Business

In October, as part of the annual Open Farm Tour, Prevedelli Farms invites the public to celebrate its eight decades of operation.

On March 7, Second Harvest Food Bank Santa Cruz County hosted one of the organization’s most popular events of the year.

In 2012, Edgar Sumano made the decision to come to Watsonville and begin working at his father’s bakery.

Sereno Group, a commercial and residential realtor, was the first business to open its doors in the Aptos Village Project.

WATSONVILLE—Staff of Life has delayed the opening of its Watsonville location until next year, according to spokeswoman Hollie Wendt. The Santa Cruz-based natural foods store was set to open its second location in the East Lake Village Shopping Center sometime in the fall. “After much discussion...

MOSS LANDING—As commercial crab fishermen prepare for the season to begin on Nov. 1, they are also grappling with a strict set of new regulations that start the same day, which some say could severely curtail their livelihood. The new rules, created by the California...

By Abigail Acosta, Special to the Pajaronian WATSONVILLE—The owners of Corralitos Coffeehouse will be closing their doors in Corralitos on Aug. 22 and moving their operations to downtown Watsonville. Greg Bobeda and Lacey Dent will take over the location formerly occupied by Second Street Cafe between...

APTOS—Sitting in the cab of a 25-ton Caterpillar excavator, Stephanie Siqueiros works the levers of the dinosaur-like beast to swivel the mechanical arm to reach across the pavement and attach a large scoop bucket. Nimbly, she attaches the bucket, its steel teeth facing skyward,...

APTOS—Sometime in the summer, Mid-County will have a new ice cream shop, a walk-up establishment near the heart of Aptos Village. Bruster’s Real Ice Cream—headquartered in Pennsylvania with 200 locations throughout the U.S. and in South Korea—features 24 flavors that are hand-made on-site daily, says...

WATSONVILLE—The City of Watsonville is once again looking to fill the historic Porter Building in downtown. City officials on Nov. 12 released a request for proposals (RFP) for the sale or long-term lease of the two-story, 15,000-square-foot building at the corner of Main and Maple...