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Watsonville
March 11, 2026

Baker Bros. turns 50

Though they’ve reduced their square-footage from 23,000 to 3,000-square feet, owner Debbie Baker said a blend of longtime repeat customers, word of mouth and new clients continue to pay the bills and keep her showroom floor full of modern appliances and furniture.

Fresh start

Ahn and his wife, Soon Ja, recently opened Kong’s Burgers & Café at El Pájaro Community Development Corporation’s Plaza Vigil business incubator in downtown Watsonville.

Envision Fitness & Nutrition launches youth program

Envision Fitness & Nutrition Jóvenes Sanos
WATSONVILLE—A new program has launched at Envision Fitness & Nutrition in downtown Watsonville, aiming to support youth by teaching them about health, wellness, stress management and more. Envision opened in 2020, during the height of the pandemic. They began with virtual health and fitness classes,...

East Lake Village hosts annual car show benefit

The sound of engines roared across East Lake Village’s parking lot Sunday morning as classic cars and trucks arrived in droves.

The Farm House opening in Watsonville

WATSONVILLE—If Dino Saavedra had it his way, he would open his new Watsonville restaurant this weekend. “My dad just wants to start cooking already,” Saavedra’s daughter, Andrea Saavedra, said. “I think we’re all excited to open up.” Dino and Andrea Saavedra will have to keep a...

City seeks to expand cannabis businesses

WATSONVILLE—The Watsonville City Council on Tuesday will provide direction on major proposed modifications to the City’s cannabis laws, including the possible addition of multiple dispensaries. According to the staff report prepared for Tuesday’s meeting, the City is recommending the addition of two retail licenses as...

Hard cider business adapts to shelter-in-place

A single door was propped open, with a long table placed just inside of Santa Cruz Cider Company’s Apple City Tasting Room Monday afternoon.  A sign directed customers to the makeshift pickup window, which the owners have set up during the countywide shelter-in-place order. Natalie Henz,...

First business opens in Aptos Village

Sereno Group, a commercial and residential realtor, was the first business to open its doors in the Aptos Village Project.

Sushi Qu moves; East Lake evolving

WATSONVILLE—Sushi Qu, a popular sushi restaurant in East Lake Village Shopping Center, opened Tuesday in its new space just a few doors away from where they had operated for almost five years. Owner Jannie Park said she was excited about the new location that will...

Monterey Mushrooms awards $226K in scholarships

Monterey Mushrooms presented 167 children of its employees with $226,500 in scholarship awards for the 2017-18 academic year.
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Aptos wins first-ever CCS championship in school history | Boys soccer

The Aptos High boys’ soccer team went on an unprecedented postseason run during the 2025-26 winter season. It began with bringing home the program’s first-ever...