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Watsonville
April 10, 2026

Shopping center on the market for nearly $15M

After two anchor tenants opened this year in the former Orchard Supply Hardware store, the shopping center is up for sale.

Chamber adds Ohmann to team

Fiaau Ohmann has joined the Pajaro Valley Chamber of Commerce and Agriculture’s team to help develop businesses.

County still weeks away from opening restaurants for dine-in service

santa cruz county business covid-19
SANTA CRUZ COUNTY—Though some rural counties are allowing restaurants to open for dine-in service, Santa Cruz County officials are still several days away from giving their restaurateurs the green light. That’s according to county spokesman Jason Hoppin, who on Tuesday said testing and contact tracing...

A cafe come true

Twin sisters Jennifer DeVault and Erika Conrad made their dreams a reality earlier this year when they bought Cafe Ella from founder and previous owner Ella King.

Bamboo Giant offering first-ever nighttime walkthrough experience

Located on a busy thoroughfare between Aptos and Watsonville, Bamboo Giant Nursery and Gardens (BGNG) could easily be driven past without a second glance.  But the nursery, tucked into the side of a hill in a rural, forested section of Freedom Boulevard, is actually one...

Local financial planner gives advice on managing money in 2020

WATSONVILLE—For many, the New Year feels like a fresh start. Resolutions are written and promises made to make big changes for the future. And most of these decisions—whether it’s traveling more or starting a membership at a local gym—have one thing in common: they all...

Corralitos Feed and Pet Supplies opens second location

Since closing early in 2017 after 40 years under the same ownership, Valley Feed on Freedom Boulevard has become the second location for Corralitos Feed and Pet Supplies.

Fat Boy Burgers opens 

Fat Boy Burgers and Grill recently opened its doors at 1467 Freedom Blvd. and was swarmed with hundreds of customers looking to dine on its tasty offerings, which include burgers, crinkle-cut fries and milkshakes.

Watsonville Prep gains approval to move into Gottschalks building

Watsonville prep Gottschalks building
WATSONVILLE—Watsonville Prep School has found a home in downtown Watsonville. The Watsonville Planning Commission on Tuesday approved plans to remodel a portion of the long-vacant Gottschalks Building on Main Street into a 41,000-square-foot school. Navigator Schools, the parent organization of the charter school, and the Hansen...

Iconic Santa Cruz florist expands into East Lake Village

Ferrari Florist Brian Marilyn Piazza
WATSONVILLE—On Dec. 1, the East Lake Shopping Center in Watsonville welcomed its newest addition. Ferrari Florist, located at 928 East Lake Ave., is now the third store for the 74-year-old business in Santa Cruz County.  Five years ago, Brian and Marilyn Piazza noticed that a...
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Aptos duo awarded top honors for stellar play on the pitch...

Aptos High seniors Ivan Zavala and Daniel Lozano each were recognized as two of the top players in the Santa Cruz Coast Athletic League...