New ice cream shop to open in Aptos
APTOS—Sometime in the summer, Mid-County will have a new ice cream shop, a walk-up establishment near the heart of Aptos Village.
Bruster’s Real Ice Cream—headquartered in Pennsylvania with 200 locations throughout the U.S. and in South Korea—features 24 flavors that are hand-made on-site daily, says...
Monsbey College: Preparing students for careers
Founded in 2008, Monsbey College specializes in affordable training in healthcare careers, such as Certified Nursing Assistant, Home Health Aide, Pharmacy Technician, Clinical Medical Assistant, EKG Technician, NCLEX Exam preparation and CPR and First Aid.
An inflated sense of fun
A Sand City family with a successful bounce-house business there has opened a second location in downtown Watsonville.
Santa Cruz County closing more indoor services Tuesday
SANTA CRUZ COUNTY—Gyms, barbershops, beauty salons, places of worship and shopping malls across Santa Cruz County will all have to close their indoor services on Tuesday, county health officials announced Monday.
Retail and existing outdoor restaurant operations are unaffected by the new county health orders...
County still weeks away from opening restaurants for dine-in service
SANTA CRUZ COUNTY—Though some rural counties are allowing restaurants to open for dine-in service, Santa Cruz County officials are still several days away from giving their restaurateurs the green light.
That’s according to county spokesman Jason Hoppin, who on Tuesday said testing and contact tracing...
Business briefs, July 20: Classes, workshops ongoing at Watsonville Yoga
Business briefs, July 20, 2018
Watsonville shop specializes in rare currency, tokens
Few people may be aware, but Watsonville once had its own currency.
From circa 1902 through 1929 there were $5 and $10 bills with the words “Pajaro Valley National Bank of Watsonville” printed on them.
“I have bought them in the past, but not so much...
Business growing for Creme de Canna
Creme de Canna specializes in the high-tech extraction of cannabinoid (CBD) oils — each of which have their own benefits — that can be incorporated into a variety of products for a wide range of needs.
El Pájaro celebrating 40 years of helping businesses
El Pájaro CDC this year is celebrating 40 years of transforming people’s lives through entrepreneurship by taking the confusion, guesswork and complexity out of starting small businesses. By offering technical, legal, financial and managerial assistance, El Pájaro CDC has helped launch and nurture small businesses while bolstering economic development within the community.
Consent agenda: City sells lot to Ow family
WATSONVILLE—The Watsonville City Council on Tuesday sold the Resetar Parking Lot in downtown to the Ow family for $542,850.
The 40-space lot at 535 Main St., also known as Parking Lot No. 4, is used daily by multiple businesses in downtown, including county-wide nonprofit Community...
Aptos’ Alexa Castañeda named league’s co-player of the year | All-SCCAL...
The Santa Cruz Coast Athletic League girls soccer season was so jam-packed with talent this past winter campaign that coaches had no choice but...





















