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Watsonville
April 1, 2026

Council approves sale of Porter Building to PV Arts

Watsonville porter building
WATSONVILLE—The Watsonville City Council at its Tuesday meeting signed off on an agreement with Pajaro Valley Arts for the sale of the historic Porter Building in downtown Watsonville. In a deal some two years in the making, PV Arts will pay the city $1.15 million...

Commercial crab season pushed back

SANTA CRUZ—Based on updated information and in response to concerns from the commercial Dungeness crab fleet, including written requests from Port Associations to further delay, California Department of Fish and Wildlife Director Charlton H. Bonham has delayed the start date for the California Dungeness...

A new start in Aptos for Freedom Tattoo

Grand opening event planned for March.

Survey predicts Santa Cruz County tourism will return

santa cruz county tourism covid-19
SANTA CRUZ COUNTY—The county’s tourist hotspots—along with its restaurants and hotels—can expect a slight uptick in business this summer from Californians seeking to hit the road for short road trips, according to a survey released Wednesday by Visit Santa Cruz County (VSCC). This prediction is...

Baker Bros. turns 50

Though they’ve reduced their square-footage from 23,000 to 3,000-square feet, owner Debbie Baker said a blend of longtime repeat customers, word of mouth and new clients continue to pay the bills and keep her showroom floor full of modern appliances and furniture.

Watsonville native plans to transform Corralitos restaurant

WATSONVILLE—Jesus Montejano is eager to put his skills to use for the community he calls home. After recently graduating with honors from Cabrillo College’s business program, Montejano has set his sights on transforming a restaurant located next to the iconic Five Mile House on the...

Planners OK drive-thru Starbucks on Freedom Boulevard

taqueria mi tierra 2 freedom boulevard starbucks
During the pandemic, a white-haired man pulled up to Taqueria Mi Tierra 2 on Freedom Boulevard and began to honk his horn, believing that a carhop would come out to take his order.  The man was remembering the days when the building was still the...

Regional Women’s Business Center launches in Watsonville

WATSONVILLE—California Congressman Jimmy Panetta (D-Carmel Valley) has announced the launch of a new business center in Watsonville for women entrepreneurs. El Pájaro Women’s Business Center (WBC) will be formed through El Pájaro Community Development Corporation (CDC), a local nonprofit organization aiming to promote equal access...

Construction of new Watsonville dialysis clinic sells for $6.7M

WATSONVILLE—Meridian, a Walnut Creek-based real estate developer, operator, and owner of medical properties, announced Monday that it has closed escrow on the sale of its new construction, a 11,424-square-foot outpatient dialysis clinic in Watsonville. The purchase price for the project was $6.7 million.  The outpatient clinic...

County will purchase West Marine building, consolidate Watsonville services

watsonville west marine
WATSONVILLE—The Santa Cruz County Board of Supervisors on Tuesday unanimously approved a plan to purchase properties on Westridge Drive in Watsonville, and to relocate several county services there. The move, which will consolidate five separate departments into a building at 500 Westridge Drive, is expected...
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Group seeking buffer zone for pesticides around schools

Adam Scow stood on the edge of a strawberry farm behind Pajaro Middle School Monday morning as he held a map showing similar fields...