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Watsonville
September 18, 2025

Event-based businesses struggle to stay afloat

Event-based businesses
WATSONVILLE—The Covid-19 pandemic has hit businesses hard, from the largest of companies to the smallest mom-and-pop shops. Rules continue to change as cases flatten and then spike, leaving business owners dealing with back-and-forth openings and closures. But for those who made their living off of...

El Pájaro CDC partners with Staff of Life

staff of life watsonville
El Pájaro Community Development Corporation (El Pájaro CDC) has entered into a partnership with Staff of Life, a natural foods market that recently opened its new store in the East Lake Shopping Center. El Pájaro CDC, which aims to support small business entrepreneurs by...

Staying with Sumano’s

In 2012, Edgar Sumano made the decision to come to Watsonville and begin working at his father’s bakery.

Try This | Sept. 27, 2019

"Try This" is a weekly column that celebrates local businesses — especially eateries, watering holes, coffee shops and the like. Johanna Miller Food: Ambrosia India Bistro Even though it’s been many years since Little India left the East Lake Village Shopping Center, I still miss having such a great,...

Farm store and cafe opens at historic Five Mile House

CORRALITOS—Late Monday morning the Five Mile House in Corralitos was bustling with activity for the first time in 12 years. Blossom’s Farmstore & Coffee Shop now occupies the landmark Spanish-style building on the corner of Freedom Boulevard and Corralitos Road, which has housed various businesses...

Clean Juice opens in Rancho Del Mar center

Clean Juice is currently holding a soft opening with limited hours and will officially open Monday.

Downtown apartment complex seeks Planning Commission approval

the residence at 558 Main Watsonville
WATSONVILLE—The Watsonville Planning Commission at its Monday meeting will look over plans for a proposed mixed-use apartment complex in downtown. A project from local developers Bill and Neva Hansen, The Residence at 558 Main is a proposed four-story, 50-unit apartment building that, if approved, will...
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County unveils “transformative” youth crisis center

For years, Santa Cruz County lacked a youth crisis center, meaning that young people experiencing a mental health crisis were taken to overloaded emergency...