Business

WATSONVILLE—California Congressman Jimmy Panetta (D-Carmel Valley) has announced the launch of a new business center in Watsonville for women entrepreneurs. El Pájaro Women’s Business Center (WBC) will be formed through El Pájaro Community Development Corporation (CDC), a local nonprofit organization aiming to promote equal access...

For almost a century, Jansen Music has been a staple in the music community, offering instruments, equipment, lessons and repair services.

In 2019, a new kind of restaurant settled into The Hangar complex near Watsonville Municipal Airport. Mr. Z’s Crepes and Teas, created by owner Rocky Patel, offers a wide selection of offerings: Fresh savory and sweet crepes, bubble teas, waffles, acai bowls, coffee drinks...

WATSONVILLE—On Sunday Pajaro Valley Pride (PVP), a local nonprofit aiming to support and advocate for South County’s LGBTQ+ community, will hold its first in-person fundraiser since the start of the pandemic. “Raise a Pint to the Qmmunity” will feature a drag show, with local and...

WATSONVILLE — The new Hampton Inn & Suites on Lee Road is slated for an early March opening. Owner Juggy Tut said he is excited about the doors finally swinging open at the 112-room, four-story inn that has largely been constructed during the pandemic. “We’re looking...

A single door was propped open, with a long table placed just inside of Santa Cruz Cider Company’s Apple City Tasting Room Monday afternoon.  A sign directed customers to the makeshift pickup window, which the owners have set up during the countywide shelter-in-place order. Natalie Henz,...

WATSONVILLE—The city of Watsonville is expected to resume negotiations with the Pajaro Valley Arts (PVA) Council for the sale of the Porter Building after no affordable housing developers showed serious interest in the historic landmark. Watsonville and PVA earlier this year had begun early discussions...

Staff of Life, a Santa Cruz-based natural foods store that launched nearly a half-century ago, will move into the space occupied by Super Max Discount Foods.