Biden, in a push to phase out gas cars, tightens pollution rules
WASHINGTON—President Joe Biden on Thursday announced a multistep strategy aimed at rapidly shifting Americans from gasoline-powered cars and trucks toward electric vehicles—a central part of his plan to reduce the pollution that is heating the planet.
Biden is first restoring and slightly strengthening auto mileage...
Owners of La Perla in Watsonville living their ‘American dream’
WATSONVILLE—It has been three decades since Gabino Torres and Anna Martinez opened a small Mexican seafood restaurant on Main Street, a business they launched as a way to pair their love of their native cuisine with a drive to support their family.
La Perla del...
Martinelli’s among brands searching for safer bottle cap options
WATSONVILLE—When the nonprofit Defend Our Health tested bottle caps from 141 beverage brands, they found potentially harmful chemicals in more than a third of them. Two Martinelli’s products were among these brands, but the Watsonville-based apple juice and cider company says it is now...
Prevedelli Farms Approaches 80 Years
In October, as part of the annual Open Farm Tour, Prevedelli Farms invites the public to celebrate its eight decades of operation.
Staff of Life market to open in East Lake Village
Staff of Life, a Santa Cruz-based natural foods store that launched nearly a half-century ago, will move into the space occupied by Super Max Discount Foods.
Kaiser Permanente ‘reorganization’ will not affect Santa Cruz County locations
SANTA CRUZ COUNTY—A recent reduction to employees in the Kaiser Permanente corporation—about 200 positions—will not reach Santa Cruz County, a spokesman said Tuesday.
One of the largest private employers in California, the company has more than 149,000 employees and 16,000 physicians in the state.
In addition,...
Business briefs, Jan. 6: Whole Foods benefiting kitchen incubator program
Business briefs, Jan. 6, 2018
Rancho Del Mar center continues to fill with shops
With final detail touches underway in the major overhaul of the Rancho Del Mar Shopping Center, several businesses are now open and others are on deck.
Little Trends Children’s Boutique opens Friday
WATSONVILLE—Sisters-in-law Araceli Gonzalez and Laura Espindola first had the idea to open their own business more than two years ago.
Both mothers with a passion for shopping, they wanted to open a shop full of products for young children and new (and expecting) mothers.
“We had...
Medina ‘not shrinking back’ after Lelieur letter
Mr. Lelieur’s letter (Nov. 21-28, p. 8) tries to present a clear picture of the PVUSD Nov. 12 board meeting, but anyone who was...




















