Business

APTOS—Sometime in the summer, Mid-County will have a new ice cream shop, a walk-up establishment near the heart of Aptos Village. Bruster’s Real Ice Cream—headquartered in Pennsylvania with 200 locations throughout the U.S. and in South Korea—features 24 flavors that are hand-made on-site daily, says...

Hangar Way in Watsonville was already booming with activity by noon this Fourth of July, as Santa Cruz Cider Company held the first soft opening of its new tasting room.

APTOS—Almost two years after a fire, The Hideout restaurant in Aptos is back up to speed with a slightly expanded building, modern upgrades and nearly a full menu. The popular eatery reopened March 22. It underwent a major demolition and rebuild following the May 2019...

Sereno Group, a commercial and residential realtor, was the first business to open its doors in the Aptos Village Project.

WATSONVILLE—Despite the economic shutdowns resulting from the Covid-19 pandemic, the city of Watsonville’s overall sales tax revenues have held steady thanks to a myriad of reasons, including a sharp rise in online and local shopping. That’s according to Administrative Services Director Cindy Czerwin who at...

SANTA CRUZ COUNTY—California health officials on Tuesday moved Santa Cruz County into the less restrictive “Moderate” or Orange tier, meaning that several businesses can reopen and welcome in more customers. The move means that the county is seeing 1-3.9 new cases per 100,00 in population....

The federal government is preparing to open two new industry-specific small-business relief programs, one of them months in the works, as its signature pandemic aid effort, the Paycheck Protection Program, nears its end. The Small Business Administration said it hopes to start taking applications by...

WATSONVILLE—The makeup kit is out at the 1917 Watsonville Woman’s Club.  Thanks to a $15,000 grant from the Borina Foundation and a generous bid from Prunedale’s Masters Painting, the entire building at 12 Brennan St. is getting a fresh coat of paint. The work, which started...

APTOS—As a young man, Bapcha Murty moved from his native Chennai, India to attend UC Los Angeles and become an engineer. He went on to a career in the Silicon Valley tech industry that spanned more than two decades in several companies. But when Murty...