Local grower on cutting edge of organic farming
WATSONVILLE—About 200 people disembarked three large charter buses on Green Valley Road in Watsonville early Wednesday morning as part of the EcoFarm Bus Tour, a kickoff to the EcoFarm Conference in Pacific Grove this week.
The tour was visiting Strong Agronomy, a management company that...
Watsonville business owner harnesses the power of social media
When the pandemic first hit, many retail stores across the globe were forced to shut down their brick-and-mortar locations and transitioned to online shopping, using virtual platforms to display and sell items.
For Sindy Hernandez, designer and owner of Queen’s Shoes & More in Watsonville,...
Holiday planning? Order your meat now
If specialty meats will be on your table during the upcoming holidays, now is the time to get your order in at two local meat businesses, Freedom Meat Lockers and Corralitos Market & Sausage Co.
County yoga studios offering live classes online
WATSONVILLE—As the second day of Santa Cruz County’s shelter-in-place order dawned Wednesday morning, Watsonville Yoga, Dance and Healing Arts owner Phoenix Artemisia was busy setting up for class—just not as she normally does.
Artemisia’s mat was unrolled on the ground of her studio on Main...
Bamboo Giant offering first-ever nighttime walkthrough experience
Located on a busy thoroughfare between Aptos and Watsonville, Bamboo Giant Nursery and Gardens (BGNG) could easily be driven past without a second glance.
But the nursery, tucked into the side of a hill in a rural, forested section of Freedom Boulevard, is actually one...
Staff of Life closes for cleaning after employee contracts Covid-19
SANTA CRUZ—Staff of Life, a popular natural foods market in Santa Cruz for more than 50 years, announced Monday that an employee tested positive for Covid-19.
“We have made the decision to temporarily close after learning a member of our staff has been diagnosed with...
Watsonville’s first cannabis dispensary opens Friday
WATSONVILLE—Watsonville’s first retail cannabis outlet, called The Hook, opens Friday. The 3,600-square-foot warehouse is located on a stretch of road on Hangar Way in a quickly growing part of the city that includes the Slough Brewing Collective and Santa Cruz Cider Co.
Co-owner Bryce Berryessa...
Dominican Hospital gets $1M donation for workers
SANTA CRUZ—Dignity Health Dominican Hospital announced Monday that it has received a $1 million donation, which will be dispersed to hospital employees who have helped fight the coronavirus.
The anonymous donor is a “long-time friend” of the hospital who wanted to thank the workers specifically...
Aptos Coffee Roasting Co. closes
After being served with a 30-day notice in July, Aptos Coffee Roasting Co. celebrated its long run in the Rancho Del Mar Center on Aug. 19 — its final day — with free coffee beverages and free pound-bags of coffee for all.
6 Trusted Providers to Buy Instagram Likes and Followers (Safe and...
This article was contributed by Social Boosting
Instagram growth in 2026 isn't easy. Reach is tighter, the algorithm is pickier and getting noticed organically feels...






















