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Watsonville
February 24, 2026

Four Winds Growers sees uptick in sales during pandemic

Four Winds Growers, a fourth-generation, family-run business in Watsonville specializing in citrus trees, has seen major growth in sales since the start of the Covid-19 pandemic.  Aaron Dillon, who runs the business with his siblings, says that the surge is likely due to people who...

Capitola Olive Garden aims for Dec. 17 opening

Final touches are underway at the Olive Garden Italian Kitchen restaurant, the first such location for the chain business in Santa Cruz County.

As business expo returns, locals share optimism for 2022

Pajaro valley Business Expo
WATSONVILLE—On April 7, businesses from across the region will come together for the first time in three years at the Pajaro Valley Chamber of Commerce and Agriculture’s annual Business Expo and Job Fair. This year’s theme is “Spring Fling,” celebrating the return of not only...

Granite secures projects worth more than $520M

Watsonville-based Granite Construction announced recently that it has been selected to construction two projects in California totaling more than $520 million.

Watsonville shop specializes in rare currency, tokens

Few people may be aware, but Watsonville once had its own currency. From circa 1902 through 1929 there were $5 and $10 bills with the words “Pajaro Valley National Bank of Watsonville” printed on them. “I have bought them in the past, but not so much...

Aptos Coffee Roasting Co. closes

After being served with a 30-day notice in July, Aptos Coffee Roasting Co. celebrated its long run in the Rancho Del Mar Center on Aug. 19 — its final day — with free coffee beverages and free pound-bags of coffee for all.

Martinelli’s among brands searching for safer bottle cap options

martinelli's bottle caps
WATSONVILLE—When the nonprofit Defend Our Health tested bottle caps from 141 beverage brands, they found potentially harmful chemicals in more than a third of them. Two Martinelli’s products were among these brands, but the Watsonville-based apple juice and cider company says it is now...

Santa Cruz REI opens doors Friday

REI Santa Cruz
SANTA CRUZ—With a short welcoming greeting to a small crowd gathered outside Santa Cruz’s new REI store Wednesday evening, manager John Davis opened the doors for the first time, allowing employees’ friends and family a peek before the store opens Friday. An abbreviation of Recreational...

Drive-throughs a deal-breaker in proposed business park

WATSONVILLE—The Watsonville Planning Commission on Tuesday unanimously voted against granting a special use permit for a proposed business park at Main Street and Auto Center Drive. Boos Development Group, Inc. was seeking the permit so that it could construct two drive-throughs alongside roughly 20,000 square...

METRO pledges to improve safety

Santa Cruz METRO covid-19
SANTA CRUZ—In an effort to meet public transit safety standards set during the Covid-19 pandemic, officials at Santa Cruz METRO at a Wednesday press conference showcased the safety and precautionary measures they have put in place. Santa Cruz County Supervisor John Leopold and METRO Board...
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Order restored in Mexico, president says

Mexican President Claudia Sheinbaum said Monday that order had been restored after a federal operation killed Nemesio Oseguera, known as “El Mencho,” the longtime...