Giant local beer distributor has small beginnings
George Couch was an ambitious 25-year-old when he came to Watsonville in 1973 and negotiated a deal to purchase a small Anheuser-Busch distributorship. It would not stay small for long.
His company Couch Distributing, which he runs with his brother Geoff, has since 1973 delivered...
Rethinking fitness, goals
Local trainer celebrates 15 years, dishes tips for New Year’s resolutions
Most of Brian Orozco’s clients are in constant pain before they walk through the doors of his Main Street business, Functional Fitness Training Center. Tasks as simple as bending over to play with their...
Owners of La Perla in Watsonville living their ‘American dream’
WATSONVILLE—It has been three decades since Gabino Torres and Anna Martinez opened a small Mexican seafood restaurant on Main Street, a business they launched as a way to pair their love of their native cuisine with a drive to support their family.
La Perla del...
New ice cream shop to open in Aptos
APTOS—Sometime in the summer, Mid-County will have a new ice cream shop, a walk-up establishment near the heart of Aptos Village.
Bruster’s Real Ice Cream—headquartered in Pennsylvania with 200 locations throughout the U.S. and in South Korea—features 24 flavors that are hand-made on-site daily, says...
Rancho Del Mar work progresses
Work is moving forward at the major rebuild and renovation project at Rancho Del Mar in Aptos.
Dentistry, clinics hope to bounce back after closure
SACRAMENTO—Gov. Gavin Newsom on April 22 announced plans to allow hospitals to resume surgeries and other procedures that were delayed while the state grapples with the novel coronavirus pandemic.
These procedures include heart valve replacements, angioplasty and tumor removals, and key preventive care services, such...
What should Watsonville look like in 2040? Voters might get a say in 2022
WATSONVILLE—A group of about 25 farmers, environmentalists and community leaders gathered at the Watsonville Nature Center on July 8 to officially kick off a campaign to renew a landmark Watsonville ballot measure passed in 2002.
The Committee for Planned Growth and Farmland Protection recently filed...
Photo: National 9 Motel in downtown razed
A crew from Randazzo Enterprises use an excavator to demolish the National 9 Motel in downtown Watsonville Wednesday to make way for a four-story, 80-room Hilton Home2 Suites hotel.
Approved as a La Quinta Inn by the Watsonville City Council in 2016 and revised...
Fat Boy Burgers opens
Fat Boy Burgers and Grill recently opened its doors at 1467 Freedom Blvd. and was swarmed with hundreds of customers looking to dine on its tasty offerings, which include burgers, crinkle-cut fries and milkshakes.
Photo: Traffic blocks go up at Kmart property
A crew from Vacant Property Security installs one of several traffic blocks in the parking lot of the former Kmart on Freedom Boulevard.
On Oct. 12, the Watsonville City Council started the process of declaring the abandoned property a public nuisance due to illegal...
New leadership, shared priorities: Investing in the future of public safety
As we begin a new year, I want to reflect on the direction of public safety in Watsonville and the leadership helping guide that...






















