Business

WATSONVILLE—When the home of the former Second Street Cafe in Watsonville became available last year, business partners Lacey Dent and Greg Bobeda saw an opportunity. The two had originally meant to expand their business, Corralitos Coffeehouse, into another space on the first floor of the...

SANTA CRUZ—Far West Fungi mushroom farm of Moss Landing is branching out. They recently opened their first-ever store in downtown Santa Cruz.  In the works for the past two years, the new spot will feature about 16 varieties of fresh mushrooms, dozens of dried mushrooms,...

WATSONVILLE —  For more than 30 years Nicholas Diaz spent long workdays buried in the back of televisions and other broken appliances. He was living his dream of being a neighborhood repairman. That dream came to a horrific close Sept. 1 when he died in a car...

Workers are busy Tuesday setting up the bigtop tent for the visiting Circus Vargas in the parking lot of the Capitola Mall.

A long-standing fitness center—Toadal Fitness—has opened a new location at 25 Penny Lane in Watsonville. With other locations sprinkled around the county including downtown Santa Cruz, Live Oak, Westside Santa Cruz and Scotts Valley, the Watsonville location threw a soft opening Monday. “While the previous...

SACRAMENTO—Earlier this month, Congressman Jimmy Panetta (D-Carmel Valley), Representatives Billy Long (R-MO), Mike Levin (D-CA), and Dan Newhouse (R-WA) introduced bipartisan legislation aiming to help preserve agricultural fairs across the country and offset the devastating financial losses they have experienced due to Covid-19. The Agricultural...

WATSONVILLE—Since 2018, Watsonville-based nonprofit Digital NEST has hosted NEST Flight, a career development conference aiming to inspire young professionals and propel their careers. The event features speakers, workshops, panel discussions, networking opportunities and more for people ages 17-24. During the conference, attendees have the opportunity...

Hangar Way in Watsonville was already booming with activity by noon this Fourth of July, as Santa Cruz Cider Company held the first soft opening of its new tasting room.

By Abigail Acosta, Special to the Pajaronian WATSONVILLE—The owners of Corralitos Coffeehouse will be closing their doors in Corralitos on Aug. 22 and moving their operations to downtown Watsonville. Greg Bobeda and Lacey Dent will take over the location formerly occupied by Second Street Cafe between...

WATSONVILLE—California Congressman Jimmy Panetta (D-Carmel Valley) has announced the launch of a new business center in Watsonville for women entrepreneurs. El Pájaro Women’s Business Center (WBC) will be formed through El Pájaro Community Development Corporation (CDC), a local nonprofit organization aiming to promote equal access...