Business

SANTA CRUZ—A recent clash between a Santa Cruz restaurant owner and a mobile hot dog vendor has drawn countywide attention, forcing one restaurant to close its doors and prompting demonstrations that have drawn hundreds of supporters. According to Santa Cruz Police spokeswoman Joyce Blaschke, the...

WATSONVILLE—Since deciding to open their own business, Dave and Marissa Molinari have learned plenty of lessons. Chief among those lessons: stay positive and remain focused on your goals. “It will never go according to plan,” Dave said. “It’s important to learn and stay positive through the...

WATSONVILLE—The makeup kit is out at the 1917 Watsonville Woman’s Club.  Thanks to a $15,000 grant from the Borina Foundation and a generous bid from Prunedale’s Masters Painting, the entire building at 12 Brennan St. is getting a fresh coat of paint. The work, which started...

SANTA CRUZ COUNTY—The county’s tourist hotspots—along with its restaurants and hotels—can expect a slight uptick in business this summer from Californians seeking to hit the road for short road trips, according to a survey released Wednesday by Visit Santa Cruz County (VSCC). This prediction is...

Limited rides at the Santa Cruz Beach Boardwalk reopened April 1 following state public health guidelines. Boardwalk rides have been closed since March 2020 due to Covid-19, although they operated for a brief time in November. Ride reservations, which have been selling out daily,...

Since closing early in 2017 after 40 years under the same ownership, Valley Feed on Freedom Boulevard has become the second location for Corralitos Feed and Pet Supplies.

SANTA CRUZ COUNTY—Santa Cruz County Health Officer Gail Newel said she will revise her shelter-in-place order later this week, after Gov. Gavin Newsom releases information about slightly loosening statewide restrictions. Newsom is expected to launch Stage 2 of his “Reopening Roadmap,” which will allow retail...