Stay loyal, stay local: Gift ideas from around the Pajaro Valley
Looking for places to shop for loved ones this holiday season? You don’t have to rely on Amazon or other large retailers—instead, look into small, locally-owned stores right here in the Pajaro Valley. Contact the stores directly, follow on social media and check out...
Dog training club’s donation helps sick puppy
A sick puppy was treated back to health thanks to the Monterey Bay Dog Training Club’s “Gifts from the Heart” project.
County businesses achieve ‘green’ status
Four Watsonville businesses will join 19 others across the county in receiving Green Business Certificates.
Plant nursery prepares for springtime rush
Spring is here, and with it comes warmer temperatures, more outdoor activities and a surge in home gardening.
But with unpredictable weather patterns increasing, as well as the ongoing drought in California, there is plenty more to think about now when choosing what to plant...
Santa Cruz CORE to celebrate second location
Santa Cruz CORE will celebrate its grand opening in Watsonville on Saturday with music, food and a charity raffle for a year of monthly massage.
NEST Flight returns May 4-5
WATSONVILLE—Since 2018, Watsonville-based nonprofit Digital NEST has hosted NEST Flight, a career development conference aiming to inspire young professionals and propel their careers.
The event features speakers, workshops, panel discussions, networking opportunities and more for people ages 17-24. During the conference, attendees have the opportunity...
John Bargetto launches new venture at Corralitos’ Regan Vineyards
For the past 30 years, Bargetto Winery, one of California’s oldest wineries, has grown grapes at Regan Estate Vineyards, a plot in Corralitos overlooking the Pajaro Valley.
With 40 of the property’s 53 acres planted, Regan is one of the largest and most diverse of...
Regulations could pinch crab fishermen
MOSS LANDING—As commercial crab fishermen prepare for the season to begin on Nov. 1, they are also grappling with a strict set of new regulations that start the same day, which some say could severely curtail their livelihood.
The new rules, created by the California...
Little Trends Children’s Boutique opens Friday
WATSONVILLE—Sisters-in-law Araceli Gonzalez and Laura Espindola first had the idea to open their own business more than two years ago.
Both mothers with a passion for shopping, they wanted to open a shop full of products for young children and new (and expecting) mothers.
“We had...
New bill would provide $500M to agricultural fairs
SACRAMENTO—Earlier this month, Congressman Jimmy Panetta (D-Carmel Valley), Representatives Billy Long (R-MO), Mike Levin (D-CA), and Dan Newhouse (R-WA) introduced bipartisan legislation aiming to help preserve agricultural fairs across the country and offset the devastating financial losses they have experienced due to Covid-19.
The Agricultural...
How Are Watsonville’s Late-Night Businesses Adapting to Changing Entertainment Habits?
Published in cooperation between Cardplayer and Pajaronian
Evening routines in Watsonville look different than a decade ago. Where late nights once revolved around a narrow...




















