct. 6 meeting. Navigator Schools, the parent organization of local charter school Watsonville Prep, and the Hansen Family Trust are teaming up to...
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Pajaro Valley High senior announces run for school board

Eriberto Estrada went to his first Pajaro Valley Unified School District board meeting during his sophomore year at Pajaro Valley High School. He says...