Business

Since closing early in 2017 after 40 years under the same ownership, Valley Feed on Freedom Boulevard has become the second location for Corralitos Feed and Pet Supplies.

Located on a busy thoroughfare between Aptos and Watsonville, Bamboo Giant Nursery and Gardens (BGNG) could easily be driven past without a second glance.  But the nursery, tucked into the side of a hill in a rural, forested section of Freedom Boulevard, is actually one...

WATSONVILLE—Sisters-in-law Araceli Gonzalez and Laura Espindola first had the idea to open their own business more than two years ago.  Both mothers with a passion for shopping, they wanted to open a shop full of products for young children and new (and expecting) mothers.  “We had...

By Abigail Acosta, Special to the Pajaronian WATSONVILLE—The City of Watsonville is hoping recent additions to its Cannabis Equity Program will spark a time of opportunity for the city’s minority cannabis business owners. First approved by the City Council in 2019, the equity program was put...

WATSONVILLE—Three organic Pajaro Valley farms will be featured in the 2020 EcoFarm Conference bus tour Wednesday—and a handful of seats are still available. Participants will visit Lakeside Organic Gardens, JSM Organics and Coastal Sun Cannabis/Moon Berry Farm during the tour, which kicks off the...

WATSONVILLE—The City of Watsonville is cracking down on unpermitted food trucks and weighing whether to rework its rules regarding the mobile food vendors in the coming year. The City Manager’s office has received numerous complaints about food trucks from several brick-and-mortar restaurant owners over the...

WATSONVILLE—Swift efforts are underway to open a new Habitat for Humanity ReStore in downtown Watsonville.  The national second-hand retail store is aiming for a mid-August soft opening in the behemoth 9,700-square-foot building at 555 Main St. that once served as a grocery store, a furniture...

Sereno Group, a commercial and residential realtor, was the first business to open its doors in the Aptos Village Project.

WATSONVILLE—The outside of the historic Tuttle Mansion is currently adorned with electric Christmas lights for the first time ever. While the iconic Watsonville home, designed by architect William Weeks, seems like the perfect structure for holiday decorations, there is a reason why it hasn’t undergone...

Staff of Life natural food store opened its second location Tuesday, a little more than two years after announcing it would make the move to the East Lake Village Shopping Center in Watsonville. Dozens of local leaders showed to the ribbon cutting ceremony Monday,...