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Watsonville
February 21, 2026

New ice cream shop to open in Aptos

Bruster's aptos ice cream
APTOS—Sometime in the summer, Mid-County will have a new ice cream shop, a walk-up establishment near the heart of Aptos Village. Bruster’s Real Ice Cream—headquartered in Pennsylvania with 200 locations throughout the U.S. and in South Korea—features 24 flavors that are hand-made on-site daily, says...

Two dispensaries receive Planning Commission approval

cannabis Watsonville city council taxes
WATSONVILLE—Watsonville will soon see its first cannabis dispensaries set up shop after two businesses received planning commission approval at Tuesday night’s virtual meeting. Berryessa Holdings, LLC and Charlie Mike, Inc. both got the green light by a unanimous vote. The former will serve customers at...

Miyuki Restaurant goes on the market

Miyuki Restaurant owner Chris Ishikawa
Chris Ishikawa took over as owner at Miyuki Japanese Restaurant in 2016 after starting off as a busboy and a server, before making his way behind the sushi bar where he and the kitchen staff continue to make what most consider the best sushi...

Pajaro Valley Chamber of Commerce & Agriculture

PV Chamber Directory

Business briefs, Jan. 11, 2019

Business briefs, Jan. 11, 2019

Martinelli’s among brands searching for safer bottle cap options

martinelli's bottle caps
WATSONVILLE—When the nonprofit Defend Our Health tested bottle caps from 141 beverage brands, they found potentially harmful chemicals in more than a third of them. Two Martinelli’s products were among these brands, but the Watsonville-based apple juice and cider company says it is now...

A cafe come true

Twin sisters Jennifer DeVault and Erika Conrad made their dreams a reality earlier this year when they bought Cafe Ella from founder and previous owner Ella King.

New mural adorns County’s new Behavioral Health facility

WATSONVILLE—A new mural against an exterior wall of the new Adult and Children’s Behavioral Health facility in the County complex on Freedom Boulevard is nearing completion.  Watsonville artist Bruce Harman said he started the massive work at the end of August and has squeezed in...

Local personal trainer launches new business

WATSONVILLE—Opening a new business during a global pandemic might at first seem like a risky move. But for Christian Diaz, it was also an opportunity. With most fitness centers throughout the state remaining closed to stop the spread of Covid-19, people have been looking for...
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Late heroics help ‘Catz boys squad edge Independence | CCS basketball...

Ahmi Martin has been the main ball distributor as a point guard for the Watsonville High boys’ basketball team throughout the 2025-26 winter season. The...