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Watsonville
March 17, 2026

Santa Cruz mainstay Logos to close

Logos Books and Records, a pillar in the Santa Cruz downtown business community for more than 40 years, has announced that it will soon close.

Brothers slice into downtown: Plans for pizzeria in historic downtown building

Two Watsonville brothers — one a trained chef and the other a community organizer — plan to reopen a shuttered downtown restaurant to serve New York-style pizza and mugs of craft beer.

Cilantro’s gives back to community

Cilantros COVID-19
WATSONVILLE—Cilantro’s Parrilla Y Cantina recently celebrated its 30th anniversary, and the Mexican restaurant is not slowing down even with shelter-in-place orders in effect. The business remains open seven days a week, albeit with a limited staff, and is still offering takeout orders of about 90...

Giant local beer distributor has small beginnings

George Couch was an ambitious 25-year-old when he came to Watsonville in 1973 and negotiated a deal to purchase a small Anheuser-Busch distributorship. It would not stay small for long. His company Couch Distributing, which he runs with his brother Geoff, has since 1973 delivered...

Plant nursery prepares for springtime rush

Spring is here, and with it comes warmer temperatures, more outdoor activities and a surge in home gardening.  But with unpredictable weather patterns increasing, as well as the ongoing drought in California, there is plenty more to think about now when choosing what to plant...

As business expo returns, locals share optimism for 2022

Pajaro valley Business Expo
WATSONVILLE—On April 7, businesses from across the region will come together for the first time in three years at the Pajaro Valley Chamber of Commerce and Agriculture’s annual Business Expo and Job Fair. This year’s theme is “Spring Fling,” celebrating the return of not only...

Two dispensaries receive Planning Commission approval

cannabis Watsonville city council taxes
WATSONVILLE—Watsonville will soon see its first cannabis dispensaries set up shop after two businesses received planning commission approval at Tuesday night’s virtual meeting. Berryessa Holdings, LLC and Charlie Mike, Inc. both got the green light by a unanimous vote. The former will serve customers at...

New hardware store coming to Capitola

CAPITOLA—A new branch of Outdoor Supply Hardware (OSH) is slated for a Jan. 6 opening in the former Orchard Supply Hardware store on 41st Avenue. Ryan Odell, store manager at the Napa OSH branch, said the company will run a soft opening in the first...

Monterey Mushrooms awards $226K in scholarships

Monterey Mushrooms presented 167 children of its employees with $226,500 in scholarship awards for the 2017-18 academic year.
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A Watsonville firefighter cleans up at the scene of a two-vehicle crash Tuesday afternoon on Center Street in Watsonville.

Photo Story: Two-vehicle crash on Center Street

A Watsonville firefighter cleans up at the scene of a two-vehicle crash Tuesday afternoon on Center Street in Watsonville. Watsonville police said the female...