Business

By Abigail Acosta, Special to the Pajaronian WATSONVILLE—The City of Watsonville is hoping recent additions to its Cannabis Equity Program will spark a time of opportunity for the city’s minority cannabis business owners. First approved by the City Council in 2019, the equity program was put...

Tim Silva has a great love affair with pizza. He knows what it takes to build a good pie, especially having worked with Pizza My Heart for the past 36 years. Silva, who is still part owner of the popular local pizza chain, recently ventured off...

WATSONVILLE—Cafe Ella, 734 E Lake Ave., will soon be rebranding itself with a new name and design. Owners Jennifer DeVault and Erika Conrad will rename the business “Strawberry Patch Cafe” this month. The twin sister team bought the popular cafe in 2019 from founder and...

Digital NEST earned national attention this month when it was named the featured charity for the AT&T Pebble Beach Pro-Am, one of golf’s most watched events.

WATSONVILLE—The outside of the historic Tuttle Mansion is currently adorned with electric Christmas lights for the first time ever. While the iconic Watsonville home, designed by architect William Weeks, seems like the perfect structure for holiday decorations, there is a reason why it hasn’t undergone...

SACRAMENTO—Earlier this month, Congressman Jimmy Panetta (D-Carmel Valley), Representatives Billy Long (R-MO), Mike Levin (D-CA), and Dan Newhouse (R-WA) introduced bipartisan legislation aiming to help preserve agricultural fairs across the country and offset the devastating financial losses they have experienced due to Covid-19. The Agricultural...

WATSONVILLE—The Santa Cruz County Board of Supervisors on Tuesday unanimously approved a plan to purchase properties on Westridge Drive in Watsonville, and to relocate several county services there. The move, which will consolidate five separate departments into a building at 500 Westridge Drive, is expected...

In 2007 local fashion designer Sindy Hernandez opened Queen’s Shoes & More, a small boutique featuring a mix of her own and other designers’ clothing and accessories.  Hernandez gradually gained a loyal following of customers. And 15 years later, many of them remain, some becoming...

APTOS—Nonprofit workers in Santa Cruz County are two times more likely than the general public to require the very social services they help provide. That’s according to a recent survey conducted by the Human Care Alliance (HCA), a coalition of nonprofit agencies from around the...