47.6 F
Watsonville
February 13, 2026

East Lake Village hosts annual car show benefit

The sound of engines roared across East Lake Village’s parking lot Sunday morning as classic cars and trucks arrived in droves.

County still weeks away from opening restaurants for dine-in service

santa cruz county business covid-19
SANTA CRUZ COUNTY—Though some rural counties are allowing restaurants to open for dine-in service, Santa Cruz County officials are still several days away from giving their restaurateurs the green light. That’s according to county spokesman Jason Hoppin, who on Tuesday said testing and contact tracing...

Fresh start

Ahn and his wife, Soon Ja, recently opened Kong’s Burgers & Café at El Pájaro Community Development Corporation’s Plaza Vigil business incubator in downtown Watsonville.

Chamber adds Ohmann to team

Fiaau Ohmann has joined the Pajaro Valley Chamber of Commerce and Agriculture’s team to help develop businesses.

Harbor Freight opens doors

Dozens of customers on April 6 were browsing the aisles of Harbor Freight, Watsonville’s newest hardware store.

City seeks to expand cannabis businesses

WATSONVILLE—The Watsonville City Council on Tuesday will provide direction on major proposed modifications to the City’s cannabis laws, including the possible addition of multiple dispensaries. According to the staff report prepared for Tuesday’s meeting, the City is recommending the addition of two retail licenses as...

New electric supply store opens in Watsonville

Platt celebrated its new store on 2 Hangar Way in Watsonville with a ribbon cutting ceremony Tuesday.

Pajaro Valley Pride, Fruition Brewing team up for drag show fundraiser

WATSONVILLE—On Sunday Pajaro Valley Pride (PVP), a local nonprofit aiming to support and advocate for South County’s LGBTQ+ community, will hold its first in-person fundraiser since the start of the pandemic. “Raise a Pint to the Qmmunity” will feature a drag show, with local and...

Thriving among the giants

Stephanie Siqueiros
APTOS—Sitting in the cab of a 25-ton Caterpillar excavator, Stephanie Siqueiros works the levers of the dinosaur-like beast to swivel the mechanical arm to reach across the pavement and attach a large scoop bucket. Nimbly, she attaches the bucket, its steel teeth facing skyward,...

Cooper family buys two dealerships

WATSONVILLE—The family that owns Chevrolet Watsonville has purchased two new neighboring dealerships, giving it the lion’s share of the sales on Auto Center Drive. The Cooper family closed the deal on Wednesday for Monterey Bay Chrysler Dodge Jeep Ram and Mid Bay Ford Lincoln. The family...
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“Lucky” the cowgirl is part of the welcoming group at the opening of the 2024 Santa Cruz County Fair.

Santa Cruz County Fair theme announced

The folks at the Santa Cruz County Fair have chosen a theme for the 2026 fair: “Apple Pies and Starry Skies!” “This winning theme for...