Business

Business at California Pajarosa Floral, one of Watsonville’s last remaining large flower growers, has altered drastically since the outbreak of Covid-19 last year. Already dealing with an evolving industry before the pandemic due to growth in offshore production, things came to a sudden halt at...

WATSONVILLE—It has been one century since Granite Construction was founded,  and since then it has become a construction juggernaut, with subsidiaries throughout the U.S. and projects that include dams, interstate highways, airport runways and skyscrapers. The company celebrated its centennial birthday on June 23 at...

This past Presidents’ Day on Feb. 18, Juan and Paula Diaz had more reason to celebrate than just the national holiday. The date also marked the 10th anniversary of their family restaurant, Cowboy’s Corner Cafe, located on Main Street in Watsonville.

WATSONVILLE—As the second day of Santa Cruz County’s shelter-in-place order dawned Wednesday morning, Watsonville Yoga, Dance and Healing Arts owner Phoenix Artemisia was busy setting up for class—just not as she normally does. Artemisia’s mat was unrolled on the ground of her studio on Main...

SANTA CRUZ COUNTY—Gyms, barbershops, beauty salons, places of worship and shopping malls across Santa Cruz County will all have to close their indoor services on Tuesday, county health officials announced Monday. Retail and existing outdoor restaurant operations are unaffected by the new county health orders...

WATSONVILLE—Cilantro’s Parrilla Y Cantina recently celebrated its 30th anniversary, and the Mexican restaurant is not slowing down even with shelter-in-place orders in effect. The business remains open seven days a week, albeit with a limited staff, and is still offering takeout orders of about 90...

Founded in 2008, Monsbey College specializes in affordable training in healthcare careers, such as Certified Nursing Assistant, Home Health Aide, Pharmacy Technician, Clinical Medical Assistant, EKG Technician, NCLEX Exam preparation and CPR and First Aid.

Owner works from Watsonville’s El Pajaro CDC For Kim Tush, the best part of her job is being able to work on her feet. Just a few years ago, Tush was paralyzed after a surgery complication. Following her recovery, she decided to take a big step—literally...

After a year of ups and downs, things are looking good for wineries in the Pajaro Valley. That is according to two long-standing wineries, both nestled in the Pleasant Valley area between Watsonville and Aptos. Alfaro Family Vineyard-Winery was first established in 1997 by Richard...