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Watsonville
April 9, 2026

New electric supply store opens in Watsonville

Platt celebrated its new store on 2 Hangar Way in Watsonville with a ribbon cutting ceremony Tuesday.

Customers, businesses contend with escalating meat prices

Labor Day Weekend is fast approaching, and many are looking to stock up on foods for barbecues and other outdoor gatherings. But this year is different, for both consumers and suppliers alike, and it has a lot to do with the current high price of...

Markets prep for Thanksgiving orders

freedom meat lockers sarah lewis jeff bassmann
SANTA CRUZ COUNTY—As Thanksgiving edges closer, the folks at Corralitos Market & Sausage Co. and Freedom Meat Lockers say now is the time to get orders dialed in. “I’ve been at this since April, getting ready and dealing with supply, price changes and everything else,”...

Corralitos Feed and Pet Supplies opens second location

Since closing early in 2017 after 40 years under the same ownership, Valley Feed on Freedom Boulevard has become the second location for Corralitos Feed and Pet Supplies.

Staff of Life market to open in East Lake Village

Staff of Life, a Santa Cruz-based natural foods store that launched nearly a half-century ago, will move into the space occupied by Super Max Discount Foods.

Watsonville Hospital announces new CEO

Steven Salyer watsonville hospital
WATSONVILLE—Watsonville Community Hospital has a new chief executive officer.  Steven Salyer, who has 14 years of leadership experience in hospitals throughout the U.S., started the position on July 6. The hospital announced the move on July 14. Salyer previously served as chief operating officer at UP...

Pajaro Valley Chamber of Commerce & Agriculture

PV Chamber Directory

East Lake Village hosts annual car show benefit

The sound of engines roared across East Lake Village’s parking lot Sunday morning as classic cars and trucks arrived in droves.

Vintage houseware store opens downtown

WATSONVILLE—The historic Derpich Building in downtown Watsonville is coming alive once again after being acquired by two sisters with a big vision.   Jennifer Santillana and Tabitha Stroup found the property for rent when strolling down Main Street. Stroup, owner of Friend in Cheeses Jam Co....

Cannabis dispensary opens in Watsonville

catalyst cannabis
Watsonville has gotten its newest retail cannabis dispensary. Catalyst Cannabis, which has 17 other locations statewide, is the city’s third pot shop. The store opened on June 2, and plans a grand opening for the end of July. General Manager Jon Kolodinski has roots in Santa Cruz...
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