Business

WATSONVILLE—The Watsonville Planning Commission at its Monday meeting will look over plans for a proposed mixed-use apartment complex in downtown. A project from local developers Bill and Neva Hansen, The Residence at 558 Main is a proposed four-story, 50-unit apartment building that, if approved, will...

The Apple City Cider Tasting Room, located at 65 Hangar Way (next to Elkhorn Slough Brewing Co.), will officially open to the public with a special grand opening event.

WATSONVILLE—A huge line of vehicles is almost constant now in front of A&S Metals on West Beach Street. It’s one of few spots the public can cash in its recyclables, which, for some, have been piling up around the house since the novel coronavirus shuts...

If specialty meats will be on your table during the upcoming holidays, now is the time to get your order in at two local meat businesses, Freedom Meat Lockers and Corralitos Market & Sausage Co.

Staff of Life natural food store opened its second location Tuesday, a little more than two years after announcing it would make the move to the East Lake Village Shopping Center in Watsonville. Dozens of local leaders showed to the ribbon cutting ceremony Monday,...

SANTA CRUZ—Far West Fungi mushroom farm of Moss Landing is branching out. They recently opened their first-ever store in downtown Santa Cruz.  In the works for the past two years, the new spot will feature about 16 varieties of fresh mushrooms, dozens of dried mushrooms,...

After a year of ups and downs, things are looking good for wineries in the Pajaro Valley. That is according to two long-standing wineries, both nestled in the Pleasant Valley area between Watsonville and Aptos. Alfaro Family Vineyard-Winery was first established in 1997 by Richard...

Hangar Way in Watsonville was already booming with activity by noon this Fourth of July, as Santa Cruz Cider Company held the first soft opening of its new tasting room.

Twin sisters Jennifer DeVault and Erika Conrad made their dreams a reality earlier this year when they bought Cafe Ella from founder and previous owner Ella King.

WATSONVILLE—In November Uriel Mendoza of Watsonville will mark 21 years of being a bus driver for Santa Cruz METRO. When asked what he liked about his job, he plainly responded, “My job.”  His preferred bus route? “I like all of them,” he said. He said his customers are...