Business

Staff of Life, a Santa Cruz-based natural foods store that launched nearly a half-century ago, will move into the space occupied by Super Max Discount Foods.

WATSONVILLE—A familiar face has stepped in as the new operator of Pinto Lake City Park. Jesus Madrigal, the president of the Watsonville Farmers Market, was recently named concessionaire for the city’s share of Pinto Lake. His company’s vision for the 78-acre park—70 of which are...

WATSONVILLE—Tony’s Auto Service, nestled in a crunch of busy shops and the ebb and flow of Freedom Boulevard traffic, has been a staple auto repair spot in Watsonville for the past 26 years. If it’s new wiper blades, a smog check or full-blown valve job...

A new ice cream shop has opened in Watsonville that offers a high-end brand of ice cream popular in Mexico.

Scores of fishers took to the sea out of the Santa Cruz Harbor Sunday to test their skills in snaring a few salmon. The salmon season began April 3 in the Monterey Bay area and down south to the U.S.-Mexico border. The length of...

More than 50 years ago, clockmaker and shop owner Allison Rider discovered a new hobby: making chocolate candies for his friends, family and employees. Rider, a big chocolate lover, started creating treats loosely based on See's Candies flavors. He experimented with caramel and other soft-center...

SANTA CRUZ—A recent clash between a Santa Cruz restaurant owner and a mobile hot dog vendor has drawn countywide attention, forcing one restaurant to close its doors and prompting demonstrations that have drawn hundreds of supporters. According to Santa Cruz Police spokeswoman Joyce Blaschke, the...

The owners of Beer Mule were hoping for an easy “soft opening” when they announced their first night via Instagram on Saturday.