Santa Cruz Veterans Alliance readies to open Watsonville dispensary
APTOS—A long line of U.S. military veterans was outside an Aptos cannabis dispensary Monday, waiting their turn for a free monthly package of marijuana.
Called the Veterans’ Compassion Program, the service is the overarching mission of the Santa Cruz Veterans Alliance (SCVA). Through it, people...
New ice cream shop opens
A new ice cream shop has opened in Watsonville that offers a high-end brand of ice cream popular in Mexico.
Watsonville Hospital announces new CEO
WATSONVILLE—Watsonville Community Hospital has a new chief executive officer.
Steven Salyer, who has 14 years of leadership experience in hospitals throughout the U.S., started the position on July 6. The hospital announced the move on July 14.
Salyer previously served as chief operating officer at UP...
Kelly-Moore Paints shuts down all stores
Kelly-Moore Paints, a household word for the past 78 years in residential and commercial paint, has abruptly closed.
With a Watsonville, Aptos and Santa Cruz location, and 61 stores sprinkled around the San Francisco Bay Area, the paint giant officially announced last week that it...
Van’s Shoes finds new location
Owner Jim van Lanen said the move comes as an adjustment to the market, especially in that “more people and buying goods online.”
Charter schools reap millions from public payroll program
WATSONVILLE—Two Watsonville area charter schools received funds through the federal Payroll Protection Program (PPP), the $660 billion initiative created to use taxpayer dollars to help keep small business and nonprofit organizations afloat.
Watsonville Prep School, which received more than $1.7 million, and Ceiba College Preparatory...
New eateries settle into Aptos Village
APTOS—A group of business owners from the new Aptos Village complex gathered for a meeting in early March to discuss possible events and projects they wanted to do together. Their aim was to bring the community into the blooming hub.
But days later those plans...
Orchard offers u-pick roses, outdoor fun
There is now a new way to assemble your own bouquet of roses, thanks to a pick-your-own rose venue at Birdsong Orchards in Watsonville.
Owner Nadine Schaeffer said she is growing dozens of varieties of roses on her 8-acre parcel where she also tends to...
PHOTO: Know your local businesses
People pour into the Seascape Golf Club Wednesday afternoon for the 33rd annual Business Showcase put on by the Aptos and Capitola-Soquel Chambers of Commerce.
Letters to the Editor Dec. 31-Jan. 6
PVUSD board was right to make cuts when they did
Brandon Diniz has written an impassioned guest Sentinel editorial; but he left out details on...




















