Santa Cruz County Supervisors delay disposable cup fee
SANTA CRUZ COUNTY—The Santa Cruz County Board of Supervisors on May 11 voted unanimously to delay a 25-cent fee for disposable cups at businesses in the unincorporated parts of the county until January 2022.
County officials crafted the ordinance to reduce the amount of disposable...
A cafe come true
Twin sisters Jennifer DeVault and Erika Conrad made their dreams a reality earlier this year when they bought Cafe Ella from founder and previous owner Ella King.
New bill would provide $500M to agricultural fairs
SACRAMENTO—Earlier this month, Congressman Jimmy Panetta (D-Carmel Valley), Representatives Billy Long (R-MO), Mike Levin (D-CA), and Dan Newhouse (R-WA) introduced bipartisan legislation aiming to help preserve agricultural fairs across the country and offset the devastating financial losses they have experienced due to Covid-19.
The Agricultural...
New tattoo shop breaks through city’s strict restrictions on the art
WATSONVILLE—After spending more than a decade as a tattoo artist in Silicon Valley, Pepe Nunez has returned home.
Classic Calavera Tattoo is set to open soon in a location near the intersection of Freedom Boulevard and Green Valley Road that previously housed a bike shop.
Even...
Rolling Hills garden comes to life
WATSONVILLE—A long-neglected garden at Rolling Hills Middle School was brought back to life Thursday thanks to the volunteer efforts of the Watsonville company K&D Landscaping.
Armed with a host of tools and dozens of starter plants, the crew tore into the hard-packed soil as part...
City touting equity program as boon for small cannabis business owners
By Abigail Acosta, Special to the Pajaronian
WATSONVILLE—The City of Watsonville is hoping recent additions to its Cannabis Equity Program will spark a time of opportunity for the city’s minority cannabis business owners.
First approved by the City Council in 2019, the equity program was put...
New electric supply store opens in Watsonville
Platt celebrated its new store on 2 Hangar Way in Watsonville with a ribbon cutting ceremony Tuesday.
Wood-fired pizza restaurant opens doors in Watsonville
WATSONVILLE—A new wood-fired pizza restaurant recently opened in the East Lake Village Shopping Center. Sandwiched between the Villager bar and Carmona’s BBQ and Catering, Uncie Ro’s is the latest addition to the busy center.
“We’re just happy to be able to open our doors to...
K&D Landscaping honored with statewide award
WATSONVILLE—The California Landscape Contractors Association (CLCA) recently presented various awards to K&D Landscaping, Inc., a Central Coast landscape contractor, during its annual convention.
“The awards represent peak excellence within the landscaping industry and aim to shine a light on the talent and hard work...
Aptos’ Alexa Castañeda named league’s co-player of the year | All-SCCAL...
The Santa Cruz Coast Athletic League girls soccer season was so jam-packed with talent this past winter campaign that coaches had no choice but...





















