Farmers Market store now open on East Lake
WATSONVILLE—A new business featuring a meat counter, a taqueria, fresh produce, a dairy section and a wide range of groceries recently opened on East Lake Avenue near Holohan Road.
The store, called Farmers Market, also boasts a panaderia—or bakery— that features freshly baked Mexican pastries...
The Slough Brewing Collective opens for to-go orders
WATSONVILLE—For the owners of The Slough Brewing Collective in Watsonville, beer is much more than just a drink, or a lucrative business—it’s a community.
The brewery, formerly Elkhorn Slough Brewing Company, even reflects this in its motto: “Beer is people.”
“Beer is a way of bringing...
Phil’s Fish Market relocating
MOSS LANDING—Phil’s Fish Market & Eatery, the iconic harborside Moss Landing restaurant that has garnered international fame with its seafood dishes and laid-back California vibe, will close and relocate soon.
The move is necessary because Monterey Bay Aquarium Research Institute (MBARI), which owns the property,...
Following 2019 fire, The Hideout reopens
APTOS—Almost two years after a fire, The Hideout restaurant in Aptos is back up to speed with a slightly expanded building, modern upgrades and nearly a full menu.
The popular eatery reopened March 22. It underwent a major demolition and rebuild following the May 2019...
New eateries settle into Aptos Village
APTOS—A group of business owners from the new Aptos Village complex gathered for a meeting in early March to discuss possible events and projects they wanted to do together. Their aim was to bring the community into the blooming hub.
But days later those plans...
Drinking in the shopping season
As holiday shopping season ramps up, the employees at Elyxir Distributing have the solution for the beer lovers in the family.
What should Watsonville look like in 2040? Voters might get a say in 2022
WATSONVILLE—A group of about 25 farmers, environmentalists and community leaders gathered at the Watsonville Nature Center on July 8 to officially kick off a campaign to renew a landmark Watsonville ballot measure passed in 2002.
The Committee for Planned Growth and Farmland Protection recently filed...
City closes first period of cannabis applications
WATSONVILLE—A total of 18 cannabis license applications, spanning across all fields of the industry, have been submitted to the City of Watsonville in time for its Oct. 15 deadline.
Community Development Department Director Suzi Merriam said that the process went smoothly, and the amount of...
Covid-19 restrictions loosen as Santa Cruz County sees fewer cases
SANTA CRUZ COUNTY—California health officials on Tuesday moved Santa Cruz County into the less restrictive “Moderate” or Orange tier, meaning that several businesses can reopen and welcome in more customers.
The move means that the county is seeing 1-3.9 new cases per 100,00 in population....
Business briefs, Oct. 19: Corralitos Brewing Co. brings home gold from Denver
Business briefs, Oct. 19, 2017
Gun found at Aptos High tied to ‘off-campus incident,’ authorities say
Santa Cruz County Sheriff’s investigators believe a firearm found on the Aptos High School campus this week is likely tied to an incident that...





















