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Watsonville
January 11, 2026

Charter schools reap millions from public payroll program

paycheck protection program watsonville
WATSONVILLE—Two Watsonville area charter schools received funds through the federal Payroll Protection Program (PPP), the $660 billion initiative created to use taxpayer dollars to help keep small business and nonprofit organizations afloat. Watsonville Prep School, which received more than $1.7 million, and Ceiba College Preparatory...

Entrepreneur takes gamble on new career

The Hiccuping Dragon is a small hot dog stand nestled in Rio Del Mar Esplanade. With a beachside real estate, ocean views and a steady crowd of hungry beachgoers, Hammond couldn’t have picked a better spot for his four-month-old stand.

PVPSA on track for December completion

Work is moving forward on the new addition to Pajaro Valley Prevention and Student Assistance (PVPSA) at the corner of East Lake and Brewington avenues.

City seeks to expand cannabis businesses

WATSONVILLE—The Watsonville City Council on Tuesday will provide direction on major proposed modifications to the City’s cannabis laws, including the possible addition of multiple dispensaries. According to the staff report prepared for Tuesday’s meeting, the City is recommending the addition of two retail licenses as...

A taste of the Pajaro Valley | Brew Tour

The Pajaro Valley is best known for its agriculture but its craft brew scene is also starting to demand some attention. This short but strong list of breweries and taprooms around the Watsonville area are key stops on anyone’s tour through California’s bountiful brew...

Pier 1 to close all stores

pier 1 imports
CAPITOLA—Pier 1 Imports announced Tuesday that it will close all 540 of its stores nationwide, sell its inventory and liquidate its assets. The sales will begin at the Capitola store as soon as the Santa Cruz County Health Department allows it to open. The company’s website...

Local paint company restores iconic Pajaro Valley buildings

watsonville house
They’ve painted over 1,000 houses in Watsonville. Now the Hernandez father and sons company are on a roll, tackling a massive paint job for one of the most prominent historical homes in Watsonville, the 1901 Porter-Pista home on the corner of East Beach and...

City budget buoyed by sales tax revenue ‘bubble’

watsonville sales tax budget
WATSONVILLE—Despite the economic shutdowns resulting from the Covid-19 pandemic, the city of Watsonville’s overall sales tax revenues have held steady thanks to a myriad of reasons, including a sharp rise in online and local shopping. That’s according to Administrative Services Director Cindy Czerwin who at...

Following 2019 fire, The Hideout reopens

The Hideout fire reopens aptos
APTOS—Almost two years after a fire, The Hideout restaurant in Aptos is back up to speed with a slightly expanded building, modern upgrades and nearly a full menu. The popular eatery reopened March 22. It underwent a major demolition and rebuild following the May 2019...

Santa Cruz County to revise rules for retail

Santa Cruz County
SANTA CRUZ COUNTY—Santa Cruz County Health Officer Gail Newel said she will revise her shelter-in-place order later this week, after Gov. Gavin Newsom releases information about slightly loosening statewide restrictions. Newsom is expected to launch Stage 2 of his “Reopening Roadmap,” which will allow retail...
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Teen arrested after chase

A routine traffic stop turned into a chase late Tuesday night that ended with the arrest of a 17-year-old suspected gang member and the...