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November 29, 2025

Little Trends Boutique marks anniversary

Laura Espindola and Araceli Gonzalez little trends boutique
In the past three years, Little Trends Boutique has gone from a small online operation, where its co-owners would load up their kids in their cars and deliver clothing orders to customers, to a rapidly growing business with multiple employees and seasonal family-friendly events...

Wargin Wines moving production from Watsonville to Gilroy

After nine years, Wargin Wines will be moving its production and tasting room out of Watsonville—at least for the time being. The winery, which was established in December of 2012, was one of the first wineries to settle in the Pajaro Valley in recent years....

Volunteers boost Camphill Communities

Workers from K&D Landscaping of Watsonville volunteer their efforts last week to fortify a stone patio with fresh grout at Camphill Communities, a life-sharing community for adults with developmental disabilities near Santa Cruz.

Five Star Catering offering holiday gift boxes

WATSONVILLE—Watsonville’s Five Star Catering is currently offering a curated gift box for the holidays. The Holiday Local’s Box supports eight Santa Cruz County businesses that have been negatively affected by the pandemic.  Products include handmade Pecan Snowballs from Edith Meyer Wedding Cakes, fair trade organic...

Business brief: Matthew Jones Agency hosts mixer

Farmers Insurance Matthew Jones Agency, 106 Airport Blvd. Suite 101 in Watsonville will host a Pajaro Valley Chamber of Commerce and Agriculture mixer on Aug. 9 from 5-7 p.m.

Queen’s Shoes celebrates 15 years

In 2007 local fashion designer Sindy Hernandez opened Queen’s Shoes & More, a small boutique featuring a mix of her own and other designers’ clothing and accessories.  Hernandez gradually gained a loyal following of customers. And 15 years later, many of them remain, some becoming...

NEST Flight returns May 4-5

Digital NEST Flight
WATSONVILLE—Since 2018, Watsonville-based nonprofit Digital NEST has hosted NEST Flight, a career development conference aiming to inspire young professionals and propel their careers. The event features speakers, workshops, panel discussions, networking opportunities and more for people ages 17-24. During the conference, attendees have the opportunity...

Business briefs, Dec. 7

Business briefs, Dec. 7, 2018

Watsonville businesses embrace outdoor operations

WATSONVILLE—As many shelter-in-place restrictions remain in place due to Covid-19, state, county and city officials have looked for ways to allow businesses to open safely. This has included moving outdoors—onto sidewalks, into parking lots and even streets. Watsonville businesses have slowly been making the move,...

City readies for renewed negotiations with PV Arts for Porter Building

Porter Building
WATSONVILLE—The city of Watsonville is expected to resume negotiations with the Pajaro Valley Arts (PVA) Council for the sale of the Porter Building after no affordable housing developers showed serious interest in the historic landmark. Watsonville and PVA earlier this year had begun early discussions...
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Man arrested for agriculture-related crimes

A Prunedale man was arrested Nov. 26 on suspicion of a lengthy list of agriculture-related crimes including theft of a tractor. On Oct. 22, deputies...