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April 9, 2026

Nonprofit gets national stage

Digital NEST earned national attention this month when it was named the featured charity for the AT&T Pebble Beach Pro-Am, one of golf’s most watched events.

Ex-Driscoll’s exec sentenced to 2 years in prison for embezzlement

SAN JOSE—A former executive at an international Watsonville berry giant was sentenced Thursday to more than two years in federal prison for embezzlement, United States Attorney David Anderson announced. Marc Marier, 42, was sentenced to 29 months in prison and ordered to pay more than...

Dog training club’s donation helps sick puppy

A sick puppy was treated back to health thanks to the Monterey Bay Dog Training Club’s “Gifts from the Heart” project.

Council approves sale of Porter Building to PV Arts

Watsonville porter building
WATSONVILLE—The Watsonville City Council at its Tuesday meeting signed off on an agreement with Pajaro Valley Arts for the sale of the historic Porter Building in downtown Watsonville. In a deal some two years in the making, PV Arts will pay the city $1.15 million...

Prevedelli Farms Approaches 80 Years

Woman holding a flat of berries in a berry warehouse
In October, as part of the annual Open Farm Tour, Prevedelli Farms invites the public to celebrate its eight decades of operation.

Kitchen incubator celebrating five years

El Pajaro Community Development Corporation's Commercial Kitchen Incubator, 412 East Riverside Drive in Watsonville, will celebrate its fifth anniversary with Tacos and Tapas on Aug. 23 from 6-9 p.m.

California Pajarosa navigates a changing industry

Business at California Pajarosa Floral, one of Watsonville’s last remaining large flower growers, has altered drastically since the outbreak of Covid-19 last year. Already dealing with an evolving industry before the pandemic due to growth in offshore production, things came to a sudden halt at...

Four Winds Growers sees uptick in sales during pandemic

Four Winds Growers, a fourth-generation, family-run business in Watsonville specializing in citrus trees, has seen major growth in sales since the start of the Covid-19 pandemic.  Aaron Dillon, who runs the business with his siblings, says that the surge is likely due to people who...

Local companies gift Second Harvest new parking lot

WATSONVILLE—Since the outbreak of Covid-19, Second Harvest Food Bank Santa Cruz County has been distributing almost twice as much food to local families than usual. As such, the organization’s parking lot is now full of distribution and refrigeration trucks, forklifts and storage containers. Staff, volunteers...

Capitola vintage boutique to close

BFF Boutique: Vintage and Repurposed Fashions in Capitola Village will be closing its doors at the end of September.
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Photo story: One injured in 3-vehicle crash

Watsonville Police respond to a three-vehicle crash Wednesday on Green Valley Road at Freedom Boulevard. Watsonville Police said that around 2:50pm a man driving...