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Watsonville
January 30, 2026

Rethinking fitness, goals

Local trainer celebrates 15 years, dishes tips for New Year’s resolutions Most of Brian Orozco’s clients are in constant pain before they walk through the doors of his Main Street business, Functional Fitness Training Center. Tasks as simple as bending over to play with their...

As business expo returns, locals share optimism for 2022

Pajaro valley Business Expo
WATSONVILLE—On April 7, businesses from across the region will come together for the first time in three years at the Pajaro Valley Chamber of Commerce and Agriculture’s annual Business Expo and Job Fair. This year’s theme is “Spring Fling,” celebrating the return of not only...

Giant local beer distributor has small beginnings

George Couch was an ambitious 25-year-old when he came to Watsonville in 1973 and negotiated a deal to purchase a small Anheuser-Busch distributorship. It would not stay small for long. His company Couch Distributing, which he runs with his brother Geoff, has since 1973 delivered...

Habitat for Humanity’s ReStore moving to downtown Watsonville

Habitat For Humanity watsonville
WATSONVILLE—The Watsonville Planning Commission at its Tuesday meeting unanimously approved an application from Habitat For Humanity to fill a vacant portion of a large building on the 500 block of Main Street.  Formerly home to a bounce house business, the 555 Main St. location adjacent...

Are you ready for Mother’s Day?

Freedom Meat Lockers Manager Will Panise said the family-run business is offering a handful of specials for Mother's Day.

Photo: Traffic blocks go up at Kmart property

kmart building
A crew from Vacant Property Security installs one of several traffic blocks in the parking lot of the former Kmart on Freedom Boulevard. On Oct. 12, the Watsonville City Council started the process of declaring the abandoned property a public nuisance due to illegal...

Applied Motion Products moving to Morgan Hill

Applied Motion Products
By Erik Chalhoub, Special to the Pajaronian MORGAN HILL—Citing a need for more space and to be closer to its Silicon Valley customers as its business grows, Watsonville-based Applied Motion Products broke ground on its Morgan Hill facility on Aug. 6. The facility, now under construction...

Harbor Freight opens doors

Dozens of customers on April 6 were browsing the aisles of Harbor Freight, Watsonville’s newest hardware store.

El Pájaro celebrating 40 years of helping businesses

El Pájaro CDC this year is celebrating 40 years of transforming people’s lives through entrepreneurship by taking the confusion, guesswork and complexity out of starting small businesses. By offering technical, legal, financial and managerial assistance, El Pájaro CDC has helped launch and nurture small businesses while bolstering economic development within the community.

Melee over food cart captures community attention

Linda Garcia hot dog
SANTA CRUZ—A recent clash between a Santa Cruz restaurant owner and a mobile hot dog vendor has drawn countywide attention, forcing one restaurant to close its doors and prompting demonstrations that have drawn hundreds of supporters. According to Santa Cruz Police spokeswoman Joyce Blaschke, the...
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Mariners on track for fourth consecutive SCCAL title | Girls soccer

Midway through the winter campaign, Aptos remains the cream of the crop in the Santa Cruz Coast Athletic League with a current record of...