As business expo returns, locals share optimism for 2022
WATSONVILLE—On April 7, businesses from across the region will come together for the first time in three years at the Pajaro Valley Chamber of Commerce and Agriculture’s annual Business Expo and Job Fair.
This year’s theme is “Spring Fling,” celebrating the return of not only...
REI to open new store in Santa Cruz
SANTA CRUZ—REI, an outdoor retail business with 168 stores in 39 states, plans to open a location in Santa Cruz, the company announced on Feb. 18.
The 22,622-square-foot store will be located at 1660 Commercial Way, the giant warehouse that formerly held Toys “R” Us....
Drive-throughs a deal-breaker in proposed business park
WATSONVILLE—The Watsonville Planning Commission on Tuesday unanimously voted against granting a special use permit for a proposed business park at Main Street and Auto Center Drive.
Boos Development Group, Inc. was seeking the permit so that it could construct two drive-throughs alongside roughly 20,000 square...
K&D Landscaping honored with statewide award
WATSONVILLE—The California Landscape Contractors Association (CLCA) recently presented various awards to K&D Landscaping, Inc., a Central Coast landscape contractor, during its annual convention.
“The awards represent peak excellence within the landscaping industry and aim to shine a light on the talent and hard work...
City budget buoyed by sales tax revenue ‘bubble’
WATSONVILLE—Despite the economic shutdowns resulting from the Covid-19 pandemic, the city of Watsonville’s overall sales tax revenues have held steady thanks to a myriad of reasons, including a sharp rise in online and local shopping.
That’s according to Administrative Services Director Cindy Czerwin who at...
New hardware store coming to Capitola
CAPITOLA—A new branch of Outdoor Supply Hardware (OSH) is slated for a Jan. 6 opening in the former Orchard Supply Hardware store on 41st Avenue.
Ryan Odell, store manager at the Napa OSH branch, said the company will run a soft opening in the first...
New mural adorns County’s new Behavioral Health facility
WATSONVILLE—A new mural against an exterior wall of the new Adult and Children’s Behavioral Health facility in the County complex on Freedom Boulevard is nearing completion.
Watsonville artist Bruce Harman said he started the massive work at the end of August and has squeezed in...
Wine event reignites vacant downtown location
WATSONVILLE—The long-vacant Gottschalks building in downtown Watsonville will come to life on Oct. 17 for Uncorked in Downtown, an evening of wine, food and fun put on by Pacific Coast Development.
The event, spearhead by Neva Hansen, will feature wines from Anatum Winery, Wargin Wines,...
An inflated sense of fun
A Sand City family with a successful bounce-house business there has opened a second location in downtown Watsonville.
Manny Contreras out as Watsonville High’s head football coach
In a stunning turn of events, Manny Contreras will not return as Watsonville High’s head football coach for the upcoming 2026 fall season.
Contreras received...




















