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Watsonville
April 14, 2026

Farm Discovery hosts annual benefit dinner at Live Earth Farm

A sweeping view of the Pajaro Valley and the Santa Cruz Mountains greeted guests to Farm Discovery’s benefit dinner Saturday evening at Live Earth Farm.

Rivas named Assembly Ag Committee Chair

CALIFORNIA—Assemblymember Robert Rivas (D-Hollister) has been named Chair of the Assembly Agriculture Committee by Speaker Anthony Rendon (D-Lakewood). Raised in farmworker housing, Rivas represents the 30th Assembly District, which includes the agriculture-rich Salinas and Pajaro valleys on the Central Coast.  “My district is known as...

Salinas, Soledad celebrate National Salad Month

In celebration May as National Salad Month and in recognition of the agriculture bounty of the Central Coast, the California Welcome Center Salinas and the Soledad Visitors and Gateway Center will be giving out free samples of a variety of fruits and vege

Farm Bureau receives awards

The Santa Cruz County Farm Bureau (SCCFB) was honored with five County Activities of Excellence Awards, and was a finalist in the statewide Innovator Awards at the California Farm Bureau’s 104th meeting in early December. A local delegation of five attended the annual meeting in...

Watsonville Farmers’ Market thrives in winter months

WATSONVILLE—The Watsonville Certified Farmers’ Market continues to offer an array of fresh fruits and vegetables, and gives back to the community every Friday in downtown Watsonville. While many shoppers stop by for a bag of kettle corn, fresh flowers, eggs, hot prepared foods or a...

Western Growers launches food safety risk management program

The Supply Chain Risk Management Solution utilizes new technology to advance food safety in several ways.

USDA announces increase to CalFresh benefits

WATSONVILLE—Starting on Oct. 1, anyone receiving Supplemental Nutrition Assistance Program (SNAP) benefits, known in California as CalFresh, will see a slight increase to the amount they receive each month. The changes to the federal Thrifty Food Plan comes thanks to the U.S. Department of Agriculture...

California FarmLink receives $500K from Wells Fargo

APTOS—Wells Fargo has announced a boost to diverse small businesses with $1.7 million in grants from its Diverse Community Capital program, which offers capital and technical assistance to minority-owned small businesses through Community Development Financial Institutions (CDFIs).  “Diverse small businesses face unique challenges to start...

Eco Farm keynote addresses food sovereignty for Indigenous communities

In 2014 Elizabeth Hoover, associate professor in Environmental Science, Policy, and Management at UC Berkeley, set out on a road trip across the U.S. Hoover covered 20,000 miles over four months, visiting 29 different Indigenous communities and asking everyone she met one question: How do...

Watsonville Airport’s organic farm an ‘uncut diamond’

watsonville airport urban organics farm
WATSONVILLE—On March 30, the Watsonville Municipal Airport (KWVI) announced it had renewed a two-year lease with Watsonville-based Urban Organics, aiming to bring fresh produce to the community as the sole organic farm within city limits. At the southernmost tip of airport property, just over the...
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PVUSD announces Sustainable Schools Advisory group

Pajaro Valley Unified School District on Tuesday announced the formation of the Sustainable Schools Advisory, a group of 23 parents, staff and community members...