Downtown apartment complex seeks Planning Commission approval
WATSONVILLE—The Watsonville Planning Commission at its Monday meeting will look over plans for a proposed mixed-use apartment complex in downtown.
A project from local developers Bill and Neva Hansen, The Residence at 558 Main is a proposed four-story, 50-unit apartment building that, if approved, will...
PALMA SCHOOL | OPEN HOUSE | Sunday, November 5, 12-2
This Sunday Palma School will be hosting an Open House at 919 Iverson Street, Salinas.
Palma is a private, college-preparatory Catholic school for boys grades 7 through 12.
Watsonville business owner harnesses the power of social media
When the pandemic first hit, many retail stores across the globe were forced to shut down their brick-and-mortar locations and transitioned to online shopping, using virtual platforms to display and sell items.
For Sindy Hernandez, designer and owner of Queen’s Shoes & More in Watsonville,...
New dental office focuses on kids
Arpana Parti, DDS, has recently opened a new dentist office, Healthy Smiles, in Watsonville at 1970 Main St. in Watsonville Square near Nob Hill Foods.
Paycheck Protection Program again under scrutiny after list of recipients released
The half-trillion-dollar loan program advertised as a lifesaver for the country’s struggling small businesses is again under fire after the Small Business Administration on Monday released a list containing hundreds of recipients of the program, revealing that several private equity-backed chains owned by members...
Store hands out 8,200 pounds of chicken to Second Harvest
WATSONVILLE—Second Harvest Food Bank’s efforts to aid Pajaro flood victims received a boost Wednesday when Staff of Life Natural Foods and Smart Chicken donated more than four tons of chicken.
With the Smart Giving Program, Staff of Life Natural Foods and Smart Chicken donated over...
New business to come to old Kmart building in Watsonville
A little more than two years after the former Kmart store on Freedom Boulevard closed its doors, the space will soon have a new tenant.
Vallarta Supermarket, which has more than 50 locations throughout California—the most recent one in Salinas—will occupy half of the 100,000-square-foot...
Baker Bros. turns 50
Though they’ve reduced their square-footage from 23,000 to 3,000-square feet, owner Debbie Baker said a blend of longtime repeat customers, word of mouth and new clients continue to pay the bills and keep her showroom floor full of modern appliances and furniture.
Moss Landing mushroom business expands to Santa Cruz
SANTA CRUZ—Far West Fungi mushroom farm of Moss Landing is branching out. They recently opened their first-ever store in downtown Santa Cruz.
In the works for the past two years, the new spot will feature about 16 varieties of fresh mushrooms, dozens of dried mushrooms,...
Supporting small businesses
For the first time, the East Lake Village Shopping Center will attempt to draw in shoppers for Small Business Saturday with a variety of deals and activities.
Letters to the Editor, March 27-April 2
Regarding benefit caps
The local teacher’s union, PVFT, has been loudly crying during negotiations with the school district, PVUSD, to not put a cap on...



















