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Watsonville
July 11, 2025

Applied Motion Products moving to Morgan Hill

Applied Motion Products
By Erik Chalhoub, Special to the Pajaronian MORGAN HILL—Citing a need for more space and to be closer to its Silicon Valley customers as its business grows, Watsonville-based Applied Motion Products broke ground on its Morgan Hill facility on Aug. 6. The facility, now under construction...

Drinking in the shopping season

As holiday shopping season ramps up, the employees at Elyxir Distributing have the solution for the beer lovers in the family.

Watsonville business owner harnesses the power of social media

When the pandemic first hit, many retail stores across the globe were forced to shut down their brick-and-mortar locations and transitioned to online shopping, using virtual platforms to display and sell items. For Sindy Hernandez, designer and owner of Queen’s Shoes & More in Watsonville,...

Kitchen incubator celebrating five years

El Pajaro Community Development Corporation's Commercial Kitchen Incubator, 412 East Riverside Drive in Watsonville, will celebrate its fifth anniversary with Tacos and Tapas on Aug. 23 from 6-9 p.m.

Harbor Freight opens doors

Dozens of customers on April 6 were browsing the aisles of Harbor Freight, Watsonville’s newest hardware store.

Dentistry, clinics hope to bounce back after closure

dientes watsonville
SACRAMENTO—Gov. Gavin Newsom on April 22 announced plans to allow hospitals to resume surgeries and other procedures that were delayed while the state grapples with the novel coronavirus pandemic. These procedures include heart valve replacements, angioplasty and tumor removals, and key preventive care services, such...

Store hands out 8,200 pounds of chicken to Second Harvest

second harvest food bank staff of life smart chicken
WATSONVILLE—Second Harvest Food Bank’s efforts to aid Pajaro flood victims received a boost Wednesday when Staff of Life Natural Foods and Smart Chicken donated more than four tons of chicken.  With the Smart Giving Program, Staff of Life Natural Foods and Smart Chicken donated over...

Small businesses holding steady through pandemic, local fires

Watsonville small businesses
WATSONVILLE—First came the coronavirus in March and then the fires and smoke in August. While the CZU August Lightning Complex fire in the Santa Cruz Mountains is 100% contained, the Covid-19 pandemic continues. What have the dual disasters meant for Watsonville’s local businesses? So far,...

Customers, businesses contend with escalating meat prices

Labor Day Weekend is fast approaching, and many are looking to stock up on foods for barbecues and other outdoor gatherings. But this year is different, for both consumers and suppliers alike, and it has a lot to do with the current high price of...
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Valle del Pájaro park opens in South County

Santa Cruz County officials on Friday cut the ribbon on the first new park to open in South County’s unincorporated region in decades. The 38.5-acre...