Monterey Bay Caterers up for sale as owner rides into retirement
WATSONVILLE—Monterey Bay Caterers, a long-standing business in the Pajaro Valley which operated as a catering business and a restaurant, is for sale.
Owner Ken Schwan said a combination of things led to his decision. He’ll be 64 next month, and his recent motorcycle crash that...
Survey predicts Santa Cruz County tourism will return
SANTA CRUZ COUNTY—The county’s tourist hotspots—along with its restaurants and hotels—can expect a slight uptick in business this summer from Californians seeking to hit the road for short road trips, according to a survey released Wednesday by Visit Santa Cruz County (VSCC).
This prediction is...
Church Christmas Tree Farms open for business
ROYAL OAKS—Last year, Church Christmas Tree Farms celebrated its 60th year. The family-owned business, now run by Glenn Church and his two sons, has become a local destination for families to come and cut down their own tree during the holidays.
And the Covid-19 pandemic...
Harbor Freight opens doors
Dozens of customers on April 6 were browsing the aisles of Harbor Freight, Watsonville’s newest hardware store.
Small businesses look to holiday shoppers for support
WATSONVILLE—On Nov. 28, Watsonville joined the annual nationwide shopping movement known as Small Business Saturday, which aims to encourage shoppers to support businesses in their community. The event had a number of small stores at the East Lake Village Shopping Center opening for special...
U.S. readies small-business grants as PPP nears end
The federal government is preparing to open two new industry-specific small-business relief programs, one of them months in the works, as its signature pandemic aid effort, the Paycheck Protection Program, nears its end.
The Small Business Administration said it hopes to start taking applications by...
Granite Construction celebrates 100 years
WATSONVILLE—It has been one century since Granite Construction was founded, and since then it has become a construction juggernaut, with subsidiaries throughout the U.S. and projects that include dams, interstate highways, airport runways and skyscrapers.
The company celebrated its centennial birthday on June 23 at...
Watsonville’s Crystal Bay Farm opens annual pumpkin patch
For more than 20 years, Crystal Bay Farm owners Lori and Jeff Fiorovich have offered the Pajaro Valley community a homegrown harvest tradition.
Every October, the couple transforms their farm into a family-friendly pumpkin patch, where people can come and pick out the perfect pumpkin,...
‘Catz storm back to win first-ever NorCal Championship | Boys soccer
The ‘Catz’s mystique is back, ladies and gentlemen.
The Watsonville High boys’ soccer team made history Saturday evening after winning their first-ever NorCal Championship in...



















