Monterey Mushrooms awards $226K in scholarships
Monterey Mushrooms presented 167 children of its employees with $226,500 in scholarship awards for the 2017-18 academic year.
Brothers slice into downtown: Plans for pizzeria in historic downtown building
Two Watsonville brothers — one a trained chef and the other a community organizer — plan to reopen a shuttered downtown restaurant to serve New York-style pizza and mugs of craft beer.
Santa Cruz Cider Company holding grand opening Saturday
The Apple City Cider Tasting Room, located at 65 Hangar Way (next to Elkhorn Slough Brewing Co.), will officially open to the public with a special grand opening event.
Survey predicts Santa Cruz County tourism will return
SANTA CRUZ COUNTY—The county’s tourist hotspots—along with its restaurants and hotels—can expect a slight uptick in business this summer from Californians seeking to hit the road for short road trips, according to a survey released Wednesday by Visit Santa Cruz County (VSCC).
This prediction is...
Ground control: K&D Landscaping CEO talks shifting trends, standards
Whether it is due to shifting climates, labor challenges, rising material costs or simply new trends, the landscape industry is evolving.
However, one thing that has not changed is high demand.
“The demand for landscaping continues to climb with no real signs of slowing down,” said...
Little Trends Boutique marks anniversary
In the past three years, Little Trends Boutique has gone from a small online operation, where its co-owners would load up their kids in their cars and deliver clothing orders to customers, to a rapidly growing business with multiple employees and seasonal family-friendly events...
Staff of Life delays opening of Watsonville location until 2021
WATSONVILLE—Staff of Life has delayed the opening of its Watsonville location until next year, according to spokeswoman Hollie Wendt.
The Santa Cruz-based natural foods store was set to open its second location in the East Lake Village Shopping Center sometime in the fall.
“After much discussion...
Store hands out 8,200 pounds of chicken to Second Harvest
WATSONVILLE—Second Harvest Food Bank’s efforts to aid Pajaro flood victims received a boost Wednesday when Staff of Life Natural Foods and Smart Chicken donated more than four tons of chicken.
With the Smart Giving Program, Staff of Life Natural Foods and Smart Chicken donated over...
Christmas tree sellers optimistic despite national shortage
In the weeks leading up to Christmas, tree farms across the nation are thrust into the spotlight and sellers start their busiest time of year.
This year, the industry is holding steady, despite a nationwide shortage that is pushing up prices. Heatwaves and fires that...
Photo story: Two teens arrested after e-bike chase
A tow operator lifts one of two electric dirt bikes onto a flatbed truck after being stopped by Watsonville Police on Bridge Street Tuesday...





















