Business

WATSONVILLE—A group of about 25 farmers, environmentalists and community leaders gathered at the Watsonville Nature Center on July 8 to officially kick off a campaign to renew a landmark Watsonville ballot measure passed in 2002. The Committee for Planned Growth and Farmland Protection recently filed...

WATSONVILLE—The historic Derpich Building in downtown Watsonville is coming alive once again after being acquired by two sisters with a big vision.   Jennifer Santillana and Tabitha Stroup found the property for rent when strolling down Main Street. Stroup, owner of Friend in Cheeses Jam Co....

Tim Silva has a great love affair with pizza. He knows what it takes to build a good pie, especially having worked with Pizza My Heart for the past 36 years. Silva, who is still part owner of the popular local pizza chain, recently ventured off...

Total organic fresh produce sales for the first quarter of 2021 saw a continuation of last year’s growth, increasing by 9.3% from the same period in 2020 and topping $2.2 billion for the quarter, according to the Q1 2021 Organic Produce Performance Report released...

The East Fifth Plaza has undergone a major renovation.

A new ice cream shop has opened in Watsonville that offers a high-end brand of ice cream popular in Mexico.

Originally headquartered in Scotts Valley, Sustainable Productivity Solutions recently moved to Watsonville, and will hold an open house on Nov. 9 from 11:30 a.m. to 1:30 p.m. at 275 Main St., Suite 450.

Spring is here, and with it comes warmer temperatures, more outdoor activities and a surge in home gardening.  But with unpredictable weather patterns increasing, as well as the ongoing drought in California, there is plenty more to think about now when choosing what to plant...