PHOTO: Know your local businesses
People pour into the Seascape Golf Club Wednesday afternoon for the 33rd annual Business Showcase put on by the Aptos and Capitola-Soquel Chambers of Commerce.
Habitat for Humanity’s ReStore moving to downtown Watsonville
WATSONVILLE—The Watsonville Planning Commission at its Tuesday meeting unanimously approved an application from Habitat For Humanity to fill a vacant portion of a large building on the 500 block of Main Street.
Formerly home to a bounce house business, the 555 Main St. location adjacent...
West Marine sold to equity fund
A New York-based equity fund will acquire West Marine, the company announced recently.
Aptos Coffee Roasting Co. closes
After being served with a 30-day notice in July, Aptos Coffee Roasting Co. celebrated its long run in the Rancho Del Mar Center on Aug. 19 — its final day — with free coffee beverages and free pound-bags of coffee for all.
The Slough Brewing Collective opens for to-go orders
WATSONVILLE—For the owners of The Slough Brewing Collective in Watsonville, beer is much more than just a drink, or a lucrative business—it’s a community.
The brewery, formerly Elkhorn Slough Brewing Company, even reflects this in its motto: “Beer is people.”
“Beer is a way of bringing...
Are you ready for Mother’s Day?
Freedom Meat Lockers Manager Will Panise said the family-run business is offering a handful of specials for Mother's Day.
Motion control company plans move to Morgan Hill
Watsonville-based Applied Motion Products announced recently that it purchased land to construct its new headquarters in Morgan Hill.
PV Chamber awards scholarships
WATSONVILLE—The Pajaro Valley Chamber of Commerce and Agriculture recently announced the recipients of the 2020 Pajaro Valley Chamber Foundation Scholarship.
Local high school students Antonio Hueso-Fernandez and Jessica Rodriguez-Reyes were each awarded a $1,000 scholarship.
Hueso-Fernandez is a graduating senior at Aptos High School and will...
Local nursery buzzing amidst pandemic, winter months
With most people staying close to home during the pandemic, looking for things to do and ways to stay safe, local nurseries have seen an uptick in customers. Stay-at-home orders have prompted many to find new hobbies—and gardening has been a popular choice.
Sierra Azul...
Habitat for Humanity’s Watsonville ReStore location opening next month
WATSONVILLE—Swift efforts are underway to open a new Habitat for Humanity ReStore in downtown Watsonville.
The national second-hand retail store is aiming for a mid-August soft opening in the behemoth 9,700-square-foot building at 555 Main St. that once served as a grocery store, a furniture...
Thousands march for Martin Luther King Jr. Day
Thousands of people amassed in the streets of downtown Santa Cruz on Monday morning for the annual People’s March for the Dream, an event...






















