Stay loyal, stay local: Gift ideas from around the Pajaro Valley
Looking for places to shop for loved ones this holiday season? You don’t have to rely on Amazon or other large retailers—instead, look into small, locally-owned stores right here in the Pajaro Valley. Contact the stores directly, follow on social media and check out...
Organic produce sales up 9%, tops $2B for the quarter
Total organic fresh produce sales for the first quarter of 2021 saw a continuation of last year’s growth, increasing by 9.3% from the same period in 2020 and topping $2.2 billion for the quarter, according to the Q1 2021 Organic Produce Performance Report released...
Little Trends Boutique marks anniversary
In the past three years, Little Trends Boutique has gone from a small online operation, where its co-owners would load up their kids in their cars and deliver clothing orders to customers, to a rapidly growing business with multiple employees and seasonal family-friendly events...
El Pájaro CDC’s Regional Women’s Business Center officially opens
WATSONVILLE—More than 100 people convened on Zoom on June 18 for the grand opening of a new center dedicated to women in business.
The El Pájaro Community Development Corporation (El Pájaro CDC) has launched a Regional Women’s Business Center (RWBC) in Watsonville, with plans to...
PHOTO: Watsonville business park takes shape
Work continues on a new business complex on the 1000 block of Main Street under the direction of the Santa Cruz Seaside Co. Construction is expected to wrap up by the end of the year, with businesses Chipotle, The Habit Burger Grill, Charter Spectrum,...
Local grower on cutting edge of organic farming
WATSONVILLE—About 200 people disembarked three large charter buses on Green Valley Road in Watsonville early Wednesday morning as part of the EcoFarm Bus Tour, a kickoff to the EcoFarm Conference in Pacific Grove this week.
The tour was visiting Strong Agronomy, a management company that...
Owner of Nick’s TV leaves behind legacy
WATSONVILLE — For more than 30 years Nicholas Diaz spent long workdays buried in the back of televisions and other broken appliances. He was living his dream of being a neighborhood repairman.
That dream came to a horrific close Sept. 1 when he died in a car...
County still weeks away from opening restaurants for dine-in service
SANTA CRUZ COUNTY—Though some rural counties are allowing restaurants to open for dine-in service, Santa Cruz County officials are still several days away from giving their restaurateurs the green light.
That’s according to county spokesman Jason Hoppin, who on Tuesday said testing and contact tracing...
K9 officer helps find loaded handgun; man arrested
A man was arrested late last month on multiple felony charges after he ditched a loaded gun and ran from Capitola Police.
The incident began...
