Business

WATSONVILLE—When Bike Santa Cruz County approached South County officials to start up a monthly community bike ride, Watsonville Cyclery owner Julian “Jules” Mandujano was eager to get involved. Every last Friday of the month, Mandujano offers up his business at 25 East 5th St. as...

WATSONVILLE—The city of Watsonville is expected to resume negotiations with the Pajaro Valley Arts (PVA) Council for the sale of the Porter Building after no affordable housing developers showed serious interest in the historic landmark. Watsonville and PVA earlier this year had begun early discussions...

WATSONVILLE—In November Uriel Mendoza of Watsonville will mark 21 years of being a bus driver for Santa Cruz METRO. When asked what he liked about his job, he plainly responded, “My job.”  His preferred bus route? “I like all of them,” he said. He said his customers are...

WATSONVILLE—The City of Watsonville is cracking down on unpermitted food trucks and weighing whether to rework its rules regarding the mobile food vendors in the coming year. The City Manager’s office has received numerous complaints about food trucks from several brick-and-mortar restaurant owners over the...

The Apple City Cider Tasting Room, located at 65 Hangar Way (next to Elkhorn Slough Brewing Co.), will officially open to the public with a special grand opening event.

Street Scene’s last day on Main Street is Feb. 1 before it moves to downtown, making way for a major retail project at one of the city’s busiest intersections.

WATSONVILLE—A huge line of vehicles is almost constant now in front of A&S Metals on West Beach Street. It’s one of few spots the public can cash in its recyclables, which, for some, have been piling up around the house since the novel coronavirus shuts...

In October, as part of the annual Open Farm Tour, Prevedelli Farms invites the public to celebrate its eight decades of operation.

The owners of Beer Mule were hoping for an easy “soft opening” when they announced their first night via Instagram on Saturday.

A new ice cream shop has opened in Watsonville that offers a high-end brand of ice cream popular in Mexico.