Aptos Coffee Roasting Co. closes
After being served with a 30-day notice in July, Aptos Coffee Roasting Co. celebrated its long run in the Rancho Del Mar Center on Aug. 19 — its final day — with free coffee beverages and free pound-bags of coffee for all.
Rancho Del Mar center continues to fill with shops
With final detail touches underway in the major overhaul of the Rancho Del Mar Shopping Center, several businesses are now open and others are on deck.
Land Trust protects Silliman Ranch
WATSONVILLE—The Land Trust of Santa Cruz County, together with the Martinelli and Silliman families, have protected the Silliman Ranch on Highway 129 from development.
Under the agreement signed the week before Thanksgiving, the Land Trust of Santa Cruz County purchased the development rights to the...
Watsonville Yoga offers something for everyone
When Phoenix Artemisia decided to open a yoga studio in Watsonville in 2016, no other location around the city grabbed her attention more than downtown.
That was despite some pushback from friends, who had concerns about her safety and that of her clients.
Artemisia, ever the...
Romo Park up for lease
Once home to the Stoesser Building, the lot has been empty since the 1989 Loma Prieta earthquake caused irreparable damage to the historic structure in the heart of Watsonville’s downtown.
Roaring Camp takes over Watsonville freight service
WATSONVILLE—Roaring Camp Railroads has struck a deal with Progressive Rail to provide freight services for Watsonville businesses.
Santa Cruz Big Trees and Pacific Railway, a subsidiary of Roaring Camp, announced the deal on April 30 in a press release.
Roaring Camp CEO Melani Clark said the...
New Spectrum store opens in Watsonville
WATSONVILLE—Spectrum has opened its first store in Watsonville, featuring the latest devices and accessories for Spectrum Mobile.
Spectrum is a suite of communications services offered by Charter Communications, Inc., a broadband connectivity company and cable operator serving more than 32 million customers in 41 states.
“Our...
Second Harvest hosts annual awards dinner
On March 7, Second Harvest Food Bank Santa Cruz County hosted one of the organization’s most popular events of the year.
Watsonville Yoga Dance & Healing Arts embraces new location
After a year and a half of pandemic challenges, Watsonville Yoga Dance & Healing Arts is once again finding its footing.
The business is settling into its new location (734 East Lake Ave. #16) while expanding its programming and services for children and adults both...
Sweet Earth Foods plant to close, 104 to lose jobs
MOSS LANDING—A Moss Landing company that has produced a variety of vegan foods since its inception in 2017 will close by May 6, laying off 104 employees.
In a March 4 Worker Adjustment and Retraining Notification (WARN) notice to employees, Sweet Earth Foods said it...
How Are Watsonville’s Late-Night Businesses Adapting to Changing Entertainment Habits?
Published in cooperation between Cardplayer and Pajaronian
Evening routines in Watsonville look different than a decade ago. Where late nights once revolved around a narrow...





















