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February 23, 2026

Mobile technology showroom visits Watsonville

Smile Business Products parked its technology showroom bus in Watsonville on Wednesday.

Business briefs, March 8, 2019

Business briefs, March 8, 2019

Watsonville Hospital announces new CEO

Steven Salyer watsonville hospital
WATSONVILLE—Watsonville Community Hospital has a new chief executive officer.  Steven Salyer, who has 14 years of leadership experience in hospitals throughout the U.S., started the position on July 6. The hospital announced the move on July 14. Salyer previously served as chief operating officer at UP...

Business briefs, Jan. 11, 2019

Business briefs, Jan. 11, 2019

PVPSA on track for December completion

Work is moving forward on the new addition to Pajaro Valley Prevention and Student Assistance (PVPSA) at the corner of East Lake and Brewington avenues.

Rethinking fitness, goals

Local trainer celebrates 15 years, dishes tips for New Year’s resolutions Most of Brian Orozco’s clients are in constant pain before they walk through the doors of his Main Street business, Functional Fitness Training Center. Tasks as simple as bending over to play with their...

Cooper family buys two dealerships

WATSONVILLE—The family that owns Chevrolet Watsonville has purchased two new neighboring dealerships, giving it the lion’s share of the sales on Auto Center Drive. The Cooper family closed the deal on Wednesday for Monterey Bay Chrysler Dodge Jeep Ram and Mid Bay Ford Lincoln. The family...

Craft Bakeshop + Eatery plans soft opening this weekend

Craft Bakeshop + Eatery watsonville
WATSONVILLE—When the home of the former Second Street Cafe in Watsonville became available last year, business partners Lacey Dent and Greg Bobeda saw an opportunity. The two had originally meant to expand their business, Corralitos Coffeehouse, into another space on the first floor of the...

City touting equity program as boon for small cannabis business owners

cannabis
By Abigail Acosta, Special to the Pajaronian WATSONVILLE—The City of Watsonville is hoping recent additions to its Cannabis Equity Program will spark a time of opportunity for the city’s minority cannabis business owners. First approved by the City Council in 2019, the equity program was put...

Drive-throughs a deal-breaker in proposed business park

WATSONVILLE—The Watsonville Planning Commission on Tuesday unanimously voted against granting a special use permit for a proposed business park at Main Street and Auto Center Drive. Boos Development Group, Inc. was seeking the permit so that it could construct two drive-throughs alongside roughly 20,000 square...
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Late heroics help ‘Catz boys squad edge Independence | CCS basketball...

Ahmi Martin has been the main ball distributor as a point guard for the Watsonville High boys’ basketball team throughout the 2025-26 winter season. The...