Fresh start
Ahn and his wife, Soon Ja, recently opened Kong’s Burgers & Café at El Pájaro Community Development Corporation’s Plaza Vigil business incubator in downtown Watsonville.
PV Chamber awards scholarships
WATSONVILLE—The Pajaro Valley Chamber of Commerce and Agriculture recently announced the recipients of the 2020 Pajaro Valley Chamber Foundation Scholarship.
Local high school students Antonio Hueso-Fernandez and Jessica Rodriguez-Reyes were each awarded a $1,000 scholarship.
Hueso-Fernandez is a graduating senior at Aptos High School and will...
Keeping it rolling: Tips from the pros to keep your car on the road
WATSONVILLE—The U.S. is a country built on the backbone of its roadway system – a vast network of lanes, roads and freeways that connect us to home workplace, and untold adventures.
But all of that travel largely depends on vehicles, which in turn rely on...
Commercial crab season pushed back
SANTA CRUZ—Based on updated information and in response to concerns from the commercial Dungeness crab fleet, including written requests from Port Associations to further delay, California Department of Fish and Wildlife Director Charlton H. Bonham has delayed the start date for the California Dungeness...
Four Winds Growers sees uptick in sales during pandemic
Four Winds Growers, a fourth-generation, family-run business in Watsonville specializing in citrus trees, has seen major growth in sales since the start of the Covid-19 pandemic.
Aaron Dillon, who runs the business with his siblings, says that the surge is likely due to people who...
Specialty coffee shop joins Watsonville Hangar complex
WATSONVILLE—A new coffee shop has opened on Aviation Way, rounding out the Watsonville Hangar business complex that has been growing steadily the past couple of years.
Honeylux Coffee is a specialty coffeehouse offering its own signature blend of java, as well as espresso drinks, teas,...
Mello named county’s Realtor of the Year
PAJARO VALLEY—Long-standing realtor Renee Mello was recently named Realtor of the Year for 2021 by the Santa Cruz County Association of Realtors.
A broker associate with Keller Williams, Mello, a third-generation Watsonville native, said she was stunned and “truly honored” to have been picked out...
Sambrailo sees major growth in sustainable packaging line
WATSONVILLE—When Santa Cruz-based natural foods store Staff of Life opened its second location in Watsonville in March, employees from Sambrailo were pleased to see their products featured front and center.
Fresh, organic vegetables and fruit in the store’s produce aisle were nestled inside Sambrailo’s sustainable...
County businesses achieve ‘green’ status
Four Watsonville businesses will join 19 others across the county in receiving Green Business Certificates.
‘Catz lose tight battle to Los Alamitos in D-III title match...
So close, yet so far.
A historical journey for the Watsonville High boys soccer team came to a heart-rending end Saturday afternoon.
The No. 1 Wildcatz...





















