Business

After a year of ups and downs, things are looking good for wineries in the Pajaro Valley. That is according to two long-standing wineries, both nestled in the Pleasant Valley area between Watsonville and Aptos. Alfaro Family Vineyard-Winery was first established in 1997 by Richard...

Seascape Village Fitness believes in creating a customized plan for you. Which bings you the results you are looking for. “We don’t believe in just turning you loose in the gym, leaving you feeling frustrated and abandoned.” A training coach will work with you each and every time you come in.

Staff of Life, a Santa Cruz-based natural foods store that launched nearly a half-century ago, will move into the space occupied by Super Max Discount Foods.

With final detail touches underway in the major overhaul of the Rancho Del Mar Shopping Center, several businesses are now open and others are on deck.

Creme de Canna specializes in the high-tech extraction of cannabinoid (CBD) oils — each of which have their own benefits — that can be incorporated into a variety of products for a wide range of needs.

WATSONVILLE—If Dino Saavedra had it his way, he would open his new Watsonville restaurant this weekend. “My dad just wants to start cooking already,” Saavedra’s daughter, Andrea Saavedra, said. “I think we’re all excited to open up.” Dino and Andrea Saavedra will have to keep a...

SAN JOSE—A former executive at an international Watsonville berry giant was sentenced Thursday to more than two years in federal prison for embezzlement, United States Attorney David Anderson announced. Marc Marier, 42, was sentenced to 29 months in prison and ordered to pay more than...

Four Winds Growers, a fourth-generation, family-run business in Watsonville specializing in citrus trees, has seen major growth in sales since the start of the Covid-19 pandemic.  Aaron Dillon, who runs the business with his siblings, says that the surge is likely due to people who...