Business

Sereno Group, a commercial and residential realtor, was the first business to open its doors in the Aptos Village Project.

For almost a century, Jansen Music has been a staple in the music community, offering instruments, equipment, lessons and repair services.

SANTA CRUZ COUNTY—The Santa Cruz County Board of Supervisors on May 11 voted unanimously to delay a 25-cent fee for disposable cups at businesses in the unincorporated parts of the county until January 2022. County officials crafted the ordinance to reduce the amount of disposable...

Van’s Shoes and Repair on East Lake Avenue is searching for a smaller facility, owner Jim van Lanen said.

Originally headquartered in Scotts Valley, Sustainable Productivity Solutions recently moved to Watsonville, and will hold an open house on Nov. 9 from 11:30 a.m. to 1:30 p.m. at 275 Main St., Suite 450.

WATSONVILLE—It has been three decades since Gabino Torres and Anna Martinez opened a small Mexican seafood restaurant on Main Street, a business they launched as a way to pair their love of their native cuisine with a drive to support their family. La Perla del...

WATSONVILLE—California Congressman Jimmy Panetta (D-Carmel Valley) has announced the launch of a new business center in Watsonville for women entrepreneurs. El Pájaro Women’s Business Center (WBC) will be formed through El Pájaro Community Development Corporation (CDC), a local nonprofit organization aiming to promote equal access...

A new ice cream shop has opened in Watsonville that offers a high-end brand of ice cream popular in Mexico.

For the past 30 years, Bargetto Winery, one of California’s oldest wineries, has grown grapes at Regan Estate Vineyards, a plot in Corralitos overlooking the Pajaro Valley. With 40 of the property’s 53 acres planted, Regan is one of the largest and most diverse of...

In 2012, Edgar Sumano made the decision to come to Watsonville and begin working at his father’s bakery.