Phil’s Fish Market relocating
MOSS LANDING—Phil’s Fish Market & Eatery, the iconic harborside Moss Landing restaurant that has garnered international fame with its seafood dishes and laid-back California vibe, will close and relocate soon.
The move is necessary because Monterey Bay Aquarium Research Institute (MBARI), which owns the property,...
Mobile technology showroom visits Watsonville
Smile Business Products parked its technology showroom bus in Watsonville on Wednesday.
Orchard offers u-pick roses, outdoor fun
There is now a new way to assemble your own bouquet of roses, thanks to a pick-your-own rose venue at Birdsong Orchards in Watsonville.
Owner Nadine Schaeffer said she is growing dozens of varieties of roses on her 8-acre parcel where she also tends to...
Photo: Salmon season begins in Monterey Bay
Scores of fishers took to the sea out of the Santa Cruz Harbor Sunday to test their skills in snaring a few salmon. The salmon season began April 3 in the Monterey Bay area and down south to the U.S.-Mexico border. The length of...
Granite secures projects worth more than $520M
Watsonville-based Granite Construction announced recently that it has been selected to construction two projects in California totaling more than $520 million.
Beer Mule opens in Watsonville
The owners of Beer Mule were hoping for an easy “soft opening” when they announced their first night via Instagram on Saturday.
Iconic Santa Cruz florist expands into East Lake Village
WATSONVILLE—On Dec. 1, the East Lake Shopping Center in Watsonville welcomed its newest addition. Ferrari Florist, located at 928 East Lake Ave., is now the third store for the 74-year-old business in Santa Cruz County.
Five years ago, Brian and Marilyn Piazza noticed that a...
Cannabis dispensary opens in Watsonville
Watsonville has gotten its newest retail cannabis dispensary.
Catalyst Cannabis, which has 17 other locations statewide, is the city’s third pot shop.
The store opened on June 2, and plans a grand opening for the end of July.
General Manager Jon Kolodinski has roots in Santa Cruz...
Drinking in the shopping season
As holiday shopping season ramps up, the employees at Elyxir Distributing have the solution for the beer lovers in the family.
Organic produce sales up 9%, tops $2B for the quarter
Total organic fresh produce sales for the first quarter of 2021 saw a continuation of last year’s growth, increasing by 9.3% from the same period in 2020 and topping $2.2 billion for the quarter, according to the Q1 2021 Organic Produce Performance Report released...
From our archives: Funds drive
Members of Native Daughters prepare for a holiday event on Oct. 26, 1959 in Watsonville. (Sam Vestal/Pajaronian file)





















