Business

SACRAMENTO—California Gov. Gavin Newsom on Wednesday ordered bars and restaurants in 19 counties to close their indoor dining options for at least three weeks, as the state faces increasing cases of Covid-19 and residents plan for the busy July 4 weekend. The state saw 5,898...

WATSONVILLE—Tony’s Auto Service, nestled in a crunch of busy shops and the ebb and flow of Freedom Boulevard traffic, has been a staple auto repair spot in Watsonville for the past 26 years. If it’s new wiper blades, a smog check or full-blown valve job...

Hilltop Mini Mart, 1007 Salinas Road, has remained family-owned since 1956.

WATSONVILLE—Since the outbreak of Covid-19, Second Harvest Food Bank Santa Cruz County has been distributing almost twice as much food to local families than usual. As such, the organization’s parking lot is now full of distribution and refrigeration trucks, forklifts and storage containers. Staff, volunteers...

APTOS—A group of business owners from the new Aptos Village complex gathered for a meeting in early March to discuss possible events and projects they wanted to do together. Their aim was to bring the community into the blooming hub.  But days later those plans...

WATSONVILLE—For the owners of The Slough Brewing Collective in Watsonville, beer is much more than just a drink, or a lucrative business—it’s a community. The brewery, formerly Elkhorn Slough Brewing Company, even reflects this in its motto: “Beer is people.” “Beer is a way of bringing...

Winemaker Alex Prikazsky says it had always been a dream of her father, Bob Prikazsky, to open a winery someday. “My folks would go tasting on the weekends,” she said. “We’d go to wine auctions together. There was always this idea in the back of...

WATSONVILLE—Since deciding to open their own business, Dave and Marissa Molinari have learned plenty of lessons. Chief among those lessons: stay positive and remain focused on your goals. “It will never go according to plan,” Dave said. “It’s important to learn and stay positive through the...

After researching and running multiple pop-up venues, Eve Ayala and her wife, Teresa Madrigal, have swung open the doors to their new shop, TBH (To Be Honest). “We're locals, born and raised in Watsonville,” Ayala said. “We are second generation Mexican women. Our shop comes...

After two anchor tenants opened this year in the former Orchard Supply Hardware store, the shopping center is up for sale.