Santa Cruz Cider Co. has first soft opening
Hangar Way in Watsonville was already booming with activity by noon this Fourth of July, as Santa Cruz Cider Company held the first soft opening of its new tasting room.
Small businesses look to holiday shoppers for support
WATSONVILLE—On Nov. 28, Watsonville joined the annual nationwide shopping movement known as Small Business Saturday, which aims to encourage shoppers to support businesses in their community. The event had a number of small stores at the East Lake Village Shopping Center opening for special...
Mr. Z’s Crepes & Teas opens at The Hangar
WATSONVILLE—Rocky Patel said he was largely inspired to open his new restaurant, Mr. Z’s Crepes & Teas, by his two children.
“They are boba tea fanatics,” Patel said. “My 15-year-old son especially loves it. I was like, sure, let’s go all-out and do this.”
Boba, also...
California Pajarosa navigates a changing industry
Business at California Pajarosa Floral, one of Watsonville’s last remaining large flower growers, has altered drastically since the outbreak of Covid-19 last year.
Already dealing with an evolving industry before the pandemic due to growth in offshore production, things came to a sudden halt at...
The Farm House opening in Watsonville
WATSONVILLE—If Dino Saavedra had it his way, he would open his new Watsonville restaurant this weekend.
“My dad just wants to start cooking already,” Saavedra’s daughter, Andrea Saavedra, said. “I think we’re all excited to open up.”
Dino and Andrea Saavedra will have to keep a...
Gov. Newsom announces assistance for Covid-impacted businesses
SACRAMENTO—Gov. Gavin Newsom on Monday announced that the state will provide temporary tax relief for eligible businesses that have been impacted by Covid-19 restrictions.
Under the plan, taxpayers filing less than $1 million in sales tax receive an automatic three-month income tax extension. It also...
Watsonville electronic repair shop takes projects big and small
WATSONVILLE—You have probably walked or driven past the sliver of a shop on East Lake Avenue scores of times and not spotted Alltronics TV Repair.
And you might not guess that the one-man operation, in business for close to four years, is a quick and...
Tight market, recent disasters put strain on local home buyers
SANTA CRUZ COUNTY—For the past few years, local real estate agents have seen a drastic dip in inventory of homes in Santa Cruz County. And with the ongoing pandemic and recent wildfires that destroyed close to 1,000 homes in the Santa Cruz Mountains, the...
PVUSD Trustees to revisit teacher layoff vote
A little more than one week after voting to eliminate roughly 80 teacher positions, the Pajaro Valley Unified School District Board of Trustees will...
