Monterey Mushrooms awards $226K in scholarships
Monterey Mushrooms presented 167 children of its employees with $226,500 in scholarship awards for the 2017-18 academic year.
Watsonville’s Crystal Bay Farm opens annual pumpkin patch
For more than 20 years, Crystal Bay Farm owners Lori and Jeff Fiorovich have offered the Pajaro Valley community a homegrown harvest tradition.
Every October, the couple transforms their farm into a family-friendly pumpkin patch, where people can come and pick out the perfect pumpkin,...
New business space in East Fifth Plaza
The East Fifth Plaza has undergone a major renovation.
Santa Cruz Balsamics continues to grow
Owner works from Watsonville’s El Pajaro CDC
For Kim Tush, the best part of her job is being able to work on her feet.
Just a few years ago, Tush was paralyzed after a surgery complication. Following her recovery, she decided to take a big step—literally...
Harbor Freight opens doors
Dozens of customers on April 6 were browsing the aisles of Harbor Freight, Watsonville’s newest hardware store.
Van’s Shoes eyes smaller location
Van’s Shoes and Repair on East Lake Avenue is searching for a smaller facility, owner Jim van Lanen said.
County closes on purchase of West Marine building
WATSONVILLE—The County of Santa Cruz announced Wednesday it has closed escrow on the purchase of the former West Marine building at 500 Westridge Drive in Watsonville.
In a press release, the County called the purchase “a major step forward in improving the delivery of services...
Pier 1 to close all stores
CAPITOLA—Pier 1 Imports announced Tuesday that it will close all 540 of its stores nationwide, sell its inventory and liquidate its assets.
The sales will begin at the Capitola store as soon as the Santa Cruz County Health Department allows it to open.
The company’s website...
New Spectrum store opens in Watsonville
WATSONVILLE—Spectrum has opened its first store in Watsonville, featuring the latest devices and accessories for Spectrum Mobile.
Spectrum is a suite of communications services offered by Charter Communications, Inc., a broadband connectivity company and cable operator serving more than 32 million customers in 41 states.
“Our...
Spicing up his life: Former tech engineer launches new food venture
APTOS—As a young man, Bapcha Murty moved from his native Chennai, India to attend UC Los Angeles and become an engineer. He went on to a career in the Silicon Valley tech industry that spanned more than two decades in several companies.
But when Murty...
PVUSD announces Sustainable Schools Advisory group
Pajaro Valley Unified School District on Tuesday announced the formation of the Sustainable Schools Advisory, a group of 23 parents, staff and community members...























