Nonprofit coalition working for pay equity
APTOS—Nonprofit workers in Santa Cruz County are two times more likely than the general public to require the very social services they help provide.
That’s according to a recent survey conducted by the Human Care Alliance (HCA), a coalition of nonprofit agencies from around the...
Toadal Fitness opens in Watsonville
A long-standing fitness center—Toadal Fitness—has opened a new location at 25 Penny Lane in Watsonville. With other locations sprinkled around the county including downtown Santa Cruz, Live Oak, Westside Santa Cruz and Scotts Valley, the Watsonville location threw a soft opening Monday.
“While the previous...
Staying with Sumano’s
In 2012, Edgar Sumano made the decision to come to Watsonville and begin working at his father’s bakery.
Santa Cruz Cider Company holding grand opening Saturday
The Apple City Cider Tasting Room, located at 65 Hangar Way (next to Elkhorn Slough Brewing Co.), will officially open to the public with a special grand opening event.
New laundromat opens in East Lake Village
A new laundromat has opened in the East Lake Village Shopping Center.
Owner Robert Ruiz said Laundry Room features 30 driers and 35 heavy-duty washing machines that can handle from two to eight loads (80 pounds) of wash.
The 2,000-square-foot facility, which replaces a former laundromat...
New ice cream shop to open in Aptos
APTOS—Sometime in the summer, Mid-County will have a new ice cream shop, a walk-up establishment near the heart of Aptos Village.
Bruster’s Real Ice Cream—headquartered in Pennsylvania with 200 locations throughout the U.S. and in South Korea—features 24 flavors that are hand-made on-site daily, says...
Van’s Shoes eyes smaller location
Van’s Shoes and Repair on East Lake Avenue is searching for a smaller facility, owner Jim van Lanen said.
As business expo returns, locals share optimism for 2022
WATSONVILLE—On April 7, businesses from across the region will come together for the first time in three years at the Pajaro Valley Chamber of Commerce and Agriculture’s annual Business Expo and Job Fair.
This year’s theme is “Spring Fling,” celebrating the return of not only...
Goodwill Central Coast adapts, looks ahead
SANTA CRUZ COUNTY—For many, Spring has always been the season to clear out unused and unneeded items from garages, attics and closets. And with people at home during shelter-in-place, Spring cleaning has increased exponentially.
“People are cooped up with nothing to do,” said Alan C....
Suspected shark bite victim’s body recovered
The Santa Cruz County Sheriff’s Office has identified the woman who died after reportedly being bitten by a shark as 55-year-old Erica Fox.
Sheriff’s officials...























