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March 15, 2026

Santa Cruz Balsamics continues to grow

Owner works from Watsonville’s El Pajaro CDC For Kim Tush, the best part of her job is being able to work on her feet. Just a few years ago, Tush was paralyzed after a surgery complication. Following her recovery, she decided to take a big step—literally...

Business briefs, Dec. 7

Business briefs, Dec. 7, 2018

Motion control company plans move to Morgan Hill

Watsonville-based Applied Motion Products announced recently that it purchased land to construct its new headquarters in Morgan Hill.

Staff of Life market to open in East Lake Village

Staff of Life, a Santa Cruz-based natural foods store that launched nearly a half-century ago, will move into the space occupied by Super Max Discount Foods.

Rancho Del Mar work progresses

Work is moving forward at the major rebuild and renovation project at Rancho Del Mar in Aptos.

Dozens sound off on food trucks in community forum

watsonville food trucks city council
WATSONVILLE—Dozens attended Tuesday night’s Watsonville City Council meeting to rebuke reported complaints lodged to the City Manager’s office about mobile food vendors. This included about a half-dozen food truck operators gathered on one device that took turns grilling the City Council and staff holding the...

Watsonville electronic repair shop takes projects big and small

WATSONVILLE—You have probably walked or driven past the sliver of a shop on East Lake Avenue scores of times and not spotted Alltronics TV Repair.  And you might not guess that the one-man operation, in business for close to four years, is a quick and...

Habitat for Humanity’s ReStore moving to downtown Watsonville

Habitat For Humanity watsonville
WATSONVILLE—The Watsonville Planning Commission at its Tuesday meeting unanimously approved an application from Habitat For Humanity to fill a vacant portion of a large building on the 500 block of Main Street.  Formerly home to a bounce house business, the 555 Main St. location adjacent...

Beach Boardwalk surviving tough times

SANTA CRUZ—The Santa Cruz Beach Boardwalk has reshuffled its offerings in hopes of dealing with the ongoing Covid-19 pandemic.  While all of their rides have been shuttered since March, the Boardwalk has recently started holding drive-in movie nights on the corner of Beach and Third...
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‘Catz lose tight battle to Los Alamitos in D-III title match...

So close, yet so far. A historical journey for the Watsonville High boys soccer team came to a heart-rending end Saturday afternoon. The No. 1 Wildcatz...