51 F
Watsonville
February 12, 2026

Land Trust protects Silliman Ranch

WATSONVILLE—The Land Trust of Santa Cruz County, together with the Martinelli and Silliman families, have protected the Silliman Ranch on Highway 129 from development.  Under the agreement signed the week before Thanksgiving, the Land Trust of Santa Cruz County purchased the development rights to the...

Rancho Del Mar center continues to fill with shops

With final detail touches underway in the major overhaul of the Rancho Del Mar Shopping Center, several businesses are now open and others are on deck.

Melee over food cart captures community attention

Linda Garcia hot dog
SANTA CRUZ—A recent clash between a Santa Cruz restaurant owner and a mobile hot dog vendor has drawn countywide attention, forcing one restaurant to close its doors and prompting demonstrations that have drawn hundreds of supporters. According to Santa Cruz Police spokeswoman Joyce Blaschke, the...

Business briefs, Dec. 7

Business briefs, Dec. 7, 2018

Toadal Fitness opens in Watsonville

rick lacross toadal fitness
A long-standing fitness center—Toadal Fitness—has opened a new location at 25 Penny Lane in Watsonville. With other locations sprinkled around the county including downtown Santa Cruz, Live Oak, Westside Santa Cruz and Scotts Valley, the Watsonville location threw a soft opening Monday. “While the previous...

Watsonville Yoga Dance & Healing Arts embraces new location

Watsonville Yoga
After a year and a half of pandemic challenges, Watsonville Yoga Dance & Healing Arts is once again finding its footing.  The business is settling into its new location (734 East Lake Ave. #16) while expanding its programming and services for children and adults both...

Vintage houseware store opens downtown

WATSONVILLE—The historic Derpich Building in downtown Watsonville is coming alive once again after being acquired by two sisters with a big vision.   Jennifer Santillana and Tabitha Stroup found the property for rent when strolling down Main Street. Stroup, owner of Friend in Cheeses Jam Co....

Consent agenda: City sells lot to Ow family

WATSONVILLE—The Watsonville City Council on Tuesday sold the Resetar Parking Lot in downtown to the Ow family for $542,850. The 40-space lot at 535 Main St., also known as Parking Lot No. 4, is used daily by multiple businesses in downtown, including county-wide nonprofit Community...

The Slough Brewing Collective opens for to-go orders

WATSONVILLE—For the owners of The Slough Brewing Collective in Watsonville, beer is much more than just a drink, or a lucrative business—it’s a community. The brewery, formerly Elkhorn Slough Brewing Company, even reflects this in its motto: “Beer is people.” “Beer is a way of bringing...

Community voices support for PV Arts Porter Building pitch

Porter Building watsonville
WATSONVILLE—More than two dozen community members at Tuesday night’s Watsonville City Council meeting showed resounding support for the Pajaro Valley Arts Council’s planned rebuild of the historic Porter Building, a City of Watsonville-owned property at the gateway of downtown. And a competing proposal from...
7,695FansLike
4,949FollowersFollow
2,895FollowersFollow
“Lucky” the cowgirl is part of the welcoming group at the opening of the 2024 Santa Cruz County Fair.

Santa Cruz County Fair theme announced

The folks at the Santa Cruz County Fair have chosen a theme for the 2026 fair: “Apple Pies and Starry Skies!” “This winning theme for...