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Watsonville
April 11, 2026

Four Winds Growers sees uptick in sales during pandemic

Four Winds Growers, a fourth-generation, family-run business in Watsonville specializing in citrus trees, has seen major growth in sales since the start of the Covid-19 pandemic.  Aaron Dillon, who runs the business with his siblings, says that the surge is likely due to people who...

Survey predicts Santa Cruz County tourism will return

santa cruz county tourism covid-19
SANTA CRUZ COUNTY—The county’s tourist hotspots—along with its restaurants and hotels—can expect a slight uptick in business this summer from Californians seeking to hit the road for short road trips, according to a survey released Wednesday by Visit Santa Cruz County (VSCC). This prediction is...

PHOTO: Know your local businesses

People pour into the Seascape Golf Club Wednesday afternoon for the 33rd annual Business Showcase put on by the Aptos and Capitola-Soquel Chambers of Commerce.

New business to come to old Kmart building in Watsonville

kmart
A little more than two years after the former Kmart store on Freedom Boulevard closed its doors, the space will soon have a new tenant.  Vallarta Supermarket, which has more than 50 locations throughout California—the most recent one in Salinas—will occupy half of the 100,000-square-foot...

Craft Bakeshop + Eatery plans soft opening this weekend

Craft Bakeshop + Eatery watsonville
WATSONVILLE—When the home of the former Second Street Cafe in Watsonville became available last year, business partners Lacey Dent and Greg Bobeda saw an opportunity. The two had originally meant to expand their business, Corralitos Coffeehouse, into another space on the first floor of the...

Staff of Life market to open in East Lake Village

Staff of Life, a Santa Cruz-based natural foods store that launched nearly a half-century ago, will move into the space occupied by Super Max Discount Foods.

Santa Cruz Veterans Alliance readies to open Watsonville dispensary

Santa Cruz Veterans Alliance
APTOS—A long line of U.S. military veterans was outside an Aptos cannabis dispensary Monday, waiting their turn for a free monthly package of marijuana. Called the Veterans’ Compassion Program, the service is the overarching mission of the Santa Cruz Veterans Alliance (SCVA). Through it, people...

Business briefs, Feb. 15, 2019

Business briefs, Feb. 15, 2019

Local trainers offer fresh approach to health and fitness

It has been 13 years since Jaimi Jansen opened the first location of Santa Cruz Core, an integrated wellness center in downtown Santa Cruz.  At that time, Jansen was just 26 years old and planning to eventually go to medical school. But as the business...

Santa Cruz METRO driver shares his ‘love’ for the job

Santa Cruz METRO
WATSONVILLE—In November Uriel Mendoza of Watsonville will mark 21 years of being a bus driver for Santa Cruz METRO. When asked what he liked about his job, he plainly responded, “My job.”  His preferred bus route? “I like all of them,” he said. He said his customers are...
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Aptos duo awarded top honors for stellar play on the pitch...

Aptos High seniors Ivan Zavala and Daniel Lozano each were recognized as two of the top players in the Santa Cruz Coast Athletic League...