REI to open new store in Santa Cruz
SANTA CRUZ—REI, an outdoor retail business with 168 stores in 39 states, plans to open a location in Santa Cruz, the company announced on Feb. 18.
The 22,622-square-foot store will be located at 1660 Commercial Way, the giant warehouse that formerly held Toys “R” Us....
Santa Cruz REI opens doors Friday
SANTA CRUZ—With a short welcoming greeting to a small crowd gathered outside Santa Cruz’s new REI store Wednesday evening, manager John Davis opened the doors for the first time, allowing employees’ friends and family a peek before the store opens Friday.
An abbreviation of Recreational...
Survey predicts Santa Cruz County tourism will return
SANTA CRUZ COUNTY—The county’s tourist hotspots—along with its restaurants and hotels—can expect a slight uptick in business this summer from Californians seeking to hit the road for short road trips, according to a survey released Wednesday by Visit Santa Cruz County (VSCC).
This prediction is...
Construction continues on Watsonville laundromat
WATSONVILLE—Work continues on Laundry Day, the new Laundromat on the corner of Brennan Street and East Lake Avenue.
Situated in the former Union Bank (and Watsonville Federal Savings and Loan before that), the remodeling project, which has gone on for more than a year, is...
Harbor Freight opens doors
Dozens of customers on April 6 were browsing the aisles of Harbor Freight, Watsonville’s newest hardware store.
Thriving among the giants
APTOS—Sitting in the cab of a 25-ton Caterpillar excavator, Stephanie Siqueiros works the levers of the dinosaur-like beast to swivel the mechanical arm to reach across the pavement and attach a large scoop bucket. Nimbly, she attaches the bucket, its steel teeth facing skyward,...
Local care, local pride: Tony’s Auto a Watsonville staple since 1994
WATSONVILLE—Tony’s Auto Service, nestled in a crunch of busy shops and the ebb and flow of Freedom Boulevard traffic, has been a staple auto repair spot in Watsonville for the past 26 years.
If it’s new wiper blades, a smog check or full-blown valve job...
Business briefs, July 20: Classes, workshops ongoing at Watsonville Yoga
Business briefs, July 20, 2018
Supporting small businesses
For the first time, the East Lake Village Shopping Center will attempt to draw in shoppers for Small Business Saturday with a variety of deals and activities.
Tight market, recent disasters put strain on local home buyers
SANTA CRUZ COUNTY—For the past few years, local real estate agents have seen a drastic dip in inventory of homes in Santa Cruz County. And with the ongoing pandemic and recent wildfires that destroyed close to 1,000 homes in the Santa Cruz Mountains, the...
Late heroics help ‘Catz boys squad edge Independence | CCS basketball...
Ahmi Martin has been the main ball distributor as a point guard for the Watsonville High boys’ basketball team throughout the 2025-26 winter season.
The...




















