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Watsonville
February 19, 2026

Nonprofit gets national stage

Digital NEST earned national attention this month when it was named the featured charity for the AT&T Pebble Beach Pro-Am, one of golf’s most watched events.

Survey predicts Santa Cruz County tourism will return

santa cruz county tourism covid-19
SANTA CRUZ COUNTY—The county’s tourist hotspots—along with its restaurants and hotels—can expect a slight uptick in business this summer from Californians seeking to hit the road for short road trips, according to a survey released Wednesday by Visit Santa Cruz County (VSCC). This prediction is...

Pajaro Valley Chamber of Commerce & Agriculture

PV Chamber Directory

The Hideout on the rebound

The hideout aptos
APTOS—Siding construction is underway on The Hideout restaurant that was largely destroyed by fire in May 2019. Workers from Costa Bella Builders are behind the rebuild of the popular eatery nestled beneath a canopy of redwoods at 9051 Soquel Drive between Rio del Mar and...

Business briefs, Sept. 7

Business briefs, Sept. 7, 2018

Giving music stores a chance

For almost a century, Jansen Music has been a staple in the music community, offering instruments, equipment, lessons and repair services.

Aptos Coffee Roasting Co. closes

After being served with a 30-day notice in July, Aptos Coffee Roasting Co. celebrated its long run in the Rancho Del Mar Center on Aug. 19 — its final day — with free coffee beverages and free pound-bags of coffee for all.

Hampton Inn & Suites begins taking shape

The 112-room business, being built by Elite Development Inc. between Beach Road and Riverside Drive, has now reached the insulation, electrical and plumbing phase, said co-owner Juggy Tut. Barring any unexpected hurdles, Tut said he hopes to see the place up and running by the end of the year or in early January. Roof work is slated to be completed in December.

Hideout restaurant on the mend

Work is moving ahead on The Hideout restaurant that sustained massive damage in a fire in May.

County businesses achieve ‘green’ status

Four Watsonville businesses will join 19 others across the county in receiving Green Business Certificates.
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LEVEE MONEY The Pajaro River meanders through a course of trees and brush near downtown Watsonville.

Padilla, Schiff secure $54M for Pajaro River Levee

U.S. Sen. Alex Padilla announced Tuesday that he and Sen. Adam Schiff secured $54 million in federal funding for the Pajaro River Flood Risk...