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Watsonville
March 10, 2026

El Pájaro CDC’s Regional Women’s Business Center officially opens

WATSONVILLE—More than 100 people convened on Zoom on June 18 for the grand opening of a new center dedicated to women in business. The El Pájaro Community Development Corporation (El Pájaro CDC) has launched a Regional Women’s Business Center (RWBC) in Watsonville, with plans to...

An inflated sense of fun

A Sand City family with a successful bounce-house business there has opened a second location in downtown Watsonville.

Local personal trainer launches new business

WATSONVILLE—Opening a new business during a global pandemic might at first seem like a risky move. But for Christian Diaz, it was also an opportunity. With most fitness centers throughout the state remaining closed to stop the spread of Covid-19, people have been looking for...

Shopping center on the market for nearly $15M

After two anchor tenants opened this year in the former Orchard Supply Hardware store, the shopping center is up for sale.

Santa Cruz METRO driver shares his ‘love’ for the job

Santa Cruz METRO
WATSONVILLE—In November Uriel Mendoza of Watsonville will mark 21 years of being a bus driver for Santa Cruz METRO. When asked what he liked about his job, he plainly responded, “My job.”  His preferred bus route? “I like all of them,” he said. He said his customers are...

Second Harvest hosts annual awards dinner

On March 7, Second Harvest Food Bank Santa Cruz County hosted one of the organization’s most popular events of the year.

East Lake Village’s Shop Small event welcomes the holidays

small business saturday east lake village shopping center
The folks at East Lake Village Shopping Center kicked off the holiday season with their Shop Small Saturday event, where businesses there welcomed the public to an all-day festive celebration. The event included: • Santa and Mrs. Claus greeting  • Coffee and Cars Car Show hosted by...

Covid-19 restrictions loosen as Santa Cruz County sees fewer cases

Watsonville coronavirus
SANTA CRUZ COUNTY—California health officials on Tuesday moved Santa Cruz County into the less restrictive “Moderate” or Orange tier, meaning that several businesses can reopen and welcome in more customers. The move means that the county is seeing 1-3.9 new cases per 100,00 in population....

Business brief: Matthew Jones Agency hosts mixer

Farmers Insurance Matthew Jones Agency, 106 Airport Blvd. Suite 101 in Watsonville will host a Pajaro Valley Chamber of Commerce and Agriculture mixer on Aug. 9 from 5-7 p.m.
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Seaside man arrested after entering girls’ bedroom, removing his pants

A Seaside man was arrested in Pajaro on Saturday after he reportedly entered the open door of a residence, walked into a bedroom occupied...