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Watsonville
February 26, 2026

Pajaro Valley Chamber of Commerce & Agriculture

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Seascape Village Fitness

Seascape Village Fitness believes in creating a customized plan for you. Which bings you the results you are looking for. “We don’t believe in just turning you loose in the gym, leaving you feeling frustrated and abandoned.” A training coach will work with you each and every time you come in.

Owners of La Perla in Watsonville living their ‘American dream’

La Perla del pacifico Watsonville
WATSONVILLE—It has been three decades since Gabino Torres and Anna Martinez opened a small Mexican seafood restaurant on Main Street, a business they launched as a way to pair their love of their native cuisine with a drive to support their family. La Perla del...

U.S. readies small-business grants as PPP nears end

The federal government is preparing to open two new industry-specific small-business relief programs, one of them months in the works, as its signature pandemic aid effort, the Paycheck Protection Program, nears its end. The Small Business Administration said it hopes to start taking applications by...

Hampton Inn set to open in March

WATSONVILLE — The new Hampton Inn & Suites on Lee Road is slated for an early March opening. Owner Juggy Tut said he is excited about the doors finally swinging open at the 112-room, four-story inn that has largely been constructed during the pandemic. “We’re looking...

Local financial planner gives advice on managing money in 2020

WATSONVILLE—For many, the New Year feels like a fresh start. Resolutions are written and promises made to make big changes for the future. And most of these decisions—whether it’s traveling more or starting a membership at a local gym—have one thing in common: they all...

Survey predicts Santa Cruz County tourism will return

santa cruz county tourism covid-19
SANTA CRUZ COUNTY—The county’s tourist hotspots—along with its restaurants and hotels—can expect a slight uptick in business this summer from Californians seeking to hit the road for short road trips, according to a survey released Wednesday by Visit Santa Cruz County (VSCC). This prediction is...

A cafe come true

Twin sisters Jennifer DeVault and Erika Conrad made their dreams a reality earlier this year when they bought Cafe Ella from founder and previous owner Ella King.

Habitat for Humanity’s ReStore moving to downtown Watsonville

Habitat For Humanity watsonville
WATSONVILLE—The Watsonville Planning Commission at its Tuesday meeting unanimously approved an application from Habitat For Humanity to fill a vacant portion of a large building on the 500 block of Main Street.  Formerly home to a bounce house business, the 555 Main St. location adjacent...

Try This | Sept. 27, 2019

"Try This" is a weekly column that celebrates local businesses — especially eateries, watering holes, coffee shops and the like. Johanna Miller Food: Ambrosia India Bistro Even though it’s been many years since Little India left the East Lake Village Shopping Center, I still miss having such a great,...
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Gina Castañeda (second from left) works with the girls varsity soccer team at Aptos High School

National leadership award lands in local hands

Gina Castañeda, who founded Aztecas Youth Soccer Academy, received this year’s Kim Crabbe Game Changers Award from the  U.S. Soccer Federation.  She received the award...