Business briefs, Aug. 31: Color consultation available at BFF Boutique
Business briefs, Aug. 31, 2017
Watsonville’s Couch Distributing sold
WATSONVILLE—Couch Distributing Company, Inc. announced to its employees Tuesday that after nearly a half-century of service it is selling its distribution business to Fresno-based Donaghy Sales, LLC.
Established in 1973 Couch Distributing Company has been the leading beer and beverage distributor in Santa Cruz, Monterey...
Five Star Catering offering holiday gift boxes
WATSONVILLE—Watsonville’s Five Star Catering is currently offering a curated gift box for the holidays.
The Holiday Local’s Box supports eight Santa Cruz County businesses that have been negatively affected by the pandemic.
Products include handmade Pecan Snowballs from Edith Meyer Wedding Cakes, fair trade organic...
Farm store and cafe opens at historic Five Mile House
CORRALITOS—Late Monday morning the Five Mile House in Corralitos was bustling with activity for the first time in 12 years.
Blossom’s Farmstore & Coffee Shop now occupies the landmark Spanish-style building on the corner of Freedom Boulevard and Corralitos Road, which has housed various businesses...
Small businesses holding steady through pandemic, local fires
WATSONVILLE—First came the coronavirus in March and then the fires and smoke in August. While the CZU August Lightning Complex fire in the Santa Cruz Mountains is 100% contained, the Covid-19 pandemic continues.
What have the dual disasters meant for Watsonville’s local businesses? So far,...
Watsonville’s Crystal Bay Farm opens annual pumpkin patch
For more than 20 years, Crystal Bay Farm owners Lori and Jeff Fiorovich have offered the Pajaro Valley community a homegrown harvest tradition.
Every October, the couple transforms their farm into a family-friendly pumpkin patch, where people can come and pick out the perfect pumpkin,...
Thriving among the giants
APTOS—Sitting in the cab of a 25-ton Caterpillar excavator, Stephanie Siqueiros works the levers of the dinosaur-like beast to swivel the mechanical arm to reach across the pavement and attach a large scoop bucket. Nimbly, she attaches the bucket, its steel teeth facing skyward,...
Prevedelli Farms Approaches 80 Years
In October, as part of the annual Open Farm Tour, Prevedelli Farms invites the public to celebrate its eight decades of operation.
Phil’s Fish Market reopens and thrives
CASTROVILLE—Six months after moving from its iconic Moss Landing location, Phil’s Fish Market reopened in its new location in the heart of Castroville.
The restaurant has gained a large following of loyal customers and an international reputation for its seafood dishes, most notably the cioppino—a...
Teen arrested after chase
A routine traffic stop turned into a chase late Tuesday night that ended with the arrest of a 17-year-old suspected gang member and the...




















