Covid-19 restrictions loosen as Santa Cruz County sees fewer cases
SANTA CRUZ COUNTY—California health officials on Tuesday moved Santa Cruz County into the less restrictive “Moderate” or Orange tier, meaning that several businesses can reopen and welcome in more customers.
The move means that the county is seeing 1-3.9 new cases per 100,00 in population....
Watsonville’s Couch Distributing sold
WATSONVILLE—Couch Distributing Company, Inc. announced to its employees Tuesday that after nearly a half-century of service it is selling its distribution business to Fresno-based Donaghy Sales, LLC.
Established in 1973 Couch Distributing Company has been the leading beer and beverage distributor in Santa Cruz, Monterey...
Biden and senators reach broad infrastructure deal
WASHINGTON—President Joe Biden and a bipartisan group of centrist senators reached a deal on Thursday for $1.2 trillion in investments to rebuild the nation’s infrastructure, a victory for the White House but only the first lurch in what promises to be an arduous attempt...
PVPSA on track for December completion
Work is moving forward on the new addition to Pajaro Valley Prevention and Student Assistance (PVPSA) at the corner of East Lake and Brewington avenues.
Capitola vintage boutique to close
BFF Boutique: Vintage and Repurposed Fashions in Capitola Village will be closing its doors at the end of September.
Motion control company plans move to Morgan Hill
Watsonville-based Applied Motion Products announced recently that it purchased land to construct its new headquarters in Morgan Hill.
Capitola Mall redesign to house hundreds
CAPITOLA—Too many housing units. Not in line with Capitola’s “unique” feel and community. A fiscal “wash.”
These critiques and concerns—and several others—came to light at the Capitola City Council’s Nov. 14 meeting concerning the planned redevelopment of the hollowed Capitola Mall.
The council took no action...
Food service industry faces unprecedented labor shortage
Two weeks ago, Amelia Loftus, owner of Hidden Fortress Coffee Roasting, was on the brink of closing her cafe in Watsonville just shy of its five-year anniversary.
The shop, located at the end of a sleepy business complex on Hangar Way, had been struggling to...
New eateries settle into Aptos Village
APTOS—A group of business owners from the new Aptos Village complex gathered for a meeting in early March to discuss possible events and projects they wanted to do together. Their aim was to bring the community into the blooming hub.
But days later those plans...
Advocates warn of immigration scam
Legal advocates are warning the public about a multistate scam targeting the immigrant community, with some victims losing as much as $30,000.
According to Claudia...




















