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Watsonville
January 28, 2026

Markets prep for Thanksgiving orders

freedom meat lockers sarah lewis jeff bassmann
SANTA CRUZ COUNTY—As Thanksgiving edges closer, the folks at Corralitos Market & Sausage Co. and Freedom Meat Lockers say now is the time to get orders dialed in. “I’ve been at this since April, getting ready and dealing with supply, price changes and everything else,”...

EcoFarm bus tour rolls through Watsonville

The 39th annual EcoFarm Conference returned to Pacific Grove this week, and with it came the annual bus tour of local organic farms.

Little Trends Children’s Boutique opens Friday

WATSONVILLE—Sisters-in-law Araceli Gonzalez and Laura Espindola first had the idea to open their own business more than two years ago.  Both mothers with a passion for shopping, they wanted to open a shop full of products for young children and new (and expecting) mothers.  “We had...

Cowboy’s Corner Cafe celebrates 10 years

This past Presidents’ Day on Feb. 18, Juan and Paula Diaz had more reason to celebrate than just the national holiday. The date also marked the 10th anniversary of their family restaurant, Cowboy’s Corner Cafe, located on Main Street in Watsonville.

Applied Motion Products moving to Morgan Hill

Applied Motion Products
By Erik Chalhoub, Special to the Pajaronian MORGAN HILL—Citing a need for more space and to be closer to its Silicon Valley customers as its business grows, Watsonville-based Applied Motion Products broke ground on its Morgan Hill facility on Aug. 6. The facility, now under construction...

Monterey Mushrooms awards $226K in scholarships

Monterey Mushrooms presented 167 children of its employees with $226,500 in scholarship awards for the 2017-18 academic year.

New pastry shop opens in downtown Watsonville

Ricarmi
WATSONVILLE—A new bakery that offers a dazzling and colorful line of pastries, cakes, fancy cookies, cupcakes and more has recently opened in downtown Watsonville. Ricarmi Panaderia y Pasteleria at 11 East Fifth St. is the realization of a longtime dream for Ricardo Lopez and Armida...

Groundwork moves ahead for new warehouse

manabe ow golden brand reyes holdings warehouse construction
Work continues on the new massive beer and restaurant supply warehouse just off of Highway 1 (between Riverside Drive and Green Valley Road) on the Manabe-Ow property in Watsonville. Approved by the Watsonville City Council in March, the 155,847-square-foot, two-story industrial warehouse is still in...

Iconic Santa Cruz florist expands into East Lake Village

Ferrari Florist Brian Marilyn Piazza
WATSONVILLE—On Dec. 1, the East Lake Shopping Center in Watsonville welcomed its newest addition. Ferrari Florist, located at 928 East Lake Ave., is now the third store for the 74-year-old business in Santa Cruz County.  Five years ago, Brian and Marilyn Piazza noticed that a...

Cannabis dispensary opens in Watsonville

catalyst cannabis
Watsonville has gotten its newest retail cannabis dispensary. Catalyst Cannabis, which has 17 other locations statewide, is the city’s third pot shop. The store opened on June 2, and plans a grand opening for the end of July. General Manager Jon Kolodinski has roots in Santa Cruz...
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How are watsonville late-night businesses adapting to changing entertainment habits

How Are Watsonville’s Late-Night Businesses Adapting to Changing Entertainment Habits?

Published in cooperation between Cardplayer and Pajaronian Evening routines in Watsonville look different than a decade ago. Where late nights once revolved around a narrow...

Alliances in turmoil

Boys To Men