Planners OK drive-thru Starbucks on Freedom Boulevard
During the pandemic, a white-haired man pulled up to Taqueria Mi Tierra 2 on Freedom Boulevard and began to honk his horn, believing that a carhop would come out to take his order.
The man was remembering the days when the building was still the...
Council approves sale of Porter Building to PV Arts
WATSONVILLE—The Watsonville City Council at its Tuesday meeting signed off on an agreement with Pajaro Valley Arts for the sale of the historic Porter Building in downtown Watsonville.
In a deal some two years in the making, PV Arts will pay the city $1.15 million...
Watsonville business owner harnesses the power of social media
When the pandemic first hit, many retail stores across the globe were forced to shut down their brick-and-mortar locations and transitioned to online shopping, using virtual platforms to display and sell items.
For Sindy Hernandez, designer and owner of Queen’s Shoes & More in Watsonville,...
Cafe Ella to be renamed ‘Strawberry Patch Cafe’
WATSONVILLE—Cafe Ella, 734 E Lake Ave., will soon be rebranding itself with a new name and design.
Owners Jennifer DeVault and Erika Conrad will rename the business “Strawberry Patch Cafe” this month. The twin sister team bought the popular cafe in 2019 from founder and...
Nonprofit gets national stage
Digital NEST earned national attention this month when it was named the featured charity for the AT&T Pebble Beach Pro-Am, one of golf’s most watched events.
Kitchen incubator celebrating five years
El Pajaro Community Development Corporation's Commercial Kitchen Incubator, 412 East Riverside Drive in Watsonville, will celebrate its fifth anniversary with Tacos and Tapas on Aug. 23 from 6-9 p.m.
East Lake Village’s Shop Small event welcomes the holidays
The folks at East Lake Village Shopping Center kicked off the holiday season with their Shop Small Saturday event, where businesses there welcomed the public to an all-day festive celebration.
The event included:
• Santa and Mrs. Claus greeting
• Coffee and Cars Car Show hosted by...
Fresh start
Ahn and his wife, Soon Ja, recently opened Kong’s Burgers & Café at El Pájaro Community Development Corporation’s Plaza Vigil business incubator in downtown Watsonville.
Santa Cruz mainstay Logos to close
Logos Books and Records, a pillar in the Santa Cruz downtown business community for more than 40 years, has announced that it will soon close.
Pajaro Valley High senior announces run for school board
Eriberto Estrada went to his first Pajaro Valley Unified School District board meeting during his sophomore year at Pajaro Valley High School.
He says...
