New hardware store coming to Capitola
CAPITOLA—A new branch of Outdoor Supply Hardware (OSH) is slated for a Jan. 6 opening in the former Orchard Supply Hardware store on 41st Avenue.
Ryan Odell, store manager at the Napa OSH branch, said the company will run a soft opening in the first...
Photos: Staff of Life’s Watsonville location now open
Staff of Life natural food store opened its second location Tuesday, a little more than two years after announcing it would make the move to the East Lake Village Shopping Center in Watsonville. Dozens of local leaders showed to the ribbon cutting ceremony Monday,...
Harbor Freight opens doors
Dozens of customers on April 6 were browsing the aisles of Harbor Freight, Watsonville’s newest hardware store.
Queen’s Shoes celebrates 15 years
In 2007 local fashion designer Sindy Hernandez opened Queen’s Shoes & More, a small boutique featuring a mix of her own and other designers’ clothing and accessories.
Hernandez gradually gained a loyal following of customers. And 15 years later, many of them remain, some becoming...
Watsonville’s Couch Distributing sold
WATSONVILLE—Couch Distributing Company, Inc. announced to its employees Tuesday that after nearly a half-century of service it is selling its distribution business to Fresno-based Donaghy Sales, LLC.
Established in 1973 Couch Distributing Company has been the leading beer and beverage distributor in Santa Cruz, Monterey...
Watsonville business owner harnesses the power of social media
When the pandemic first hit, many retail stores across the globe were forced to shut down their brick-and-mortar locations and transitioned to online shopping, using virtual platforms to display and sell items.
For Sindy Hernandez, designer and owner of Queen’s Shoes & More in Watsonville,...
Biden and senators reach broad infrastructure deal
WASHINGTON—President Joe Biden and a bipartisan group of centrist senators reached a deal on Thursday for $1.2 trillion in investments to rebuild the nation’s infrastructure, a victory for the White House but only the first lurch in what promises to be an arduous attempt...
PHOTO: D’la Colmena wins People’s Choice award
Rotary Club of Watsonville members John Kane IV (left), Francisco Estrada (second from right) and Murry Schekman recently presented D’ la Colmena owner Adrian Gonzales (second from left) with the winning plaque for the “Best Burrito on the Central Coast — People’s Choice” award, voted on by this year’s Burrito Bash participants.
Wargin Wines moving production from Watsonville to Gilroy
After nine years, Wargin Wines will be moving its production and tasting room out of Watsonville—at least for the time being.
The winery, which was established in December of 2012, was one of the first wineries to settle in the Pajaro Valley in recent years....
SF’s Whitmeyer; PV’s Magallon earn PCAL’s top honors | Girls flag...
A trio of local girls flag football players received some of the highest honors for their performances on the gridiron during the 2025 fall...





















