Business

Hangar Way in Watsonville was already booming with activity by noon this Fourth of July, as Santa Cruz Cider Company held the first soft opening of its new tasting room.

Ahn and his wife, Soon Ja, recently opened Kong’s Burgers & Café at El Pájaro Community Development Corporation’s Plaza Vigil business incubator in downtown Watsonville.

Street Scene’s last day on Main Street is Feb. 1 before it moves to downtown, making way for a major retail project at one of the city’s busiest intersections.

For the past 30 years, Bargetto Winery, one of California’s oldest wineries, has grown grapes at Regan Estate Vineyards, a plot in Corralitos overlooking the Pajaro Valley. With 40 of the property’s 53 acres planted, Regan is one of the largest and most diverse of...

WATSONVILLE—You have probably walked or driven past the sliver of a shop on East Lake Avenue scores of times and not spotted Alltronics TV Repair.  And you might not guess that the one-man operation, in business for close to four years, is a quick and...

Platt celebrated its new store on 2 Hangar Way in Watsonville with a ribbon cutting ceremony Tuesday.

By Abigail Acosta, Special to the Pajaronian WATSONVILLE—The owners of Corralitos Coffeehouse will be closing their doors in Corralitos on Aug. 22 and moving their operations to downtown Watsonville. Greg Bobeda and Lacey Dent will take over the location formerly occupied by Second Street Cafe between...

WATSONVILLE—Since 2018, Watsonville-based nonprofit Digital NEST has hosted NEST Flight, a career development conference aiming to inspire young professionals and propel their careers. The event features speakers, workshops, panel discussions, networking opportunities and more for people ages 17-24. During the conference, attendees have the opportunity...

In the weeks leading up to Christmas, tree farms across the nation are thrust into the spotlight and sellers start their busiest time of year. This year, the industry is holding steady, despite a nationwide shortage that is pushing up prices. Heatwaves and fires that...

SANTA CRUZ—In an effort to meet public transit safety standards set during the Covid-19 pandemic, officials at Santa Cruz METRO at a Wednesday press conference showcased the safety and precautionary measures they have put in place. Santa Cruz County Supervisor John Leopold and METRO Board...