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Watsonville
January 27, 2026

Graniterock, local activists launch huge solar project

Graniterock solar power farm
AROMAS—The community of Aromas is home to about 2,650 residents. The rural area is nestled in the juncture between Monterey, San Benito and Santa Cruz counties, and attracts a variety of people, including many retirees, artists, farmers, nature lovers and activists.  But is also home...

A new start in Aptos for Freedom Tattoo

Grand opening event planned for March.

Nonprofit coalition working for pay equity

APTOS—Nonprofit workers in Santa Cruz County are two times more likely than the general public to require the very social services they help provide. That’s according to a recent survey conducted by the Human Care Alliance (HCA), a coalition of nonprofit agencies from around the...

Watsonville’s Couch Distributing sold

Couch distributing watsonville sold
WATSONVILLE—Couch Distributing Company, Inc. announced to its employees Tuesday that after nearly a half-century of service it is selling its distribution business to Fresno-based Donaghy Sales, LLC. Established in 1973 Couch Distributing Company has been the leading beer and beverage distributor in Santa Cruz, Monterey...

Santa Cruz mainstay Logos to close

Logos Books and Records, a pillar in the Santa Cruz downtown business community for more than 40 years, has announced that it will soon close.

Chamber adds Ohmann to team

Fiaau Ohmann has joined the Pajaro Valley Chamber of Commerce and Agriculture’s team to help develop businesses.

Dominican Hospital gets $1M donation for workers

Dominican donation covid-19
SANTA CRUZ—Dignity Health Dominican Hospital announced Monday that it has received a $1 million donation, which will be dispersed to hospital employees who have helped fight the coronavirus. The anonymous donor is a “long-time friend” of the hospital who wanted to thank the workers specifically...

Local mechanic receives national award

WATSONVILLE—Chevrolet of Watsonville took a giant step up in the world of auto mechanics last week as one of their mechanics, Richard Shephard, was awarded a World Class Technician status award by officials from General Motors and Chevrolet. “There’s a lot of time, a lot...

Woman’s Club gets makeover

WATSONVILLE—The makeup kit is out at the 1917 Watsonville Woman’s Club.  Thanks to a $15,000 grant from the Borina Foundation and a generous bid from Prunedale’s Masters Painting, the entire building at 12 Brennan St. is getting a fresh coat of paint. The work, which started...

Business briefs, Dec. 7

Business briefs, Dec. 7, 2018
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How are watsonville late-night businesses adapting to changing entertainment habits

How Are Watsonville’s Late-Night Businesses Adapting to Changing Entertainment Habits?

Published in cooperation between Cardplayer and Pajaronian Evening routines in Watsonville look different than a decade ago. Where late nights once revolved around a narrow...

Alliances in turmoil

Boys To Men