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Watsonville
February 25, 2026

Santa Cruz Balsamics continues to grow

Owner works from Watsonville’s El Pajaro CDC For Kim Tush, the best part of her job is being able to work on her feet. Just a few years ago, Tush was paralyzed after a surgery complication. Following her recovery, she decided to take a big step—literally...

Business growing for Creme de Canna

Creme de Canna specializes in the high-tech extraction of cannabinoid (CBD) oils — each of which have their own benefits — that can be incorporated into a variety of products for a wide range of needs.

Tight market, recent disasters put strain on local home buyers

SANTA CRUZ COUNTY—For the past few years, local real estate agents have seen a drastic dip in inventory of homes in Santa Cruz County. And with the ongoing pandemic and recent wildfires that destroyed close to 1,000 homes in the Santa Cruz Mountains, the...

Motion control company plans move to Morgan Hill

Watsonville-based Applied Motion Products announced recently that it purchased land to construct its new headquarters in Morgan Hill.

Watsonville’s first cannabis dispensary opens Friday

The Hook watsonville
WATSONVILLE—Watsonville’s first retail cannabis outlet, called The Hook, opens Friday. The 3,600-square-foot warehouse is located on a stretch of road on Hangar Way in a quickly growing part of the city that includes the Slough Brewing Collective and Santa Cruz Cider Co. Co-owner Bryce Berryessa...

Watsonville shop specializes in rare currency, tokens

Few people may be aware, but Watsonville once had its own currency. From circa 1902 through 1929 there were $5 and $10 bills with the words “Pajaro Valley National Bank of Watsonville” printed on them. “I have bought them in the past, but not so much...

Pajaro Valley Public Cemetery District running out of space

Pajaro Valley cemetery
WATSONVILLE—Major work is underway at the Valley Public Cemetery to make way for hundreds of garden crypts. The move is part of the Pajaro Valley Public Cemetery District’s needed expansion to create more land for burials, said Bob Tanner, Pajaro Valley Public Cemetery District Board...

Van’s Shoes eyes smaller location

Van’s Shoes and Repair on East Lake Avenue is searching for a smaller facility, owner Jim van Lanen said.

See’s Candies opens pop-up store in Watsonville

see's candies watsonville square
Peanut brittle, milk, dark and white chocolates, pecan buds, hazelnut truffles, butterscotch squares, chocolate walnut fudge—does this list have your attention? If so, good news is here: See’s Candies has opened a pop-up store in Watsonville as a test run. Situated in Watsonville Square, a few...

Business briefs, Nov. 16, 2018

Business briefs, Nov. 16, 2018
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Order restored in Mexico, president says

Mexican President Claudia Sheinbaum said Monday that order had been restored after a federal operation killed Nemesio Oseguera, known as “El Mencho,” the longtime...