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Watsonville
December 29, 2025

Toadal Fitness opens in Watsonville

rick lacross toadal fitness
A long-standing fitness center—Toadal Fitness—has opened a new location at 25 Penny Lane in Watsonville. With other locations sprinkled around the county including downtown Santa Cruz, Live Oak, Westside Santa Cruz and Scotts Valley, the Watsonville location threw a soft opening Monday. “While the previous...

Wood-fired pizza restaurant opens doors in Watsonville

WATSONVILLE—A new wood-fired pizza restaurant recently opened in the East Lake Village Shopping Center. Sandwiched between the Villager bar and Carmona’s BBQ and Catering, Uncie Ro’s is the latest addition to the busy center. “We’re just happy to be able to open our doors to...

REI to open new store in Santa Cruz

REI Santa cruz
SANTA CRUZ—REI, an outdoor retail business with 168 stores in 39 states, plans to open a location in Santa Cruz, the company announced on Feb. 18. The 22,622-square-foot store will be located at 1660 Commercial Way, the giant warehouse that formerly held Toys “R” Us....

Around for 40 years

The Bagelry, situated in three locations in Santa Cruz County, has been a pillar in the restaurant world for the past 40 years. First established in 1977 on Seabright Avenue at Soquel Avenue, the sit-down/take-out eatery has continued to grow, not only wi

Welcome sign gets major update

WATSONVILLE—New metal signs were installed Wednesday on the “Welcome to Watsonville” signboard on Main Street.  The move, headed up by the Sons of Italy, the Pajaro Valley Chamber of Commerce and Agriculture and the Watsonville Woman’s Club, was designed to update the large wood signboard...

New pastry shop opens in downtown Watsonville

Ricarmi
WATSONVILLE—A new bakery that offers a dazzling and colorful line of pastries, cakes, fancy cookies, cupcakes and more has recently opened in downtown Watsonville. Ricarmi Panaderia y Pasteleria at 11 East Fifth St. is the realization of a longtime dream for Ricardo Lopez and Armida...

New business space in East Fifth Plaza

The East Fifth Plaza has undergone a major renovation.

Watsonville Hospital sale finalized

WATSONVILLE—Watsonville Community Hospital has a new owner. Halsen Healthcare announced Tuesday that the $30 million sale was finalized at midnight. “This is the first day that Halsen actually owns Watsonville Community Hospital,” Chairman and CEO Dan Brothman said. Halsen was holding a celebratory afternoon barbecue for its...

Local companies gift Second Harvest new parking lot

WATSONVILLE—Since the outbreak of Covid-19, Second Harvest Food Bank Santa Cruz County has been distributing almost twice as much food to local families than usual. As such, the organization’s parking lot is now full of distribution and refrigeration trucks, forklifts and storage containers. Staff, volunteers...
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Watsonville names new fire chief

The City of Watsonville has named longtime firefighter Corey Schaefer as its next fire chief following the retirement of Chief Rudy López. Schaefer, a 27-year...