City closes first period of cannabis applications
WATSONVILLE—A total of 18 cannabis license applications, spanning across all fields of the industry, have been submitted to the City of Watsonville in time for its Oct. 15 deadline.
Community Development Department Director Suzi Merriam said that the process went smoothly, and the amount of...
Local nursery sees uptick in business during pandemic
With the pandemic outbreak, most of us heard this warning many times: Stay at home. But that could have been softened a little bit with: “Stay at home and in the garden.” Because, for many of us, that’s what happened: People started plowing deep...
The Chop Shop moving downtown
WATSONVILLE—A popular local barbershop will soon move to downtown Watsonville.
The Chop Shop is planning to relocate from the city’s outskirts on Freedom Boulevard to the corner of Main Street and East Lake Avenue, according to owner Gabino Varela.
The 471 Main St. location currently houses...
Taylor’s Office City closing doors
A little more than seven decades ago, as the nation recovered from World War II and Main Street America flourished, Taylor’s Office City opened its doors in Watsonville and henceforth became the city’s preferred destination for all manner of office supplies.
On June 30, the...
California Pajarosa navigates a changing industry
Business at California Pajarosa Floral, one of Watsonville’s last remaining large flower growers, has altered drastically since the outbreak of Covid-19 last year.
Already dealing with an evolving industry before the pandemic due to growth in offshore production, things came to a sudden halt at...
Monterey Bay Caterers up for sale as owner rides into retirement
WATSONVILLE—Monterey Bay Caterers, a long-standing business in the Pajaro Valley which operated as a catering business and a restaurant, is for sale.
Owner Ken Schwan said a combination of things led to his decision. He’ll be 64 next month, and his recent motorcycle crash that...
Craft Bakeshop + Eatery plans soft opening this weekend
WATSONVILLE—When the home of the former Second Street Cafe in Watsonville became available last year, business partners Lacey Dent and Greg Bobeda saw an opportunity.
The two had originally meant to expand their business, Corralitos Coffeehouse, into another space on the first floor of the...
Kaiser Permanente ‘reorganization’ will not affect Santa Cruz County locations
SANTA CRUZ COUNTY—A recent reduction to employees in the Kaiser Permanente corporation—about 200 positions—will not reach Santa Cruz County, a spokesman said Tuesday.
One of the largest private employers in California, the company has more than 149,000 employees and 16,000 physicians in the state.
In addition,...
Staying with Sumano’s
In 2012, Edgar Sumano made the decision to come to Watsonville and begin working at his father’s bakery.
Dozens sound off on food trucks in community forum
WATSONVILLE—Dozens attended Tuesday night’s Watsonville City Council meeting to rebuke reported complaints lodged to the City Manager’s office about mobile food vendors.
This included about a half-dozen food truck operators gathered on one device that took turns grilling the City Council and staff holding the...
Manny Contreras out as Watsonville High’s head football coach
In a stunning turn of events, Manny Contreras will not return as Watsonville High’s head football coach for the upcoming 2026 fall season.
Contreras received...





















