Santa Cruz Veterans Alliance readies to open Watsonville dispensary
APTOS—A long line of U.S. military veterans was outside an Aptos cannabis dispensary Monday, waiting their turn for a free monthly package of marijuana.
Called the Veterans’ Compassion Program, the service is the overarching mission of the Santa Cruz Veterans Alliance (SCVA). Through it, people...
Mello named county’s Realtor of the Year
PAJARO VALLEY—Long-standing realtor Renee Mello was recently named Realtor of the Year for 2021 by the Santa Cruz County Association of Realtors.
A broker associate with Keller Williams, Mello, a third-generation Watsonville native, said she was stunned and “truly honored” to have been picked out...
Corralitos Feed and Pet Supplies opens second location
Since closing early in 2017 after 40 years under the same ownership, Valley Feed on Freedom Boulevard has become the second location for Corralitos Feed and Pet Supplies.
New business space in East Fifth Plaza
The East Fifth Plaza has undergone a major renovation.
Business briefs, Jan. 6: Whole Foods benefiting kitchen incubator program
Business briefs, Jan. 6, 2018
Freedom Meat Lockers is a delight | Try This
Todd Guild
Freedom Meat Lockers
One of my favorite things to do for lunch in Watsonville is head over to Freedom Meat Lockers, which in addition to its high-quality selection of carnivores’ delights, also offers a deli counter.
Normally when I hear the word ‘deli’ I cringe,...
Heritage Chocolates Corralitos a local, family affair
More than 50 years ago, clockmaker and shop owner Allison Rider discovered a new hobby: making chocolate candies for his friends, family and employees.
Rider, a big chocolate lover, started creating treats loosely based on See's Candies flavors. He experimented with caramel and other soft-center...
Corralitos Coffeehouse moving into vacant Second Street cafe
By Abigail Acosta, Special to the Pajaronian
WATSONVILLE—The owners of Corralitos Coffeehouse will be closing their doors in Corralitos on Aug. 22 and moving their operations to downtown Watsonville.
Greg Bobeda and Lacey Dent will take over the location formerly occupied by Second Street Cafe between...
Iconic Santa Cruz florist expands into East Lake Village
WATSONVILLE—On Dec. 1, the East Lake Shopping Center in Watsonville welcomed its newest addition. Ferrari Florist, located at 928 East Lake Ave., is now the third store for the 74-year-old business in Santa Cruz County.
Five years ago, Brian and Marilyn Piazza noticed that a...
An inflated sense of fun
A Sand City family with a successful bounce-house business there has opened a second location in downtown Watsonville.
Letters to the Editor, Jan. 23–29
Passenger rail price estimates too high
One can never convince me that restoring the Santa Cruz Branch rail line for passenger rail would cost an...





















