Business

The Hiccuping Dragon is a small hot dog stand nestled in Rio Del Mar Esplanade. With a beachside real estate, ocean views and a steady crowd of hungry beachgoers, Hammond couldn’t have picked a better spot for his four-month-old stand.

Logos Books and Records, a pillar in the Santa Cruz downtown business community for more than 40 years, has announced that it will soon close.

WATSONVILLE—Battling the pandemic for nearly a year now has spurned a wealth of creative avenues to keep Covid-19 at bay. From crafty outdoor dining patios, equipped with heaters, sun umbrellas and all kinds of tents and landscaping, to attention-getting homemade signage, face shields and...

WATSONVILLE—The U.S. is a country built on the backbone of its roadway system – a vast network of lanes, roads and freeways that connect us to home workplace, and untold adventures. But all of that travel largely depends on vehicles, which in turn rely on...

WATSONVILLE—New metal signs were installed Wednesday on the “Welcome to Watsonville” signboard on Main Street.  The move, headed up by the Sons of Italy, the Pajaro Valley Chamber of Commerce and Agriculture and the Watsonville Woman’s Club, was designed to update the large wood signboard...

When the pandemic first hit, many retail stores across the globe were forced to shut down their brick-and-mortar locations and transitioned to online shopping, using virtual platforms to display and sell items. For Sindy Hernandez, designer and owner of Queen’s Shoes & More in Watsonville,...

CORRALITOS—Late Monday morning the Five Mile House in Corralitos was bustling with activity for the first time in 12 years. Blossom’s Farmstore & Coffee Shop now occupies the landmark Spanish-style building on the corner of Freedom Boulevard and Corralitos Road, which has housed various businesses...

WATSONVILLE—Monterey Bay Caterers, a long-standing business in the Pajaro Valley which operated as a catering business and a restaurant, is for sale. Owner Ken Schwan said a combination of things led to his decision. He’ll be 64 next month, and his recent motorcycle crash that...

APTOS—Sometime in the summer, Mid-County will have a new ice cream shop, a walk-up establishment near the heart of Aptos Village. Bruster’s Real Ice Cream—headquartered in Pennsylvania with 200 locations throughout the U.S. and in South Korea—features 24 flavors that are hand-made on-site daily, says...

Local trainer celebrates 15 years, dishes tips for New Year’s resolutions Most of Brian Orozco’s clients are in constant pain before they walk through the doors of his Main Street business, Functional Fitness Training Center. Tasks as simple as bending over to play with their...