Nonprofit coalition working for pay equity
APTOS—Nonprofit workers in Santa Cruz County are two times more likely than the general public to require the very social services they help provide.
That’s according to a recent survey conducted by the Human Care Alliance (HCA), a coalition of nonprofit agencies from around the...
Business briefs, Oct. 19: Corralitos Brewing Co. brings home gold from Denver
Business briefs, Oct. 19, 2017
Owner of Nick’s TV leaves behind legacy
WATSONVILLE — For more than 30 years Nicholas Diaz spent long workdays buried in the back of televisions and other broken appliances. He was living his dream of being a neighborhood repairman.
That dream came to a horrific close Sept. 1 when he died in a car...
Specialty coffee shop joins Watsonville Hangar complex
WATSONVILLE—A new coffee shop has opened on Aviation Way, rounding out the Watsonville Hangar business complex that has been growing steadily the past couple of years.
Honeylux Coffee is a specialty coffeehouse offering its own signature blend of java, as well as espresso drinks, teas,...
Monterey Mushrooms awards $226K in scholarships
Monterey Mushrooms presented 167 children of its employees with $226,500 in scholarship awards for the 2017-18 academic year.
County will purchase West Marine building, consolidate Watsonville services
WATSONVILLE—The Santa Cruz County Board of Supervisors on Tuesday unanimously approved a plan to purchase properties on Westridge Drive in Watsonville, and to relocate several county services there.
The move, which will consolidate five separate departments into a building at 500 Westridge Drive, is expected...
Business briefs, Jan. 6: Whole Foods benefiting kitchen incubator program
Business briefs, Jan. 6, 2018
Business briefs, Aug. 31: Color consultation available at BFF Boutique
Business briefs, Aug. 31, 2017
Santa Cruz County Supervisors delay disposable cup fee
SANTA CRUZ COUNTY—The Santa Cruz County Board of Supervisors on May 11 voted unanimously to delay a 25-cent fee for disposable cups at businesses in the unincorporated parts of the county until January 2022.
County officials crafted the ordinance to reduce the amount of disposable...
Habitat for Humanity’s Watsonville ReStore location opening next month
WATSONVILLE—Swift efforts are underway to open a new Habitat for Humanity ReStore in downtown Watsonville.
The national second-hand retail store is aiming for a mid-August soft opening in the behemoth 9,700-square-foot building at 555 Main St. that once served as a grocery store, a furniture...
How Are Watsonville’s Late-Night Businesses Adapting to Changing Entertainment Habits?
Published in cooperation between Cardplayer and Pajaronian
Evening routines in Watsonville look different than a decade ago. Where late nights once revolved around a narrow...



















