Following 2019 fire, The Hideout reopens
APTOS—Almost two years after a fire, The Hideout restaurant in Aptos is back up to speed with a slightly expanded building, modern upgrades and nearly a full menu.
The popular eatery reopened March 22. It underwent a major demolition and rebuild following the May 2019...
Taylor’s Office City closing doors
A little more than seven decades ago, as the nation recovered from World War II and Main Street America flourished, Taylor’s Office City opened its doors in Watsonville and henceforth became the city’s preferred destination for all manner of office supplies.
On June 30, the...
Fresh start
Ahn and his wife, Soon Ja, recently opened Kong’s Burgers & Café at El Pájaro Community Development Corporation’s Plaza Vigil business incubator in downtown Watsonville.
Craft Bakeshop + Eatery plans soft opening this weekend
WATSONVILLE—When the home of the former Second Street Cafe in Watsonville became available last year, business partners Lacey Dent and Greg Bobeda saw an opportunity.
The two had originally meant to expand their business, Corralitos Coffeehouse, into another space on the first floor of the...
Organic produce sales up 9%, tops $2B for the quarter
Total organic fresh produce sales for the first quarter of 2021 saw a continuation of last year’s growth, increasing by 9.3% from the same period in 2020 and topping $2.2 billion for the quarter, according to the Q1 2021 Organic Produce Performance Report released...
County will purchase West Marine building, consolidate Watsonville services
WATSONVILLE—The Santa Cruz County Board of Supervisors on Tuesday unanimously approved a plan to purchase properties on Westridge Drive in Watsonville, and to relocate several county services there.
The move, which will consolidate five separate departments into a building at 500 Westridge Drive, is expected...
Tuttle Mansion hosting nonprofit fundraiser
WATSONVILLE—The outside of the historic Tuttle Mansion is currently adorned with electric Christmas lights for the first time ever.
While the iconic Watsonville home, designed by architect William Weeks, seems like the perfect structure for holiday decorations, there is a reason why it hasn’t undergone...
Hidden Fortress opens second Watsonville shop
WATSONVILLE—Hidden Fortress Coffee Roasting has opened a new branch in the Cabrillo College Watsonville Center at 318 Union St.
They started roasting coffee in 2012 and have one location in Watsonville and another in Seaside. Their first store opened three years ago at 125 Hangar...
Wine event reignites vacant downtown location
WATSONVILLE—The long-vacant Gottschalks building in downtown Watsonville will come to life on Oct. 17 for Uncorked in Downtown, an evening of wine, food and fun put on by Pacific Coast Development.
The event, spearhead by Neva Hansen, will feature wines from Anatum Winery, Wargin Wines,...
How Payment Technology Is Changing Online Services
Published in cooperation between Mr. Gamble and The Pajaronian
When you shop online, what’s your preferred way of cashing out?
From e-commerce and entertainment to subscriptions...




















