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Watsonville
April 20, 2026

Customers, businesses contend with escalating meat prices

Labor Day Weekend is fast approaching, and many are looking to stock up on foods for barbecues and other outdoor gatherings. But this year is different, for both consumers and suppliers alike, and it has a lot to do with the current high price of...

Groundwork moves ahead for new warehouse

manabe ow golden brand reyes holdings warehouse construction
Work continues on the new massive beer and restaurant supply warehouse just off of Highway 1 (between Riverside Drive and Green Valley Road) on the Manabe-Ow property in Watsonville. Approved by the Watsonville City Council in March, the 155,847-square-foot, two-story industrial warehouse is still in...

Santa Cruz County Supervisors delay disposable cup fee

disposable cups santa cruz county supervisors
SANTA CRUZ COUNTY—The Santa Cruz County Board of Supervisors on May 11 voted unanimously to delay a 25-cent fee for disposable cups at businesses in the unincorporated parts of the county until January 2022. County officials crafted the ordinance to reduce the amount of disposable...

Santa Cruz REI opens doors Friday

REI Santa Cruz
SANTA CRUZ—With a short welcoming greeting to a small crowd gathered outside Santa Cruz’s new REI store Wednesday evening, manager John Davis opened the doors for the first time, allowing employees’ friends and family a peek before the store opens Friday. An abbreviation of Recreational...

New electric supply store opens in Watsonville

Platt celebrated its new store on 2 Hangar Way in Watsonville with a ribbon cutting ceremony Tuesday.

Pajaro Valley Public Cemetery District running out of space

Pajaro Valley cemetery
WATSONVILLE—Major work is underway at the Valley Public Cemetery to make way for hundreds of garden crypts. The move is part of the Pajaro Valley Public Cemetery District’s needed expansion to create more land for burials, said Bob Tanner, Pajaro Valley Public Cemetery District Board...

Supporting small businesses

For the first time, the East Lake Village Shopping Center will attempt to draw in shoppers for Small Business Saturday with a variety of deals and activities.

Staff of Life closes for cleaning after employee contracts Covid-19

Staff of Life Covid-19
SANTA CRUZ—Staff of Life, a popular natural foods market in Santa Cruz for more than 50 years, announced Monday that an employee tested positive for Covid-19. “We have made the decision to temporarily close after learning a member of our staff has been diagnosed with...

Corralitos winery navigates pandemic, heatwave

Winemaker Alex Prikazsky says it had always been a dream of her father, Bob Prikazsky, to open a winery someday. “My folks would go tasting on the weekends,” she said. “We’d go to wine auctions together. There was always this idea in the back of...

Plant nursery prepares for springtime rush

Spring is here, and with it comes warmer temperatures, more outdoor activities and a surge in home gardening.  But with unpredictable weather patterns increasing, as well as the ongoing drought in California, there is plenty more to think about now when choosing what to plant...
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Public defenders plan April 23 protest over caseloads, funding gaps

Public defenders in Santa Cruz County will join colleagues across California and the nation April 23 in a coordinated protest highlighting what they describe...