Business

A little more than seven decades ago, as the nation recovered from World War II and Main Street America flourished, Taylor’s Office City opened its doors in Watsonville and henceforth became the city’s preferred destination for all manner of office supplies. On June 30, the...

A long-standing fitness center—Toadal Fitness—has opened a new location at 25 Penny Lane in Watsonville. With other locations sprinkled around the county including downtown Santa Cruz, Live Oak, Westside Santa Cruz and Scotts Valley, the Watsonville location threw a soft opening Monday. “While the previous...

CAPITOLA—Pier 1 Imports announced Tuesday that it will close all 540 of its stores nationwide, sell its inventory and liquidate its assets. The sales will begin at the Capitola store as soon as the Santa Cruz County Health Department allows it to open. The company’s website...

Staff of Life, a Santa Cruz-based natural foods store that launched nearly a half-century ago, will move into the space occupied by Super Max Discount Foods.

Hilltop Mini Mart, 1007 Salinas Road, has remained family-owned since 1956.

SANTA CRUZ COUNTY—A recent reduction to employees in the Kaiser Permanente corporation—about 200 positions—will not reach Santa Cruz County, a spokesman said Tuesday. One of the largest private employers in California, the company has more than 149,000 employees and 16,000 physicians in the state. In addition,...

Smile Business Products parked its technology showroom bus in Watsonville on Wednesday.

Chris Ishikawa took over as owner at Miyuki Japanese Restaurant in 2016 after starting off as a busboy and a server, before making his way behind the sushi bar where he and the kitchen staff continue to make what most consider the best sushi...

WATSONVILLE—Scores of restaurants around Watsonville have been hit hard by the outbreak of COVID-19. With shelter-in-place orders in effect, residents are asked to stay inside and limit their time near crowds. This includes going to sit-down restaurants, coffee shops, breweries and the like. As such,...

WATSONVILLE—As many shelter-in-place restrictions remain in place due to Covid-19, state, county and city officials have looked for ways to allow businesses to open safely. This has included moving outdoors—onto sidewalks, into parking lots and even streets. Watsonville businesses have slowly been making the move,...