Fresh start
Ahn and his wife, Soon Ja, recently opened Kong’s Burgers & Café at El Pájaro Community Development Corporation’s Plaza Vigil business incubator in downtown Watsonville.
Specialty coffee shop joins Watsonville Hangar complex
WATSONVILLE—A new coffee shop has opened on Aviation Way, rounding out the Watsonville Hangar business complex that has been growing steadily the past couple of years.
Honeylux Coffee is a specialty coffeehouse offering its own signature blend of java, as well as espresso drinks, teas,...
Cafe Ella to be renamed ‘Strawberry Patch Cafe’
WATSONVILLE—Cafe Ella, 734 E Lake Ave., will soon be rebranding itself with a new name and design.
Owners Jennifer DeVault and Erika Conrad will rename the business “Strawberry Patch Cafe” this month. The twin sister team bought the popular cafe in 2019 from founder and...
Watsonville electronic repair shop takes projects big and small
WATSONVILLE—You have probably walked or driven past the sliver of a shop on East Lake Avenue scores of times and not spotted Alltronics TV Repair.
And you might not guess that the one-man operation, in business for close to four years, is a quick and...
New Watsonville shop features vintage clothing, candle making and more
After researching and running multiple pop-up venues, Eve Ayala and her wife, Teresa Madrigal, have swung open the doors to their new shop, TBH (To Be Honest).
“We're locals, born and raised in Watsonville,” Ayala said. “We are second generation Mexican women. Our shop comes...
Wine event reignites vacant downtown location
WATSONVILLE—The long-vacant Gottschalks building in downtown Watsonville will come to life on Oct. 17 for Uncorked in Downtown, an evening of wine, food and fun put on by Pacific Coast Development.
The event, spearhead by Neva Hansen, will feature wines from Anatum Winery, Wargin Wines,...
The Slough Brewing Collective opens for to-go orders
WATSONVILLE—For the owners of The Slough Brewing Collective in Watsonville, beer is much more than just a drink, or a lucrative business—it’s a community.
The brewery, formerly Elkhorn Slough Brewing Company, even reflects this in its motto: “Beer is people.”
“Beer is a way of bringing...
Toadal Fitness opens in Watsonville
A long-standing fitness center—Toadal Fitness—has opened a new location at 25 Penny Lane in Watsonville. With other locations sprinkled around the county including downtown Santa Cruz, Live Oak, Westside Santa Cruz and Scotts Valley, the Watsonville location threw a soft opening Monday.
“While the previous...
Sweet Earth Foods plant to close, 104 to lose jobs
MOSS LANDING—A Moss Landing company that has produced a variety of vegan foods since its inception in 2017 will close by May 6, laying off 104 employees.
In a March 4 Worker Adjustment and Retraining Notification (WARN) notice to employees, Sweet Earth Foods said it...
Fairgrounds taps Dori Rose Inda as new CEO
A woman with more than two decades of experience leading nonprofit and community-based organizations has been selected to lead the Santa Cruz County Fairgrounds.
Dori...