Four Winds Growers sees uptick in sales during pandemic
Four Winds Growers, a fourth-generation, family-run business in Watsonville specializing in citrus trees, has seen major growth in sales since the start of the Covid-19 pandemic.
Aaron Dillon, who runs the business with his siblings, says that the surge is likely due to people who...
Beer Mule opens in Watsonville
The owners of Beer Mule were hoping for an easy “soft opening” when they announced their first night via Instagram on Saturday.
Business Showcase returns to Aptos
Food, gadgets, cars, safety demonstrations and more will all be under one roof, and out in the parking lot, during the annual Business Showcase.
Staff of Life delays opening of Watsonville location until 2021
WATSONVILLE—Staff of Life has delayed the opening of its Watsonville location until next year, according to spokeswoman Hollie Wendt.
The Santa Cruz-based natural foods store was set to open its second location in the East Lake Village Shopping Center sometime in the fall.
“After much discussion...
Watsonville businesses embrace outdoor operations
WATSONVILLE—As many shelter-in-place restrictions remain in place due to Covid-19, state, county and city officials have looked for ways to allow businesses to open safely.
This has included moving outdoors—onto sidewalks, into parking lots and even streets. Watsonville businesses have slowly been making the move,...
Ground control: K&D Landscaping CEO talks shifting trends, standards
Whether it is due to shifting climates, labor challenges, rising material costs or simply new trends, the landscape industry is evolving.
However, one thing that has not changed is high demand.
“The demand for landscaping continues to climb with no real signs of slowing down,” said...
Corralitos Feed and Pet Supplies opens second location
Since closing early in 2017 after 40 years under the same ownership, Valley Feed on Freedom Boulevard has become the second location for Corralitos Feed and Pet Supplies.
Entrepreneur takes gamble on new career
The Hiccuping Dragon is a small hot dog stand nestled in Rio Del Mar Esplanade. With a beachside real estate, ocean views and a steady crowd of hungry beachgoers, Hammond couldn’t have picked a better spot for his four-month-old stand.
Local care, local pride: Tony’s Auto a Watsonville staple since 1994
WATSONVILLE—Tony’s Auto Service, nestled in a crunch of busy shops and the ebb and flow of Freedom Boulevard traffic, has been a staple auto repair spot in Watsonville for the past 26 years.
If it’s new wiper blades, a smog check or full-blown valve job...
Students learn the power of the vote at Civics Summit
On Friday, about 150 high school juniors from across Santa Cruz County cast their first ballots on three issues that, if passed, would dramatically...






















