Brothers slice into downtown: Plans for pizzeria in historic downtown building
Two Watsonville brothers — one a trained chef and the other a community organizer — plan to reopen a shuttered downtown restaurant to serve New York-style pizza and mugs of craft beer.
Local trainers offer fresh approach to health and fitness
It has been 13 years since Jaimi Jansen opened the first location of Santa Cruz Core, an integrated wellness center in downtown Santa Cruz.
At that time, Jansen was just 26 years old and planning to eventually go to medical school. But as the business...
Hidden Fortress opens second Watsonville shop
WATSONVILLE—Hidden Fortress Coffee Roasting has opened a new branch in the Cabrillo College Watsonville Center at 318 Union St.
They started roasting coffee in 2012 and have one location in Watsonville and another in Seaside. Their first store opened three years ago at 125 Hangar...
Popular Watsonville eatery expands to Aptos
In 2019, a new kind of restaurant settled into The Hangar complex near Watsonville Municipal Airport. Mr. Z’s Crepes and Teas, created by owner Rocky Patel, offers a wide selection of offerings: Fresh savory and sweet crepes, bubble teas, waffles, acai bowls, coffee drinks...
‘McLaren’ of racing bikes manufacturing in Pajaro
PAJARO—In a factory centered in a rural stretch of Pajaro, a small team of workers and engineers was busy one Tuesday afternoon hand-building a new line of cross-country racing bicycles they hope one day will be used by Olympic athletes.
The work was happening in...
Santa Cruz METRO driver shares his ‘love’ for the job
WATSONVILLE—In November Uriel Mendoza of Watsonville will mark 21 years of being a bus driver for Santa Cruz METRO.
When asked what he liked about his job, he plainly responded, “My job.”
His preferred bus route?
“I like all of them,” he said.
He said his customers are...
Pajaro Valley Pride, Fruition Brewing team up for drag show fundraiser
WATSONVILLE—On Sunday Pajaro Valley Pride (PVP), a local nonprofit aiming to support and advocate for South County’s LGBTQ+ community, will hold its first in-person fundraiser since the start of the pandemic.
“Raise a Pint to the Qmmunity” will feature a drag show, with local and...
Business growing for Creme de Canna
Creme de Canna specializes in the high-tech extraction of cannabinoid (CBD) oils — each of which have their own benefits — that can be incorporated into a variety of products for a wide range of needs.
Supporting small businesses
For the first time, the East Lake Village Shopping Center will attempt to draw in shoppers for Small Business Saturday with a variety of deals and activities.
Cowboy’s Corner Cafe celebrates 10 years
This past Presidents’ Day on Feb. 18, Juan and Paula Diaz had more reason to celebrate than just the national holiday. The date also marked the 10th anniversary of their family restaurant, Cowboy’s Corner Cafe, located on Main Street in Watsonville.
PVUSD announces Sustainable Schools Advisory group
Pajaro Valley Unified School District on Tuesday announced the formation of the Sustainable Schools Advisory, a group of 23 parents, staff and community members...






















