Business

After a year of ups and downs, things are looking good for wineries in the Pajaro Valley. That is according to two long-standing wineries, both nestled in the Pleasant Valley area between Watsonville and Aptos. Alfaro Family Vineyard-Winery was first established in 1997 by Richard...

As holiday shopping season ramps up, the employees at Elyxir Distributing have the solution for the beer lovers in the family.

If you’ve ever strolled through Pioneer Cemetery in Watsonville, you might have come across the final resting place of Charley Darkey Parkhurst, a stagecoach driver, farmer and rancher who has become a local legend since their death in 1879. Born Charlotte Darkey Parkhurst, Charley was...

WATSONVILLE—A new mural against an exterior wall of the new Adult and Children’s Behavioral Health facility in the County complex on Freedom Boulevard is nearing completion.  Watsonville artist Bruce Harman said he started the massive work at the end of August and has squeezed in...

SANTA CRUZ COUNTY—As Thanksgiving edges closer, the folks at Corralitos Market & Sausage Co. and Freedom Meat Lockers say now is the time to get orders dialed in. “I’ve been at this since April, getting ready and dealing with supply, price changes and everything else,”...

By Abigail Acosta, Special to the Pajaronian WATSONVILLE—The owners of Corralitos Coffeehouse will be closing their doors in Corralitos on Aug. 22 and moving their operations to downtown Watsonville. Greg Bobeda and Lacey Dent will take over the location formerly occupied by Second Street Cafe between...

WATSONVILLE—On Dec. 1, the East Lake Shopping Center in Watsonville welcomed its newest addition. Ferrari Florist, located at 928 East Lake Ave., is now the third store for the 74-year-old business in Santa Cruz County.  Five years ago, Brian and Marilyn Piazza noticed that a...

WATSONVILLE—Staff of Life has delayed the opening of its Watsonville location until next year, according to spokeswoman Hollie Wendt. The Santa Cruz-based natural foods store was set to open its second location in the East Lake Village Shopping Center sometime in the fall. “After much discussion...

WATSONVILLE—It has been one century since Granite Construction was founded,  and since then it has become a construction juggernaut, with subsidiaries throughout the U.S. and projects that include dams, interstate highways, airport runways and skyscrapers. The company celebrated its centennial birthday on June 23 at...