Organic produce sales up 9%, tops $2B for the quarter
Total organic fresh produce sales for the first quarter of 2021 saw a continuation of last year’s growth, increasing by 9.3% from the same period in 2020 and topping $2.2 billion for the quarter, according to the Q1 2021 Organic Produce Performance Report released...
Central Coast untouched in Newsom’s clampdown on bars, restaurants
SACRAMENTO—California Gov. Gavin Newsom on Wednesday ordered bars and restaurants in 19 counties to close their indoor dining options for at least three weeks, as the state faces increasing cases of Covid-19 and residents plan for the busy July 4 weekend.
The state saw 5,898...
El Frijolito expanding and remodeling
WATSONVILLE—For nearly four decades, El Frijolito restaurant has been serving traditional Mexican fare in its sit-down dining room at 11 Alexander St.
Now in its 38th year, the place is perhaps best known for its walk-up window on the 400 block of Union Street, which...
METRO pledges to improve safety
SANTA CRUZ—In an effort to meet public transit safety standards set during the Covid-19 pandemic, officials at Santa Cruz METRO at a Wednesday press conference showcased the safety and precautionary measures they have put in place.
Santa Cruz County Supervisor John Leopold and METRO Board...
Holiday planning? Order your meat now
If specialty meats will be on your table during the upcoming holidays, now is the time to get your order in at two local meat businesses, Freedom Meat Lockers and Corralitos Market & Sausage Co.
Construction of new Watsonville dialysis clinic sells for $6.7M
WATSONVILLE—Meridian, a Walnut Creek-based real estate developer, operator, and owner of medical properties, announced Monday that it has closed escrow on the sale of its new construction, a 11,424-square-foot outpatient dialysis clinic in Watsonville.
The purchase price for the project was $6.7 million.
The outpatient clinic...
A taste of the Pajaro Valley | Brew Tour
The Pajaro Valley is best known for its agriculture but its craft brew scene is also starting to demand some attention. This short but strong list of breweries and taprooms around the Watsonville area are key stops on anyone’s tour through California’s bountiful brew...
Heritage Chocolates Corralitos a local, family affair
More than 50 years ago, clockmaker and shop owner Allison Rider discovered a new hobby: making chocolate candies for his friends, family and employees.
Rider, a big chocolate lover, started creating treats loosely based on See's Candies flavors. He experimented with caramel and other soft-center...
Land Trust protects Silliman Ranch
WATSONVILLE—The Land Trust of Santa Cruz County, together with the Martinelli and Silliman families, have protected the Silliman Ranch on Highway 129 from development.
Under the agreement signed the week before Thanksgiving, the Land Trust of Santa Cruz County purchased the development rights to the...
Late heroics help ‘Catz boys squad edge Independence | CCS basketball...
Ahmi Martin has been the main ball distributor as a point guard for the Watsonville High boys’ basketball team throughout the 2025-26 winter season.
The...





















