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Watsonville
January 7, 2026

Watsonville electronic repair shop takes projects big and small

WATSONVILLE—You have probably walked or driven past the sliver of a shop on East Lake Avenue scores of times and not spotted Alltronics TV Repair.  And you might not guess that the one-man operation, in business for close to four years, is a quick and...

Watsonville businesses embrace outdoor operations

WATSONVILLE—As many shelter-in-place restrictions remain in place due to Covid-19, state, county and city officials have looked for ways to allow businesses to open safely. This has included moving outdoors—onto sidewalks, into parking lots and even streets. Watsonville businesses have slowly been making the move,...

New businesses moving into Rancho Del Mar

With updates nearing completion at the Rancho Del Mar Shopping Center, owner Terramar Retail Centers announced five new businesses that will be setting up shop.

Historic SeaBreeze Tavern demolished

SeaBreeze Tavern
RIO DEL MAR—Nearly 11 months after a fire gutted the historic Seabreeze Tavern and severely weakened the structure, demolition of the building began Tuesday. The work is being conducted by a private contractor, Santa Cruz County spokesperson Jason Hoppin said. It is not clear what...

Supporting small businesses

For the first time, the East Lake Village Shopping Center will attempt to draw in shoppers for Small Business Saturday with a variety of deals and activities.

New mural adorns County’s new Behavioral Health facility

WATSONVILLE—A new mural against an exterior wall of the new Adult and Children’s Behavioral Health facility in the County complex on Freedom Boulevard is nearing completion.  Watsonville artist Bruce Harman said he started the massive work at the end of August and has squeezed in...

Church Christmas Tree Farms open for business

ROYAL OAKS—Last year, Church Christmas Tree Farms celebrated its 60th year. The family-owned business, now run by Glenn Church and his two sons, has become a local destination for families to come and cut down their own tree during the holidays. And the Covid-19 pandemic...

Groundwork moves ahead for new warehouse

manabe ow golden brand reyes holdings warehouse construction
Work continues on the new massive beer and restaurant supply warehouse just off of Highway 1 (between Riverside Drive and Green Valley Road) on the Manabe-Ow property in Watsonville. Approved by the Watsonville City Council in March, the 155,847-square-foot, two-story industrial warehouse is still in...

Giving music stores a chance

For almost a century, Jansen Music has been a staple in the music community, offering instruments, equipment, lessons and repair services.

Hidden Fortress opens second Watsonville shop

WATSONVILLE—Hidden Fortress Coffee Roasting has opened a new branch in the Cabrillo College Watsonville Center at 318 Union St.  They started roasting coffee in 2012 and have one location in Watsonville and another in Seaside. Their first store opened three years ago at 125 Hangar...
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2026 Santa Cruz County Fair theme contest underway

Organizers at the Santa Cruz County Fair are asking the public for ideas for a theme for the 2026 County Fair. Anyone who has a...