Santa Cruz Cider Company holding grand opening Saturday
The Apple City Cider Tasting Room, located at 65 Hangar Way (next to Elkhorn Slough Brewing Co.), will officially open to the public with a special grand opening event.
Business brief: Matthew Jones Agency hosts mixer
Farmers Insurance Matthew Jones Agency, 106 Airport Blvd. Suite 101 in Watsonville will host a Pajaro Valley Chamber of Commerce and Agriculture mixer on Aug. 9 from 5-7 p.m.
Watsonville Hospital announces new CEO
WATSONVILLE—Watsonville Community Hospital has a new chief executive officer.
Steven Salyer, who has 14 years of leadership experience in hospitals throughout the U.S., started the position on July 6. The hospital announced the move on July 14.
Salyer previously served as chief operating officer at UP...
Little Trends Boutique marks anniversary
In the past three years, Little Trends Boutique has gone from a small online operation, where its co-owners would load up their kids in their cars and deliver clothing orders to customers, to a rapidly growing business with multiple employees and seasonal family-friendly events...
Business Showcase returns to Aptos
Food, gadgets, cars, safety demonstrations and more will all be under one roof, and out in the parking lot, during the annual Business Showcase.
Local mechanic receives national award
WATSONVILLE—Chevrolet of Watsonville took a giant step up in the world of auto mechanics last week as one of their mechanics, Richard Shephard, was awarded a World Class Technician status award by officials from General Motors and Chevrolet.
“There’s a lot of time, a lot...
Local winery honors Watsonville legend “One-Eyed Charley”
If you’ve ever strolled through Pioneer Cemetery in Watsonville, you might have come across the final resting place of Charley Darkey Parkhurst, a stagecoach driver, farmer and rancher who has become a local legend since their death in 1879.
Born Charlotte Darkey Parkhurst, Charley was...
K&D Landscaping honored with statewide award
WATSONVILLE—The California Landscape Contractors Association (CLCA) recently presented various awards to K&D Landscaping, Inc., a Central Coast landscape contractor, during its annual convention.
“The awards represent peak excellence within the landscaping industry and aim to shine a light on the talent and hard work...
Martinelli’s among brands searching for safer bottle cap options
WATSONVILLE—When the nonprofit Defend Our Health tested bottle caps from 141 beverage brands, they found potentially harmful chemicals in more than a third of them. Two Martinelli’s products were among these brands, but the Watsonville-based apple juice and cider company says it is now...
Thousands march for Martin Luther King Jr. Day
Thousands of people amassed in the streets of downtown Santa Cruz on Monday morning for the annual People’s March for the Dream, an event...





















