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September 22, 2023

Phil’s Fish Market relocating

Phil’s Fish Market
MOSS LANDING—Phil’s Fish Market & Eatery, the iconic harborside Moss Landing restaurant that has garnered international fame with its seafood dishes and laid-back California vibe, will close and relocate soon. The move is necessary because Monterey Bay Aquarium Research Institute (MBARI), which owns the property,...

NEST Flight returns May 4-5

Digital NEST Flight
WATSONVILLE—Since 2018, Watsonville-based nonprofit Digital NEST has hosted NEST Flight, a career development conference aiming to inspire young professionals and propel their careers. The event features speakers, workshops, panel discussions, networking opportunities and more for people ages 17-24. During the conference, attendees have the opportunity...

Queen’s Shoes celebrates 15 years

In 2007 local fashion designer Sindy Hernandez opened Queen’s Shoes & More, a small boutique featuring a mix of her own and other designers’ clothing and accessories.  Hernandez gradually gained a loyal following of customers. And 15 years later, many of them remain, some becoming...

Plant nursery prepares for springtime rush

Spring is here, and with it comes warmer temperatures, more outdoor activities and a surge in home gardening.  But with unpredictable weather patterns increasing, as well as the ongoing drought in California, there is plenty more to think about now when choosing what to plant...

As business expo returns, locals share optimism for 2022

Pajaro valley Business Expo
WATSONVILLE—On April 7, businesses from across the region will come together for the first time in three years at the Pajaro Valley Chamber of Commerce and Agriculture’s annual Business Expo and Job Fair. This year’s theme is “Spring Fling,” celebrating the return of not only...

Sweet Earth Foods plant to close, 104 to lose jobs

Sweet Earth Foods
MOSS LANDING—A Moss Landing company that has produced a variety of vegan foods since its inception in 2017 will close by May 6, laying off 104 employees. In a March 4 Worker Adjustment and Retraining Notification (WARN) notice to employees, Sweet Earth Foods said it...

Farmers Market store now open on East Lake

Farmers Market watsonville
WATSONVILLE—A new business featuring a meat counter, a taqueria, fresh produce, a dairy section and a wide range of groceries recently opened on East Lake Avenue near Holohan Road. The store, called Farmers Market, also boasts a panaderia—or bakery— that features freshly baked Mexican pastries...

Mello named county’s Realtor of the Year

renee mello
PAJARO VALLEY—Long-standing realtor Renee Mello was recently named Realtor of the Year for 2021 by the Santa Cruz County Association of Realtors. A broker associate with Keller Williams, Mello, a third-generation Watsonville native, said she was stunned and “truly honored” to have been picked out...

Heritage Chocolates Corralitos a local, family affair

More than 50 years ago, clockmaker and shop owner Allison Rider discovered a new hobby: making chocolate candies for his friends, family and employees. Rider, a big chocolate lover, started creating treats loosely based on See's Candies flavors. He experimented with caramel and other soft-center...

New tattoo shop breaks through city’s strict restrictions on the art

watsonville tattoo
WATSONVILLE—After spending more than a decade as a tattoo artist in Silicon Valley, Pepe Nunez has returned home.  Classic Calavera Tattoo is set to open soon in a location near the intersection of Freedom Boulevard and Green Valley Road that previously housed a bike shop.  Even...
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Mariners remain determined during rebuilding year | SCCAL girls volleyball 

Aptos High girls volleyball team is making huge steps forward in the ultra-competitive Santa Cruz Coast Athletic League after finding success in what is...