54 F
Watsonville
July 12, 2025

Local paint company restores iconic Pajaro Valley buildings

watsonville house
They’ve painted over 1,000 houses in Watsonville. Now the Hernandez father and sons company are on a roll, tackling a massive paint job for one of the most prominent historical homes in Watsonville, the 1901 Porter-Pista home on the corner of East Beach and...

City budget buoyed by sales tax revenue ‘bubble’

watsonville sales tax budget
WATSONVILLE—Despite the economic shutdowns resulting from the Covid-19 pandemic, the city of Watsonville’s overall sales tax revenues have held steady thanks to a myriad of reasons, including a sharp rise in online and local shopping. That’s according to Administrative Services Director Cindy Czerwin who at...

Ground control: K&D Landscaping CEO talks shifting trends, standards

Whether it is due to shifting climates, labor challenges, rising material costs or simply new trends, the landscape industry is evolving.  However, one thing that has not changed is high demand.  “The demand for landscaping continues to climb with no real signs of slowing down,” said...

Habitat for Humanity’s ReStore moving to downtown Watsonville

Habitat For Humanity watsonville
WATSONVILLE—The Watsonville Planning Commission at its Tuesday meeting unanimously approved an application from Habitat For Humanity to fill a vacant portion of a large building on the 500 block of Main Street.  Formerly home to a bounce house business, the 555 Main St. location adjacent...

Creative masks still a hot item

Watsonville masks covid-19
WATSONVILLE—Battling the pandemic for nearly a year now has spurned a wealth of creative avenues to keep Covid-19 at bay. From crafty outdoor dining patios, equipped with heaters, sun umbrellas and all kinds of tents and landscaping, to attention-getting homemade signage, face shields and...

Plant nursery prepares for springtime rush

Spring is here, and with it comes warmer temperatures, more outdoor activities and a surge in home gardening.  But with unpredictable weather patterns increasing, as well as the ongoing drought in California, there is plenty more to think about now when choosing what to plant...

Paycheck Protection Program again under scrutiny after list of recipients released

paycheck protection program watsonville
The half-trillion-dollar loan program advertised as a lifesaver for the country’s struggling small businesses is again under fire after the Small Business Administration on Monday released a list containing hundreds of recipients of the program, revealing that several private equity-backed chains owned by members...

Local nursery buzzing amidst pandemic, winter months

With most people staying close to home during the pandemic, looking for things to do and ways to stay safe, local nurseries have seen an uptick in customers. Stay-at-home orders have prompted many to find new hobbies—and gardening has been a popular choice. Sierra Azul...

Tight market, recent disasters put strain on local home buyers

SANTA CRUZ COUNTY—For the past few years, local real estate agents have seen a drastic dip in inventory of homes in Santa Cruz County. And with the ongoing pandemic and recent wildfires that destroyed close to 1,000 homes in the Santa Cruz Mountains, the...

East Lake Village hosts annual car show benefit

The sound of engines roared across East Lake Village’s parking lot Sunday morning as classic cars and trucks arrived in droves.
7,695FansLike
4,949FollowersFollow
2,895FollowersFollow

Man arrested in levee death

Monterey County Sheriff’s deputies on Friday arrested a Pajaro man for the murder of Watsonville resident Jesús Alfonso Duarte Figueroa, whose body was found...