Beach Boardwalk surviving tough times
SANTA CRUZ—The Santa Cruz Beach Boardwalk has reshuffled its offerings in hopes of dealing with the ongoing Covid-19 pandemic.
While all of their rides have been shuttered since March, the Boardwalk has recently started holding drive-in movie nights on the corner of Beach and Third...
Business briefs, Jan. 6: Whole Foods benefiting kitchen incubator program
Business briefs, Jan. 6, 2018
Santa Cruz CORE to celebrate second location
Santa Cruz CORE will celebrate its grand opening in Watsonville on Saturday with music, food and a charity raffle for a year of monthly massage.
Sambrailo sees major growth in sustainable packaging line
WATSONVILLE—When Santa Cruz-based natural foods store Staff of Life opened its second location in Watsonville in March, employees from Sambrailo were pleased to see their products featured front and center.
Fresh, organic vegetables and fruit in the store’s produce aisle were nestled inside Sambrailo’s sustainable...
Santa Cruz Cider Company holding grand opening Saturday
The Apple City Cider Tasting Room, located at 65 Hangar Way (next to Elkhorn Slough Brewing Co.), will officially open to the public with a special grand opening event.
Graniterock, local activists launch huge solar project
AROMAS—The community of Aromas is home to about 2,650 residents. The rural area is nestled in the juncture between Monterey, San Benito and Santa Cruz counties, and attracts a variety of people, including many retirees, artists, farmers, nature lovers and activists.
But is also home...
Central Coast untouched in Newsom’s clampdown on bars, restaurants
SACRAMENTO—California Gov. Gavin Newsom on Wednesday ordered bars and restaurants in 19 counties to close their indoor dining options for at least three weeks, as the state faces increasing cases of Covid-19 and residents plan for the busy July 4 weekend.
The state saw 5,898...
Store hands out 8,200 pounds of chicken to Second Harvest
WATSONVILLE—Second Harvest Food Bank’s efforts to aid Pajaro flood victims received a boost Wednesday when Staff of Life Natural Foods and Smart Chicken donated more than four tons of chicken.
With the Smart Giving Program, Staff of Life Natural Foods and Smart Chicken donated over...
Capitola Olive Garden aims for Dec. 17 opening
Final touches are underway at the Olive Garden Italian Kitchen restaurant, the first such location for the chain business in Santa Cruz County.
K&D Landscaping honored with statewide award
WATSONVILLE—The California Landscape Contractors Association (CLCA) recently presented various awards to K&D Landscaping, Inc., a Central Coast landscape contractor, during its annual convention.
“The awards represent peak excellence within the landscaping industry and aim to shine a light on the talent and hard work...
New leadership, shared priorities: Investing in the future of public safety
As we begin a new year, I want to reflect on the direction of public safety in Watsonville and the leadership helping guide that...




















