Local companies gift Second Harvest new parking lot
WATSONVILLE—Since the outbreak of Covid-19, Second Harvest Food Bank Santa Cruz County has been distributing almost twice as much food to local families than usual.
As such, the organization’s parking lot is now full of distribution and refrigeration trucks, forklifts and storage containers. Staff, volunteers...
Hidden Fortress opens second Watsonville shop
WATSONVILLE—Hidden Fortress Coffee Roasting has opened a new branch in the Cabrillo College Watsonville Center at 318 Union St.
They started roasting coffee in 2012 and have one location in Watsonville and another in Seaside. Their first store opened three years ago at 125 Hangar...
New businesses moving into Rancho Del Mar
With updates nearing completion at the Rancho Del Mar Shopping Center, owner Terramar Retail Centers announced five new businesses that will be setting up shop.
Specialty coffee shop joins Watsonville Hangar complex
WATSONVILLE—A new coffee shop has opened on Aviation Way, rounding out the Watsonville Hangar business complex that has been growing steadily the past couple of years.
Honeylux Coffee is a specialty coffeehouse offering its own signature blend of java, as well as espresso drinks, teas,...
A cafe come true
Twin sisters Jennifer DeVault and Erika Conrad made their dreams a reality earlier this year when they bought Cafe Ella from founder and previous owner Ella King.
METRO pledges to improve safety
SANTA CRUZ—In an effort to meet public transit safety standards set during the Covid-19 pandemic, officials at Santa Cruz METRO at a Wednesday press conference showcased the safety and precautionary measures they have put in place.
Santa Cruz County Supervisor John Leopold and METRO Board...
Watsonville Hospital announces new CEO
WATSONVILLE—Watsonville Community Hospital has a new chief executive officer.
Steven Salyer, who has 14 years of leadership experience in hospitals throughout the U.S., started the position on July 6. The hospital announced the move on July 14.
Salyer previously served as chief operating officer at UP...
Supporting small businesses
For the first time, the East Lake Village Shopping Center will attempt to draw in shoppers for Small Business Saturday with a variety of deals and activities.
Business growing for Creme de Canna
Creme de Canna specializes in the high-tech extraction of cannabinoid (CBD) oils — each of which have their own benefits — that can be incorporated into a variety of products for a wide range of needs.
Santa Cruz County Supervisors delay disposable cup fee
SANTA CRUZ COUNTY—The Santa Cruz County Board of Supervisors on May 11 voted unanimously to delay a 25-cent fee for disposable cups at businesses in the unincorporated parts of the county until January 2022.
County officials crafted the ordinance to reduce the amount of disposable...
Watsonville nurses rally against ICU closure
Several dozen Watsonville Community Hospital nurses and staff warned Wednesday that closing the hospital’s Intensive Care Unit—an idea they said officials have floated amid...





















