Business

WATSONVILLE—A familiar face has stepped in as the new operator of Pinto Lake City Park. Jesus Madrigal, the president of the Watsonville Farmers Market, was recently named concessionaire for the city’s share of Pinto Lake. His company’s vision for the 78-acre park—70 of which are...

The half-trillion-dollar loan program advertised as a lifesaver for the country’s struggling small businesses is again under fire after the Small Business Administration on Monday released a list containing hundreds of recipients of the program, revealing that several private equity-backed chains owned by members...

WATSONVILLE—Hidden Fortress Coffee Roasting has opened a new branch in the Cabrillo College Watsonville Center at 318 Union St.  They started roasting coffee in 2012 and have one location in Watsonville and another in Seaside. Their first store opened three years ago at 125 Hangar...

Peanut brittle, milk, dark and white chocolates, pecan buds, hazelnut truffles, butterscotch squares, chocolate walnut fudge—does this list have your attention? If so, good news is here: See’s Candies has opened a pop-up store in Watsonville as a test run. Situated in Watsonville Square, a few...

WATSONVILLE—On Dec. 1, the East Lake Shopping Center in Watsonville welcomed its newest addition. Ferrari Florist, located at 928 East Lake Ave., is now the third store for the 74-year-old business in Santa Cruz County.  Five years ago, Brian and Marilyn Piazza noticed that a...

SANTA CRUZ COUNTY—The county’s tourist hotspots—along with its restaurants and hotels—can expect a slight uptick in business this summer from Californians seeking to hit the road for short road trips, according to a survey released Wednesday by Visit Santa Cruz County (VSCC). This prediction is...

Creme de Canna specializes in the high-tech extraction of cannabinoid (CBD) oils — each of which have their own benefits — that can be incorporated into a variety of products for a wide range of needs.

Logos Books and Records, a pillar in the Santa Cruz downtown business community for more than 40 years, has announced that it will soon close.

WATSONVILLE—The Santa Cruz County Board of Supervisors on Tuesday unanimously approved a plan to purchase properties on Westridge Drive in Watsonville, and to relocate several county services there. The move, which will consolidate five separate departments into a building at 500 Westridge Drive, is expected...