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Watsonville
January 20, 2026

Local financial planner gives advice on managing money in 2020

WATSONVILLE—For many, the New Year feels like a fresh start. Resolutions are written and promises made to make big changes for the future. And most of these decisions—whether it’s traveling more or starting a membership at a local gym—have one thing in common: they all...

Orchard offers u-pick roses, outdoor fun

There is now a new way to assemble your own bouquet of roses, thanks to a pick-your-own rose venue at Birdsong Orchards in Watsonville. Owner Nadine Schaeffer said she is growing dozens of varieties of roses on her 8-acre parcel where she also tends to...

Central Coast untouched in Newsom’s clampdown on bars, restaurants

newsom bars closed
SACRAMENTO—California Gov. Gavin Newsom on Wednesday ordered bars and restaurants in 19 counties to close their indoor dining options for at least three weeks, as the state faces increasing cases of Covid-19 and residents plan for the busy July 4 weekend. The state saw 5,898...

Miches and Ceviches grows from humble, online beginnings

Miches and Ceviches Watsonville
WATSONVILLE—A little more than a year ago, Perla Pineda said she had a thought in the back of her mind that would not let her get a good night’s rest. “I felt like something else was calling me,” she said. She remembers waking up in the...

Wood-fired pizza restaurant opens doors in Watsonville

WATSONVILLE—A new wood-fired pizza restaurant recently opened in the East Lake Village Shopping Center. Sandwiched between the Villager bar and Carmona’s BBQ and Catering, Uncie Ro’s is the latest addition to the busy center. “We’re just happy to be able to open our doors to...

In the family for six decades

Hilltop Mini Mart, 1007 Salinas Road, has remained family-owned since 1956.

New business space in East Fifth Plaza

The East Fifth Plaza has undergone a major renovation.

Giant local beer distributor has small beginnings

George Couch was an ambitious 25-year-old when he came to Watsonville in 1973 and negotiated a deal to purchase a small Anheuser-Busch distributorship. It would not stay small for long. His company Couch Distributing, which he runs with his brother Geoff, has since 1973 delivered...

Event-based businesses struggle to stay afloat

Event-based businesses
WATSONVILLE—The Covid-19 pandemic has hit businesses hard, from the largest of companies to the smallest mom-and-pop shops. Rules continue to change as cases flatten and then spike, leaving business owners dealing with back-and-forth openings and closures. But for those who made their living off of...

Two cannabis dispensaries seek Watsonville Planning Commission’s OK

Watsonville
WATSONVILLE—The Watsonville Planning Commission will review plans for two proposed cannabis dispensaries at its July 13 meeting. Bryce Berryessa of Berryessa Holdings, LLC, and Jason Sweatt of Santa Cruz Veterans Alliance, Inc. are both expected to present to the commission at its monthly virtual meeting. Berryessa...
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Thousands march for Martin Luther King Jr. Day

Thousands of people amassed in the streets of downtown Santa Cruz on Monday morning for the annual People’s March for the Dream, an event...