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December 14, 2025

Monterey Bay Caterers up for sale as owner rides into retirement

Monterey Bay Caterers ken schwan
WATSONVILLE—Monterey Bay Caterers, a long-standing business in the Pajaro Valley which operated as a catering business and a restaurant, is for sale. Owner Ken Schwan said a combination of things led to his decision. He’ll be 64 next month, and his recent motorcycle crash that...

Business briefs, March 8, 2019

Business briefs, March 8, 2019

Keeping it rolling: Tips from the pros to keep your car on the road

WATSONVILLE—The U.S. is a country built on the backbone of its roadway system – a vast network of lanes, roads and freeways that connect us to home workplace, and untold adventures. But all of that travel largely depends on vehicles, which in turn rely on...

Food service industry faces unprecedented labor shortage

Two weeks ago, Amelia Loftus, owner of Hidden Fortress Coffee Roasting, was on the brink of closing her cafe in Watsonville just shy of its five-year anniversary. The shop, located at the end of a sleepy business complex on Hangar Way, had been struggling to...

Watsonville Yoga offers something for everyone

When Phoenix Artemisia decided to open a yoga studio in Watsonville in 2016, no other location around the city grabbed her attention more than downtown. That was despite some pushback from friends, who had concerns about her safety and that of her clients.  Artemisia, ever the...

New ice cream shop opens

A new ice cream shop has opened in Watsonville that offers a high-end brand of ice cream popular in Mexico.

Watsonville’s first cannabis dispensary opens Friday

The Hook watsonville
WATSONVILLE—Watsonville’s first retail cannabis outlet, called The Hook, opens Friday. The 3,600-square-foot warehouse is located on a stretch of road on Hangar Way in a quickly growing part of the city that includes the Slough Brewing Collective and Santa Cruz Cider Co. Co-owner Bryce Berryessa...

Circus Vargas sets up at Capitola Mall

Workers are busy Tuesday setting up the bigtop tent for the visiting Circus Vargas in the parking lot of the Capitola Mall.

Graniterock, local activists launch huge solar project

Graniterock solar power farm
AROMAS—The community of Aromas is home to about 2,650 residents. The rural area is nestled in the juncture between Monterey, San Benito and Santa Cruz counties, and attracts a variety of people, including many retirees, artists, farmers, nature lovers and activists.  But is also home...

Romo Park up for lease

Once home to the Stoesser Building, the lot has been empty since the 1989 Loma Prieta earthquake caused irreparable damage to the historic structure in the heart of Watsonville’s downtown.
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PVUSD trustees cut school employee, teacher positions

After the Pajaro Valley Unified School District Board of Trustees late Thursday night made sweeping cuts to 78 classified positions, newly appointed Board President...