Business

WATSONVILLE—The U.S. is a country built on the backbone of its roadway system – a vast network of lanes, roads and freeways that connect us to home workplace, and untold adventures. But all of that travel largely depends on vehicles, which in turn rely on...

As holiday shopping season ramps up, the employees at Elyxir Distributing have the solution for the beer lovers in the family.

WATSONVILLE—The city of Watsonville is expected to resume negotiations with the Pajaro Valley Arts (PVA) Council for the sale of the Porter Building after no affordable housing developers showed serious interest in the historic landmark. Watsonville and PVA earlier this year had begun early discussions...

WATSONVILLE—As the second day of Santa Cruz County’s shelter-in-place order dawned Wednesday morning, Watsonville Yoga, Dance and Healing Arts owner Phoenix Artemisia was busy setting up for class—just not as she normally does. Artemisia’s mat was unrolled on the ground of her studio on Main...

WATSONVILLE—The Covid-19 pandemic has not yet been as harsh on Watsonville’s economy as predicted, but Finance Department Director Cindy Czerwin at Tuesday’s City Council meeting said it is still too early to “feel totally confident” about the City’s financial future. The City’s sales tax revenues...

WATSONVILLE—Since the outbreak of Covid-19, Second Harvest Food Bank Santa Cruz County has been distributing almost twice as much food to local families than usual. As such, the organization’s parking lot is now full of distribution and refrigeration trucks, forklifts and storage containers. Staff, volunteers...

They’ve painted over 1,000 houses in Watsonville. Now the Hernandez father and sons company are on a roll, tackling a massive paint job for one of the most prominent historical homes in Watsonville, the 1901 Porter-Pista home on the corner of East Beach and...

WATSONVILLE—On Dec. 1, the East Lake Shopping Center in Watsonville welcomed its newest addition. Ferrari Florist, located at 928 East Lake Ave., is now the third store for the 74-year-old business in Santa Cruz County.  Five years ago, Brian and Marilyn Piazza noticed that a...

Farmers Insurance Matthew Jones Agency, 106 Airport Blvd. Suite 101 in Watsonville will host a Pajaro Valley Chamber of Commerce and Agriculture mixer on Aug. 9 from 5-7 p.m.

If specialty meats will be on your table during the upcoming holidays, now is the time to get your order in at two local meat businesses, Freedom Meat Lockers and Corralitos Market & Sausage Co.