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Watsonville
March 2, 2026

Dentistry, clinics hope to bounce back after closure

dientes watsonville
SACRAMENTO—Gov. Gavin Newsom on April 22 announced plans to allow hospitals to resume surgeries and other procedures that were delayed while the state grapples with the novel coronavirus pandemic. These procedures include heart valve replacements, angioplasty and tumor removals, and key preventive care services, such...

Farmers Market store now open on East Lake

Farmers Market watsonville
WATSONVILLE—A new business featuring a meat counter, a taqueria, fresh produce, a dairy section and a wide range of groceries recently opened on East Lake Avenue near Holohan Road. The store, called Farmers Market, also boasts a panaderia—or bakery— that features freshly baked Mexican pastries...

East Lake Village’s Shop Small event welcomes the holidays

small business saturday east lake village shopping center
The folks at East Lake Village Shopping Center kicked off the holiday season with their Shop Small Saturday event, where businesses there welcomed the public to an all-day festive celebration. The event included: • Santa and Mrs. Claus greeting  • Coffee and Cars Car Show hosted by...

Watsonville Prep gains approval to move into Gottschalks building

Watsonville prep Gottschalks building
WATSONVILLE—Watsonville Prep School has found a home in downtown Watsonville. The Watsonville Planning Commission on Tuesday approved plans to remodel a portion of the long-vacant Gottschalks Building on Main Street into a 41,000-square-foot school. Navigator Schools, the parent organization of the charter school, and the Hansen...

Beach Boardwalk surviving tough times

SANTA CRUZ—The Santa Cruz Beach Boardwalk has reshuffled its offerings in hopes of dealing with the ongoing Covid-19 pandemic.  While all of their rides have been shuttered since March, the Boardwalk has recently started holding drive-in movie nights on the corner of Beach and Third...

Applied Motion Products moving to Morgan Hill

Applied Motion Products
By Erik Chalhoub, Special to the Pajaronian MORGAN HILL—Citing a need for more space and to be closer to its Silicon Valley customers as its business grows, Watsonville-based Applied Motion Products broke ground on its Morgan Hill facility on Aug. 6. The facility, now under construction...

MioCar is in Watsonville

The City of Watsonville has started a new electric vehicle car sharing program, where anyone over 21 with a valid driver’s license, a relatively clean driving record and a valid credit, debit, or bank card can access EV car-sharing. Starting at $4/hour, MioCar allows the...

K&D Landscaping honored with statewide award

WATSONVILLE—The California Landscape Contractors Association (CLCA) recently presented various awards to K&D Landscaping, Inc., a Central Coast landscape contractor, during its annual convention.   “The awards represent peak excellence within the landscaping industry and aim to shine a light on the talent and hard work...

Roaring Camp takes over Watsonville freight service

roaring camp watsonville progressive rail
WATSONVILLE—Roaring Camp Railroads has struck a deal with Progressive Rail to provide freight services for Watsonville businesses. Santa Cruz Big Trees and Pacific Railway, a subsidiary of Roaring Camp, announced the deal on April 30 in a press release. Roaring Camp CEO Melani Clark said the...

Charter schools reap millions from public payroll program

paycheck protection program watsonville
WATSONVILLE—Two Watsonville area charter schools received funds through the federal Payroll Protection Program (PPP), the $660 billion initiative created to use taxpayer dollars to help keep small business and nonprofit organizations afloat. Watsonville Prep School, which received more than $1.7 million, and Ceiba College Preparatory...
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Nourishing Today, Building Tomorrow: The Next Chapter of Our Food Bank

For more than 50 years, our community has demonstrated what’s possible when neighbors care for one another.  Through floods, emergencies, economic downturns and a global...