Business

During the pandemic, a white-haired man pulled up to Taqueria Mi Tierra 2 on Freedom Boulevard and began to honk his horn, believing that a carhop would come out to take his order.  The man was remembering the days when the building was still the...

WATSONVILLE—The Watsonville City Council will hold a study session on food trucks near the end of its Tuesday evening virtual meeting. The item was included in the meeting’s agenda released Thursday evening, but there was no staff report attached to it, causing confusion and worry...

WATSONVILLE — The new Hampton Inn & Suites on Lee Road is slated for an early March opening. Owner Juggy Tut said he is excited about the doors finally swinging open at the 112-room, four-story inn that has largely been constructed during the pandemic. “We’re looking...

Staff of Life natural food store opened its second location Tuesday, a little more than two years after announcing it would make the move to the East Lake Village Shopping Center in Watsonville. Dozens of local leaders showed to the ribbon cutting ceremony Monday,...

In 2012, Edgar Sumano made the decision to come to Watsonville and begin working at his father’s bakery.

WATSONVILLE—Second Harvest Food Bank’s efforts to aid Pajaro flood victims received a boost Wednesday when Staff of Life Natural Foods and Smart Chicken donated more than four tons of chicken.  With the Smart Giving Program, Staff of Life Natural Foods and Smart Chicken donated over...

WATSONVILLE—The Watsonville City Council at its Tuesday meeting signed off on an agreement with Pajaro Valley Arts for the sale of the historic Porter Building in downtown Watsonville. In a deal some two years in the making, PV Arts will pay the city $1.15 million...

The 112-room business, being built by Elite Development Inc. between Beach Road and Riverside Drive, has now reached the insulation, electrical and plumbing phase, said co-owner Juggy Tut. Barring any unexpected hurdles, Tut said he hopes to see the place up and running by the end of the year or in early January. Roof work is slated to be completed in December.

WATSONVILLE—The family that owns Chevrolet Watsonville has purchased two new neighboring dealerships, giving it the lion’s share of the sales on Auto Center Drive. The Cooper family closed the deal on Wednesday for Monterey Bay Chrysler Dodge Jeep Ram and Mid Bay Ford Lincoln. The family...

Dozens of customers on April 6 were browsing the aisles of Harbor Freight, Watsonville’s newest hardware store.