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Watsonville
July 11, 2025

Small businesses look to holiday shoppers for support

WATSONVILLE—On Nov. 28, Watsonville joined the annual nationwide shopping movement known as Small Business Saturday, which aims to encourage shoppers to support businesses in their community. The event had a number of small stores at the East Lake Village Shopping Center opening for special...

Nonprofit helping the community help itself

handwash stations aptos
APTOS—In her more than two decades of working with nonprofit organizations, C.J. Runyon spent eight years with Walu International, which among other things helps provide hand-washing stations to rural communities in Papua New Guinea and Nicaragua, where poor sanitation leads to a myriad of...

New Watsonville shop features vintage clothing, candle making and more

TBH East lake village shopping center
After researching and running multiple pop-up venues, Eve Ayala and her wife, Teresa Madrigal, have swung open the doors to their new shop, TBH (To Be Honest). “We're locals, born and raised in Watsonville,” Ayala said. “We are second generation Mexican women. Our shop comes...

Gottschalks building renovation going to Planning Commission

Watsonville prep Gottschalks building
WATSONVILLE—A proposed redevelopment of the vacant Gottschalks building in the heart of downtown will come to the Watsonville Planning Commission during its Oct. 6 meeting. Navigator Schools, the parent organization of local charter school Watsonville Prep, and the Hansen Family Trust are teaming up to...

Santa Cruz CORE to celebrate second location

Santa Cruz CORE will celebrate its grand opening in Watsonville on Saturday with music, food and a charity raffle for a year of monthly massage.

Granite Construction celebrates 100 years

Granite Construction
WATSONVILLE—It has been one century since Granite Construction was founded,  and since then it has become a construction juggernaut, with subsidiaries throughout the U.S. and projects that include dams, interstate highways, airport runways and skyscrapers. The company celebrated its centennial birthday on June 23 at...

Biden and senators reach broad infrastructure deal

WASHINGTON—President Joe Biden and a bipartisan group of centrist senators reached a deal on Thursday for $1.2 trillion in investments to rebuild the nation’s infrastructure, a victory for the White House but only the first lurch in what promises to be an arduous attempt...

Orchard offers u-pick roses, outdoor fun

There is now a new way to assemble your own bouquet of roses, thanks to a pick-your-own rose venue at Birdsong Orchards in Watsonville. Owner Nadine Schaeffer said she is growing dozens of varieties of roses on her 8-acre parcel where she also tends to...

City budget buoyed by sales tax revenue ‘bubble’

watsonville sales tax budget
WATSONVILLE—Despite the economic shutdowns resulting from the Covid-19 pandemic, the city of Watsonville’s overall sales tax revenues have held steady thanks to a myriad of reasons, including a sharp rise in online and local shopping. That’s according to Administrative Services Director Cindy Czerwin who at...

Business briefs, Nov. 18: Kaiser awards $75K to Second Harvest

Business briefs, Nov. 18, 2017
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Students visit from Croatia

Four high school students from Croatia arrived July 2 in Watsonville from the Student Ambassador Exchange Program of the Slavic American Cultural Organization (SACO).  They...