Business

The Pajaro Valley is best known for its agriculture but its craft brew scene is also starting to demand some attention. This short but strong list of breweries and taprooms around the Watsonville area are key stops on anyone’s tour through California’s bountiful brew...

WATSONVILLE—More than 100 people convened on Zoom on June 18 for the grand opening of a new center dedicated to women in business. The El Pájaro Community Development Corporation (El Pájaro CDC) has launched a Regional Women’s Business Center (RWBC) in Watsonville, with plans to...

WATSONVILLE—The historic Derpich Building in downtown Watsonville is coming alive once again after being acquired by two sisters with a big vision.   Jennifer Santillana and Tabitha Stroup found the property for rent when strolling down Main Street. Stroup, owner of Friend in Cheeses Jam Co....

When Phoenix Artemisia decided to open a yoga studio in Watsonville in 2016, no other location around the city grabbed her attention more than downtown. That was despite some pushback from friends, who had concerns about her safety and that of her clients.  Artemisia, ever the...

WATSONVILLE—The U.S. is a country built on the backbone of its roadway system – a vast network of lanes, roads and freeways that connect us to home workplace, and untold adventures. But all of that travel largely depends on vehicles, which in turn rely on...

Whether it is due to shifting climates, labor challenges, rising material costs or simply new trends, the landscape industry is evolving.  However, one thing that has not changed is high demand.  “The demand for landscaping continues to climb with no real signs of slowing down,” said...

Fiaau Ohmann has joined the Pajaro Valley Chamber of Commerce and Agriculture’s team to help develop businesses.

Originally headquartered in Scotts Valley, Sustainable Productivity Solutions recently moved to Watsonville, and will hold an open house on Nov. 9 from 11:30 a.m. to 1:30 p.m. at 275 Main St., Suite 450.