Drinking in the shopping season
As holiday shopping season ramps up, the employees at Elyxir Distributing have the solution for the beer lovers in the family.
East Lake Village’s Shop Small event welcomes the holidays
The folks at East Lake Village Shopping Center kicked off the holiday season with their Shop Small Saturday event, where businesses there welcomed the public to an all-day festive celebration.
The event included:
• Santa and Mrs. Claus greeting
• Coffee and Cars Car Show hosted by...
Small businesses holding steady through pandemic, local fires
WATSONVILLE—First came the coronavirus in March and then the fires and smoke in August. While the CZU August Lightning Complex fire in the Santa Cruz Mountains is 100% contained, the Covid-19 pandemic continues.
What have the dual disasters meant for Watsonville’s local businesses? So far,...
Melee over food cart captures community attention
SANTA CRUZ—A recent clash between a Santa Cruz restaurant owner and a mobile hot dog vendor has drawn countywide attention, forcing one restaurant to close its doors and prompting demonstrations that have drawn hundreds of supporters.
According to Santa Cruz Police spokeswoman Joyce Blaschke, the...
New medical clinic goes skyward
WATSONVILLE—Construction is moving forward on a proposed dialysis clinic that would complement the nearby Watsonville Community Hospital.
Being built by AGI General Contracting, the 11,424-square-foot outpatient ambulatory clinic is going up on a 1.15-acre lot at 58 Hanger Way and 5 Neilson St. directly adjacent...
Local paint company restores iconic Pajaro Valley buildings
They’ve painted over 1,000 houses in Watsonville. Now the Hernandez father and sons company are on a roll, tackling a massive paint job for one of the most prominent historical homes in Watsonville, the 1901 Porter-Pista home on the corner of East Beach and...
Farmers Market store now open on East Lake
WATSONVILLE—A new business featuring a meat counter, a taqueria, fresh produce, a dairy section and a wide range of groceries recently opened on East Lake Avenue near Holohan Road.
The store, called Farmers Market, also boasts a panaderia—or bakery— that features freshly baked Mexican pastries...
Staff of Life delays opening of Watsonville location until 2021
WATSONVILLE—Staff of Life has delayed the opening of its Watsonville location until next year, according to spokeswoman Hollie Wendt.
The Santa Cruz-based natural foods store was set to open its second location in the East Lake Village Shopping Center sometime in the fall.
“After much discussion...
Volunteers boost Camphill Communities
Workers from K&D Landscaping of Watsonville volunteer their efforts last week to fortify a stone patio with fresh grout at Camphill Communities, a life-sharing community for adults with developmental disabilities near Santa Cruz.
PVUSD board to mull ‘stay-away letter’ for Medina
Pajaro Valley Unified School District Board Trustee Gabe Medina could be restricted from entering the Pajaro Valley High School campus after a confrontation with...
