Business

The half-trillion-dollar loan program advertised as a lifesaver for the country’s struggling small businesses is again under fire after the Small Business Administration on Monday released a list containing hundreds of recipients of the program, revealing that several private equity-backed chains owned by members...

Fiaau Ohmann has joined the Pajaro Valley Chamber of Commerce and Agriculture’s team to help develop businesses.

SANTA CRUZ COUNTY—As Thanksgiving edges closer, the folks at Corralitos Market & Sausage Co. and Freedom Meat Lockers say now is the time to get orders dialed in. “I’ve been at this since April, getting ready and dealing with supply, price changes and everything else,”...

WATSONVILLE—The Watsonville City Council on Tuesday sold the Resetar Parking Lot in downtown to the Ow family for $542,850. The 40-space lot at 535 Main St., also known as Parking Lot No. 4, is used daily by multiple businesses in downtown, including county-wide nonprofit Community...

WATSONVILLE—On Nov. 28, Watsonville joined the annual nationwide shopping movement known as Small Business Saturday, which aims to encourage shoppers to support businesses in their community. The event had a number of small stores at the East Lake Village Shopping Center opening for special...

WATSONVILLE—If Dino Saavedra had it his way, he would open his new Watsonville restaurant this weekend. “My dad just wants to start cooking already,” Saavedra’s daughter, Andrea Saavedra, said. “I think we’re all excited to open up.” Dino and Andrea Saavedra will have to keep a...

Staff of Life, a Santa Cruz-based natural foods store that launched nearly a half-century ago, will move into the space occupied by Super Max Discount Foods.

When the pandemic first hit, many retail stores across the globe were forced to shut down their brick-and-mortar locations and transitioned to online shopping, using virtual platforms to display and sell items. For Sindy Hernandez, designer and owner of Queen’s Shoes & More in Watsonville,...

El Pájaro Community Development Corporation (El Pájaro CDC) has entered into a partnership with Staff of Life, a natural foods market that recently opened its new store in the East Lake Shopping Center. El Pájaro CDC, which aims to support small business entrepreneurs by...

By Abigail Acosta, Special to the Pajaronian WATSONVILLE—The owners of Corralitos Coffeehouse will be closing their doors in Corralitos on Aug. 22 and moving their operations to downtown Watsonville. Greg Bobeda and Lacey Dent will take over the location formerly occupied by Second Street Cafe between...