Nonprofit helping the community help itself
APTOS—In her more than two decades of working with nonprofit organizations, C.J. Runyon spent eight years with Walu International, which among other things helps provide hand-washing stations to rural communities in Papua New Guinea and Nicaragua, where poor sanitation leads to a myriad of...
Hard cider business adapts to shelter-in-place
A single door was propped open, with a long table placed just inside of Santa Cruz Cider Company’s Apple City Tasting Room Monday afternoon.
A sign directed customers to the makeshift pickup window, which the owners have set up during the countywide shelter-in-place order.
Natalie Henz,...
Store hands out 8,200 pounds of chicken to Second Harvest
WATSONVILLE—Second Harvest Food Bank’s efforts to aid Pajaro flood victims received a boost Wednesday when Staff of Life Natural Foods and Smart Chicken donated more than four tons of chicken.
With the Smart Giving Program, Staff of Life Natural Foods and Smart Chicken donated over...
El Pájaro CDC’s Regional Women’s Business Center officially opens
WATSONVILLE—More than 100 people convened on Zoom on June 18 for the grand opening of a new center dedicated to women in business.
The El Pájaro Community Development Corporation (El Pájaro CDC) has launched a Regional Women’s Business Center (RWBC) in Watsonville, with plans to...
Rolling Hills garden comes to life
WATSONVILLE—A long-neglected garden at Rolling Hills Middle School was brought back to life Thursday thanks to the volunteer efforts of the Watsonville company K&D Landscaping.
Armed with a host of tools and dozens of starter plants, the crew tore into the hard-packed soil as part...
West Marine sold to equity fund
A New York-based equity fund will acquire West Marine, the company announced recently.
PHOTO: Watsonville business park takes shape
Work continues on a new business complex on the 1000 block of Main Street under the direction of the Santa Cruz Seaside Co. Construction is expected to wrap up by the end of the year, with businesses Chipotle, The Habit Burger Grill, Charter Spectrum,...
Event-based businesses struggle to stay afloat
WATSONVILLE—The Covid-19 pandemic has hit businesses hard, from the largest of companies to the smallest mom-and-pop shops. Rules continue to change as cases flatten and then spike, leaving business owners dealing with back-and-forth openings and closures.
But for those who made their living off of...
Gov. Newsom announces assistance for Covid-impacted businesses
SACRAMENTO—Gov. Gavin Newsom on Monday announced that the state will provide temporary tax relief for eligible businesses that have been impacted by Covid-19 restrictions.
Under the plan, taxpayers filing less than $1 million in sales tax receive an automatic three-month income tax extension. It also...
PVUSD board to mull ‘stay-away letter’ for Medina
Pajaro Valley Unified School District Board Trustee Gabe Medina could be restricted from entering the Pajaro Valley High School campus after a confrontation with...




















