Santa Cruz Cider Company holding grand opening Saturday
The Apple City Cider Tasting Room, located at 65 Hangar Way (next to Elkhorn Slough Brewing Co.), will officially open to the public with a special grand opening event.
Ozzy’s Pizzeria uses fresh, local ingredients to create scrumptious delights
Tim Silva has a great love affair with pizza.
He knows what it takes to build a good pie, especially having worked with Pizza My Heart for the past 36 years.
Silva, who is still part owner of the popular local pizza chain, recently ventured off...
Sambrailo sees major growth in sustainable packaging line
WATSONVILLE—When Santa Cruz-based natural foods store Staff of Life opened its second location in Watsonville in March, employees from Sambrailo were pleased to see their products featured front and center.
Fresh, organic vegetables and fruit in the store’s produce aisle were nestled inside Sambrailo’s sustainable...
Santa Cruz Veterans Alliance readies to open Watsonville dispensary
APTOS—A long line of U.S. military veterans was outside an Aptos cannabis dispensary Monday, waiting their turn for a free monthly package of marijuana.
Called the Veterans’ Compassion Program, the service is the overarching mission of the Santa Cruz Veterans Alliance (SCVA). Through it, people...
East Lake Village hosts annual car show benefit
The sound of engines roared across East Lake Village’s parking lot Sunday morning as classic cars and trucks arrived in droves.
County still weeks away from opening restaurants for dine-in service
SANTA CRUZ COUNTY—Though some rural counties are allowing restaurants to open for dine-in service, Santa Cruz County officials are still several days away from giving their restaurateurs the green light.
That’s according to county spokesman Jason Hoppin, who on Tuesday said testing and contact tracing...
Watsonville’s Crystal Bay Farm opens annual pumpkin patch
For more than 20 years, Crystal Bay Farm owners Lori and Jeff Fiorovich have offered the Pajaro Valley community a homegrown harvest tradition.
Every October, the couple transforms their farm into a family-friendly pumpkin patch, where people can come and pick out the perfect pumpkin,...
New business space in East Fifth Plaza
The East Fifth Plaza has undergone a major renovation.
Motion control company plans move to Morgan Hill
Watsonville-based Applied Motion Products announced recently that it purchased land to construct its new headquarters in Morgan Hill.
New ice cream shop to open in Aptos
APTOS—Sometime in the summer, Mid-County will have a new ice cream shop, a walk-up establishment near the heart of Aptos Village.
Bruster’s Real Ice Cream—headquartered in Pennsylvania with 200 locations throughout the U.S. and in South Korea—features 24 flavors that are hand-made on-site daily, says...
Aptos duo awarded top honors for stellar play on the pitch...
Aptos High seniors Ivan Zavala and Daniel Lozano each were recognized as two of the top players in the Santa Cruz Coast Athletic League...





















