Kaiser Permanente ‘reorganization’ will not affect Santa Cruz County locations
SANTA CRUZ COUNTY—A recent reduction to employees in the Kaiser Permanente corporation—about 200 positions—will not reach Santa Cruz County, a spokesman said Tuesday.
One of the largest private employers in California, the company has more than 149,000 employees and 16,000 physicians in the state.
In addition,...
Local personal trainer launches new business
WATSONVILLE—Opening a new business during a global pandemic might at first seem like a risky move. But for Christian Diaz, it was also an opportunity.
With most fitness centers throughout the state remaining closed to stop the spread of Covid-19, people have been looking for...
Staff of Life delays opening of Watsonville location until 2021
WATSONVILLE—Staff of Life has delayed the opening of its Watsonville location until next year, according to spokeswoman Hollie Wendt.
The Santa Cruz-based natural foods store was set to open its second location in the East Lake Village Shopping Center sometime in the fall.
“After much discussion...
Groundwork moves ahead for new warehouse
Work continues on the new massive beer and restaurant supply warehouse just off of Highway 1 (between Riverside Drive and Green Valley Road) on the Manabe-Ow property in Watsonville.
Approved by the Watsonville City Council in March, the 155,847-square-foot, two-story industrial warehouse is still in...
Baker Bros. turns 50
Though they’ve reduced their square-footage from 23,000 to 3,000-square feet, owner Debbie Baker said a blend of longtime repeat customers, word of mouth and new clients continue to pay the bills and keep her showroom floor full of modern appliances and furniture.
Business growing for Creme de Canna
Creme de Canna specializes in the high-tech extraction of cannabinoid (CBD) oils — each of which have their own benefits — that can be incorporated into a variety of products for a wide range of needs.
Land Trust protects Silliman Ranch
WATSONVILLE—The Land Trust of Santa Cruz County, together with the Martinelli and Silliman families, have protected the Silliman Ranch on Highway 129 from development.
Under the agreement signed the week before Thanksgiving, the Land Trust of Santa Cruz County purchased the development rights to the...
The Chop Shop moving downtown
WATSONVILLE—A popular local barbershop will soon move to downtown Watsonville.
The Chop Shop is planning to relocate from the city’s outskirts on Freedom Boulevard to the corner of Main Street and East Lake Avenue, according to owner Gabino Varela.
The 471 Main St. location currently houses...
Large Watsonville housing development seeks extension
WATSONVILLE—The developer behind a 150-unit housing project off Ohlone Parkway is asking the Watsonville City Council for a one-year extension on the project’s approval.
First approved by the council in 2018 as Sunshine Vista, Hillcrest Estates was set to transform an 11-acre junkyard at 511...
Man shot on Freedom Boulevard Friday night
A man was taken to a trauma center Friday night after he was shot in the head while driving along Freedom Boulevard.
According to radio...





















