Business

A Sand City family with a successful bounce-house business there has opened a second location in downtown Watsonville.

Every year Sindy Hernandez, local fashion designer and owner of Queen’s Shoes, heads up two fundraisers to support local nonprofits. Dubbed Fashion Cares, the fundraisers have amassed money for Jacob’s Heart, CASA, Monarch Services and more. “It’s my way of giving back to my community,” Hernandez...

WATSONVILLE—Scores of restaurants around Watsonville have been hit hard by the outbreak of COVID-19. With shelter-in-place orders in effect, residents are asked to stay inside and limit their time near crowds. This includes going to sit-down restaurants, coffee shops, breweries and the like. As such,...

CAPITOLA—A new branch of Outdoor Supply Hardware (OSH) is slated for a Jan. 6 opening in the former Orchard Supply Hardware store on 41st Avenue. Ryan Odell, store manager at the Napa OSH branch, said the company will run a soft opening in the first...

Watsonville-based Granite Construction announced recently that it has been selected to construction two projects in California totaling more than $520 million.

WATSONVILLE—After spending more than a decade as a tattoo artist in Silicon Valley, Pepe Nunez has returned home.  Classic Calavera Tattoo is set to open soon in a location near the intersection of Freedom Boulevard and Green Valley Road that previously housed a bike shop.  Even...

The half-trillion-dollar loan program advertised as a lifesaver for the country’s struggling small businesses is again under fire after the Small Business Administration on Monday released a list containing hundreds of recipients of the program, revealing that several private equity-backed chains owned by members...

WATSONVILLE—More than 100 people convened on Zoom on June 18 for the grand opening of a new center dedicated to women in business. The El Pájaro Community Development Corporation (El Pájaro CDC) has launched a Regional Women’s Business Center (RWBC) in Watsonville, with plans to...

Hilltop Mini Mart, 1007 Salinas Road, has remained family-owned since 1956.

They’ve painted over 1,000 houses in Watsonville. Now the Hernandez father and sons company are on a roll, tackling a massive paint job for one of the most prominent historical homes in Watsonville, the 1901 Porter-Pista home on the corner of East Beach and...