Markets prep for Thanksgiving orders
SANTA CRUZ COUNTY—As Thanksgiving edges closer, the folks at Corralitos Market & Sausage Co. and Freedom Meat Lockers say now is the time to get orders dialed in.
“I’ve been at this since April, getting ready and dealing with supply, price changes and everything else,”...
EcoFarm bus tour rolls through Watsonville
The 39th annual EcoFarm Conference returned to Pacific Grove this week, and with it came the annual bus tour of local organic farms.
Little Trends Children’s Boutique opens Friday
WATSONVILLE—Sisters-in-law Araceli Gonzalez and Laura Espindola first had the idea to open their own business more than two years ago.
Both mothers with a passion for shopping, they wanted to open a shop full of products for young children and new (and expecting) mothers.
“We had...
Cowboy’s Corner Cafe celebrates 10 years
This past Presidents’ Day on Feb. 18, Juan and Paula Diaz had more reason to celebrate than just the national holiday. The date also marked the 10th anniversary of their family restaurant, Cowboy’s Corner Cafe, located on Main Street in Watsonville.
Applied Motion Products moving to Morgan Hill
By Erik Chalhoub, Special to the Pajaronian
MORGAN HILL—Citing a need for more space and to be closer to its Silicon Valley customers as its business grows, Watsonville-based Applied Motion Products broke ground on its Morgan Hill facility on Aug. 6.
The facility, now under construction...
Monterey Mushrooms awards $226K in scholarships
Monterey Mushrooms presented 167 children of its employees with $226,500 in scholarship awards for the 2017-18 academic year.
New pastry shop opens in downtown Watsonville
WATSONVILLE—A new bakery that offers a dazzling and colorful line of pastries, cakes, fancy cookies, cupcakes and more has recently opened in downtown Watsonville.
Ricarmi Panaderia y Pasteleria at 11 East Fifth St. is the realization of a longtime dream for Ricardo Lopez and Armida...
Groundwork moves ahead for new warehouse
Work continues on the new massive beer and restaurant supply warehouse just off of Highway 1 (between Riverside Drive and Green Valley Road) on the Manabe-Ow property in Watsonville.
Approved by the Watsonville City Council in March, the 155,847-square-foot, two-story industrial warehouse is still in...
Iconic Santa Cruz florist expands into East Lake Village
WATSONVILLE—On Dec. 1, the East Lake Shopping Center in Watsonville welcomed its newest addition. Ferrari Florist, located at 928 East Lake Ave., is now the third store for the 74-year-old business in Santa Cruz County.
Five years ago, Brian and Marilyn Piazza noticed that a...
Cannabis dispensary opens in Watsonville
Watsonville has gotten its newest retail cannabis dispensary.
Catalyst Cannabis, which has 17 other locations statewide, is the city’s third pot shop.
The store opened on June 2, and plans a grand opening for the end of July.
General Manager Jon Kolodinski has roots in Santa Cruz...
How Are Watsonville’s Late-Night Businesses Adapting to Changing Entertainment Habits?
Published in cooperation between Cardplayer and Pajaronian
Evening routines in Watsonville look different than a decade ago. Where late nights once revolved around a narrow...





















