County closes on purchase of West Marine building
WATSONVILLE—The County of Santa Cruz announced Wednesday it has closed escrow on the purchase of the former West Marine building at 500 Westridge Drive in Watsonville.
In a press release, the County called the purchase “a major step forward in improving the delivery of services...
Graniterock, local activists launch huge solar project
AROMAS—The community of Aromas is home to about 2,650 residents. The rural area is nestled in the juncture between Monterey, San Benito and Santa Cruz counties, and attracts a variety of people, including many retirees, artists, farmers, nature lovers and activists.
But is also home...
City budget buoyed by sales tax revenue ‘bubble’
WATSONVILLE—Despite the economic shutdowns resulting from the Covid-19 pandemic, the city of Watsonville’s overall sales tax revenues have held steady thanks to a myriad of reasons, including a sharp rise in online and local shopping.
That’s according to Administrative Services Director Cindy Czerwin who at...
Food service industry faces unprecedented labor shortage
Two weeks ago, Amelia Loftus, owner of Hidden Fortress Coffee Roasting, was on the brink of closing her cafe in Watsonville just shy of its five-year anniversary.
The shop, located at the end of a sleepy business complex on Hangar Way, had been struggling to...
Plant nursery prepares for springtime rush
Spring is here, and with it comes warmer temperatures, more outdoor activities and a surge in home gardening.
But with unpredictable weather patterns increasing, as well as the ongoing drought in California, there is plenty more to think about now when choosing what to plant...
Tuttle Mansion hosting nonprofit fundraiser
WATSONVILLE—The outside of the historic Tuttle Mansion is currently adorned with electric Christmas lights for the first time ever.
While the iconic Watsonville home, designed by architect William Weeks, seems like the perfect structure for holiday decorations, there is a reason why it hasn’t undergone...
Cilantro’s gives back to community
WATSONVILLE—Cilantro’s Parrilla Y Cantina recently celebrated its 30th anniversary, and the Mexican restaurant is not slowing down even with shelter-in-place orders in effect.
The business remains open seven days a week, albeit with a limited staff, and is still offering takeout orders of about 90...
Santa Cruz Balsamics continues to grow
Owner works from Watsonville’s El Pajaro CDC
For Kim Tush, the best part of her job is being able to work on her feet.
Just a few years ago, Tush was paralyzed after a surgery complication. Following her recovery, she decided to take a big step—literally...
Fresh start
Ahn and his wife, Soon Ja, recently opened Kong’s Burgers & Café at El Pájaro Community Development Corporation’s Plaza Vigil business incubator in downtown Watsonville.
Watsonville’s Crystal Bay Farm opens annual pumpkin patch
For more than 20 years, Crystal Bay Farm owners Lori and Jeff Fiorovich have offered the Pajaro Valley community a homegrown harvest tradition.
Every October, the couple transforms their farm into a family-friendly pumpkin patch, where people can come and pick out the perfect pumpkin,...
Watsonville Fire Chief Rudy López to step down
Watsonville Fire Chief Rudy López has announced his retirement after 35 years of service to the community. HIs retirement will be effective Dec. 31.
López...






















