New pastry shop opens in downtown Watsonville
WATSONVILLE—A new bakery that offers a dazzling and colorful line of pastries, cakes, fancy cookies, cupcakes and more has recently opened in downtown Watsonville.
Ricarmi Panaderia y Pasteleria at 11 East Fifth St. is the realization of a longtime dream for Ricardo Lopez and Armida...
Iconic Santa Cruz florist expands into East Lake Village
WATSONVILLE—On Dec. 1, the East Lake Shopping Center in Watsonville welcomed its newest addition. Ferrari Florist, located at 928 East Lake Ave., is now the third store for the 74-year-old business in Santa Cruz County.
Five years ago, Brian and Marilyn Piazza noticed that a...
Giving music stores a chance
For almost a century, Jansen Music has been a staple in the music community, offering instruments, equipment, lessons and repair services.
Historic SeaBreeze Tavern demolished
RIO DEL MAR—Nearly 11 months after a fire gutted the historic Seabreeze Tavern and severely weakened the structure, demolition of the building began Tuesday.
The work is being conducted by a private contractor, Santa Cruz County spokesperson Jason Hoppin said. It is not clear what...
Phil’s Fish Market reopens and thrives
CASTROVILLE—Six months after moving from its iconic Moss Landing location, Phil’s Fish Market reopened in its new location in the heart of Castroville.
The restaurant has gained a large following of loyal customers and an international reputation for its seafood dishes, most notably the cioppino—a...
Melee over food cart captures community attention
SANTA CRUZ—A recent clash between a Santa Cruz restaurant owner and a mobile hot dog vendor has drawn countywide attention, forcing one restaurant to close its doors and prompting demonstrations that have drawn hundreds of supporters.
According to Santa Cruz Police spokeswoman Joyce Blaschke, the...
The Hideout on the rebound
APTOS—Siding construction is underway on The Hideout restaurant that was largely destroyed by fire in May 2019.
Workers from Costa Bella Builders are behind the rebuild of the popular eatery nestled beneath a canopy of redwoods at 9051 Soquel Drive between Rio del Mar and...
Motion control company plans move to Morgan Hill
Watsonville-based Applied Motion Products announced recently that it purchased land to construct its new headquarters in Morgan Hill.
What should Watsonville look like in 2040? Voters might get a say in 2022
WATSONVILLE—A group of about 25 farmers, environmentalists and community leaders gathered at the Watsonville Nature Center on July 8 to officially kick off a campaign to renew a landmark Watsonville ballot measure passed in 2002.
The Committee for Planned Growth and Farmland Protection recently filed...
Medina ban was right call
At the Feb. 11 PVUSD Board meeting, trustee Gabe Medina was banned from the PV High campus for 14 days. It was a great...



















