New eateries settle into Aptos Village
APTOS—A group of business owners from the new Aptos Village complex gathered for a meeting in early March to discuss possible events and projects they wanted to do together. Their aim was to bring the community into the blooming hub.
But days later those plans...
Santa Cruz Balsamics continues to grow
Owner works from Watsonville’s El Pajaro CDC
For Kim Tush, the best part of her job is being able to work on her feet.
Just a few years ago, Tush was paralyzed after a surgery complication. Following her recovery, she decided to take a big step—literally...
Paycheck Protection Program again under scrutiny after list of recipients released
The half-trillion-dollar loan program advertised as a lifesaver for the country’s struggling small businesses is again under fire after the Small Business Administration on Monday released a list containing hundreds of recipients of the program, revealing that several private equity-backed chains owned by members...
Welcome sign gets major update
WATSONVILLE—New metal signs were installed Wednesday on the “Welcome to Watsonville” signboard on Main Street.
The move, headed up by the Sons of Italy, the Pajaro Valley Chamber of Commerce and Agriculture and the Watsonville Woman’s Club, was designed to update the large wood signboard...
Miyuki Restaurant goes on the market
Chris Ishikawa took over as owner at Miyuki Japanese Restaurant in 2016 after starting off as a busboy and a server, before making his way behind the sushi bar where he and the kitchen staff continue to make what most consider the best sushi...
Survey predicts Santa Cruz County tourism will return
SANTA CRUZ COUNTY—The county’s tourist hotspots—along with its restaurants and hotels—can expect a slight uptick in business this summer from Californians seeking to hit the road for short road trips, according to a survey released Wednesday by Visit Santa Cruz County (VSCC).
This prediction is...
Ex-Driscoll’s exec sentenced to 2 years in prison for embezzlement
SAN JOSE—A former executive at an international Watsonville berry giant was sentenced Thursday to more than two years in federal prison for embezzlement, United States Attorney David Anderson announced.
Marc Marier, 42, was sentenced to 29 months in prison and ordered to pay more than...
Business briefs, Jan. 6: Whole Foods benefiting kitchen incubator program
Business briefs, Jan. 6, 2018
Mello named county’s Realtor of the Year
PAJARO VALLEY—Long-standing realtor Renee Mello was recently named Realtor of the Year for 2021 by the Santa Cruz County Association of Realtors.
A broker associate with Keller Williams, Mello, a third-generation Watsonville native, said she was stunned and “truly honored” to have been picked out...
EcoFarm bus tour rolls through Watsonville
The 39th annual EcoFarm Conference returned to Pacific Grove this week, and with it came the annual bus tour of local organic farms.
December Update: 2025 A Year of Delivering Results
As we close out the year, I want to provide District 4 with a clear update on the work we’ve advanced together. My priorities...






















