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Watsonville
February 27, 2026

Sears to close Capitola location

Sears Holdings announced this week that it will close dozens of stores throughout the U.S., including the location in the Capitola Mall.

Watsonville cracks down on food trucks as officials weigh changes to rules

Watsonville food trucks
WATSONVILLE—The City of Watsonville is cracking down on unpermitted food trucks and weighing whether to rework its rules regarding the mobile food vendors in the coming year. The City Manager’s office has received numerous complaints about food trucks from several brick-and-mortar restaurant owners over the...

El Pájaro CDC partners with Staff of Life

staff of life watsonville
El Pájaro Community Development Corporation (El Pájaro CDC) has entered into a partnership with Staff of Life, a natural foods market that recently opened its new store in the East Lake Shopping Center. El Pájaro CDC, which aims to support small business entrepreneurs by...

Survey predicts Santa Cruz County tourism will return

santa cruz county tourism covid-19
SANTA CRUZ COUNTY—The county’s tourist hotspots—along with its restaurants and hotels—can expect a slight uptick in business this summer from Californians seeking to hit the road for short road trips, according to a survey released Wednesday by Visit Santa Cruz County (VSCC). This prediction is...

Cilantro’s gives back to community

Cilantros COVID-19
WATSONVILLE—Cilantro’s Parrilla Y Cantina recently celebrated its 30th anniversary, and the Mexican restaurant is not slowing down even with shelter-in-place orders in effect. The business remains open seven days a week, albeit with a limited staff, and is still offering takeout orders of about 90...

Pier 1 to close all stores

pier 1 imports
CAPITOLA—Pier 1 Imports announced Tuesday that it will close all 540 of its stores nationwide, sell its inventory and liquidate its assets. The sales will begin at the Capitola store as soon as the Santa Cruz County Health Department allows it to open. The company’s website...

Pajaro Valley Chamber of Commerce & Agriculture

PV Chamber Directory

Business briefs, Nov. 4: Annieglass opens studio to public

Business briefs, Nov. 4, 2017

Staff of Life closes for cleaning after employee contracts Covid-19

Staff of Life Covid-19
SANTA CRUZ—Staff of Life, a popular natural foods market in Santa Cruz for more than 50 years, announced Monday that an employee tested positive for Covid-19. “We have made the decision to temporarily close after learning a member of our staff has been diagnosed with...

City’s initial pandemic budget report brings optimism

Watsonville
WATSONVILLE—The Covid-19 pandemic has not yet been as harsh on Watsonville’s economy as predicted, but Finance Department Director Cindy Czerwin at Tuesday’s City Council meeting said it is still too early to “feel totally confident” about the City’s financial future. The City’s sales tax revenues...
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Santa Cruz County Superintendent of Schools Faris Sabbah addresses about 150 high school students at the start of the Santa Cruz Countuy Youth Civics Summit at Cabrillo College.

Students learn the power of the vote at Civics Summit

On Friday, about 150 high school juniors from across Santa Cruz County cast their first ballots on three issues that, if passed, would dramatically...