EcoFarm bus tour rolling through Pajaro Valley
WATSONVILLE—Three organic Pajaro Valley farms will be featured in the 2020 EcoFarm Conference bus tour Wednesday—and a handful of seats are still available. Participants will visit Lakeside Organic Gardens, JSM Organics and Coastal Sun Cannabis/Moon Berry Farm during the tour, which kicks off the...
Cowboy’s Corner Cafe celebrates 10 years
This past Presidents’ Day on Feb. 18, Juan and Paula Diaz had more reason to celebrate than just the national holiday. The date also marked the 10th anniversary of their family restaurant, Cowboy’s Corner Cafe, located on Main Street in Watsonville.
Sustainable Productivity Solutions moves to Watsonville
Originally headquartered in Scotts Valley, Sustainable Productivity Solutions recently moved to Watsonville, and will hold an open house on Nov. 9 from 11:30 a.m. to 1:30 p.m. at 275 Main St., Suite 450.
Watsonville’s first cannabis dispensary opens Friday
WATSONVILLE—Watsonville’s first retail cannabis outlet, called The Hook, opens Friday. The 3,600-square-foot warehouse is located on a stretch of road on Hangar Way in a quickly growing part of the city that includes the Slough Brewing Collective and Santa Cruz Cider Co.
Co-owner Bryce Berryessa...
Head of local farmers market takes over Pinto Lake City Park
WATSONVILLE—A familiar face has stepped in as the new operator of Pinto Lake City Park.
Jesus Madrigal, the president of the Watsonville Farmers Market, was recently named concessionaire for the city’s share of Pinto Lake. His company’s vision for the 78-acre park—70 of which are...
Photo: Traffic blocks go up at Kmart property
A crew from Vacant Property Security installs one of several traffic blocks in the parking lot of the former Kmart on Freedom Boulevard.
On Oct. 12, the Watsonville City Council started the process of declaring the abandoned property a public nuisance due to illegal...
Supporting small businesses
For the first time, the East Lake Village Shopping Center will attempt to draw in shoppers for Small Business Saturday with a variety of deals and activities.
New eateries settle into Aptos Village
APTOS—A group of business owners from the new Aptos Village complex gathered for a meeting in early March to discuss possible events and projects they wanted to do together. Their aim was to bring the community into the blooming hub.
But days later those plans...
Caroline’s Nonprofit finds new home
Caroline’s Nonprofit Thrift Shop has moved. Though the move, across Trout Gulch Road into an adjacent business center was supposed to be temporary, it ended up being a perfect fit that was hard to turn down.
Missed opportunities prove costly for Aptos in loss to King City...
At times, all it takes is one or two lucky plays for a team to catch momentum at the right time.
That wasn’t the case...





















