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Watsonville
November 11, 2025

County closes on purchase of West Marine building

West Marine building
WATSONVILLE—The County of Santa Cruz announced Wednesday it has closed escrow on the purchase of the former West Marine building at 500 Westridge Drive in Watsonville.  In a press release, the County called the purchase “a major step forward in  improving the delivery of services...

The Farm House opening in Watsonville

WATSONVILLE—If Dino Saavedra had it his way, he would open his new Watsonville restaurant this weekend. “My dad just wants to start cooking already,” Saavedra’s daughter, Andrea Saavedra, said. “I think we’re all excited to open up.” Dino and Andrea Saavedra will have to keep a...

Charter schools reap millions from public payroll program

paycheck protection program watsonville
WATSONVILLE—Two Watsonville area charter schools received funds through the federal Payroll Protection Program (PPP), the $660 billion initiative created to use taxpayer dollars to help keep small business and nonprofit organizations afloat. Watsonville Prep School, which received more than $1.7 million, and Ceiba College Preparatory...

EcoFarm bus tour rolls through Watsonville

The 39th annual EcoFarm Conference returned to Pacific Grove this week, and with it came the annual bus tour of local organic farms.

East Lake Village hosts annual car show benefit

The sound of engines roared across East Lake Village’s parking lot Sunday morning as classic cars and trucks arrived in droves.

Watsonville’s Couch Distributing sold

Couch distributing watsonville sold
WATSONVILLE—Couch Distributing Company, Inc. announced to its employees Tuesday that after nearly a half-century of service it is selling its distribution business to Fresno-based Donaghy Sales, LLC. Established in 1973 Couch Distributing Company has been the leading beer and beverage distributor in Santa Cruz, Monterey...

Gov. Newsom announces assistance for Covid-impacted businesses

newsom covid-19 assistance
SACRAMENTO—Gov. Gavin Newsom on Monday announced that the state will provide temporary tax relief for eligible businesses that have been impacted by Covid-19 restrictions. Under the plan, taxpayers filing less than $1 million in sales tax receive an automatic three-month income tax extension. It also...

Spicing up his life: Former tech engineer launches new food venture

mala's spcies
APTOS—As a young man, Bapcha Murty moved from his native Chennai, India to attend UC Los Angeles and become an engineer. He went on to a career in the Silicon Valley tech industry that spanned more than two decades in several companies. But when Murty...

El Pájaro CDC’s Regional Women’s Business Center officially opens

WATSONVILLE—More than 100 people convened on Zoom on June 18 for the grand opening of a new center dedicated to women in business. The El Pájaro Community Development Corporation (El Pájaro CDC) has launched a Regional Women’s Business Center (RWBC) in Watsonville, with plans to...
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From our archives: Funds drive

Members of Native Daughters prepare for a holiday event on Oct. 26, 1959 in Watsonville. (Sam Vestal/Pajaronian file)

A call for peace