‘McLaren’ of racing bikes manufacturing in Pajaro
PAJARO—In a factory centered in a rural stretch of Pajaro, a small team of workers and engineers was busy one Tuesday afternoon hand-building a new line of cross-country racing bicycles they hope one day will be used by Olympic athletes.
The work was happening in...
Santa Cruz CORE to celebrate second location
Santa Cruz CORE will celebrate its grand opening in Watsonville on Saturday with music, food and a charity raffle for a year of monthly massage.
New pastry shop opens in downtown Watsonville
WATSONVILLE—A new bakery that offers a dazzling and colorful line of pastries, cakes, fancy cookies, cupcakes and more has recently opened in downtown Watsonville.
Ricarmi Panaderia y Pasteleria at 11 East Fifth St. is the realization of a longtime dream for Ricardo Lopez and Armida...
Covid-19 restrictions loosen as Santa Cruz County sees fewer cases
SANTA CRUZ COUNTY—California health officials on Tuesday moved Santa Cruz County into the less restrictive “Moderate” or Orange tier, meaning that several businesses can reopen and welcome in more customers.
The move means that the county is seeing 1-3.9 new cases per 100,00 in population....
Planners OK drive-thru Starbucks on Freedom Boulevard
During the pandemic, a white-haired man pulled up to Taqueria Mi Tierra 2 on Freedom Boulevard and began to honk his horn, believing that a carhop would come out to take his order.
The man was remembering the days when the building was still the...
Ex-Driscoll’s exec sentenced to 2 years in prison for embezzlement
SAN JOSE—A former executive at an international Watsonville berry giant was sentenced Thursday to more than two years in federal prison for embezzlement, United States Attorney David Anderson announced.
Marc Marier, 42, was sentenced to 29 months in prison and ordered to pay more than...
Following 2019 fire, The Hideout reopens
APTOS—Almost two years after a fire, The Hideout restaurant in Aptos is back up to speed with a slightly expanded building, modern upgrades and nearly a full menu.
The popular eatery reopened March 22. It underwent a major demolition and rebuild following the May 2019...
Baker Bros. turns 50
Though they’ve reduced their square-footage from 23,000 to 3,000-square feet, owner Debbie Baker said a blend of longtime repeat customers, word of mouth and new clients continue to pay the bills and keep her showroom floor full of modern appliances and furniture.
Local designer, shop owner gives back to community
Every year Sindy Hernandez, local fashion designer and owner of Queen’s Shoes, heads up two fundraisers to support local nonprofits.
Dubbed Fashion Cares, the fundraisers have amassed money for Jacob’s Heart, CASA, Monarch Services and more.
“It’s my way of giving back to my community,” Hernandez...
Drinking in the shopping season
As holiday shopping season ramps up, the employees at Elyxir Distributing have the solution for the beer lovers in the family.





















