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Watsonville
December 1, 2025

Miches and Ceviches grows from humble, online beginnings

Miches and Ceviches Watsonville
WATSONVILLE—A little more than a year ago, Perla Pineda said she had a thought in the back of her mind that would not let her get a good night’s rest. “I felt like something else was calling me,” she said. She remembers waking up in the...

EcoFarm bus tour rolls through Watsonville

The 39th annual EcoFarm Conference returned to Pacific Grove this week, and with it came the annual bus tour of local organic farms.

City budget buoyed by sales tax revenue ‘bubble’

watsonville sales tax budget
WATSONVILLE—Despite the economic shutdowns resulting from the Covid-19 pandemic, the city of Watsonville’s overall sales tax revenues have held steady thanks to a myriad of reasons, including a sharp rise in online and local shopping. That’s according to Administrative Services Director Cindy Czerwin who at...

Clean Juice opens in Rancho Del Mar center

Clean Juice is currently holding a soft opening with limited hours and will officially open Monday.

New laundromat opens in East Lake Village

robert ruiz laundry room east lake village shopping center
A new laundromat has opened in the East Lake Village Shopping Center.  Owner Robert Ruiz said Laundry Room features 30 driers and 35 heavy-duty washing machines that can handle from two to eight loads (80 pounds) of wash. The 2,000-square-foot facility, which replaces a former laundromat...

Mello named county’s Realtor of the Year

renee mello
PAJARO VALLEY—Long-standing realtor Renee Mello was recently named Realtor of the Year for 2021 by the Santa Cruz County Association of Realtors. A broker associate with Keller Williams, Mello, a third-generation Watsonville native, said she was stunned and “truly honored” to have been picked out...

Wood-fired pizza restaurant opens doors in Watsonville

WATSONVILLE—A new wood-fired pizza restaurant recently opened in the East Lake Village Shopping Center. Sandwiched between the Villager bar and Carmona’s BBQ and Catering, Uncie Ro’s is the latest addition to the busy center. “We’re just happy to be able to open our doors to...

The Hideout on the rebound

The hideout aptos
APTOS—Siding construction is underway on The Hideout restaurant that was largely destroyed by fire in May 2019. Workers from Costa Bella Builders are behind the rebuild of the popular eatery nestled beneath a canopy of redwoods at 9051 Soquel Drive between Rio del Mar and...

Santa Cruz REI opens doors Friday

REI Santa Cruz
SANTA CRUZ—With a short welcoming greeting to a small crowd gathered outside Santa Cruz’s new REI store Wednesday evening, manager John Davis opened the doors for the first time, allowing employees’ friends and family a peek before the store opens Friday. An abbreviation of Recreational...
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Man arrested for agriculture-related crimes

A Prunedale man was arrested Nov. 26 on suspicion of a lengthy list of agriculture-related crimes including theft of a tractor. On Oct. 22, deputies...