Business

During the pandemic, a white-haired man pulled up to Taqueria Mi Tierra 2 on Freedom Boulevard and began to honk his horn, believing that a carhop would come out to take his order.  The man was remembering the days when the building was still the...

Watsonville has gotten its newest retail cannabis dispensary. Catalyst Cannabis, which has 17 other locations statewide, is the city’s third pot shop. The store opened on June 2, and plans a grand opening for the end of July. General Manager Jon Kolodinski has roots in Santa Cruz...

A long-standing fitness center—Toadal Fitness—has opened a new location at 25 Penny Lane in Watsonville. With other locations sprinkled around the county including downtown Santa Cruz, Live Oak, Westside Santa Cruz and Scotts Valley, the Watsonville location threw a soft opening Monday. “While the previous...

After researching and running multiple pop-up venues, Eve Ayala and her wife, Teresa Madrigal, have swung open the doors to their new shop, TBH (To Be Honest). “We're locals, born and raised in Watsonville,” Ayala said. “We are second generation Mexican women. Our shop comes...

Chris Ishikawa took over as owner at Miyuki Japanese Restaurant in 2016 after starting off as a busboy and a server, before making his way behind the sushi bar where he and the kitchen staff continue to make what most consider the best sushi...

WATSONVILLE—Second Harvest Food Bank’s efforts to aid Pajaro flood victims received a boost Wednesday when Staff of Life Natural Foods and Smart Chicken donated more than four tons of chicken.  With the Smart Giving Program, Staff of Life Natural Foods and Smart Chicken donated over...

WATSONVILLE—For nearly four decades, El Frijolito restaurant has been serving traditional Mexican fare in its sit-down dining room at 11 Alexander St. Now in its 38th year, the place is perhaps best known for its walk-up window on the 400 block of Union Street, which...

WATSONVILLE—Spectrum has opened its first store in Watsonville, featuring the latest devices and accessories for Spectrum Mobile. Spectrum is a suite of communications services offered by Charter Communications, Inc., a broadband connectivity company and cable operator serving more than 32 million customers in 41 states.  “Our...

WATSONVILLE—Chevrolet of Watsonville took a giant step up in the world of auto mechanics last week as one of their mechanics, Richard Shephard, was awarded a World Class Technician status award by officials from General Motors and Chevrolet. “There’s a lot of time, a lot...

WATSONVILLE—A new wood-fired pizza restaurant recently opened in the East Lake Village Shopping Center. Sandwiched between the Villager bar and Carmona’s BBQ and Catering, Uncie Ro’s is the latest addition to the busy center. “We’re just happy to be able to open our doors to...