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January 14, 2026

Staff of Life delays opening of Watsonville location until 2021

staff of life watsonville
WATSONVILLE—Staff of Life has delayed the opening of its Watsonville location until next year, according to spokeswoman Hollie Wendt. The Santa Cruz-based natural foods store was set to open its second location in the East Lake Village Shopping Center sometime in the fall. “After much discussion...

Are you ready for Mother’s Day?

Freedom Meat Lockers Manager Will Panise said the family-run business is offering a handful of specials for Mother's Day.

Watsonville’s first cannabis dispensary opens Friday

The Hook watsonville
WATSONVILLE—Watsonville’s first retail cannabis outlet, called The Hook, opens Friday. The 3,600-square-foot warehouse is located on a stretch of road on Hangar Way in a quickly growing part of the city that includes the Slough Brewing Collective and Santa Cruz Cider Co. Co-owner Bryce Berryessa...

A taste of the Pajaro Valley | Brew Tour

The Pajaro Valley is best known for its agriculture but its craft brew scene is also starting to demand some attention. This short but strong list of breweries and taprooms around the Watsonville area are key stops on anyone’s tour through California’s bountiful brew...

Envision Fitness & Nutrition launches youth program

Envision Fitness & Nutrition Jóvenes Sanos
WATSONVILLE—A new program has launched at Envision Fitness & Nutrition in downtown Watsonville, aiming to support youth by teaching them about health, wellness, stress management and more. Envision opened in 2020, during the height of the pandemic. They began with virtual health and fitness classes,...

Drinking in the shopping season

As holiday shopping season ramps up, the employees at Elyxir Distributing have the solution for the beer lovers in the family.

Local trainers offer fresh approach to health and fitness

It has been 13 years since Jaimi Jansen opened the first location of Santa Cruz Core, an integrated wellness center in downtown Santa Cruz.  At that time, Jansen was just 26 years old and planning to eventually go to medical school. But as the business...

Second Harvest hosts annual awards dinner

On March 7, Second Harvest Food Bank Santa Cruz County hosted one of the organization’s most popular events of the year.

Santa Cruz CORE to celebrate second location

Santa Cruz CORE will celebrate its grand opening in Watsonville on Saturday with music, food and a charity raffle for a year of monthly massage.

Business briefs, May 2

Business briefs, May 2, 2017
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County Supervisors approve draft BESS ordinance

The Santa Cruz County Board of Supervisors on Tuesday moved forward with proposed rules aimed at regulating large-scale battery energy storage systems, which if...

Teen arrested after chase