Business

WATSONVILLE—A new coffee shop has opened on Aviation Way, rounding out the Watsonville Hangar business complex that has been growing steadily the past couple of years. Honeylux Coffee is a specialty coffeehouse offering its own signature blend of java, as well as espresso drinks, teas,...

Business at California Pajarosa Floral, one of Watsonville’s last remaining large flower growers, has altered drastically since the outbreak of Covid-19 last year. Already dealing with an evolving industry before the pandemic due to growth in offshore production, things came to a sudden halt at...

APTOS—Siding construction is underway on The Hideout restaurant that was largely destroyed by fire in May 2019. Workers from Costa Bella Builders are behind the rebuild of the popular eatery nestled beneath a canopy of redwoods at 9051 Soquel Drive between Rio del Mar and...

SANTA CRUZ—Staff of Life, a popular natural foods market in Santa Cruz for more than 50 years, announced Monday that an employee tested positive for Covid-19. “We have made the decision to temporarily close after learning a member of our staff has been diagnosed with...

WATSONVILLE—A project seven years in the making, the 112-room Hampton Inn & Suites opened its doors Monday morning on Lee Road in Watsonville. The four-story hotel flanks a new Starbucks coffee house and a newly opened Arco gas station and AM/PM mini market, all under...

A little more than two years after the former Kmart store on Freedom Boulevard closed its doors, the space will soon have a new tenant.  Vallarta Supermarket, which has more than 50 locations throughout California—the most recent one in Salinas—will occupy half of the 100,000-square-foot...

WATSONVILLE—The Pajaro Valley Chamber of Commerce and Agriculture recently announced the recipients of the 2020 Pajaro Valley Chamber Foundation Scholarship. Local high school students Antonio Hueso-Fernandez and Jessica Rodriguez-Reyes were each awarded a $1,000 scholarship. Hueso-Fernandez is a graduating senior at Aptos High School and will...

BFF Boutique: Vintage and Repurposed Fashions in Capitola Village will be closing its doors at the end of September.

They’ve painted over 1,000 houses in Watsonville. Now the Hernandez father and sons company are on a roll, tackling a massive paint job for one of the most prominent historical homes in Watsonville, the 1901 Porter-Pista home on the corner of East Beach and...