METRO pledges to improve safety
SANTA CRUZ—In an effort to meet public transit safety standards set during the Covid-19 pandemic, officials at Santa Cruz METRO at a Wednesday press conference showcased the safety and precautionary measures they have put in place.
Santa Cruz County Supervisor John Leopold and METRO Board...
East Lake Village’s Shop Small event welcomes the holidays
The folks at East Lake Village Shopping Center kicked off the holiday season with their Shop Small Saturday event, where businesses there welcomed the public to an all-day festive celebration.
The event included:
• Santa and Mrs. Claus greeting
• Coffee and Cars Car Show hosted by...
Nonprofit gets national stage
Digital NEST earned national attention this month when it was named the featured charity for the AT&T Pebble Beach Pro-Am, one of golf’s most watched events.
Local care, local pride: Tony’s Auto a Watsonville staple since 1994
WATSONVILLE—Tony’s Auto Service, nestled in a crunch of busy shops and the ebb and flow of Freedom Boulevard traffic, has been a staple auto repair spot in Watsonville for the past 26 years.
If it’s new wiper blades, a smog check or full-blown valve job...
Porter Building again up for sale
WATSONVILLE—The City of Watsonville is once again looking to fill the historic Porter Building in downtown.
City officials on Nov. 12 released a request for proposals (RFP) for the sale or long-term lease of the two-story, 15,000-square-foot building at the corner of Main and Maple...
City seeks to expand cannabis businesses
WATSONVILLE—The Watsonville City Council on Tuesday will provide direction on major proposed modifications to the City’s cannabis laws, including the possible addition of multiple dispensaries.
According to the staff report prepared for Tuesday’s meeting, the City is recommending the addition of two retail licenses as...
Watsonville business owner harnesses the power of social media
When the pandemic first hit, many retail stores across the globe were forced to shut down their brick-and-mortar locations and transitioned to online shopping, using virtual platforms to display and sell items.
For Sindy Hernandez, designer and owner of Queen’s Shoes & More in Watsonville,...
What should Watsonville look like in 2040? Voters might get a say in 2022
WATSONVILLE—A group of about 25 farmers, environmentalists and community leaders gathered at the Watsonville Nature Center on July 8 to officially kick off a campaign to renew a landmark Watsonville ballot measure passed in 2002.
The Committee for Planned Growth and Farmland Protection recently filed...
City budget buoyed by sales tax revenue ‘bubble’
WATSONVILLE—Despite the economic shutdowns resulting from the Covid-19 pandemic, the city of Watsonville’s overall sales tax revenues have held steady thanks to a myriad of reasons, including a sharp rise in online and local shopping.
That’s according to Administrative Services Director Cindy Czerwin who at...
Panetta tells businesses he’ll fight offshore oil drilling
Since November, local business leaders have grown concerned about the impacts that offshore oil drilling may have on the region’s economy, after the Trump...



















