Graniterock, local activists launch huge solar project
AROMAS—The community of Aromas is home to about 2,650 residents. The rural area is nestled in the juncture between Monterey, San Benito and Santa Cruz counties, and attracts a variety of people, including many retirees, artists, farmers, nature lovers and activists.
But is also home...
Nonprofit coalition working for pay equity
APTOS—Nonprofit workers in Santa Cruz County are two times more likely than the general public to require the very social services they help provide.
That’s according to a recent survey conducted by the Human Care Alliance (HCA), a coalition of nonprofit agencies from around the...
Watsonville’s Couch Distributing sold
WATSONVILLE—Couch Distributing Company, Inc. announced to its employees Tuesday that after nearly a half-century of service it is selling its distribution business to Fresno-based Donaghy Sales, LLC.
Established in 1973 Couch Distributing Company has been the leading beer and beverage distributor in Santa Cruz, Monterey...
Santa Cruz mainstay Logos to close
Logos Books and Records, a pillar in the Santa Cruz downtown business community for more than 40 years, has announced that it will soon close.
Chamber adds Ohmann to team
Fiaau Ohmann has joined the Pajaro Valley Chamber of Commerce and Agriculture’s team to help develop businesses.
Dominican Hospital gets $1M donation for workers
SANTA CRUZ—Dignity Health Dominican Hospital announced Monday that it has received a $1 million donation, which will be dispersed to hospital employees who have helped fight the coronavirus.
The anonymous donor is a “long-time friend” of the hospital who wanted to thank the workers specifically...
Local mechanic receives national award
WATSONVILLE—Chevrolet of Watsonville took a giant step up in the world of auto mechanics last week as one of their mechanics, Richard Shephard, was awarded a World Class Technician status award by officials from General Motors and Chevrolet.
“There’s a lot of time, a lot...
Woman’s Club gets makeover
WATSONVILLE—The makeup kit is out at the 1917 Watsonville Woman’s Club.
Thanks to a $15,000 grant from the Borina Foundation and a generous bid from Prunedale’s Masters Painting, the entire building at 12 Brennan St. is getting a fresh coat of paint.
The work, which started...
How Are Watsonville’s Late-Night Businesses Adapting to Changing Entertainment Habits?
Published in cooperation between Cardplayer and Pajaronian
Evening routines in Watsonville look different than a decade ago. Where late nights once revolved around a narrow...





















