Hard cider business adapts to shelter-in-place
A single door was propped open, with a long table placed just inside of Santa Cruz Cider Company’s Apple City Tasting Room Monday afternoon.
A sign directed customers to the makeshift pickup window, which the owners have set up during the countywide shelter-in-place order.
Natalie Henz,...
Watsonville Yoga offers something for everyone
When Phoenix Artemisia decided to open a yoga studio in Watsonville in 2016, no other location around the city grabbed her attention more than downtown.
That was despite some pushback from friends, who had concerns about her safety and that of her clients.
Artemisia, ever the...
City readies for renewed negotiations with PV Arts for Porter Building
WATSONVILLE—The city of Watsonville is expected to resume negotiations with the Pajaro Valley Arts (PVA) Council for the sale of the Porter Building after no affordable housing developers showed serious interest in the historic landmark.
Watsonville and PVA earlier this year had begun early discussions...
Covid-19 restrictions loosen as Santa Cruz County sees fewer cases
SANTA CRUZ COUNTY—California health officials on Tuesday moved Santa Cruz County into the less restrictive “Moderate” or Orange tier, meaning that several businesses can reopen and welcome in more customers.
The move means that the county is seeing 1-3.9 new cases per 100,00 in population....
The Slough Brewing Collective opens for to-go orders
WATSONVILLE—For the owners of The Slough Brewing Collective in Watsonville, beer is much more than just a drink, or a lucrative business—it’s a community.
The brewery, formerly Elkhorn Slough Brewing Company, even reflects this in its motto: “Beer is people.”
“Beer is a way of bringing...
Small businesses look to holiday shoppers for support
WATSONVILLE—On Nov. 28, Watsonville joined the annual nationwide shopping movement known as Small Business Saturday, which aims to encourage shoppers to support businesses in their community. The event had a number of small stores at the East Lake Village Shopping Center opening for special...
Local companies gift Second Harvest new parking lot
WATSONVILLE—Since the outbreak of Covid-19, Second Harvest Food Bank Santa Cruz County has been distributing almost twice as much food to local families than usual.
As such, the organization’s parking lot is now full of distribution and refrigeration trucks, forklifts and storage containers. Staff, volunteers...
Watsonville business owner harnesses the power of social media
When the pandemic first hit, many retail stores across the globe were forced to shut down their brick-and-mortar locations and transitioned to online shopping, using virtual platforms to display and sell items.
For Sindy Hernandez, designer and owner of Queen’s Shoes & More in Watsonville,...
In the family for six decades
Hilltop Mini Mart, 1007 Salinas Road, has remained family-owned since 1956.
