71.3 F
Watsonville
February 4, 2026

EcoFarm bus tour rolling through Pajaro Valley

WATSONVILLE—Three organic Pajaro Valley farms will be featured in the 2020 EcoFarm Conference bus tour Wednesday—and a handful of seats are still available. Participants will visit Lakeside Organic Gardens, JSM Organics and Coastal Sun Cannabis/Moon Berry Farm during the tour, which kicks off the...

John Bargetto launches new venture at Corralitos’ Regan Vineyards

For the past 30 years, Bargetto Winery, one of California’s oldest wineries, has grown grapes at Regan Estate Vineyards, a plot in Corralitos overlooking the Pajaro Valley. With 40 of the property’s 53 acres planted, Regan is one of the largest and most diverse of...

Santa Cruz Veterans Alliance readies to open Watsonville dispensary

Santa Cruz Veterans Alliance
APTOS—A long line of U.S. military veterans was outside an Aptos cannabis dispensary Monday, waiting their turn for a free monthly package of marijuana. Called the Veterans’ Compassion Program, the service is the overarching mission of the Santa Cruz Veterans Alliance (SCVA). Through it, people...

Granite secures projects worth more than $520M

Watsonville-based Granite Construction announced recently that it has been selected to construction two projects in California totaling more than $520 million.

Local mechanic receives national award

WATSONVILLE—Chevrolet of Watsonville took a giant step up in the world of auto mechanics last week as one of their mechanics, Richard Shephard, was awarded a World Class Technician status award by officials from General Motors and Chevrolet. “There’s a lot of time, a lot...

Customers, businesses contend with escalating meat prices

Labor Day Weekend is fast approaching, and many are looking to stock up on foods for barbecues and other outdoor gatherings. But this year is different, for both consumers and suppliers alike, and it has a lot to do with the current high price of...

Large Watsonville housing development seeks extension

Hillcrest estates watsonville
WATSONVILLE—The developer behind a 150-unit housing project off Ohlone Parkway is asking the Watsonville City Council for a one-year extension on the project’s approval. First approved by the council in 2018 as Sunshine Vista, Hillcrest Estates was set to transform an 11-acre junkyard at 511...

Farmers Market store now open on East Lake

Farmers Market watsonville
WATSONVILLE—A new business featuring a meat counter, a taqueria, fresh produce, a dairy section and a wide range of groceries recently opened on East Lake Avenue near Holohan Road. The store, called Farmers Market, also boasts a panaderia—or bakery— that features freshly baked Mexican pastries...

Rancho Del Mar work progresses

Work is moving forward at the major rebuild and renovation project at Rancho Del Mar in Aptos.

Markets prep for Thanksgiving orders

freedom meat lockers sarah lewis jeff bassmann
SANTA CRUZ COUNTY—As Thanksgiving edges closer, the folks at Corralitos Market & Sausage Co. and Freedom Meat Lockers say now is the time to get orders dialed in. “I’ve been at this since April, getting ready and dealing with supply, price changes and everything else,”...
7,695FansLike
4,949FollowersFollow
2,895FollowersFollow
Jim Barsi talks about the sale of Barsi's Liquor Store in 2019.

Jim Barsi—owner of Barsi’s Liquor Store—dies

James Joseph “Jim” Barsi, who ran his eponymous liquor store on East Lake Avenue for a half-century before selling the business and retiring in...