New business to come to old Kmart building in Watsonville
A little more than two years after the former Kmart store on Freedom Boulevard closed its doors, the space will soon have a new tenant.
Vallarta Supermarket, which has more than 50 locations throughout California—the most recent one in Salinas—will occupy half of the 100,000-square-foot...
Fish Lady swims to Capitola location
The new location at 700A Bay Avenue is adjacent to the Capitola Produce Market and near Gayle’s Bakery & Rosticceria.
Van’s Shoes eyes smaller location
Van’s Shoes and Repair on East Lake Avenue is searching for a smaller facility, owner Jim van Lanen said.
New business space in East Fifth Plaza
The East Fifth Plaza has undergone a major renovation.
Mello named county’s Realtor of the Year
PAJARO VALLEY—Long-standing realtor Renee Mello was recently named Realtor of the Year for 2021 by the Santa Cruz County Association of Realtors.
A broker associate with Keller Williams, Mello, a third-generation Watsonville native, said she was stunned and “truly honored” to have been picked out...
Santa Cruz CORE to celebrate second location
Santa Cruz CORE will celebrate its grand opening in Watsonville on Saturday with music, food and a charity raffle for a year of monthly massage.
Business Showcase returns to Aptos
Food, gadgets, cars, safety demonstrations and more will all be under one roof, and out in the parking lot, during the annual Business Showcase.
Bamboo Giant offering first-ever nighttime walkthrough experience
Located on a busy thoroughfare between Aptos and Watsonville, Bamboo Giant Nursery and Gardens (BGNG) could easily be driven past without a second glance.
But the nursery, tucked into the side of a hill in a rural, forested section of Freedom Boulevard, is actually one...
PVUSD trustees cut school employee, teacher positions
After the Pajaro Valley Unified School District Board of Trustees late Thursday night made sweeping cuts to 78 classified positions, newly appointed Board President...



















