New business to come to old Kmart building in Watsonville
A little more than two years after the former Kmart store on Freedom Boulevard closed its doors, the space will soon have a new tenant.
Vallarta Supermarket, which has more than 50 locations throughout California—the most recent one in Salinas—will occupy half of the 100,000-square-foot...
Capitola Olive Garden aims for Dec. 17 opening
Final touches are underway at the Olive Garden Italian Kitchen restaurant, the first such location for the chain business in Santa Cruz County.
Beach Boardwalk surviving tough times
SANTA CRUZ—The Santa Cruz Beach Boardwalk has reshuffled its offerings in hopes of dealing with the ongoing Covid-19 pandemic.
While all of their rides have been shuttered since March, the Boardwalk has recently started holding drive-in movie nights on the corner of Beach and Third...
Cilantro’s gives back to community
WATSONVILLE—Cilantro’s Parrilla Y Cantina recently celebrated its 30th anniversary, and the Mexican restaurant is not slowing down even with shelter-in-place orders in effect.
The business remains open seven days a week, albeit with a limited staff, and is still offering takeout orders of about 90...
Martinelli’s among brands searching for safer bottle cap options
WATSONVILLE—When the nonprofit Defend Our Health tested bottle caps from 141 beverage brands, they found potentially harmful chemicals in more than a third of them. Two Martinelli’s products were among these brands, but the Watsonville-based apple juice and cider company says it is now...
Construction continues on Watsonville laundromat
WATSONVILLE—Work continues on Laundry Day, the new Laundromat on the corner of Brennan Street and East Lake Avenue.
Situated in the former Union Bank (and Watsonville Federal Savings and Loan before that), the remodeling project, which has gone on for more than a year, is...
Business briefs, Feb. 1: El Pajaro CDC accepting applications for business program
Business briefs, Feb. 1, 2019
Local grower on cutting edge of organic farming
WATSONVILLE—About 200 people disembarked three large charter buses on Green Valley Road in Watsonville early Wednesday morning as part of the EcoFarm Bus Tour, a kickoff to the EcoFarm Conference in Pacific Grove this week.
The tour was visiting Strong Agronomy, a management company that...
PVUSD Trustees to revisit teacher layoff vote
A little more than one week after voting to eliminate roughly 80 teacher positions, the Pajaro Valley Unified School District Board of Trustees will...



















