Business

SANTA CRUZ—The Santa Cruz Beach Boardwalk has reshuffled its offerings in hopes of dealing with the ongoing Covid-19 pandemic.  While all of their rides have been shuttered since March, the Boardwalk has recently started holding drive-in movie nights on the corner of Beach and Third...

Staff of Life, a Santa Cruz-based natural foods store that launched nearly a half-century ago, will move into the space occupied by Super Max Discount Foods.

WATSONVILLE—Despite the economic shutdowns resulting from the Covid-19 pandemic, the city of Watsonville’s overall sales tax revenues have held steady thanks to a myriad of reasons, including a sharp rise in online and local shopping. That’s according to Administrative Services Director Cindy Czerwin who at...

WATSONVILLE—The City of Watsonville is cracking down on unpermitted food trucks and weighing whether to rework its rules regarding the mobile food vendors in the coming year. The City Manager’s office has received numerous complaints about food trucks from several brick-and-mortar restaurant owners over the...

WATSONVILLE—Hidden Fortress Coffee Roasting has opened a new branch in the Cabrillo College Watsonville Center at 318 Union St.  They started roasting coffee in 2012 and have one location in Watsonville and another in Seaside. Their first store opened three years ago at 125 Hangar...

WATSONVILLE—A new wood-fired pizza restaurant recently opened in the East Lake Village Shopping Center. Sandwiched between the Villager bar and Carmona’s BBQ and Catering, Uncie Ro’s is the latest addition to the busy center. “We’re just happy to be able to open our doors to...