Little Trends Children’s Boutique opens Friday
WATSONVILLE—Sisters-in-law Araceli Gonzalez and Laura Espindola first had the idea to open their own business more than two years ago.
Both mothers with a passion for shopping, they wanted to open a shop full of products for young children and new (and expecting) mothers.
“We had...
Baker Bros. turns 50
Though they’ve reduced their square-footage from 23,000 to 3,000-square feet, owner Debbie Baker said a blend of longtime repeat customers, word of mouth and new clients continue to pay the bills and keep her showroom floor full of modern appliances and furniture.
Entrepreneur takes gamble on new career
The Hiccuping Dragon is a small hot dog stand nestled in Rio Del Mar Esplanade. With a beachside real estate, ocean views and a steady crowd of hungry beachgoers, Hammond couldn’t have picked a better spot for his four-month-old stand.
Kelly-Moore Paints shuts down all stores
Kelly-Moore Paints, a household word for the past 78 years in residential and commercial paint, has abruptly closed.
With a Watsonville, Aptos and Santa Cruz location, and 61 stores sprinkled around the San Francisco Bay Area, the paint giant officially announced last week that it...
Santa Cruz Veterans Alliance readies to open Watsonville dispensary
APTOS—A long line of U.S. military veterans was outside an Aptos cannabis dispensary Monday, waiting their turn for a free monthly package of marijuana.
Called the Veterans’ Compassion Program, the service is the overarching mission of the Santa Cruz Veterans Alliance (SCVA). Through it, people...
Watsonville City Council sets study session for food trucks
WATSONVILLE—The Watsonville City Council will hold a study session on food trucks near the end of its Tuesday evening virtual meeting.
The item was included in the meeting’s agenda released Thursday evening, but there was no staff report attached to it, causing confusion and worry...
Central Coast untouched in Newsom’s clampdown on bars, restaurants
SACRAMENTO—California Gov. Gavin Newsom on Wednesday ordered bars and restaurants in 19 counties to close their indoor dining options for at least three weeks, as the state faces increasing cases of Covid-19 and residents plan for the busy July 4 weekend.
The state saw 5,898...
Moss Landing mushroom business expands to Santa Cruz
SANTA CRUZ—Far West Fungi mushroom farm of Moss Landing is branching out. They recently opened their first-ever store in downtown Santa Cruz.
In the works for the past two years, the new spot will feature about 16 varieties of fresh mushrooms, dozens of dried mushrooms,...
Letters to the Editor Dec. 31-Jan. 6
PVUSD board was right to make cuts when they did
Brandon Diniz has written an impassioned guest Sentinel editorial; but he left out details on...




















