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January 7, 2026

Pajaro Valley Chamber of Commerce & Agriculture

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Freedom Meat Lockers is a delight | Try This

Todd Guild Freedom Meat Lockers One of my favorite things to do for lunch in Watsonville is head over to Freedom Meat Lockers, which in addition to its high-quality selection of carnivores’ delights, also offers a deli counter. Normally when I hear the word ‘deli’ I cringe,...

Business briefs, March 8, 2019

Business briefs, March 8, 2019

Local mechanic receives national award

WATSONVILLE—Chevrolet of Watsonville took a giant step up in the world of auto mechanics last week as one of their mechanics, Richard Shephard, was awarded a World Class Technician status award by officials from General Motors and Chevrolet. “There’s a lot of time, a lot...

Watsonville Prep gains approval to move into Gottschalks building

Watsonville prep Gottschalks building
WATSONVILLE—Watsonville Prep School has found a home in downtown Watsonville. The Watsonville Planning Commission on Tuesday approved plans to remodel a portion of the long-vacant Gottschalks Building on Main Street into a 41,000-square-foot school. Navigator Schools, the parent organization of the charter school, and the Hansen...

Miches and Ceviches grows from humble, online beginnings

Miches and Ceviches Watsonville
WATSONVILLE—A little more than a year ago, Perla Pineda said she had a thought in the back of her mind that would not let her get a good night’s rest. “I felt like something else was calling me,” she said. She remembers waking up in the...

Rancho Del Mar center continues to fill with shops

With final detail touches underway in the major overhaul of the Rancho Del Mar Shopping Center, several businesses are now open and others are on deck.

Covid-19 restrictions loosen as Santa Cruz County sees fewer cases

Watsonville coronavirus
SANTA CRUZ COUNTY—California health officials on Tuesday moved Santa Cruz County into the less restrictive “Moderate” or Orange tier, meaning that several businesses can reopen and welcome in more customers. The move means that the county is seeing 1-3.9 new cases per 100,00 in population....

Dentistry, clinics hope to bounce back after closure

dientes watsonville
SACRAMENTO—Gov. Gavin Newsom on April 22 announced plans to allow hospitals to resume surgeries and other procedures that were delayed while the state grapples with the novel coronavirus pandemic. These procedures include heart valve replacements, angioplasty and tumor removals, and key preventive care services, such...

New medical clinic goes skyward

watsonville medical clinic
WATSONVILLE—Construction is moving forward on a proposed dialysis clinic that would complement the nearby Watsonville Community Hospital. Being built by AGI General Contracting, the 11,424-square-foot outpatient ambulatory clinic is going up on a 1.15-acre lot at 58 Hanger Way and 5 Neilson St. directly adjacent...
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2026 Santa Cruz County Fair theme contest underway

Organizers at the Santa Cruz County Fair are asking the public for ideas for a theme for the 2026 County Fair. Anyone who has a...