First business opens in Aptos Village
Sereno Group, a commercial and residential realtor, was the first business to open its doors in the Aptos Village Project.
Markets prep for Thanksgiving orders
SANTA CRUZ COUNTY—As Thanksgiving edges closer, the folks at Corralitos Market & Sausage Co. and Freedom Meat Lockers say now is the time to get orders dialed in.
“I’ve been at this since April, getting ready and dealing with supply, price changes and everything else,”...
Watsonville charter school moving into Gottschalks building
WATSONVILLE—Watsonville’s newest charter school now has a permanent home, and a long-vacant building on the Main Street corridor will soon have a new tenant.
Watsonville Prep School, which opened in August with 180 kindergarteners, first- and second-grade students, plans to occupy the second floor of...
Watsonville businesses embrace outdoor operations
WATSONVILLE—As many shelter-in-place restrictions remain in place due to Covid-19, state, county and city officials have looked for ways to allow businesses to open safely.
This has included moving outdoors—onto sidewalks, into parking lots and even streets. Watsonville businesses have slowly been making the move,...
City’s initial pandemic budget report brings optimism
WATSONVILLE—The Covid-19 pandemic has not yet been as harsh on Watsonville’s economy as predicted, but Finance Department Director Cindy Czerwin at Tuesday’s City Council meeting said it is still too early to “feel totally confident” about the City’s financial future.
The City’s sales tax revenues...
Dentistry, clinics hope to bounce back after closure
SACRAMENTO—Gov. Gavin Newsom on April 22 announced plans to allow hospitals to resume surgeries and other procedures that were delayed while the state grapples with the novel coronavirus pandemic.
These procedures include heart valve replacements, angioplasty and tumor removals, and key preventive care services, such...
Volunteers boost Camphill Communities
Workers from K&D Landscaping of Watsonville volunteer their efforts last week to fortify a stone patio with fresh grout at Camphill Communities, a life-sharing community for adults with developmental disabilities near Santa Cruz.
Store hands out 8,200 pounds of chicken to Second Harvest
WATSONVILLE—Second Harvest Food Bank’s efforts to aid Pajaro flood victims received a boost Wednesday when Staff of Life Natural Foods and Smart Chicken donated more than four tons of chicken.
With the Smart Giving Program, Staff of Life Natural Foods and Smart Chicken donated over...
Capitola vintage boutique to close
BFF Boutique: Vintage and Repurposed Fashions in Capitola Village will be closing its doors at the end of September.
Rancho Del Mar work progresses
Work is moving forward at the major rebuild and renovation project at Rancho Del Mar in Aptos.
PV’s Lara-Alvarez named Santa Lucia’s top player | All-PCAL football
In 2024, Pajaro Valley senior Benito Lara-Alvarez was primarily on the defensive side of the ball for the Grizzlies.
Prior to the start of this...




















