Markets prep for Thanksgiving orders
SANTA CRUZ COUNTY—As Thanksgiving edges closer, the folks at Corralitos Market & Sausage Co. and Freedom Meat Lockers say now is the time to get orders dialed in.
“I’ve been at this since April, getting ready and dealing with supply, price changes and everything else,”...
New pastry shop opens in downtown Watsonville
WATSONVILLE—A new bakery that offers a dazzling and colorful line of pastries, cakes, fancy cookies, cupcakes and more has recently opened in downtown Watsonville.
Ricarmi Panaderia y Pasteleria at 11 East Fifth St. is the realization of a longtime dream for Ricardo Lopez and Armida...
Giving music stores a chance
For almost a century, Jansen Music has been a staple in the music community, offering instruments, equipment, lessons and repair services.
Kitchen incubator celebrating five years
El Pajaro Community Development Corporation's Commercial Kitchen Incubator, 412 East Riverside Drive in Watsonville, will celebrate its fifth anniversary with Tacos and Tapas on Aug. 23 from 6-9 p.m.
Iconic Santa Cruz florist expands into East Lake Village
WATSONVILLE—On Dec. 1, the East Lake Shopping Center in Watsonville welcomed its newest addition. Ferrari Florist, located at 928 East Lake Ave., is now the third store for the 74-year-old business in Santa Cruz County.
Five years ago, Brian and Marilyn Piazza noticed that a...
EcoFarm bus tour rolling through Pajaro Valley
WATSONVILLE—Three organic Pajaro Valley farms will be featured in the 2020 EcoFarm Conference bus tour Wednesday—and a handful of seats are still available. Participants will visit Lakeside Organic Gardens, JSM Organics and Coastal Sun Cannabis/Moon Berry Farm during the tour, which kicks off the...
Phil’s Fish Market relocating
MOSS LANDING—Phil’s Fish Market & Eatery, the iconic harborside Moss Landing restaurant that has garnered international fame with its seafood dishes and laid-back California vibe, will close and relocate soon.
The move is necessary because Monterey Bay Aquarium Research Institute (MBARI), which owns the property,...
Plant nursery prepares for springtime rush
Spring is here, and with it comes warmer temperatures, more outdoor activities and a surge in home gardening.
But with unpredictable weather patterns increasing, as well as the ongoing drought in California, there is plenty more to think about now when choosing what to plant...
U.S. readies small-business grants as PPP nears end
The federal government is preparing to open two new industry-specific small-business relief programs, one of them months in the works, as its signature pandemic aid effort, the Paycheck Protection Program, nears its end.
The Small Business Administration said it hopes to start taking applications by...
Nonprofit coalition working for pay equity
APTOS—Nonprofit workers in Santa Cruz County are two times more likely than the general public to require the very social services they help provide.
That’s according to a recent survey conducted by the Human Care Alliance (HCA), a coalition of nonprofit agencies from around the...
‘Catz edge Nueva to capture first-ever CCS championship | Girls soccer
Jackie Cano has been an unstoppable force for the Watsonville girls’ soccer team since the Central Coast Section playoffs began in mid February.
The star...






















