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Watsonville
April 18, 2026

Council approves parklet pilot program

parklets
WATSONVILLE—With the Covid-19 pandemic—and the restrictions on businesses that have come with it—sticking around for the foreseeable future, the City of Watsonville is hoping a new program will allow restaurants and shops to better handle the hurdles currently in front of them. The Parklet Program...

Cooper family buys two dealerships

WATSONVILLE—The family that owns Chevrolet Watsonville has purchased two new neighboring dealerships, giving it the lion’s share of the sales on Auto Center Drive. The Cooper family closed the deal on Wednesday for Monterey Bay Chrysler Dodge Jeep Ram and Mid Bay Ford Lincoln. The family...

Watsonville restaurants open for delivery and takeout

watsonville takeout food
WATSONVILLE—Scores of restaurants around Watsonville have been hit hard by the outbreak of COVID-19. With shelter-in-place orders in effect, residents are asked to stay inside and limit their time near crowds. This includes going to sit-down restaurants, coffee shops, breweries and the like. As such,...

Envision Fitness & Nutrition launches youth program

Envision Fitness & Nutrition Jóvenes Sanos
WATSONVILLE—A new program has launched at Envision Fitness & Nutrition in downtown Watsonville, aiming to support youth by teaching them about health, wellness, stress management and more. Envision opened in 2020, during the height of the pandemic. They began with virtual health and fitness classes,...

Little Trends Boutique marks anniversary

Laura Espindola and Araceli Gonzalez little trends boutique
In the past three years, Little Trends Boutique has gone from a small online operation, where its co-owners would load up their kids in their cars and deliver clothing orders to customers, to a rapidly growing business with multiple employees and seasonal family-friendly events...

Watsonville Yoga offers something for everyone

When Phoenix Artemisia decided to open a yoga studio in Watsonville in 2016, no other location around the city grabbed her attention more than downtown. That was despite some pushback from friends, who had concerns about her safety and that of her clients.  Artemisia, ever the...

Moss Landing mushroom business expands to Santa Cruz

SANTA CRUZ—Far West Fungi mushroom farm of Moss Landing is branching out. They recently opened their first-ever store in downtown Santa Cruz.  In the works for the past two years, the new spot will feature about 16 varieties of fresh mushrooms, dozens of dried mushrooms,...

Van’s Shoes finds new location

Owner Jim van Lanen said the move comes as an adjustment to the market, especially in that “more people and buying goods online.”

Event-based businesses struggle to stay afloat

Event-based businesses
WATSONVILLE—The Covid-19 pandemic has hit businesses hard, from the largest of companies to the smallest mom-and-pop shops. Rules continue to change as cases flatten and then spike, leaving business owners dealing with back-and-forth openings and closures. But for those who made their living off of...

Business briefs, Sept. 7

Business briefs, Sept. 7, 2018
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Man shot on Freedom Boulevard Friday night

A man was taken to a trauma center Friday night after he was shot in the head while driving along Freedom Boulevard. According to radio...

Steaming Artichokes