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Watsonville
April 21, 2026

PHOTO: Know your local businesses

People pour into the Seascape Golf Club Wednesday afternoon for the 33rd annual Business Showcase put on by the Aptos and Capitola-Soquel Chambers of Commerce.

Watsonville businesses embrace outdoor operations

WATSONVILLE—As many shelter-in-place restrictions remain in place due to Covid-19, state, county and city officials have looked for ways to allow businesses to open safely. This has included moving outdoors—onto sidewalks, into parking lots and even streets. Watsonville businesses have slowly been making the move,...

In the family for six decades

Hilltop Mini Mart, 1007 Salinas Road, has remained family-owned since 1956.

Welcome sign gets major update

WATSONVILLE—New metal signs were installed Wednesday on the “Welcome to Watsonville” signboard on Main Street.  The move, headed up by the Sons of Italy, the Pajaro Valley Chamber of Commerce and Agriculture and the Watsonville Woman’s Club, was designed to update the large wood signboard...

Business briefs, Nov. 16, 2018

Business briefs, Nov. 16, 2018

Cooper family buys two dealerships

WATSONVILLE—The family that owns Chevrolet Watsonville has purchased two new neighboring dealerships, giving it the lion’s share of the sales on Auto Center Drive. The Cooper family closed the deal on Wednesday for Monterey Bay Chrysler Dodge Jeep Ram and Mid Bay Ford Lincoln. The family...

City readies for renewed negotiations with PV Arts for Porter Building

Porter Building
WATSONVILLE—The city of Watsonville is expected to resume negotiations with the Pajaro Valley Arts (PVA) Council for the sale of the Porter Building after no affordable housing developers showed serious interest in the historic landmark. Watsonville and PVA earlier this year had begun early discussions...

Caroline’s Nonprofit finds new home

Caroline’s Nonprofit Thrift Shop has moved. Though the move, across Trout Gulch Road into an adjacent business center was supposed to be temporary, it ended up being a perfect fit that was hard to turn down.

New Watsonville shop features vintage clothing, candle making and more

TBH East lake village shopping center
After researching and running multiple pop-up venues, Eve Ayala and her wife, Teresa Madrigal, have swung open the doors to their new shop, TBH (To Be Honest). “We're locals, born and raised in Watsonville,” Ayala said. “We are second generation Mexican women. Our shop comes...
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Public defenders plan April 23 protest over caseloads, funding gaps

Public defenders in Santa Cruz County will join colleagues across California and the nation April 23 in a coordinated protest highlighting what they describe...