New ice cream shop opens
A new ice cream shop has opened in Watsonville that offers a high-end brand of ice cream popular in Mexico.
Prevedelli Farms Approaches 80 Years
In October, as part of the annual Open Farm Tour, Prevedelli Farms invites the public to celebrate its eight decades of operation.
Sambrailo sees major growth in sustainable packaging line
WATSONVILLE—When Santa Cruz-based natural foods store Staff of Life opened its second location in Watsonville in March, employees from Sambrailo were pleased to see their products featured front and center.
Fresh, organic vegetables and fruit in the store’s produce aisle were nestled inside Sambrailo’s sustainable...
Chamber adds Ohmann to team
Fiaau Ohmann has joined the Pajaro Valley Chamber of Commerce and Agriculture’s team to help develop businesses.
Second Harvest hosts annual awards dinner
On March 7, Second Harvest Food Bank Santa Cruz County hosted one of the organization’s most popular events of the year.
PV Chamber awards scholarships
WATSONVILLE—The Pajaro Valley Chamber of Commerce and Agriculture recently announced the recipients of the 2020 Pajaro Valley Chamber Foundation Scholarship.
Local high school students Antonio Hueso-Fernandez and Jessica Rodriguez-Reyes were each awarded a $1,000 scholarship.
Hueso-Fernandez is a graduating senior at Aptos High School and will...
Watsonville’s Couch Distributing sold
WATSONVILLE—Couch Distributing Company, Inc. announced to its employees Tuesday that after nearly a half-century of service it is selling its distribution business to Fresno-based Donaghy Sales, LLC.
Established in 1973 Couch Distributing Company has been the leading beer and beverage distributor in Santa Cruz, Monterey...
New business to come to old Kmart building in Watsonville
A little more than two years after the former Kmart store on Freedom Boulevard closed its doors, the space will soon have a new tenant.
Vallarta Supermarket, which has more than 50 locations throughout California—the most recent one in Salinas—will occupy half of the 100,000-square-foot...
Padilla, Schiff secure $54M for Pajaro River Levee
U.S. Sen. Alex Padilla announced Tuesday that he and Sen. Adam Schiff secured $54 million in federal funding for the Pajaro River Flood Risk...




















