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Watsonville
January 29, 2026

Dentistry, clinics hope to bounce back after closure

dientes watsonville
SACRAMENTO—Gov. Gavin Newsom on April 22 announced plans to allow hospitals to resume surgeries and other procedures that were delayed while the state grapples with the novel coronavirus pandemic. These procedures include heart valve replacements, angioplasty and tumor removals, and key preventive care services, such...

Baker Bros. turns 50

Though they’ve reduced their square-footage from 23,000 to 3,000-square feet, owner Debbie Baker said a blend of longtime repeat customers, word of mouth and new clients continue to pay the bills and keep her showroom floor full of modern appliances and furniture.

Christmas tree sellers optimistic despite national shortage

In the weeks leading up to Christmas, tree farms across the nation are thrust into the spotlight and sellers start their busiest time of year. This year, the industry is holding steady, despite a nationwide shortage that is pushing up prices. Heatwaves and fires that...

Small businesses look to holiday shoppers for support

WATSONVILLE—On Nov. 28, Watsonville joined the annual nationwide shopping movement known as Small Business Saturday, which aims to encourage shoppers to support businesses in their community. The event had a number of small stores at the East Lake Village Shopping Center opening for special...

New laundromat opens in East Lake Village

robert ruiz laundry room east lake village shopping center
A new laundromat has opened in the East Lake Village Shopping Center.  Owner Robert Ruiz said Laundry Room features 30 driers and 35 heavy-duty washing machines that can handle from two to eight loads (80 pounds) of wash. The 2,000-square-foot facility, which replaces a former laundromat...

Watsonville Yoga Dance & Healing Arts embraces new location

Watsonville Yoga
After a year and a half of pandemic challenges, Watsonville Yoga Dance & Healing Arts is once again finding its footing.  The business is settling into its new location (734 East Lake Ave. #16) while expanding its programming and services for children and adults both...

Fish Lady swims to Capitola location

The new location at 700A Bay Avenue is adjacent to the Capitola Produce Market and near Gayle’s Bakery & Rosticceria.

Farmers Market store now open on East Lake

Farmers Market watsonville
WATSONVILLE—A new business featuring a meat counter, a taqueria, fresh produce, a dairy section and a wide range of groceries recently opened on East Lake Avenue near Holohan Road. The store, called Farmers Market, also boasts a panaderia—or bakery— that features freshly baked Mexican pastries...

Chamber adds Ohmann to team

Fiaau Ohmann has joined the Pajaro Valley Chamber of Commerce and Agriculture’s team to help develop businesses.

Tight market, recent disasters put strain on local home buyers

SANTA CRUZ COUNTY—For the past few years, local real estate agents have seen a drastic dip in inventory of homes in Santa Cruz County. And with the ongoing pandemic and recent wildfires that destroyed close to 1,000 homes in the Santa Cruz Mountains, the...
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Santa Cruz, Monterey counties to test wireless emergency system Thursday

Officials in Santa Cruz and Monterey counties will conduct a test of the Wireless Emergency Alert system on Thursday, sending emergency messages to mobile...

Alliances in turmoil