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Watsonville
January 17, 2026

Watsonville Yoga Dance & Healing Arts embraces new location

Watsonville Yoga
After a year and a half of pandemic challenges, Watsonville Yoga Dance & Healing Arts is once again finding its footing.  The business is settling into its new location (734 East Lake Ave. #16) while expanding its programming and services for children and adults both...

Regional Women’s Business Center launches in Watsonville

WATSONVILLE—California Congressman Jimmy Panetta (D-Carmel Valley) has announced the launch of a new business center in Watsonville for women entrepreneurs. El Pájaro Women’s Business Center (WBC) will be formed through El Pájaro Community Development Corporation (CDC), a local nonprofit organization aiming to promote equal access...

Staff of Life closes for cleaning after employee contracts Covid-19

Staff of Life Covid-19
SANTA CRUZ—Staff of Life, a popular natural foods market in Santa Cruz for more than 50 years, announced Monday that an employee tested positive for Covid-19. “We have made the decision to temporarily close after learning a member of our staff has been diagnosed with...

Brothers slice into downtown: Plans for pizzeria in historic downtown building

Two Watsonville brothers — one a trained chef and the other a community organizer — plan to reopen a shuttered downtown restaurant to serve New York-style pizza and mugs of craft beer.

PHOTO: Watsonville business park takes shape

Watsonville business
Work continues on a new business complex on the 1000 block of Main Street under the direction of the Santa Cruz Seaside Co. Construction is expected to wrap up by the end of the year, with businesses Chipotle, The Habit Burger Grill, Charter Spectrum,...

Business growing for Creme de Canna

Creme de Canna specializes in the high-tech extraction of cannabinoid (CBD) oils — each of which have their own benefits — that can be incorporated into a variety of products for a wide range of needs.

New businesses moving into Rancho Del Mar

With updates nearing completion at the Rancho Del Mar Shopping Center, owner Terramar Retail Centers announced five new businesses that will be setting up shop.

Santa Cruz Cider Company holding grand opening Saturday

The Apple City Cider Tasting Room, located at 65 Hangar Way (next to Elkhorn Slough Brewing Co.), will officially open to the public with a special grand opening event.

Beer Mule opens in Watsonville

The owners of Beer Mule were hoping for an easy “soft opening” when they announced their first night via Instagram on Saturday.

A taste of the Pajaro Valley | Brew Tour

The Pajaro Valley is best known for its agriculture but its craft brew scene is also starting to demand some attention. This short but strong list of breweries and taprooms around the Watsonville area are key stops on anyone’s tour through California’s bountiful brew...
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New leadership, shared priorities: Investing in the future of public safety

As we begin a new year, I want to reflect on the direction of public safety in Watsonville and the leadership helping guide that...