Santa Cruz County Supervisors delay disposable cup fee
SANTA CRUZ COUNTY—The Santa Cruz County Board of Supervisors on May 11 voted unanimously to delay a 25-cent fee for disposable cups at businesses in the unincorporated parts of the county until January 2022.
County officials crafted the ordinance to reduce the amount of disposable...
A cafe come true
Twin sisters Jennifer DeVault and Erika Conrad made their dreams a reality earlier this year when they bought Cafe Ella from founder and previous owner Ella King.
Santa Cruz CORE to celebrate second location
Santa Cruz CORE will celebrate its grand opening in Watsonville on Saturday with music, food and a charity raffle for a year of monthly massage.
Staff of Life closes for cleaning after employee contracts Covid-19
SANTA CRUZ—Staff of Life, a popular natural foods market in Santa Cruz for more than 50 years, announced Monday that an employee tested positive for Covid-19.
“We have made the decision to temporarily close after learning a member of our staff has been diagnosed with...
Mr. Z’s Crepes & Teas opens at The Hangar
WATSONVILLE—Rocky Patel said he was largely inspired to open his new restaurant, Mr. Z’s Crepes & Teas, by his two children.
“They are boba tea fanatics,” Patel said. “My 15-year-old son especially loves it. I was like, sure, let’s go all-out and do this.”
Boba, also...
Santa Cruz Veterans Alliance readies to open Watsonville dispensary
APTOS—A long line of U.S. military veterans was outside an Aptos cannabis dispensary Monday, waiting their turn for a free monthly package of marijuana.
Called the Veterans’ Compassion Program, the service is the overarching mission of the Santa Cruz Veterans Alliance (SCVA). Through it, people...
Wine event reignites vacant downtown location
WATSONVILLE—The long-vacant Gottschalks building in downtown Watsonville will come to life on Oct. 17 for Uncorked in Downtown, an evening of wine, food and fun put on by Pacific Coast Development.
The event, spearhead by Neva Hansen, will feature wines from Anatum Winery, Wargin Wines,...
New business to come to old Kmart building in Watsonville
A little more than two years after the former Kmart store on Freedom Boulevard closed its doors, the space will soon have a new tenant.
Vallarta Supermarket, which has more than 50 locations throughout California—the most recent one in Salinas—will occupy half of the 100,000-square-foot...
Return to recycling produces long lines in Watsonville
WATSONVILLE—A huge line of vehicles is almost constant now in front of A&S Metals on West Beach Street.
It’s one of few spots the public can cash in its recyclables, which, for some, have been piling up around the house since the novel coronavirus shuts...
Watsonville business owner harnesses the power of social media
When the pandemic first hit, many retail stores across the globe were forced to shut down their brick-and-mortar locations and transitioned to online shopping, using virtual platforms to display and sell items.
For Sindy Hernandez, designer and owner of Queen’s Shoes & More in Watsonville,...
Watsonville Plaza project moves ahead
A crew from Community Tree Service removed several large trees and trimmed back several others Monday and Tuesday at Watsonville Plaza as part of...





















