New laundromat opens in East Lake Village
A new laundromat has opened in the East Lake Village Shopping Center.
Owner Robert Ruiz said Laundry Room features 30 driers and 35 heavy-duty washing machines that can handle from two to eight loads (80 pounds) of wash.
The 2,000-square-foot facility, which replaces a former laundromat...
Corralitos Feed and Pet Supplies opens second location
Since closing early in 2017 after 40 years under the same ownership, Valley Feed on Freedom Boulevard has become the second location for Corralitos Feed and Pet Supplies.
New eateries settle into Aptos Village
APTOS—A group of business owners from the new Aptos Village complex gathered for a meeting in early March to discuss possible events and projects they wanted to do together. Their aim was to bring the community into the blooming hub.
But days later those plans...
Kitchen incubator celebrating five years
El Pajaro Community Development Corporation's Commercial Kitchen Incubator, 412 East Riverside Drive in Watsonville, will celebrate its fifth anniversary with Tacos and Tapas on Aug. 23 from 6-9 p.m.
Staff of Life market to open in East Lake Village
Staff of Life, a Santa Cruz-based natural foods store that launched nearly a half-century ago, will move into the space occupied by Super Max Discount Foods.
El Pájaro CDC partners with Staff of Life
El Pájaro Community Development Corporation (El Pájaro CDC) has entered into a partnership with Staff of Life, a natural foods market that recently opened its new store in the East Lake Shopping Center.
El Pájaro CDC, which aims to support small business entrepreneurs by...
EcoFarm bus tour rolling through Pajaro Valley
WATSONVILLE—Three organic Pajaro Valley farms will be featured in the 2020 EcoFarm Conference bus tour Wednesday—and a handful of seats are still available. Participants will visit Lakeside Organic Gardens, JSM Organics and Coastal Sun Cannabis/Moon Berry Farm during the tour, which kicks off the...
Monterey Mushrooms awards $226K in scholarships
Monterey Mushrooms presented 167 children of its employees with $226,500 in scholarship awards for the 2017-18 academic year.
Cilantro’s gives back to community
WATSONVILLE—Cilantro’s Parrilla Y Cantina recently celebrated its 30th anniversary, and the Mexican restaurant is not slowing down even with shelter-in-place orders in effect.
The business remains open seven days a week, albeit with a limited staff, and is still offering takeout orders of about 90...
Four Winds Growers sees uptick in sales during pandemic
Four Winds Growers, a fourth-generation, family-run business in Watsonville specializing in citrus trees, has seen major growth in sales since the start of the Covid-19 pandemic.
Aaron Dillon, who runs the business with his siblings, says that the surge is likely due to people who...
Letters to the Editor, March 27-April 2
Regarding benefit caps
The local teacher’s union, PVFT, has been loudly crying during negotiations with the school district, PVUSD, to not put a cap on...




















