‘McLaren’ of racing bikes manufacturing in Pajaro
PAJARO—In a factory centered in a rural stretch of Pajaro, a small team of workers and engineers was busy one Tuesday afternoon hand-building a new line of cross-country racing bicycles they hope one day will be used by Olympic athletes.
The work was happening in...
Wood-fired pizza restaurant opens doors in Watsonville
WATSONVILLE—A new wood-fired pizza restaurant recently opened in the East Lake Village Shopping Center. Sandwiched between the Villager bar and Carmona’s BBQ and Catering, Uncie Ro’s is the latest addition to the busy center.
“We’re just happy to be able to open our doors to...
Drinking in the shopping season
As holiday shopping season ramps up, the employees at Elyxir Distributing have the solution for the beer lovers in the family.
Santa Cruz REI opens doors Friday
SANTA CRUZ—With a short welcoming greeting to a small crowd gathered outside Santa Cruz’s new REI store Wednesday evening, manager John Davis opened the doors for the first time, allowing employees’ friends and family a peek before the store opens Friday.
An abbreviation of Recreational...
Kelly-Moore Paints shuts down all stores
Kelly-Moore Paints, a household word for the past 78 years in residential and commercial paint, has abruptly closed.
With a Watsonville, Aptos and Santa Cruz location, and 61 stores sprinkled around the San Francisco Bay Area, the paint giant officially announced last week that it...
Local mechanic receives national award
WATSONVILLE—Chevrolet of Watsonville took a giant step up in the world of auto mechanics last week as one of their mechanics, Richard Shephard, was awarded a World Class Technician status award by officials from General Motors and Chevrolet.
“There’s a lot of time, a lot...
Plant nursery prepares for springtime rush
Spring is here, and with it comes warmer temperatures, more outdoor activities and a surge in home gardening.
But with unpredictable weather patterns increasing, as well as the ongoing drought in California, there is plenty more to think about now when choosing what to plant...
Street Scene prepares for move
Street Scene’s last day on Main Street is Feb. 1 before it moves to downtown, making way for a major retail project at one of the city’s busiest intersections.
Cannabis dispensary opens in Watsonville
Watsonville has gotten its newest retail cannabis dispensary.
Catalyst Cannabis, which has 17 other locations statewide, is the city’s third pot shop.
The store opened on June 2, and plans a grand opening for the end of July.
General Manager Jon Kolodinski has roots in Santa Cruz...
Top 9 Best Sites To Buy Instagram Likes in 2026
Published in cooperation between Famety and The Pajaronian
Instagram engagement is more competitive than ever in 2026. The algorithm prioritizes interaction signals such as likes,...




















