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Watsonville
December 26, 2025

New ice cream shop to open in Aptos

Bruster's aptos ice cream
APTOS—Sometime in the summer, Mid-County will have a new ice cream shop, a walk-up establishment near the heart of Aptos Village. Bruster’s Real Ice Cream—headquartered in Pennsylvania with 200 locations throughout the U.S. and in South Korea—features 24 flavors that are hand-made on-site daily, says...

Thriving among the giants

Stephanie Siqueiros
APTOS—Sitting in the cab of a 25-ton Caterpillar excavator, Stephanie Siqueiros works the levers of the dinosaur-like beast to swivel the mechanical arm to reach across the pavement and attach a large scoop bucket. Nimbly, she attaches the bucket, its steel teeth facing skyward,...

Watsonville electronic repair shop takes projects big and small

WATSONVILLE—You have probably walked or driven past the sliver of a shop on East Lake Avenue scores of times and not spotted Alltronics TV Repair.  And you might not guess that the one-man operation, in business for close to four years, is a quick and...

Watsonville Prep gains approval to move into Gottschalks building

Watsonville prep Gottschalks building
WATSONVILLE—Watsonville Prep School has found a home in downtown Watsonville. The Watsonville Planning Commission on Tuesday approved plans to remodel a portion of the long-vacant Gottschalks Building on Main Street into a 41,000-square-foot school. Navigator Schools, the parent organization of the charter school, and the Hansen...

Construction continues on Watsonville laundromat

WATSONVILLE—Work continues on Laundry Day, the new Laundromat on the corner of Brennan Street and East Lake Avenue.  Situated in the former Union Bank (and Watsonville Federal Savings and Loan before that), the remodeling project, which has gone on for more than a year, is...

Farmers Market store now open on East Lake

Farmers Market watsonville
WATSONVILLE—A new business featuring a meat counter, a taqueria, fresh produce, a dairy section and a wide range of groceries recently opened on East Lake Avenue near Holohan Road. The store, called Farmers Market, also boasts a panaderia—or bakery— that features freshly baked Mexican pastries...

Watsonville Hospital sale finalized

WATSONVILLE—Watsonville Community Hospital has a new owner. Halsen Healthcare announced Tuesday that the $30 million sale was finalized at midnight. “This is the first day that Halsen actually owns Watsonville Community Hospital,” Chairman and CEO Dan Brothman said. Halsen was holding a celebratory afternoon barbecue for its...

Cannabis dispensary opens in Watsonville

catalyst cannabis
Watsonville has gotten its newest retail cannabis dispensary. Catalyst Cannabis, which has 17 other locations statewide, is the city’s third pot shop. The store opened on June 2, and plans a grand opening for the end of July. General Manager Jon Kolodinski has roots in Santa Cruz...

Mobile technology showroom visits Watsonville

Smile Business Products parked its technology showroom bus in Watsonville on Wednesday.

New brewery on tap for downtown Watsonville

Watsonville Public House
WATSONVILLE—Watsonville Presbyterian minister Robby Olson came to Watsonville with his wife a decade ago and has since built his life and career out of building a coterie of friends and cultivating the community he has grown to love. He also has an affinity for brewing...
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PV’s Lara-Alvarez named Santa Lucia’s top player | All-PCAL football

In 2024, Pajaro Valley senior Benito Lara-Alvarez was primarily on the defensive side of the ball for the Grizzlies. Prior to the start of this...

ICE becomes an autocratic tool