Giving music stores a chance
For almost a century, Jansen Music has been a staple in the music community, offering instruments, equipment, lessons and repair services.
Supporting small businesses
For the first time, the East Lake Village Shopping Center will attempt to draw in shoppers for Small Business Saturday with a variety of deals and activities.
Business briefs, Aug. 31: Color consultation available at BFF Boutique
Business briefs, Aug. 31, 2017
Event-based businesses struggle to stay afloat
WATSONVILLE—The Covid-19 pandemic has hit businesses hard, from the largest of companies to the smallest mom-and-pop shops. Rules continue to change as cases flatten and then spike, leaving business owners dealing with back-and-forth openings and closures.
But for those who made their living off of...
New business space in East Fifth Plaza
The East Fifth Plaza has undergone a major renovation.
Covid-19 restrictions loosen as Santa Cruz County sees fewer cases
SANTA CRUZ COUNTY—California health officials on Tuesday moved Santa Cruz County into the less restrictive “Moderate” or Orange tier, meaning that several businesses can reopen and welcome in more customers.
The move means that the county is seeing 1-3.9 new cases per 100,00 in population....
Kitchen incubator celebrating five years
El Pajaro Community Development Corporation's Commercial Kitchen Incubator, 412 East Riverside Drive in Watsonville, will celebrate its fifth anniversary with Tacos and Tapas on Aug. 23 from 6-9 p.m.
MioCar is in Watsonville
The City of Watsonville has started a new electric vehicle car sharing program, where anyone over 21 with a valid driver’s license, a relatively clean driving record and a valid credit, debit, or bank card can access EV car-sharing.
Starting at $4/hour, MioCar allows the...
New Watsonville shop features vintage clothing, candle making and more
After researching and running multiple pop-up venues, Eve Ayala and her wife, Teresa Madrigal, have swung open the doors to their new shop, TBH (To Be Honest).
“We're locals, born and raised in Watsonville,” Ayala said. “We are second generation Mexican women. Our shop comes...
Shopping center on the market for nearly $15M
After two anchor tenants opened this year in the former Orchard Supply Hardware store, the shopping center is up for sale.
Watsonville, Santa Cruz oppose sexually violent predator placement
The cities of Watsonville and Santa Cruz are opposing the proposed placement of a man deemed a sexually violent predator, and are urging residents...



















