County closes on purchase of West Marine building
WATSONVILLE—The County of Santa Cruz announced Wednesday it has closed escrow on the purchase of the former West Marine building at 500 Westridge Drive in Watsonville.
In a press release, the County called the purchase “a major step forward in improving the delivery of services...
PHOTO: D’la Colmena wins People’s Choice award
Rotary Club of Watsonville members John Kane IV (left), Francisco Estrada (second from right) and Murry Schekman recently presented D’ la Colmena owner Adrian Gonzales (second from left) with the winning plaque for the “Best Burrito on the Central Coast — People’s Choice” award, voted on by this year’s Burrito Bash participants.
Beer Mule opens in Watsonville
The owners of Beer Mule were hoping for an easy “soft opening” when they announced their first night via Instagram on Saturday.
Monterey Bay Caterers up for sale as owner rides into retirement
WATSONVILLE—Monterey Bay Caterers, a long-standing business in the Pajaro Valley which operated as a catering business and a restaurant, is for sale.
Owner Ken Schwan said a combination of things led to his decision. He’ll be 64 next month, and his recent motorcycle crash that...
Small businesses look to holiday shoppers for support
WATSONVILLE—On Nov. 28, Watsonville joined the annual nationwide shopping movement known as Small Business Saturday, which aims to encourage shoppers to support businesses in their community. The event had a number of small stores at the East Lake Village Shopping Center opening for special...
Caroline’s Nonprofit finds new home
Caroline’s Nonprofit Thrift Shop has moved. Though the move, across Trout Gulch Road into an adjacent business center was supposed to be temporary, it ended up being a perfect fit that was hard to turn down.
Staff of Life closes for cleaning after employee contracts Covid-19
SANTA CRUZ—Staff of Life, a popular natural foods market in Santa Cruz for more than 50 years, announced Monday that an employee tested positive for Covid-19.
“We have made the decision to temporarily close after learning a member of our staff has been diagnosed with...
Plant nursery prepares for springtime rush
Spring is here, and with it comes warmer temperatures, more outdoor activities and a surge in home gardening.
But with unpredictable weather patterns increasing, as well as the ongoing drought in California, there is plenty more to think about now when choosing what to plant...
Woman’s Club gets makeover
WATSONVILLE—The makeup kit is out at the 1917 Watsonville Woman’s Club.
Thanks to a $15,000 grant from the Borina Foundation and a generous bid from Prunedale’s Masters Painting, the entire building at 12 Brennan St. is getting a fresh coat of paint.
The work, which started...
Watsonville businesses embrace outdoor operations
WATSONVILLE—As many shelter-in-place restrictions remain in place due to Covid-19, state, county and city officials have looked for ways to allow businesses to open safely.
This has included moving outdoors—onto sidewalks, into parking lots and even streets. Watsonville businesses have slowly been making the move,...
Aptos duo awarded top honors for stellar play on the pitch...
Aptos High seniors Ivan Zavala and Daniel Lozano each were recognized as two of the top players in the Santa Cruz Coast Athletic League...






















