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Watsonville
March 25, 2026

First business opens in Aptos Village

Sereno Group, a commercial and residential realtor, was the first business to open its doors in the Aptos Village Project.

Paycheck Protection Program again under scrutiny after list of recipients released

paycheck protection program watsonville
The half-trillion-dollar loan program advertised as a lifesaver for the country’s struggling small businesses is again under fire after the Small Business Administration on Monday released a list containing hundreds of recipients of the program, revealing that several private equity-backed chains owned by members...

Business growing for Creme de Canna

Creme de Canna specializes in the high-tech extraction of cannabinoid (CBD) oils — each of which have their own benefits — that can be incorporated into a variety of products for a wide range of needs.

Little Trends Children’s Boutique opens Friday

WATSONVILLE—Sisters-in-law Araceli Gonzalez and Laura Espindola first had the idea to open their own business more than two years ago.  Both mothers with a passion for shopping, they wanted to open a shop full of products for young children and new (and expecting) mothers.  “We had...

Staying with Sumano’s

In 2012, Edgar Sumano made the decision to come to Watsonville and begin working at his father’s bakery.

Tight market, recent disasters put strain on local home buyers

SANTA CRUZ COUNTY—For the past few years, local real estate agents have seen a drastic dip in inventory of homes in Santa Cruz County. And with the ongoing pandemic and recent wildfires that destroyed close to 1,000 homes in the Santa Cruz Mountains, the...

Two dispensaries receive Planning Commission approval

cannabis Watsonville city council taxes
WATSONVILLE—Watsonville will soon see its first cannabis dispensaries set up shop after two businesses received planning commission approval at Tuesday night’s virtual meeting. Berryessa Holdings, LLC and Charlie Mike, Inc. both got the green light by a unanimous vote. The former will serve customers at...

Envision Fitness & Nutrition launches youth program

Envision Fitness & Nutrition Jóvenes Sanos
WATSONVILLE—A new program has launched at Envision Fitness & Nutrition in downtown Watsonville, aiming to support youth by teaching them about health, wellness, stress management and more. Envision opened in 2020, during the height of the pandemic. They began with virtual health and fitness classes,...

Central Coast untouched in Newsom’s clampdown on bars, restaurants

newsom bars closed
SACRAMENTO—California Gov. Gavin Newsom on Wednesday ordered bars and restaurants in 19 counties to close their indoor dining options for at least three weeks, as the state faces increasing cases of Covid-19 and residents plan for the busy July 4 weekend. The state saw 5,898...

Cowboy’s Corner Cafe celebrates 10 years

This past Presidents’ Day on Feb. 18, Juan and Paula Diaz had more reason to celebrate than just the national holiday. The date also marked the 10th anniversary of their family restaurant, Cowboy’s Corner Cafe, located on Main Street in Watsonville.
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Deputies: Man drove stolen car to face charges for stealing a...

A man was arrested Tuesday for driving a stolen car to the Monterey County Superior Courthouse in Salinas, where he was scheduled to appear...